North Maharashtra University, Jalgaonnmu.ac.in/Portals/17/MCJ-2014-15.pdfNorth Maharashtra University; Jalgaon. Post Box No. 80 Jalgaon- 425001 2 First Year MA Mass Communication &

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North Maharashtra University, Jalgaon

Grade A (3.05) NAAC REACCREDITED

Syllabus for M.A.-I

Part : I &II Semester

(Mass Communication and Journalism):

Four Semester Course

One Years: Two Semester Course (Revised Syllabus)

(With effect from 2014-2015)

Semester and Grading System

North Maharashtra University; Jalgaon. Post Box No. 80 Jalgaon- 425001

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First Year MA Mass Communication & Journalism – 2014-2015

Sr.

No.

Sem Course

Code

Subject Name (This name is

Display on Mark Sheet)

No. of

Credit

Internal (CA)

External (UA)

Max

Mark

Min

Marks

Max

Marks

Min

Marks

1. I 1110 CJ-101 Introduction to Mass

Communication and

Journalism

4 40 16 60 24

2. I 1120 CJ-102 History of Press and

Other Media

4 40 16 60 24

3. I 1130 CJ-103 News Reporting and

Editing

4 40 16 60 24

4. I 1140 CJ-104 Advertising and

Public Relations

4 40 16 60 24

5. I 1150 PR-I Practical-I 8 80 32 120 48

6 II 1210 CJ-201 Sustainable

Development Communication

4 40 16 60 24

7 II 1220 CJ-202 Communication

Research

4 40 16 60 24

8 II 1230 CJ-203 Media Law and Ethics 4 40 16 60 24

9 II 1240 CJ-204 Management of

Media Organization

4 40 16 60 24

10 II 1250 PR-II Practical – II 8 80 32 120 48

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Course Structure

First Semester Theory Internal Total

Exam Assessment

Introduction to Mass Communication & Journalism 60 40 100

History of Press and other Media 60 40 100

News Reporting and Editing 60 40 100

Advertising and Public Relations 60 40 100

Practical (External – 120+80 Internal) 200

Second Semester

Sustainable Development Communication 60 40 100

Communication Research 60 40 100

Media Law & Ethics 60 40 100

Management of Media Organization 60 40 100

Practical (External – 120+80 Internal) 200

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M.A. (Mass Communication & Journalism)

First Year M.A. (MCJ): First Semester Total Credits: 24, 04 Credits per Paper 4×4 papers = 16

credits 08 credits for practical’s

Paper I : CJ 101 – Introduction to Mass Communication & Journalism

(Theory Exam 60marks + Internal Assessment 40 mark. Total – 100 Marks) [Internal Assessment =

1 test for 30marks and 10 marks for Semester Attendance- Total 40marks.]

Unit –I

Nature and process of human communication; types and typology of audiences. Models: SMR,

SMCR, Shannon and weaver. Lasswel, Osgood, Dance, Schramm,Gerbener, Newcomb, convergent

and gate-keeping, communication and socialization. Nature and process of mass communication, -

media of mass communication, characteristics and typology of audiences.

Unit-II

Media system and four theories of paper - authoritarian, libertarian, socialistic, social responsibility,

development. Participation & theories of Marshal McLuhan. Mass media: public opinion and

democracy. Media culture and its production. Media organizations, media content, market - driven

media content - effects, skyvasion cultural integration and cultural pollution. Issues of media

monopoly - cross - media ownership; media monopoly in India, language press monopoly.

Ownership patterns of mass media, ethical aspects of mass media, freedom of Speech and

expression, right to information, in India & Maharashtra. Media and social responsibility media

accountability, infotainment and ICE.

Unit-III

Nature, scope and significance of Journalism. Press and society Press and Govt. Freedom of Press

and constitutions.

Unit- IV

Responsibilities and criticism on Journalism. Reasons Text. ‘Model code of Ethics for Press’.

Unit-V

Changing Role of Press. Pressure Groups, use of new media. Convergence and foreign investment.

Suggested reading

1 Keval J Kumar – Mass Communication in India.

2 Padhy Dr. Krushna Singh – The Indian Press : Role and Responsibility.

3 Mcquail Dennis – Theories of Mass Communication.

4 Agee , Ault and Emery – Introduction to Mass Communication.

5 Agee , Ault and Emery – Main current in Mass Communication.

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6 Mcluhan Marshal – Understanding Media.

7. Schrammwilbur – Mass Media and National Development.

8. Berlo D.K. – The process of Communication.

Paper II CJ -102 – History of Press and other Media


1 test for 30marks and 10marks for Semester Attendance- Total 40marks.]

Unit I

Print: Language and society - development of language as a vehicle of communication. Invention of

printing press and paper – Early world Newspaper. Early communication systems in India

Unit II

Newspaper and magazines in the nineteenth century - Indian independence movement and the press

- Birth of the Indian press- language press. Contribution of Raja Ram Mohan Roy, LokmanyaTilak

and Dr. B.R. Ambedkar , Mahatma Ghandhi and his Journalism; social, political and economic

issues before Independence in the Indian press. History of Marathi Press in 19 th century with

special reference to Darpan, Prabhakr, Dhyan Prakash, Kesari, Sakal etc., status of District

Newspapers, Changing face of Marathi Newspapers , Hindi Journalism.

Unit-III

Development of regional press- Press in Khandesh- a brief historical perspective of important

newspapers in Kandesh. i.e. Jalgaon, Dhule, and Nandrubar.

Unit-IV

Electronic Media - Evolution and growth of electronic media: radio, television, cinema and internet

in India. Characteristics of radio, television and internet. Development and history of new media;

Unit-V

Mahatma JyotibaPhule and satyashodhak press, post Dr. Ambedkar Dalit Press. Social justice and

Press; current trends.

Folk mediaFolk Media in India, Maharashtra and Khandesh.

Suggested reading

1 Arvind Kumar – Trends in Modern Journalism.

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2 Agee Warren K.(ed) – The Press and the public interest.

3 M.V. Kamath – Handbook of the Journalist.

4 N.C. Pant – Modern Journalism Principles and Practice.

5 Keval J Kumar – Mass Communication in India.

6 R.K. Lele – History of Marathi News Paper (Marathi edition)

7 Parvate – TV Journalism, Marathi Journalism.

*******

Paper III CJ 103 News Reporting and Editing



Unit -I

Reporting – News: definition, concept, elements, values, sources, lead writing, Types of reporting,

crime, weather, city life, speech, accident, disaster, court, election, war/conflicts/tensions.

Unit –II

Interviewing - technique. Investigative reporting - columns – writing criticism, reviews, news

analysis, back grounders.

Unit -III

Political reporting - Legislative reporting; Z.P. Reporting, Local Body - Interpretative reporting, -

Diplomatic reporting - Scoops and exclusives as and art and sciences. Editing: as art and science.

Tools and techniques of editing. - Headlines- techniques, styles. Paragraphing, kinds of headlines.

Dummy Page

Unit-IV

Various newspaper – designs use of computer software in graphics and designs.

Suggested reading

1 Bruce Westly – News Editing

2 Ken Metzler – News Writing Exercise

3 Rivers William – The Mass Media , Reporting , Writing

4 Warren C – Practical Newspaper Reporting

5 Campbell L.R. – How to Report and Write the News

Paper IV CJ 104Advertising and Public Relations

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Unit-I

Advertising – Evolution and growth of advertising - definitions of advertising – relevance of

advertising , relevance of advertising in the marketing mix - classification of advertising- various

media for advertising- national and global advertising scene.

Unit-II

Social -economic aspects of advertising.

Ad agency management - various specialized department in an ad agency: (account. planning,

account servicing, creative, media planning HRD. etc.) Client related issue and the process,

business development,

Unit -III

Mass media laws concerning advertising - apex bodies in advertising (AAAI, ASCI etc.) ASCI and

its code of conduct,

Unit- IV

Public Relation and Corporate Communication Evolution and history of public relation - definitions

of PR and allied disciplines (Publicity, propaganda, public affairs, lobbying etc.)

Unit -V

Interface of PR with various management disciplines (human resource development, finance,

marketing, Law etc) - publics in PR, PR tools (interpersonal, mass media selective media) - PR in

industry PR Tools – House Journals,Newsletters. Writing for media (press release/ background,

press brief, rejoinders, etc.)

Unit-VI

Leadership and Communication in PR and Corporate Social Responsibility, Professional

organization of PR, Code of ethics for PR Practitioners, PR and social auditing.

Suggested reading

1 Sam Black – Pratical Public relations

2.Scott m Cutlip-Effective Public relations

3.FrankKetkins- public relations Techniques

4.M.Kaul- Public relation

5 .Burke –Advertising in the Market Place

6. Burton p.w- Advertising copy Writing

7. Agent.P.A-Corporate communication

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8. Frank Walsh-PR writer in a computer age

Practical- (first semester) (External-120 + 80 Internal) 200marks

1 Production of Laboratory Journal (Reporting, Editing & Page layout on computer. Every student

has

to produce at least three issues under the supervision of the teacher) 20

2. Practical examination of News-gathering & writing for print & electronic media. 20

3. Practical examination of Pagination: Designing Newspaper pages 20

4. Practical examination of advertisement. 20

5. Practical examination of public relation. 20

6. Writing at list five Models of Communication & diagram on Kinds of communication and

submission of file 20

7. Internal Assessment 80

[Writing different types of 10 News items & submission of file- 20marks. clipping files on types &

size of various printing papers and printing techniques- 20 marks]

Advertising Clipping File - 20 Marks

Public Relation Clipping File - 20 Marks

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M.A. (MCJ): Second Semester

Total Credits: 24 04 Credits per Paper 4×4 papers = 16 credits 08 credits for practical’s

Paper I :CJ 201Sustainable Development Communication


1 test for 30marks and 10 marks for Semester Attendance- Total 40marks.]

Unit –I

Development support communication case studies, health, education, population. With special

reference to problems of Khandesh.

Unit - II

Development communication: meaning - concept - definition - philosophy -process - theories -role

of media in development communication - strategies in development communication - social

cultural and economic barriers - case studies and experience -development communication policy -

strategies and action plans – democratic decentralization. Panchayat Raj - planning at national,

state, regional, district, block and village levels.

Unit - III

Agricultural Journalism: Agro-industries, crop pattern, market related pricing. Climate and its

impact on agriculture scope of Agri-Journalism.Problems of agriculture. Allied, Livestock, poultry,

fishery etc.

-Diffusion of innovation - model of agricultural extension - case studies of communication support

to agriculture.

Unit-IV

Development support communication: population and family welfare – health-education and

society - environment and development - problems faced ‘in development support communication.

Development of weaker sections S.C. S.T. O.B.C. NT-DNT, women and rural communication.

Special study of various issues related to women’s empowerment and media.

Unit-V

Development and rural extension agencies: governmental, semi-government, nongovernment

organizations problems faced in effective communication, micro - macro - economic frame work

available for actual development activities - case studies on development communication

programmes. Non-conventional energy sources its use & role of mass media.

Unit -VI

Writing development messages for rural audience: specific requirement of media. Writing with

special reference to radio and television. Rural journalism and rural communication tools and

techniques.

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Suggested reading

1.Joshi p.c –Communication and national development

2.Ahuja and Chabada-Development Communication

3.Carly M-Managing Sustainable Development

4.Rashid smetal- Environment,Resourses and Sustainable development

*******

CJ- 202 : Communication Research

(Theory Exam 60marks + Internal Assessment 40 mark. Total – 100 Marks)

[Internal Assessment = 1 Test for 30 marks each and 10 marks for Semester Attendance

- Total 40marks.]

Unit Ist

Research: Definition, elements 0f research - scientific approach - research and

Communication theories-role- function- scope and importance of communication research- basic

and applied research

Unit IInd

Research design components – experimental, quasi – experimental, longitudinal studies -

simulation - panel studies- co relational design.

Methods of communication research: Census method, survey method,

Observation method -clinical studies - case studies - content analysis.

Unit IIIrd

Tools of data collection: sources media source books, questionnaire and schedules, peoples

meter, method, field studies. Logistic groups, focus groups telephone, surveys, online polls.

Random sampling methods and representativeness of the sample, sampling errors and

distributions in the findings.

Unit IVth

Media research - evaluation, feedback - feed forward - media habits - public opinion surveys - pre-

election studies and exit polls.

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Reporting writing - data analysis techniques - coding and tabulation - non statistical methods -

descriptive - historical - statistical analysis - parametric and non- parametric- uni- variety - bi-

variety - multi-variety - tests of significance - levels of measurement - central tendency - tests of

reliability and validity - SPSS and other statistical packages.

Unit Vth

Media research as a tool of reporting. Readership and / audience surveys, preparation of researcl1

reports / projects / dissertations/ theses. Ethical perspectives of mass media research.

Suggested reading

1. Sharma S.R.-Research in Mass Media

2. Mcquail Dennis-Theories of Mass Communication

3. Bergerv Arthur Asa-Media Analysis Techniques

4. Stempel and Westley-Research Method in Mass Communication

5. Berger A.-Media and Communication Research Method.

*******

Paper III: CJ 203 Media Law & Ethics

(Theory Exam 60marks + Internal Assessment 40 mark. Total – 100 Marks) [Internal

Assessment = 1 test for 30marks and 10 marks for Semester Attendance- Total 40marks.]

Unit I

Media law: Constitution of India fundamental rights - freedom of speech and expression and their

limits - directive principles of state policy, provisions of declaring emergency and its effects on

media – legislature reporting and privileges election commission and its role.

Unit-II

Press Laws: - Press and Registration of Books Act 1867., Contempt of Courts, Act 1871 -civil and

criminal law of defamation - relevant provisions of Indian Penal Code with reference of sedition,

Crime against women and children: laws dealing with obscenity; Official Secrets Act, 1923, vis-à-

vis right to information - Working Journalists and Other Newspaper Employees (Conditions of

Service & Miscellaneous Provisions) Act, 1955; - Cinematography Act. 1953, Prasar Bharti Act

WTO Agreement and intellectual property right legislations, including Copyright Act Trade Marks

Act and Patent Act, Cable Television Act and media and public interest legislations.

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Unit III

Right to information, state and central legislation, provisions and impact of RTI case studies.

Unit IV

Ethics - Media ethical problems including, privacy, right to reply, communal writing and

sensational reporting and yellow journalism , bias, etc. code of conduct ; valuntutary statutory.

Issues related to

Suggested reading

1.Tom Crone- Law and the Media

2.Dr.Krushna Singh-The indian Press:-Role and Responsibility

3. Press Council of india Report

4.Rayudu .C.S-Massmedia Laws and Regulation: The Press and Law

5.Press institute of india

*******

Paper IV

CJ 204 Management of Media Organization



Unit I

Principle of media Management and their significance - media as an industry and profession.

Ownership patterns of mass-media in India - sole proprietorship, partnership, private limited

companies, public limited companies, trusts, co-operatives, religious institutions (societies) and

franchisees (chains).

Unit II

Policy formulation - planning and control; problems, process and prospects of launching media

ventures. Organization theory, delegation, decentralization, motivation, control and co-ordination.

Unit III

Hierarchy functions and organizational structure of different departments general management,

finance, circulation (sales promotion - including pricing and price – war aspect); advertising

(marketing), personnel management, production and reference sections: apex bodies: DAVP. INS

and ABC. Changing roles of editorial staff and other media persons. Editorial - Response system.

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Unit - IV

Economics of print and electronic media management, business. legal and financial aspects of

media management. Budgeting and finance, capital costs, production costs,commercial polity:

advertising and sales strategy, completion and survival, evolving a strategy and plan of action,

operations, production schedule and process, evaluation, budget ,central costing, tax, labor laws and

PR for building and sustaining business and audience.

Unit V

Planning and execution of programmed production - production terms, control practices and

procedures. Administration and programmed management in media scheduling: transmitting, record

keeping, Quality control and cost effective techniques Employee/employer and customer relations

services, marketing strategies - brand promotion (space circulation) - reach - promotion, market

surveys, and techniques-human research development for media.

Suggested reading

1.WardQuall- Broadcasting Management

2Gulab Kothari- Newspaper management

3. AdarshVerma-Management mantra of journalism

Practical- (second semester) (External-120 + 80 Internal) 200marks

1. Writing development News items (5), Article (3), News stories (3) and Publishing them and

Writing a sustainable development News- item (5), Articles (3) & News- stories (3) 25

2. Practical examination of development News- item 25

3. One audience research surveys: on print media. 25

4. One comparative study report of the two management (Small, medium Newspapers) 25

5. One content analysis either of print or electronic media

(Content of the period of at least one month) 20

6. Internal Assessment (Internship at least 2 months) 80

Each student will have to undergo a eight-week or more Internship (attachment) in any of the media

such as newspapers, magazines, radio, television, agencies of advertising and public relations /

corporate communication, or any other identified by the students and faculty jointly / individually

facilities for which are easily available locally or regionally.

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Equivalent Courses

MA.Ist

& IInd

Semester

Sr.

No. Course

Code Old Course Course

Code New Course

1. CJ-101 Principles of Mass

Communication

CJ-101 Introduction to Mass Communication

2. CJ-102 Development of Media CJ-102 History of Press and Other Media 3. CJ-103 Print Media I CJ-103 News Reporting and Editing 4. CJ-104 Advertising and Public Relation CJ-104 Advertising and Public Relation 5. CJ-201 Sustainable Development

Communication CJ-201 Sustainable Development Communication

6. CJ-202 Environmental Communication CJ-202 Communication Research 7. CJ-203 Media Law and Ethics CJ-203 Media Law and Ethics 8. CJ-204 Media Management CJ-204 Management Of Media Organization

15


Grade A (3.05) NAAC REACCREDITED

M.A. Mass Communication & Journalism

Revised Syllabus: 2015-16

M.A. M.C.J. Part – II

(IIIrd and IVthSemester )


16

Second Year M.A. (MCJ): Third Semester

Total Credits: 24

04 Credits per Paper 4×4 papers = 16 credits

08 credits for practical’s

Paper I

CJ - 301: Leader and feature writing Photo Journalism


[Internal Assessment = One seminar for 30 marks each and 10 marks for Semester Attendance

- Total 40 marks.]

Unit Ist

Leader writing: Type of editorials, choice of subject, style of writing, language, opinion and

policy. Readers Colum. Importance oped page

Unit IInd

Feature writing: Types, technique and stages, story writing. It’s crafting story in a newspaper and

supplement cover and side stories.

Unit IIIrd

Advance feature and story writing in department and research based writing.

Unit IVth

Photos, cartoon, graphic and use of computer technique.

Suggested reading:

1. Robert L.Kerns-Photo Journalism

2. Martin L.Gibson-Editing in the Electronic Era

3. Bruce westly- newes editing

4. Baskette etal-Art of editing

5. Harold evans-newes Headlines

6. Harold evans-picture editing

7. Shrivastava km-newes reporting and editing

8. Ken metzler-Newes gathering

9. Williamson Daniel R-Feature Writing for newspaper

*******

17

Paper II

CJ - 302 : Electronic Media And Production



- Total 40marks.]

Unit Ist

Introduction to Radio Journalism and Production:

Brief history of Radio, News and entertainment and music based programmes, F.M. Radio.

Qualities for R.J. difference between the production process of Radio and T.V. news and other

programmes.

Unit IInd

Visual communication - communicating with still pictures and video - shooting with TV camera

mounting. Basic shots and camera movement.

Basic of TV’ Production: TV Production in field studio sets and make- up.

Unit IIIrd

Video editing techniques- cut, mix and dissolve use of cutaway - AB roll editing digital effects -

planning location shoots- story board -single camera shooting - multi camera shooting - shooting

and editing schedules studio, production – role of functionaries - planning studio programmes -

cue’s and commands - formats of TV programmes - studio interview and discussion. Shows with

audience participation - studio quiz programmes with audience participation - TV documentary

production -

Unit IV

Writing Script for Radio and television:

Reporting and copy writing for Radio and Television. Using advance technique and areas.

Unit V

Television news editing:

planning, production and compellation of news programmes -

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Television anchoring:

voice broadcast skills - enunciation, flow modulation -facing a camera. - Eye contact - use of

teleprompter; live studio and field interviews moderating TV studio:-discussions: anchoring chat

shows and cross fire.

Suggested reading:

1. Mehra masani-broadcasting and the people

2. Awasthi g.c.-broadcasting in india

3. Shrivastava h.o.-broadcasting technology

4. Robert Kenny f.-teaching tv production in a digital world

5. Patil m.r.-some aspects of broadcasting journalism in india

******

Paper III

CJ 303 Public Relations/ Corporate Communication



- Total 40 marks.]

Unit I

Strategic Public Relations and Communications Management :–

Defining strategy and its relevance in PR and Corporate communication; campaigns planning,

management and execution- role of PR CC in crisis communication and disaster management.

Unit II

Building a distinct corporate identity:

Concepts, variables and process- making of house styles (logo, lettering and process)

Unit III

Importance of PR in organizational communication:

role and contribution to management planning and decision making. The in-house PR department,

role of the senior PR Manager, PR consultancy firms.

Unit IV

Internal and External Communications –

PR in HRD Management, internal PR Audiences internal P R programmes and techniques.

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Unit V

Media Relations –

Building and maintaining cordial relationships with media, Cooperation, access and honesty,

organizing press conferences, visits and interviews, writing press releases.

*******

Paper IV

CJ- 304 : Folk Media :Adivashi Arts of Khandesh



- Total 40marks.]

Unit Ist

Introduction to traditional folk media in India and Maharashtra with special reference to Khandesh

Unit IInd

Communication potential of folk media in tradition. Folk lore and folk arts: tradition in Khandesh

Unit IIIrd

Ahirani language and its strength to communicational. Communication tools of PawaraAduvasi’s in

Satpuda

Unit IVth

Development problem of tribal. Various Govt. schemes and its impact on tribal communication

gaps and remedies.

Unit Vth

Lifestyle of tribal and their festival an social functions.

Suggested reading:

1. Dr.gore govind-tribal community in Maharashtra

2. Dr. gore govind-culture and Adivasi society in Maharashtra

3. Dr. hiwale Alka-Adivasi song in womens life

4. Dr.nadgonede gurunath-indian adivasi

5. Dr.baber sarojini-Adivasi of festival

6. Dr.Gore Govind-Adivasi lokkatha.

7. Keval J.kumar-Mass communication in india.

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8. Dr.V.L. Dharurkar-massmedia and Indian culture

9. Indian tribals blogs.

10. Tribal study report govt of india.

11. Shyam parmar-the role of traditional folk media, in india

Practical (Third Semester)

(External 120 + 80 Internal) 200 marks

1. Every Group of Student has to conceive plan & edit one radio News bulletin, one 25

Documentary, one news based discussion or one interview based programme of

15 to 20 minutes duration & submission of CD (Minimum 3 student in a group)

2. Every group student has to conceive, plan & edit one video News bulletin, one 25

Documentary, one news based discussion or interview based programme of 15

To 20 minutes duration & submission of CD (Minimum 3 student in a group)

3. One audience research surveys; on electronic media. 25

4. Public Relations/Corporate Communication research assignment and its report 25

5. Visit to Tribal Padas and studies related to their folk media submitted project 20

Report.

A) Editorial writing assignment - 20 Marks

B) Clipping File on Photo Journalism - 20 Marks

C) Produced one Magazine in group (Max 5 student) : 40 marks 80

Second Year

M.A. M.C.J. Fourth Semester

4 Credits per Paper 4x2 papers = 08 credits 08 credits for practical’s, 08 credits for dissertation

Total Credits: 24

CJ – 401 : New Media Technology



- Total 40 marks.]

Unit Ist

FM Radio: FM Radio revolution in India, radio management & future of FM radio industry, Human

Resource Management for Radio, Event management, Advertising Management, Brand

management, sponsorships, collaboration, training & research & collaboration, cross media

collaboration, financial management.

21

Unit IInd

New Media Technology: New Media industry present & future, e-newspaper, podcasting

&vodcasting, convergence technologies and their impact on internet/ online (new media)

Journalism, media websites, e-editions of newspapers, new media advertisements, content

management, financial management, mobile technique, e-learning & e- education management.

Unit IIIrd

Digital Printing Technology: A brief introduction to various types of printing.

Photo- Composting and Offset printing. Advance printing technology- digital printing, integrated

per- printing process, computerized printing. The role of computer in DTP, facsimile printing- word

processors- color printing techniques, CTP technique

Unit IVth

Communication Technology (CT) - concept and scope: CT and IT - similarities and differences -

telephony – electronic digital exchange. C-Dot - Pager’, Cellular phone, video conferencing.

Internet: LAN, MAN, WAN, E-mail, web ownership and administration of internet, ISPs, WAP,

types of connection: dial-up, ISDN, lease- line.

Unit Vth

Internet and New Media – Social sharing to new Media, bookmarks. Searching through directory

Engine. Search Resource: Video conferencing and telephony e- Commerce M- commerce, buying,

selling banking, advertising on internet. Web page development, inserting, linking; editing,

publishing, locating, promoting and maintaining a web-site.

Cyber Journalism: On - line. Editions of newspapers - management and financial aspect: Online

editing e-publishing: security issue on internet and Dynamics of social media networks. Social

Media and Business, Face book, Torturer, What’s app, you tube Novelty, strength and weakness,

growing personal sphere and online communities, new business model advertisements, marketing

and online revenue, future trends and ethics of web journalism.

Suggested reading:

1. Godflaryharis-advertising in internate

2. Zorkoczy peter –information technology, an introduction

3. Pavlik j.v.0 media in the digital age

4. ChakravithyJagdish-net media and mass communication

5. Nathshyam-assessing the state of web journalism

6. Om gupta-internate journalism in india

7. Om gupta-information technology in journalism

22

Paper II

CJ-402 – Environmental Communication and Science reporting


[Internal Assessment = One seminar for 30 marks each and 10 marks for Semester Attendance -

Total 40 marks.]

Unit Ist

Environment – concept, definition, Principals & Important, Types of environment: problem of

Environment; Role of Technology and environment. The pollution, types of pollutions, carbon

cycle, greenhouse effect and ozone layer Ecology, Natural recourses and their Utilization Effect of

Global Warming, Ecosystems and Problems of the urban environment.

Unit IInd

The Environment education, need of awareness Environment education; formal & informal,

environment education through mass media. Energy, environment literacy, soil literacy.

Environmental movement and the politics of development. Initiatives of the state and

International Agencies. Various acts related to environment protection.

Unit IIIrd

Science Reporting: Definition of Science Communication. Role of science and technology in

human

Development Impact of science framing policies at national and international levels, science

institutions journals, levels science institution journals research carried out in various field.

Unit IVth

Science reporting language skills for reporting various events invention. Interview of scientist visti

to institutions and scientists. Science in electronic media.

Unit V

Impact of science on agriculture and industrial development. Case studies in Khandesh. Unique

Effort In environment protection and education

Suggested Reading:

1. Dr. Tukaram vitthal daud – Environment Communication (Marathi)

2. Prof. Kulkarni Shilpa – Environment and Society (Marathi)

*******

23

Paper II

Dissertation: 200 marks

(120 Marks for text and 80 marks for Viva Voce)

Every student will have to write a dissertation and submit 4 copies of bind volumes in A/4 size

paper and one CD in any area of mass communication. Detail in the curriculum under the guidance

of regular guest faculty. The objective of the dissertation is to enable a student to have an in depth

knowledge of the subject of his/her choice. It should be a research-based effort and should

endeavourer to create new knowledge in any area of mass communication.

Practical (Four Semester)

(External-120+80 Internal) 200 marks

1. A. Practical examination of searching & down loading information 40

b. Establishing E-mail address

c. Accessing, receiving, sending and replying E-mail.

d. Sending & Forwarding E-mail to multiple recipients.

e. Creating own blog in Marathi/English or Hindi

f. Networking with special internet groups on Google group

2. Creating electronic practical news paper examination 15

a. Creating internet advertisement

b. Creating internet advertisement

c. Podcasting & media website downloads

3. Report on study of brand management or Public Relations of Government/Corporate

house 15

4. One content analysis either of print or electronic media

(Content of the period of at least one month) 15

5. Write and Published minimum two research article in any area of Mass

Communication in reputed research journal/Newspapers/Magazine etc. 20

6. Writing Environmental news item (2), articles (1), feature (1), News base Stories (1)

And submit file. 15

7. Internal / Assessment (Participation in Study tour) 80

8. Ever student has to participate in Local & Out station study/fields visit to media centers

and he/she submit their reports based on observations. Thus, study visits are compulsory to

all students. (40 marks for Local visit and 40 marks for out station visit)

24

Equivalent Courses

MA.IIIrd

& IVth

Semester

Sr. No.

Course Code

Old Course Course Code

New Course

01. CJ-301 Radio and Production CJ-301 Leader and Feature Writing Photo Journalism

02 CJ-302 T.V. Journalism & Production CJ-302 Electronic Media and Production (Radio & T.V.)

03 CJ-303 Advertising CJ-303 Public Relation / Corporate Communication

04 CJ-304 Public Relation & Corporate Communication

CJ-304 Folk Media Adivasi Arts of Khandesh

05 CJ-401 New Media Technology CJ-401 New Media Technology

06 CJ-402 Communication Research CJ-402 Environment Communication & Science Reporting

25

Equivalent Courses

Sr. No.

Course Code

Old Course Course Code

New Course

01. CJ-301 Radio and Production CJ-301 Leader and Feature Writing Photo Journalism

02 CJ-302 T.V. Journalism & Production CJ-302 Electronic Media and Production (Radio & T.V.)

03 CJ-303 Advertising CJ-303 Public Relation / Corporate Communication

04 CJ-304 Public Relation & Corporate Communication

CJ-304 Folk Media Adivasi Arts of Khandesh

05 CJ-401 New Media Technology CJ-401 New Media Technology 06 CJ-402 Communication Research CJ-402 Environment

Communication & Science Reporting

26

North Maharashtra University, Jalgaon Department of Mass Communication & Journalism

Job opportunities for MA MCJ post graduate course

There are numerous job opportunities available for MCJ students, who are pursuing

their course form school of Arts and Humanities Dept. of Mass communication and

Journalism Students, North Maharashtra University. The type of job opportunities can get is

often dependent on their MA MCJ specialization and communication skills and

competencies and work experience of the students.

Students majoring in mass communications can expect to receive theoretical knowledge and practical communication skills that are critical in the workplace. Courses included in a mass communications degree program may cover topics such as journalism, business writing, media outlets and oral and visual communications. Students with a mass communications degree can seek a wide range of career opportunities, such as public relations, professional writing and marketing. Mass communication refers to passing on messages to many people through different media like radio and TV. So a graduate in mass communication will have studied the different ways of communicating to the public. Therefore the candidate can work comfortably as a journalist, or work in public relations .Fortunately in India there is freedom of communication which makes the work of journalists easy.

Copy Editor

The primary responsibility of a copy editor is to prepare content for publications in

magazines, books and newspapers. Copy editors rewrite and revise the copy of writers so

that readers can easily understand it. Many editors start their careers as writers before

transitioning into editing. While reviewing copy, editors look for grammatical errors,

misspellings and punctuation problems. According to the Bureau of Labor Statistics,

employers looking for copy editors typically hire individuals with degrees in

communications, journalism or English. To effectively carry out their job duties, copy

editors depend on creativity, critical thinking, communication and writing skills.

Lobbyist

Working as a lobbyist is another career option available to individuals with a degree

in mass communications. Lobbyists work for a variety of entities, such as small and large

organizations, nonprofits and individual clients. The primary goal of a lobbyist is to convince

politicians to vote in the best interest of the organization the lobbyist represents. To

achieve this goal, lobbyists must communicate well and master the art of persuasion.

Lobbyists often meet with congressmen to present their case through the use of polls,

27

graphs and reports. According to the Princeton Review, a critical component of their job is

to maintain good relationships with politicians, making effective communication vitally

important.

Advertising Sales Agent

Advertising sales agents try to sell ad space to prospective clients. These agents

spend much time out of the office meeting with clients. During client meetings, sales

agents explain to clients how advertising products and services will help increase the

client’s sales. Time spent in the office usually consists of making phone calls to secure

business, creating promotional plans and sales literature and processing paperwork related

to new and existing customers. The ability to effectively communicate is a skill critical to

the success of a sales agent. Other key traits include initiative, organizational skills and

persistence.

News Broadcaster

News broadcasters, frequently called reporters, report news events on television,

radio and through similar media outlets. These reporters typically cover a particular story.

They often travel to the location where the event occurred and conduct interviews to

investigate the story and report on it. When a new story breaks, news broadcasters often

work long hours under stressful conditions to meet deadlines and be the first to report the

story. Many communication programs offer courses in journalistic ethics and teach

students how research stories and accurately report them.

Following are the various job profiles offered to graduates in mass communication:

Fashion Photographer Film Director TV Correspondent Producer Radio Jockey/ RJ Screenwriter Sound Engineer Sound Mixer and Sound Records Special Correspondent Video Jockey Art Director Editor Event manager Public Relations Officer. Photo journalist , photo editor

28

North Maharashtra University, Jalgaon Department of Mass Communication & Journalism

Job opportunities for MA MCJ post graduate course

There are numerous job opportunities available for MCJ students, who are pursuing

their course form school of Arts and Humanities Dept. of Mass communication and

Journalism Students, North Maharashtra University. The type of job opportunities can get is

often dependent on their MA MCJ specialization and communication skills and

competencies and work experience of the students.

Students majoring in mass communications can expect to receive theoretical knowledge and practical communication skills that are critical in the workplace. Courses included in a mass communications degree program may cover topics such as journalism, business writing, media outlets and oral and visual communications. Students with a mass communications degree can seek a wide range of career opportunities, such as public relations, professional writing and marketing. Mass communication refers to passing on messages to many people through different media like radio and TV. So a graduate in mass communication will have studied the different ways of communicating to the public. Therefore the candidate can work comfortably as a journalist, or work in public relations .Fortunately in India there is freedom of communication which makes the work of journalists easy.

Copy Editor

The primary responsibility of a copy editor is to prepare content for publications in

magazines, books and newspapers. Copy editors rewrite and revise the copy of writers so

that readers can easily understand it. Many editors start their careers as writers before

transitioning into editing. While reviewing copy, editors look for grammatical errors,

misspellings and punctuation problems. According to the Bureau of Labor Statistics,

employers looking for copy editors typically hire individuals with degrees in

communications, journalism or English. To effectively carry out their job duties, copy

editors depend on creativity, critical thinking, communication and writing skills.

Lobbyist

Working as a lobbyist is another career option available to individuals with a degree

in mass communications. Lobbyists work for a variety of entities, such as small and large

organizations, nonprofits and individual clients. The primary goal of a lobbyist is to convince

politicians to vote in the best interest of the organization the lobbyist represents. To

achieve this goal, lobbyists must communicate well and master the art of persuasion.

Lobbyists often meet with congressmen to present their case through the use of polls,

29

graphs and reports. According to the Princeton Review, a critical component of their job is

to maintain good relationships with politicians, making effective communication vitally

important.

Advertising Sales Agent

Advertising sales agents try to sell ad space to prospective clients. These agents

spend much time out of the office meeting with clients. During client meetings, sales

agents explain to clients how advertising products and services will help increase the

client’s sales. Time spent in the office usually consists of making phone calls to secure

business, creating promotional plans and sales literature and processing paperwork related

to new and existing customers. The ability to effectively communicate is a skill critical to

the success of a sales agent. Other key traits include initiative, organizational skills and

persistence.

News Broadcaster

News broadcasters, frequently called reporters, report news events on television,

radio and through similar media outlets. These reporters typically cover a particular story.

They often travel to the location where the event occurred and conduct interviews to

investigate the story and report on it. When a new story breaks, news broadcasters often

work long hours under stressful conditions to meet deadlines and be the first to report the

story. Many communication programs offer courses in journalistic ethics and teach

students how research stories and accurately report them.

Following are the various job profiles offered to graduates in mass communication:

Fashion Photographer Film Director TV Correspondent Producer Radio Jockey/ RJ Screenwriter Sound Engineer Sound Mixer and Sound Recordist Special Correspondent Video Jockey Art Director Editor Event manager Public Relations Officer. Photo journalist , photo editor

30

Documents

North Maharashtra University, Jalgaonnmu.ac.in/Portals/17/MCJ-2014-15.pdfNorth Maharashtra University; Jalgaon. Post Box No. 80 Jalgaon- 425001 2 First Year MA Mass Communication &