NORTH AMERICAN SPINE SOCIETY 2016 ADVERTISING OPPORTUNITIES NASS Media Kit Rev 01051… · NORTH AMERICAN SPINE SOCIETY 2016 ADVERTISING OPPORTUNITIES ... Value-added Features in

NORTH AMERICAN SPINE SOCIETY

2016ADVERTISING OPPORTUNITIESFor details, contact Jeff McCollian at 630-230-3654 or [email protected]

SpineLine (Print and Online/Mobile)

2-6

Electronic Newsletter Advertising: NASS on Spine

7

12th Annual Evidence & Technology Spine Summit Final Program

8

Summer Spine Meeting Final Program

9

31st Annual Meeting Preliminary Program

10

31st Annual Meeting Final Program

11

About SpineLine SpineLine is the bimonthly clinical and news magazine of the North American Spine Society. SpineLine’s readers share the common focus of spine care, but represent several medical disciplines, including orthopedic surgery, neurosurgery, anesthesiology, physical medicine and rehabilitation/physiatry, and pain management/medicine. SpineLine’s circulation consists of NASS members as well as a select group of spine-related professionals. SpineLine off ers:

» A circulation of more than 8,600 spine care professionals.

» Subscribers in more than 97 countries/sovereign states, with 73% residing in the U.S.

» Quality editorial coverage on current spine care topics written by leading professionals.

» Features and columns such as Invited Reviews, Curve/Countercurve, Spine in Sports, Literature Commentary, Coding Q&A, Regulatory Policy and Advocacy Update.

» Distribution at several industry conferences and trade shows including the NASS Annual Meeting.

Topics for 2016 SpineLine educates and informs readers about medical, ethical and policy matters in the fi eld of spine and health care. Following are surgical and medical topics planned for upcoming issues.

Techniques/DiscussionsCurve/Countercurve: Motion vs FusionALIF: Stand-Alone vs Posterior StabilizationSuperspecialists vs GeneralistsInterbody Fusion: Grafting, Fusing Materials, 3D Printed Cages

Review TopicsObesity and DiabetesCurrent Strategies for Radiation ExposureSpinal Cord Stimulators and Low Back Pain Motor Control and Low Back Pain

Spine in Sports Review TopicsBack Pain in RunnersMaking the Right Call

For details, contact Jeff McCollian at 630-230-3654 or [email protected]. 2

SPINELINE

Subscribers by Specialty/Occupation

Physician – Anesthesiologist . . . . . . . . . . . . . . . . . . . . 224Physician – Diagnostic Radiologist . . . . . . . . . . . . . . . . 99Physician – Emergency Medicine . . . . . . . . . . . . . . . . . . .5Physician – Family Medicine . . . . . . . . . . . . . . . . . . . . . . .12Physician – Internist . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Physician – Interventional & Diagnostic Radiologist . . .5Physician – Neurologist . . . . . . . . . . . . . . . . . . . . . . . . . . .37Physician – Neurosurgeon . . . . . . . . . . . . . . . . . . . . . 2091Physician – Orthopedic Surgeon . . . . . . . . . . . . . . . . 4287Physician – Other Specialty . . . . . . . . . . . . . . . . . . . . . . 69Physician – Physiatry/Rehabilitation Medicine . . . . 929Physician – Preventative/Occupational Medicine . . . . .7Physician – Psychiatrist . . . . . . . . . . . . . . . . . . . . . . . . . . .4Physician – Surgeon (General Surgery) . . . . . . . . . . . . . .2Physician – Thoracic Surgeon . . . . . . . . . . . . . . . . . . . . . . 1Physician – Vascular Surgeon . . . . . . . . . . . . . . . . . . . . . .2Physician Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233Allied Health Professional . . . . . . . . . . . . . . . . . . . . . . . . . .3Chiropractor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105Coding Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Engineer/R&D . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Medical Student . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Neurophysiologist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27Nurse . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49Nurse Practitioner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60Physical/Occupational Therapist . . . . . . . . . . . . . . . . . . 82Psychologist . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10Researcher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .133Surgical Assistant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8,654

U.S. SpineLine Subscribers by State

Angola . . . . . . . . . . . . . . 1Argentina . . . . . . . . . . 48Armenia . . . . . . . . . . . . . 1Aruba . . . . . . . . . . . . . . . 1Australia . . . . . . . . . . .67Austria . . . . . . . . . . . . . 15Bahamas . . . . . . . . . . . . 1Bahrain . . . . . . . . . . . . . 1Bangladesh . . . . . . . . . .4Barbados . . . . . . . . . . . . 1Belgium . . . . . . . . . . . . 21Bolivia . . . . . . . . . . . . . .2Bosnia & Herzegovina . 1Brazil . . . . . . . . . . . . 278Bulgaria . . . . . . . . . . . . . 1Canada . . . . . . . . . . . .144Chile . . . . . . . . . . . . . . .35China . . . . . . . . . . . . 250Colombia . . . . . . . . . . . 31Costa Rica . . . . . . . . . . . 7Croatia . . . . . . . . . . . . . . 1Czech Republic . . . . . . . 1Denmark . . . . . . . . . . . .9Dominican Republic .10Ecuador . . . . . . . . . . . . .6Egypt . . . . . . . . . . . . . .28El Salvador . . . . . . . . . . 1Finland . . . . . . . . . . . . . .6France . . . . . . . . . . . . . 19Germany . . . . . . . . . . .59Ghana . . . . . . . . . . . . . . .2Greece . . . . . . . . . . . . . 12Guatemala . . . . . . . . . . .4Haiti . . . . . . . . . . . . . . . . 1

International Subscribers by Country/Sovereign State

Honduras . . . . . . . . . . . .2Hungary . . . . . . . . . . . . .5Iceland . . . . . . . . . . . . . . 1India . . . . . . . . . . . . . 225Indonesia . . . . . . . . . . . .4Iran . . . . . . . . . . . . . . . 38Iraq . . . . . . . . . . . . . . . . .8Ireland . . . . . . . . . . . . .10Israel . . . . . . . . . . . . . . .22Italy . . . . . . . . . . . . . . . .33Jamaica . . . . . . . . . . . . .3Japan . . . . . . . . . . . . . 94Jordan . . . . . . . . . . . . . .6Kenya . . . . . . . . . . . . . . . 1Kuwait . . . . . . . . . . . . . .4Lebanon . . . . . . . . . . . .27Libya . . . . . . . . . . . . . . . .3Luxembourg . . . . . . . . . 1Malaysia . . . . . . . . . . . . .5Malta . . . . . . . . . . . . . . . 1Mexico . . . . . . . . . . . .109Moldova . . . . . . . . . . . . .2Monaco . . . . . . . . . . . . . 1Morocco . . . . . . . . . . . . .2Myanmar . . . . . . . . . . . . 1Namibia . . . . . . . . . . . . . 1Nepal . . . . . . . . . . . . . . .3Netherlands . . . . . . . .22New Zealand . . . . . . . . 15Nigeria . . . . . . . . . . . . . 15Norway . . . . . . . . . . . . . .5Oman . . . . . . . . . . . . . . . 1Pakistan . . . . . . . . . . . . .4Palestine . . . . . . . . . . . . 1

Panama . . . . . . . . . . . . .9Paraguay . . . . . . . . . . . .2Peru . . . . . . . . . . . . . . .10Philippines . . . . . . . . . . .9Poland . . . . . . . . . . . . 20Portugal . . . . . . . . . . . .25Qatar . . . . . . . . . . . . . . . 7Romania . . . . . . . . . . . .4Russia . . . . . . . . . . . . . . .2Russian Federation . . . 7Saudi Arabia . . . . . . . . 18Scotland . . . . . . . . . . . .2Serbia . . . . . . . . . . . . . . .3Singapore . . . . . . . . . . 19South Africa . . . . . . . .23South Korea . . . . . . . .85Spain . . . . . . . . . . . . . .25Sri Lanka . . . . . . . . . . . . 1Sudan . . . . . . . . . . . . . . . 1Sweden . . . . . . . . . . . . . 7Switzerland . . . . . . . . .22Syria . . . . . . . . . . . . . . . . 1Taiwan . . . . . . . . . . . . 40Tanzania . . . . . . . . . . . . . 1Thailand . . . . . . . . . . . . 15Tunisia . . . . . . . . . . . . . .2Turkey . . . . . . . . . . . . . .22UAE . . . . . . . . . . . . . . . . 12UK . . . . . . . . . . . . . . . .138Ukraine . . . . . . . . . . . . . .5Venezuela . . . . . . . . . . .4Vietnam . . . . . . . . . . . . 11Other . . . . . . . . . . . . . 69

US Subscribers . . . . . . . . . . . . . . . . . . . . . 6,289International Subscribers . . . . . . . . . . . . 2 .365Total Subscribers . . . . . . . . . . . . . . . .8,654

Data as of November 4, 2015; includes print and online subscribers.

147

79

678

59

38

19

16

73

15230

153

17

5

21

38

48

65

481

15

117

34

138

39

119

102

314

210

114 202

57

130

35 74

396

171

78

199

13622

278

493

1511

18 127

18

32

146

201

2788

PR:11


Display Advertising: » Full page: 8 1/2” x 11”; bleed 8 3/4” x 11 1/4” » Half page: 3 5/8” x 9 1/4” (vertical) or 4 5/8” x 7 1/2” (horizontal)—

no bleed » Quarter page: 3 5/8” x 4 5/8” (vertical)—no bleed » Black and white ads must be provided in a high resolution PDF

format with all fonts embedded and no printer marks . » Color ads must be four-color process (no matched colors) and

provided in a high resolution PDF format with all fonts embedded and no printer marks .

Classified Advertising: » Quarter page (black and white only): 3 5/8” x 4 5/8” (vertical)—

no bleed » Classified ads should be in high resolution PDF format with all fonts

embedded and no printer marks .

Ad SubmissionSubmit high resolution PDF ad file to Kelly Campbell via email (if file size permits) at kcampbell@spine .org; for larger file, upload to the NASS FTP site at upload .spine .org and select SpineLine .


SpineLine Display Advertising Note: Premium positions are available exclusively to full schedule advertisers. Contact Jeff McCollian at [email protected] or 630-230-3654 for rates.

Rates

Position/Size Jan/Feb, Mar/Apr, May/Jun,Jul/Aug, Nov/Dec Issues

Preshow Issue with Bonus Distribution (Sept/Oct Issue)

Back Cover $2,475 $3,800

Inside Covers (2 positions) $2,150 $3,550

Opposite TOC (2 positions) $2,150 $3,550

Full-page $1,700 $3,075

Full-page B&W $1,400 $2,300

Half-page $1,025 $1,650

Half-page B&W $900 $1,375

Classified ad: Quarter-page B&W $525 $525

Ad rates are based on four-color process unless noted otherwise .

Closing Dates

Issue Insertion Deadline Materials Deadline

January/February December 18, 2015 January 15, 2016

March/April February 12, 2016 February 26, 2016

May/June April 8, 2016 April 22, 2016

July/August June 6, 2016 June 20, 2016

September/October August 8, 2016 August 22, 2016

November/December October 7, 2016 October 21, 2016

Print Ad SpecificationsPositionPlacement in SpineLine is at editor’s discretion . You may request special placement, but no guarantee will be made .

Payment Payment by check (payable to the North American Spine Society) or credit card is due within 15 days of invoice . Please do not send payment until you have been invoiced .

Cancellation Cancellation of space reservation with no penalty will be accepted until the materials deadline date .

FDA RequirementsIf a device requiring FDA approval is included in your ad, you must indicate the FDA status on insertion order .

Note: NASS reserves the right to refuse any advertising it does not consider appropriate to its audience, or in keeping with the editorial purpose of the magazine and the mission of NASS .

SpineLine Online and Mobile AppSpineLine’s digital edition and mobile app give readers another delivery option and offer a greater focus on advertising. Using in-ad links and video, rectangle ads and blow-in ads, advertisers can generate more visibility for their products.

Value-added Features in SpineLine Online » All SpineLine advertisers are included in the online and mobile issues at no additional cost .

» URLs and email addresses are automatically hot linked .

» URL click-throughs are all trackable .

» Links will remain for the life of the digital issue and will be searchable through the archives .

Online Advertising for Print Advertisers

Video in Ad (Positioned in display ad)

Dynamic with video or interactive media $ 790 per issue

Rectangle Ad (Positioned below the TOC)

Static $ 525 per issue

Dynamic with video or interactive media $1,050 per issue

Blow-in Ad (Overlay in tandem with your print ad)

Static $ 370 per issue

Dynamic with video or interactive media $ 525 per issue

Online Ad SpecificationsVideo in AdRefer to the following link: ftp://ftp .texterity .com/outgoing/Marketing_Sales/Publisher_AdSpecsBrochure .pdf

Rectangle Ad » Static: Image size, maximum width 180 pixels; image type, JPG, GIF, animated GIF; link to advertiser » Dynamic: Refer to multimedia link: ftp://ftp .texterity .com/outgoing/Marketing_Sales/Publisher_AdSpecsBrochure .pdf

Blow-in Ad » Static: Image size maximum width 500 pixels and maximum height 300 pixels; image type, JPG, GIF, animated GIF— 300 dpi;

link to advertiser » Dynamic: Refer to multimedia link: ftp://ftp .texterity .com/outgoing/Marketing_Sales/Publisher_AdSpecsBrochure .pdf

Please note: For video and interactive media, an icon is clicked to play media . Contact Kelly Campbell at kcampbell@spine .org for the latest multimedia ad specifications .


Rectangle Ad

Blow-in Ad

Video in Ad

Video Blow-in Ad


NASS on Spine is a monthly electronic newsletter that focuses on news and information of concern to spine care professionals. Containing timely updates and relevant information, the NASS on Spine newsletter is a must read for spine professionals. Emailed to more than 10,000 subscribers, it has an average open rate of 25%. The e-newsletter is distributed during the first week of each month.

ELECTRONIC NEWSLETTER ADVERTISING: NASS ON SPINE

Ad Sizes

Leaderboard Banner AdLocated at the top of the e-newsletter . 600 x 90 pixels, file size no larger than 50kb .

Skyscraper AdLocated along the right border of the e-newsletter . 160 x 600 pixels, file size no larger than 50kb .

Ad Rates

Leaderboard or skyscraper ad: $1,200 each Purchase five placements (months) in advance and receive the sixth free.

» Advertiser may choose to allow viewers the ability to click through to an Internet site of the advertiser’s choosing . Advertiser must provide the appropriate URL to NASS and NASS has the right to reject an advertisement if the landing page is not acceptable .

» The Advertiser is responsible for the creation and production of the advertisement .

» If your ad is created with a white background, please add a contrasting hairline border around the ouside edge .

» Advertisement must be static and not include any animation or movement . Nor are “pop-ups” or “roll-overs” acceptable .

» Only JPEG computer file formats will be accepted .

» NASS reserves the right to reject any ad it finds objectionable or misleading .

» NASS cannot accept advertisements for any device or product not cleared for marketing by the U .S . Food and Drug Administration in the United States .

Closing DatesSpace reservation is due the first Friday of the preceding month . Material is due no later than the third Friday of the preceding month .Please note: No cancellations accepted .


12TH ANNUAL EVIDENCE & TECHNOLOGY SPINE SUMMIT FINAL PROGRAMFebruary 24-27, 2016 . Park City, UT

The 12th Annual Evidence & Technology Spine Summit will explore surgical and medical/interventional topics on the latest technology and techniques. NASS has assembled expert faculty to present the most current thinking and evidence-based medicine in a relaxed and highly interactive setting to stimulate controversial discussion about the latest in spine care. This meeting and fi nal program are prized by attendees eager to learn about and discuss the latest innovations in spine care. About 200 leading physicians and allied health professionals attend this meeting.

Ad Rates

Position/Size Price

Back Cover $1,500

Inside Covers (ICs) $1,200

Full-page $1,000

Ad rates are based on four-color process . (No agency discounts .)

Closing DatesSpace reservation is due January 15, 2016 . Material is due no later than January 22, 2016 . Please note: No cancellations accepted .

PositionOther than premium positions, placement within the program is at the discretion of NASS . You may request special placement (i .e ., right- or left-hand page, front or back of book) but no guarantee will be made .

Specifi cations » Full page trim size 8 ½” x 11”; bleed 8 3/4” x 11 1/4” » Ad should be submitted as a high-resolution PDF with all fonts embedded and all colors converted to process .

SubmissionSubmit high-resolution PDF ad fi le to Jessica Vander Naald via email at jvandernaald@spine .org (if fi le size permits); for larger fi le, upload to the NASS FTP site at upload .spine .org and select Advertisement—Final Program .

PaymentA tear sheet and invoice will be sent upon publication . Payment by check (payable to the North American Spine Society) or credit card is due within 15 days of invoice . Please do not send payment until you have received an invoice .


NASS reserves the right to refuse any advertising it does not consider appropriate to its audience, or in keeping with the editorial purpose of the 12th Annual Evidence & Technology Spine Summit and the mission of NASS .


SUMMER SPINE MEETING FINAL PROGRAMJuly 20-23, 2016 . Miami, FL

The Summer Spine Meeting features a hands-on course, symposia, point/counterpoint debates and case-based presentations on the most essential and timely medical and surgical topics encountered by spine practitioners today. The meeting takes place in a smaller and more intimate venue allowing for greater audience participation. The interactive opportunities is a great draw for physicians and the smaller setting allows for greater exhibitor interaction with participants. The limited number of exhibitors allows your advertising message to really stand out in the fi nal program. Approximately 200 leading physicians and allied health professionals attend this meeting.

Ad Rates

Position/Size Price

Back Cover $1,500


Full-page $1,000


Closing DatesSpace reservation is due June 13, 2016 . Material is due no later than June 27, 2016 . Please note: No cancellations accepted .


Specifi cations » Full page trim size 8 ½” x 11”; bleed 8 ¾” x 11 ¼” » Ad should be submitted as a high-resolution PDF with all fonts embedded and all colors converted to process .




NASS reserves the right to refuse any advertising it does not consider appropriate to its audience, or in keeping with the editorial purpose of the Summer Spine Meeting and the mission of NASS .


31ST ANNUAL MEETING PRELIMINARY PROGRAMOctober 26-29, 2016 . Boston, MA

Ad Rates

Position/Size Price

Back Cover $5,775


Full-page $4,200

Ad rates are based on four-color process . Limit of four body pages plus covers . (No agency discounts .)

CirculationProgram hard copy will be mailed to approximately 6,000 physicians and other spine care professionals . Advertisements are included in the online version of the Preliminary Program which is posted on the NASS website from April through mid-September . Links to the online Preliminary Program with the advertisements are promoted in more than 500,000 emails sent throughout that period .

Closing DatesSpace reservation is due March 14, 2016 . Material is due no later than April 4, 2016 . Please note: No cancellations accepted .






NASS reserves the right to refuse any advertising it does not consider appropriate to its audience, or in keeping with the editorial purpose of the Annual Meeting and the mission of NASS .


31ST ANNUAL MEETING FINAL PROGRAMOctober 26-29, 2016 . Boston, MA

Distributed onsite, the Annual Meeting Final Program is the exclusive publication that includes the complete scientifi c program for the meeting . It also includes information about the electronic posters, author index, guest speakers, event highlights, fl oor plans, shuttle service and NASS resource center .

Ad Rates

Position/Size Price

Back Cover $5,100


Opposite ICs $4,600

Opposite TOC $4,600

Full-page $3,950


Closing DatesSpace reservation is due September 5, 2016 . Material is due no later than September 19, 2016 .




CancellationCancellation of space reservation with no penalty will be accepted until the materials deadline date .



NASS reserves the right to refuse any advertising it does not consider appropriate to its audience, or in keeping with the editorial purpose of the Annual Meeting and the mission of NASS .


Documents

NORTH AMERICAN SPINE SOCIETY 2016 ADVERTISING OPPORTUNITIES NASS Media Kit Rev 01051… · NORTH AMERICAN SPINE SOCIETY 2016 ADVERTISING OPPORTUNITIES ... Value-added Features in