North America - Linux Foundation Events · Promotional Marketing Opportunities ..... 9 About Linux Foundation Events ... Cisco Meraki Senior Software Developer Clearpath Robotics

August 21 - 23, 2019 | Hilton San Diego Bayfront, San Diego, CA

2019 Sponsorship Prospectus

North America

“Sponsoring and attending an industry-leading event like ELC gives Collabora the opportunity to showcase its expertise and meet with key members of the Open Source business community while further increasing its presence in the embedded Linux domain.”

MARK FILION, COLLABORA

Embedded Linux Conference North America 2019 2

North America

TABLE OF CONTENTS

About the Event ...................................................................3

Event Highlights & Attendee Demographics .........................4

Previous Attendees .............................................................. 5

What Attendees Say ............................................................ 7

Sponsorship Opportunities .................................................. 8

Promotional Marketing Opportunities ................................... 9

About Linux Foundation Events ......................................... 11

Sponsorship Bundles & Custom Packages ........................ 14

“...ELC brought together all of the critical participants in two deeply connected ecosystems - the embedded systems that run on devices and the frameworks that connect those devices. It is a small community of the brightest minds talking openly and sharing ideas. We found being there invaluable.”

NOAH HARLAN, FOUNDER, TWO BULLS


“ELC was one of the most exciting conferences I’ve been to in recent years, there were far too many interesting talks for me to attend all I wanted and it was a great opportunity to connect with people in the community.” MARK BROWN, KERNEL WORKING GROUP , TECHNICAL LEAD, LINARO

For 14 years, Embedded Linux Conference (ELC) has been the premier, vendor-neutral technical conference for companies and developers using Linux in embedded products. In the last few years, the conference has expanded its scope to include both the user-space developers building applications on embedded Linux as well as the architects and developers working to deliver smart connected products and industrial IoT solutions. Embedded Linux Conference gathers technical experts paving the way for transformation in these key areas from across the globe for education, collaboration and deep dive learning opportunities.

For the first time in 2019, Embedded Linux Conference North America combines with Open Source Summit North America, as the European editions have done in previous years, bringing the important technologies and topics in embedded systems and industrial IoT into the fold. Combined expected attendance in 2019: 2300 attendees with over 70% in technical positions.

� Generate new partnerships, alliances & customers � Increased brand awareness & recognition � Thought leadership � Showing support of the Linux & open cloud � communities

� Media exposure & PR announcements � Showcase products, services & technologies � Highly targeted marketing opportunities � Talent acquisition & recruitment

Sponsoring Embedded Linux Conference North America 2019 offers your company a variety of sponsorship benefits such as:

August 21 - 23, 2019 | San Diego, CA


North America

Over 730 Attendees from 360 organizations across 31 countries.

56% of Attendees were joining the event for the first time.

34% of Attendees surveyed said they only attend 1 conference per year.

98% of Attendees visited sponsor booths onsite.

92% of Attendees surveyed said that attending the event was a valuable use of their time, and that they plan to attend again in the future.

2018 ATTENDEE DEMOGRAPHICS

2018 EVENT HIGHLIGHTS

Job Level

• Individual Contributor 51.92%

• Other 17.31%• Manager 12.72%• Director/GM 6.36%• C-Level 5.47%• Academic 4.44%• VP 3.55%

Industry

• Hardware/Computers/ Electronics 35.50%

• Software/Internet 33.43%• Other 6.07%• Industrial Manufacturing 6.07%• Education/Research 4.14%• Aerospace/Defense 3.85%• Carriers/Telecommunications 3.11%• Automotive/Transport 2.96%• Media/Publishing 2.07%• Healthcare/Medical Devices/

Rx 1.04%• Government 1.04%• Associations/Trade Groups/

Foundations 0.44%• Banking/Finance 0.15%• Retail/E-Commerce 0.15%

Country

• United States 85.65%• Japan 4.29%• Canada 3.70%• United Kingdom 2.22%• Germany 1.18%• Sweden 1.04%• China 0.59%• Israel 0.59%• Italy 0.59%• Finland 0.30%• Taiwan 0.30%• Korea 0.44%• New Zealand 0.15%• Switzerland 0.15%• Namibia 0.15%• Nepal 0.15%

Job Function

• Development/Engineering 73.52%• Executive Management

(VP/CxO) 4.29%• Other 4.29%• Sales/Marketing/Business

Development 4.14%• Architecture 3.85%• Product Management 3.40%• Media/Analyst 1.48%• Professor/Academic 1.04%• Systems Administration 0.89%• Program Management/Legal/

Compliance 0.89%• IT/Technical Management 0.89%


North America

2018 ATTEENDEES INCLUDED:Software Engineer Abbott Labs

Director Acer Cloud Technology

Software Development Engineer Amazon

Software Engineer Amazon Prime Air

CTO Ambient Sensors

Software Engineer American Standard

Software Engineer Amlogic

Senior Embedded Engineer Andium

CIO Arduino AG

Sr. Manager, IoT Ecosystem Arm

Sr. Principal Engineer I BAE Systems, Inc.

Embedded Software Engineer Baker Hughes, a GE Company

Embedded Software Engineer Ball Aerospace

Fellow Software Engineer Becton Dickinson

Software Engineering Manager Biamp Systems

Embedded Firmware Engineer Big Ass Fans

Principal Consultant Cal-Sierra Consulting

Senior Developer Cirrus Link Solutions

Senior Software Engineer Cisco Meraki

Senior Software Developer Clearpath Robotics

Distinguished Engineer Comcast

Programmer / Analyst Control Gaging Inc.

Principal System Engineer Core Cashless LLC

Embedded Software Engineer Cray, Inc.

Principal IOT Secureity Researcher Cree

Research Scientist Defence Science & Technology Group

Engineer Department of Defense

Senior Software Engineer Digi International

Applications Engineer Digi-Key

IoT Program Manager Eclipse Foundation

Software Engineering Elbit Systems of America

Software Engineer Ettus Research

Manager, Linux Systems Eurotech Inc

Principal Software Engineer F5 Networks, Inc.

Production Engineer Facebook

Hardware/Software Design Engineer Fluke Corporation

Staff Software Engineer Garmin International

Software Engineer General Electric

Site Reliability Engineer GitHub

Firmware Engineer Glowforge

Kernel Developer, ChromeOS Google

Staff SW Engineer Harmonic Inc

Staff Software Engineer HED Inc

Senior Principal Engineer Hughes Network Systems

Embedded Firmware Engineer Ingersoll Rand

Principal Software Engineer iRobot

Lead Embedded Software Designer Johnson Controls

Firmware Engineer Lexmark International

Software Engineer LG Electronics

Kernel Working Geoup Technical Lead Linaro

Software Engineer Livio

Design and Development Computer Engineer Lutron Electronics Co., Inc.

Software Developer Mercury Marine

Staff Linux Application Engineer Microchip

Senior Software Engineer Microsoft

Lab Technologist Midi Lab Technologies

Head Researcher Mitsubishi Electric Corporation

Lead Software Engineer MontaVista Software, LLC

Software Engineer Motorola Solutions, Inc.

Software Supervisor MOXA

Platform Engineer Mozilla

Senior Software Engineer National Instruments

Computer Systems Researcher National Security Agency

Isaac Sloan Nikola Motor Company

Engineer Nordic Semiconductor

Software Engineer Northrop Grumman

Research Engineer NTT

Software Engineer Nvidia

Security Researcher Octosavvi

Senior Software Engineer Ognios GmbH

R&D Engineer OMAX Corporation

Member of Technical Staff ON Semiconductor


North America

2018 ATTEENDEES INCLUDED:Technical Marketing Engineer Open Connectivity Foundation

Software Architect OpenXT Project

Chief Engineer Panasonic

Software Engineer Philips

Manager, IoT Services Dept. Plat’Home Co., Ltd.

Senior Software Engineer Qualitrol

Michael Welling QWERTY Embedded Design

Principal IoT Architect Red Hat

Software Engineer Renesas

Embedded Software Developer Sr. Rockwell Automation

Design Engineer Schneider Electric

Director, IoT Engineering ServiceNow

Engineer SiFive

VP Software Development Sigma Instruments, Inc.

Assoc Staff Software Applications Engineer Silicon Labs

Chief Software Architect Smiths Digital Forge

Senior Software Engineer Sony

Senior Software Engineer Star Lab

Sr. SW Architect Steelcase

Senior MES Engineer Stone Technologies

Software Engineer Swisslog

Principal Security Engineer T-Mobile

Sr IoT Engineer Target

Software Design Engineer Tektronix, Inc

Software Engineer Teledyne Controls

Software Engineer Tesla

Director of Linux Development Texas Instruments

Electronics Maintenance Technician The Boeing Company

Software Engineer The Lincoln Electric Company

Senior Development Engineer Toradex Inc.

Lead Firmware Engineer Trimble Inc.

Head of Software Development Department TRUMPF Laser GmbH

Embedded Software Engineer Tula Technology

Senior Software Engineer Turkish Aerospace Industry

Software Engineer Uber ATG

R&D UPCT-UNED

Hardware/Software Design Engineer US Government

Software Developer Vanteon Corporation

Member of Technical Staff ViaSat

Senior Software Engineer Virgin Orbit

Software Engineer Vivint

Principal Software Engineer Vivint Smart Home

Software Architect Wind River

Senior software Engineer Xevo

Embedded Software Engineer Xilinx

Director of Engineering Xtreme-EDA


North America

What Attendees SayBelow are some of our favorite attendee tweets from Embedded Linux Conference 2018.

Erik Welsh • @welsh_owl Great view #MtHood on the way home to TX from #lfelc. Outstanding speakers, sessions, community building and hands-on learning with @beagleboardorg #PocketBeagle Thanks @linuxfoundation @embedded_ALE @Jadon

PYGO Inc. • @PygoIoT Had a great learning at #lfelc #PDX today. Great sessions on @ZephyrIoT @EdgeXFoundry #IoT #OpenIoT #ZephyrOS @linuxfoundation #SoC @EclipseIoT @beagleboardorg

John Pearce • @techpearce2 Having an autistic son I appreciate the attention to detail at #lfelc #openiot so thank you @linuxfoundation #autism #supportiveaid

Benjamin Cabé • @kartben Cohosting a BoF on #blockchain and #IoT together with @tewstroke at #OpenIoT Summit yesterday was a lot of fun. Lots of great discussions about the use cases, performance issues, privacy, @iotatoken, and more! #lfelc

Alan C. Assis • @acassis Today is a great day! Two #NuttX #RTOS presentations at #lfelc #OpenIOT @masayuki2009 will present about SMP support on NuttX and I will present about NuttX for IIoT (Industrial #IoT) solutions.

Leon Anavi • @leonanavi Wow! @mbanzi has just showed at #lfelc how @arduino sketches can be deployed to #Linux devices like @Raspberry_Pi through the cloud! Awesome work! :)

Tami Carter • @tamcarter Awesome case study on how IoT can help real people. Heat Seek helps low income residents fight when the heat is turned off in their units. http://heatseek.org/ #OpenIoT

SiFive • @SiFiveInc Congratulations to the winners of the first-ever #RISC_V #Hackathon at #lfelc: @hasanunlu9, @fischmz, Trung, and @mattgattis !!! Enjoy your well-earned HiFive Unleashed boards and cash prizes, and we hope to see more great things from you soon.



North America

Sponsorship Opportunities

Contact us at [email protected] to secure your sponsorship, request additional details or discuss custom options.

*Start-ups may secure a Bronze Sponsorship for US$4,000 provided they: (1) Have been in business less than 3 years; (2) Have less than $5M in annual revenue; and (3) Have less than 30 employees at signing of contract.

diamond 4 available

3 available

platinum 8 available 5 available

gold 10 available 8 available

silver unlimited

bronze unlimited

Editorial Interview and Article on Linux.com: Over 1M unique visitors per month. The Linux Foundation to determine final interview content and delivery date.

•

Assistance with Press Bookings at Event: Helping you get the most out of an on-site announcement.

•

Pre or Post-Conference Email Blast: One time use of opt-in list to be sent by The Linux Foundation.

• •

Onsite Recognition during Opening Keynote Session: By event emcee.

• •

Speaking Opportunity: All sponsor content must be approved by Program Committee and The Linux Foundation. Speaking slots based on availability.

15-minute Keynote

5-minute Keynote

Conference Session or BoF

Social Media Promotion of Sponsorship: From The Linux Foundation Events channel.

3x 2x 1x

Sponsor Designation in Press Releases: Recognition as sponsor in body of release.

• • •

Conference Room: For private meeting use only.Private Use -

3 daysPrivate Use -

1 DayPrivate Use -

4 Hours

Collateral Distribution: Laid out in a prominent location near registration.

• • •

Recognition in Pre-Conference Email Marketing: Includes link to your URL.

• • • •

Keynote Stage Branding: Logo prominently displayed on stage screens.

• • • •

Access to Event Press/Analyst List: Contact List shared two weeks prior to event for your own outreach.

• • • •

Recognition on Event Website: Prominent logo display on event homepage.

• • • • •

Recognition on Event Signage: Logo on conference signage. • • • • •

Exhibit Booth: Includes counter with graphic, and stools. Upgrade options available. Measurements are in feet.

20'x20' 15'x15' 10'X10' 10'x10' 6'x6'

Lead Retrieval Scanners: Live scans, real time reporting and ability to take notes on captured leads.

3 3 2 1 1

Conference Attendee Passes: Full access passes to the entire conference for your staff or customers.

20 15 10 6 3

Partner Reception Passes: Invitations to our exclusive onsite event for speakers, press and invited guests.

8 6 4 3 2

20% Discount on Additional Conference Passes: For use by your customers, partners or colleagues.

• • • • •

Sponsorship Cost $65,000 $45,000 $30,000 $15,000 $8,000

Sponsors of ELC North America can be considered sponsors of the co-located Open Source Summit North America at no additional charge.

(Note that sponsorship availability at each level is for the combined

events.)


North America

PROMOTIONAL MARKETING OPPORTUNITIESEach opportunity listed includes 2 conference passes for sponsoring company.

Open Source Summit Speed Networking & Mentoring Session General Sponsor $5,000 • 2 AVAILABLESponsors will received recognition in the session, the opportunity to provide collateral to distribute at session, and logo on website and signage.

Women in Open Source Lunch** $12,500 • 1 AVAILABLEShow your support of the women in our community that are helping to create the future of open source. Includes sponsor signage and verbal recognition at lunch.

Lanyards $10,000 • 1 AVAILABLE SOLD OUTEvery attendee at the event will wear a name badge and lanyard and your logo will appear across the lanyard. Pricing includes single color logo imprint. Full color logo imprint available at an additional cost.

Attendee T-Shirt $10,000 • 1 AVAILABLE SOLD OUTOur designers always create fun shirts that are worn for years to come. Includes your logo on sleeve of shirt. Pricing includes single color logo imprint. Full color logo imprint available at an additional cost.

Keynote Live Stream & Recording $10,000 • 1 AVAILABLEIncludes logo on live stream home page, two attendee passes and logo on website and signage. Sponsor will be allowed to use recordings on their website or in promotional materials via embedded code.

Attendee Lounge** $10,000 • 3 AVAILABLESponsor a themed lounge such as DevOps, Containers, Cloud Native or Linux Lounge. Provides the space and snacks to get attendees collaborating. Includes sponsored signage in lounge areas. Pricing includes single color logo imprint on branded items. Full color logo imprint available at an additional cost.

Onsite Happy Hour & Onsite Reception $20,000 • 1 AVAILABLESpark conversation about your brand during our Technology Showcase Happy Hour. Your company can host this evening with exclusive branding on all food and drink stations and prominently placed signage.

‘Celebrate Diversity’ Evening Mixer $12,500 SOLD OUTShow your support of the underrepresented minorities in our community by hosting an evening mixer to allow them to meet and support each other. Includes sponsor signage and verbal recognition at mixer. Sponsorship will cover light appetizers, unlimited non-alcoholic beverages and one drink ticket per attendee.

**Promotional name of this event may change


North America

PROMOTIONAL MARKETING OPPORTUNITIES (CON’T)

Breakfast & Breaks $20,000 • 1 AVAILABLESponsorship includes prominent branding at all breakfast & break stations.

Attendee Evening Event $30,000A great opportunity to support the community, make an announcement and more. Includes verbal recognition at the event and sponsor signage throughout the venue.

Lunch & Learn $15,000 FOR 50 PEOPLE, $25,000 FOR 100 PEOPLE

An opportunity to host a group of attendees and deliver your key message and thought leadership. Sponsorship includes lunch for specified number of attendees, promotion of lunch through all event channels and the opportunity to program lunch at your discretion.

Note: A leveled sponsorship is required for this option

Diversity Empowerment Summit Host $10,000 • 1 AVAILABLESponsorship includes prominent recognition in the DES session space(s), as well as recognition on the event website, and general conference and DES-specific signage.

First-time Attendee Breakfast** $10,000 | 1 AVAILABLESponsorship includes prominent recognition at the first-time attendee breakfast, as well as recognition on the event website and conference signage.

Host an Evening Event $5,000We’re offering sponsors the opportunity to host their own evening event which we’ll promote to attendees. Plan a party for 50 or 500; be as creative as you’d like. Sponsor is responsible for all coordination and fees related to the event. We’ll get the attendees there by promoting through emails and onsite announcements to attendees.

Note: A leveled sponsorship is required for this option.

Hackathon, Dev Day or Mini Summit $10,000 and upA great opportunity to take advantage of our existing attendee base. Sponsorship includes promotion on our website and in event promotion as a co-located event, registration add-on opportunity on event registration form, plus venue space, internet and AV. This opportunity can be taken by multiple companies together. Note that at least one participating company must be a leveled sponsor.

Please contact us for a customized offer.

Contact us at [email protected] to secure your sponsorship, request additional details or discuss custom options.

**Promotional name of this event may change


North America

Open source communities are nearly always virtual and distributed, so when they get together face to face, they can make quick progress on issues big and small. In this way, events help maintain the vibrancy of global open source communities and ensure their long-term sustainability.

Open source is ubiquitous in computing—nearly all leading organizations use it to power their work. To deliver the most innovative products and services to their users and customers, companies must learn directly from the technologists who steer the most widely used and influential projects.

Linux Foundation events are the meeting place of choice for open source maintainers, developers, architects, infrastructure managers and administrators. They are:

� The best place to quickly gain visibility within the open source community and to advance open source development work by forming connections with the people evaluating and creating the next generation of technology.

� A forum to identify software trends early to inform future technology investments.

� The ripest recruiting ground in today’s technology landscape.

� The ideal venue to showcase technologies and services to influential open source professionals, media, and analysts around the globe.

The Linux Foundation brings together companies and individual contributors to build the greatest shared technology in history. We provide the events, training, certification, open source best practices and marketing, and necessary to build, scale, and sustain critical open source projects and communities. As the home of over 100 open source projects driving critical technologies, there is no organization better positioned to gather the open source community for important face to face interaction to drive innovation across open source. And, unlike for-profit event management firms, any money generated by our events is channeled back into supporting open source communities to support their growth.

Contact us today for more information on sponsoring at [email protected].

Linux Foundation events are where 32,000+ technology and business leaders from across the globe meet to share ideas, learn and collaborate to drive innovation.

Technologies Covered By Event:

Linux SystemsOpen Source Summit, Embedded Linux Conference + OpenIoT Summit, Automotive Linux Summit, Linux Plumbers Conference, Linux Kernel Summit, LSF-MM Summit, Linux Security Summit

Cloud InfrastructureCloud Foundry Summit, Open Source Summit, Xen Developer Summit, KVM Forum

ApplicationsNode+JS Interactive, APIStrat

Networking, Orchestration, SDN/NFVOpen Networking Summit, Open Source Summit, Open vSwitch Conference, DPDK Summit

Industrial IoT, Embedded & AutomotiveEmbedded Linux Conference + OpenIoT Summit, Automotive Linux Summit, Open Source Summit

Artificial Intelligence & Machine LearningOpen Source Summit, Open Networking Summit, Open FinTech Forum, Open Source Leadership Summit

Open Source Governance, Community & ManagementOpen Source Leadership Summit, Open Source Summit, Open Compliance Summit, Open FinTech Forum, The Linux Foundation Member Legal Summit

Cloud Native ApplicationsKubeCon + CloudNativeCon, Open Source Summit, Open FinTech Forum, Open Source Leadership Summit, Open Networking Summit

BlockchainHyperledger Global Forum, Hyperledger Member Summit, Open Source Summit, Open FinTech Forum, Open Networking Summit

Invitation-Only EventsLSF-MM Summit, The Linux Foundation Member Legal Summit, Kernel Summit & Open Source Leadership Summit


North America

12

32,000+ attendees

11,000 organizations

113 countries

28% YoY Growth

Including corporations, associations and academic institutions worldwide

ATTENDANCE AUDIENCE BY COMPANY SIZE

REPRESENTING

FROM

COMPANY SIZE SUM OF %

1 - 99 15%

100 - 499 16%

500 - 4999 27%

5000+ 42%

More than

46% attendees are

from the US4%

of attendees from China

3.7% of attendees from Japan

7.2% of attendees from Canada 5.5%

of attendees from the UK

3.7% of attendees

from India

6.9% of attendees

from Germany

2018 LF EVENT AUDIENCE SNAPSHOT

Embedded Linux Conference North America 2019


North America

13

7,500+ 90,000+ 374,000,000+ Over 150

152,000,000+

Linux Foundation events are highly engaging and interactive. Our 2017 events generated:

media clips with social media engagements on Facebook, Google+ & Twitter

event keyword impressions on social media

press in attendance

impressions

PRESS & SOCIAL MEDIA

2018 LF EVENT AUDIENCE SNAPSHOT (CON’T)

AUDIENCE BY JOB FUNCTION

80% of Event Attendees Are in Technical Roles

Press & Media information is from 2017 events and will be updated by 12/31/18

with 2018 information.

Software ArchitectPrinciple EngineerArchitectDirectorProject ManagerPrinciple Software EngineerCTOStudentCEODevOps EngineerEngineer

2.1%2.7%2.8%2.9%3.1%3.4%

3.9%4.0%4.1%4.4%

5.5%

Software Engineer 31.3%Senior Software Engineer 8%Senior Developer 6.6%Developer 5.8%

AUDIENCE BY INDUSTRY

22%

Hardware / Computers / Electronics

5%Carriers / Telecom

2%

Solutions Provider / IT Consultancy

4%Education / Research

48%Software / Internet

13%Other

6%

Associations / Trade Groups / Foundations

Embedded Linux Conference North America 2019

North America

Contact [email protected] to secure your sponsorship today.

www.events.linuxfoundation.org

Sponsorship Bundles & Custom Packages

Interested in sponsoring multiple events and/or creating a custom sponsor package? We offer bundled sponsorship package discounts and are

happy to work with you to create a customized package to meet your organization’s individual needs.

Linux Foundation Corporate Members receive sponsorship discounts on Linux

Foundation events; 5% discount or 7% when signing up for multiple events at once.

Documents

North America - Linux Foundation Events · Promotional Marketing Opportunities ..... 9 About Linux Foundation Events ... Cisco Meraki Senior Software Developer Clearpath Robotics