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Regulations Governing Advertising and Promotional Displays at Competitions held under IAAF Rules In force as from 1 st January 2012

Normativa Publicidade IAAF

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Page 1: Normativa Publicidade IAAF

RegulationsGoverning Advertising and

Promotional Displaysat Competitions held

under IAAF Rules

In force as from 1 st January 2012

Page 2: Normativa Publicidade IAAF

Printed in Monaco by Imprimerie Multiprint9, avenue Albert II - MC 98011 - Monaco(75906)

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IAAF Advertising Regulations 2012 Edition I p. 3

INDEX

1 DEFINITIONS 7

2 GENERAL ADVERTISING PRINCIPLES 9

2.1 Integrity of the Sport 92.2 Safety 92.3 Advertising Content 9

2.3.1 General2.3.2 Alcohol Products2.3.3 Tobacco Products2.3.4 Food Supplements2.3.5 Political/Religious Advertising

3 ADVERTISING AT THE COMPETITION SITES 9

3.1 General Advertising 93.1.1 Athletes’ Advertising3.1.2 Awards Podium3.1.3 Backdrop3.1.4 Public Address Announcements3.1.5 Video boards/Scoreboards

3.1.5.1 Sponsors/Manufacturers Logo3.1.5.2 Advertising with or without spoken text3.1.5.3 Name/Logo of the Sponsors

3.1.6 Personal Bags/Official Bags3.1.6.1 Bags3.1.6.2 Official Bags

3.1.7 Track Surfaces3.1.7.1 Name/Logo of the Manufacturer3.1.7.2 Name of the stadium and/or Name of the city

and/or Name/Logo of the competition3.1.7.3 Other

3.1.8 Flower Ribbons3.1.9 Tracking Vehicles3.1.10 Umbrellas/Protective Canopies

3.1.10.1Stadium Competitions3.1.10.2Non-Stadium Competitions

3.1.11 Product Placement3.2 Stadium Competitions 13

3.2.1 Outdoor Stadium3.2.1.1 Advertising Boards3.2.1.2 In-field Boards3.2.1.3 Cam Carpets3.2.1.4 Finish Line Tape3.2.1.5 Space Blankets3.2.1.6 Additional Opportunities

3.2.2 Indoor Stadium3.2.2.1 Advertising Boards3.2.2.2 In-field Boards3.2.2.3 Cam Carpets3.2.2.4 Protective Run-Off Mats3.2.2.5 Finish Line Tape

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3.2.2.6 Space Blankets3.2.2.7 Additional Opportunities

3.3 Non-Stadium Competitions 163.3.1 Advertising Boards3.3.2 Cam Carpets/Road Painting3.3.3 Start and Finish Gantries3.3.4 Finish Line Tape3.3.5 Space Blankets3.3.6 Lead/Timing Cars3.3.7 Car Parade

4 ADVERTISING ON CLOTHING 18

4.1 Clothing of Athletes 184.1.1 General4.1.2 Vests and Leotards

4.1.2.1 Manufacturer’s Name/Logo4.1.2.2 Athlete’s Name4.1.2.3 Country Name4.1.2.4 National Team or Member Federation Logo or Flag4.1.2.5 IAAF Name/Logo4.1.2.6 National Sponsor4.1.2.7 Clubs/Individual Sponsors

4.1.3 Tops, T Shirts, Sweatshirts and Rain jackets4.1.3.1 Manufacturer’s Name/Logo4.1.3.2 Athlete’s Name4.1.3.3 Country Name4.1.3.4 National Team or Member Federation Logo or Flag4.1.3.5 IAAF Name/Logo4.1.3.6 National Sponsor4.1.3.7 Clubs/Individual Sponsors

4.1.4 Lower Body Attire4.1.4.1 Manufacturer’s Name/Logo4.1.4.2 IAAF Name/Logo4.1.4.3 Country Name4.1.4.4 National Team or Member Federation Logo or Flag4.1.4.5 Socks

4.1.5 Other Apparel4.1.6 Plain Clothing4.1.7 Measurement4.1.8 Specific Competition Approval

4.2 Clothing of Competition Officials 274.2.1 Upper Body Attire4.2.2 Lower Body Attire

4.3 Clothing of Photographers/Camera Crews 284.4 On-Site Sponsor Clothing 28

5 BIBS 28

5.1 Size 285.2 Colours 295.3 Visibility 295.4 Advertising on Bibs 29

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IAAF Advertising Regulations 2012 Edition I p. 5

6 EQUIPMENT AND SUPPLY 29

6.1 Competition Equipment 296.1.1 Shots, Discus, Javelins, Relay Batons, Vaulting Poles, Hammers,

Crossbars, Uprights, Lap Bells and Starting Blocks6.1.2 Landing Beds6.1.3 Hurdles and Steeplechase Barriers6.1.4 Take-off Boards

6.2 Electronic and other Equipment 306.2.1 Information Equipment6.2.2 Information Display6.2.3 Other Equipment6.2.4 Radio Controlled Vehicles

6.3 Drink Stations 316.3.1 Number of Drink Stations6.3.1.1 Outdoor Stadium6.3.1.2 Indoor Stadium6.3.2 Size/Form of Drink Stations6.3.3 Advertising/Identification on Drink Stations6.3.3.1 Stadium Competitions6.3.3.2 Non-Stadium Competitions6.3.4 Drink Station Personnel6.3.5 Umbrellas/Protective Canopies

6.4 Squeeze Bottles 326.4.1 Personal Squeeze Bottles6.4.2 Organiser-provided Squeeze Bottles – Official Squeeze Bottles

7 ON-SCREEN IDENTIFICATION 32

7.1 Service Providing Sponsors/Sponsors 327.2 Application 32

8 VIRTUAL ADVERTISING 33

8.1 Application 338.1.1 General8.1.2 Outside the Event Area8.1.3 In the Event Area

8.2 Applicable Law 33

9 ADVERTISING COMMISSIONER 34

9.1 Appointment 349.2 Authority 349.3 Reports 34

10 ENFORCEMENT 34

10.1 Competition Site Inspection 3410.1.1 Competition Officials10.1.2 Advertising Commissioner

10.2 Athletes 3510.2.1 Final Call Room10.2.2 Refusal to comply by the Athlete10.2.3 Sanctions

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10.2.4 No Appearance Money10.2.5 Subsequent change of Clothing/Equipment

10.3 Officials and Other Persons 3610.3.1 Competition Official 10.3.2 Refusal to comply by the Official/Other Persons

11 SANCTIONS, APPEALS AND JURISDICTION 36

11.1 Sanctions 3611.1.1 List of Sanctions11.1.2 Imposition11.1.3 Payment

11.2 Appeals 3711.2.1 Submission11.2.2 Decision

11.3 Jurisdiction 38

Appendix 1 – Competitions/Clothing of the Athletes 39Appendix 2 – Vest A (National Vest) 40Appendix 3 – Vest B (National Vest with Federation/National Sponsor) 41Appendix 4 – Vest C (Club Vest) 42

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NOTES

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NOTES