A network of high profile people interested in business development of Norfolk technology companies.

Our objective is to help growth Norfolk’s economy by finding new overseas markets for the companies we support.

Norfolk Ambassadors

Challenges

• 5% of UK businesses export to the EU

• Exports and imports are deceasing 6.8% and 13%respectively in April, 2018

• 50% of all exports are with the EU

• 10th largest exporter in the world

• China, US, Germany are top 3

Opportunities

• China and the US are the world’s largest importers and have huge demand for: Electrical machinery, industrial machinery, plastics and motor vehicles

• The UK is leaving the EU, gaining the ability to forge our own trade deals

• UK Government spend on R&D is increasing by £2.3bn to 2.4% of GDP

• UK export finances has provided £14bn of support to UK businesses in the last 5 years

Norfolk

We need Norfolk Ambassadors to be able to give our exporters a helping hand as well as being able to attract new investment to Norfolk through their existing international connections and relationships.

Local expertise will be invaluable to new exporters and will complement the support provided by Export Pioneers to give regional businesses the best possible chance for success in their chosen international market.

They would need to be a certain type of person, these are the components we are looking for

The Ambassadors Role

Purpose

Heart for Norfolk

They have to care for the region, meaning they would

be willing to promote our technology

Seeking a niche role

They need to have a goal to enhance their own profile

both locally and internationally, and thereby

being passionate for promoting trade

Challenge

Passion for commercialisation

The passion to bridge the gap between New Anglia + overseas markets to find a route to market for these

technologies

Understand our challenges

We need our ambassadors to give a voice to special interest groups, articulate

their needs, and then connect the solution and

challenges holders

Links

Links between two countries

They should have family connections, a home abroad

+ in the UK, business connections, or travel to the

countries regularly

Knows the right people

Having a network of investors, entrepreneurs and

innovators helps create opportunities for our

technologies

Experience

Sector focus

Their in-depth understand of one sector is crucial to

mapping the route to market and thereby forming the

right pitch and connections

Bringing tech to the market

They should have experience of

commercialising science and technology including IP

and supply chain development

Resources

Time to invest

They could be retired, high net worth individuals and /

or Angel investors, who have time to invest

Access to finance

Money can be sourced from an ambassador’s own bank account, own investments, and connections with other investors, as long as it can

be invested into our technologies

Local and regional business experience

6

Tier

Proven experience importing from overseas

5

Tier

Proven experience exporting overseas

4

Tier

Personal connections in other countries

3

Tier

Supply chain expertise in a specific sector

2

Tier

Solid business connections in other

countries

1

Tier

Ambassadors Tiers

Business Sectors

Enabling

Support growth across a large part of the economy and generate significant pull-through of key goods and services

Emerging

Are knowledge intensive sectors based on cutting edge scientific research and its commercialisation into the private

sector

Underpinning

Underpin economic growth across the wider economy through the provision

of business services and finance

Emerging Sectors

Clean Tech

• £994 M average energy job GVA in New Anglia

• 55 operating composite companies

• 13% of the Uk’s alternative fuel market value

01

Bio Tech

• The bioeconomy in Norfolk employs more than 15,000 people

• Largest group of top 100 Norfolk + Suffolk companies are in food

• World-class research institutes in plant science, food and genomics

02

Smart Tech

• £328 M in GVA

• 202 start-ups launched last year

• 17,570 jobs in the sector

03

Compete

Thinker

Practitioner Champion

Leader

Market opportunitymapping

Competitiveness

Country specificInterventions

Trade readiness

Export pioneers

Connectionssupport International insights business growth

A framework to be more competitive

Ambassadors

Supporters

International insights(Brexit workshops)

Onlineplatform

Norfolkpitch

Trade & inwardinvestment

to ensure maximum

engagement

finding high profile leaders

through selectionProfiles

appe-newsletter

e-magazine

training support

opportunity

reports

providing supporting

pathways

challenges

opportunities

securing

the dealsNorfolk Can

Bio. Clean. Smart

Offshore energy

Live. Work. Play

well connected

Future growth(Emerging sectors)

business launch

Competethinker

practitioner champion

leader

Overview

www.norfolkambassadors.com