Nordic Semiconductor

IoT Hype and Reality

Svein-Egil Nielsen

Chief Technology Officer and Director of Strategy

© Nordic Semiconductor

Chief Technology Officer and Director of Strategy at Nordic

SemiconductorResponsible for development of chips and solutions for ultra-low power

wireless communication, short range and long range

Started in Nordic Semiconductor in 2001 and have held multiple positions

including sales and in R&D

MBA from the Haas School of Business at the University of California,

Berkeley

B.Eng Hons in Computer and Electronics Systems form University of

Strathclyde

Other Experience:

• Boston Consulting Group

• Innovation Norway

Bios: Svein-Egil Nielsen

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Nordic Semiconductor at a glance

Key Facts:

Founded in 1983, HQ in Norway

~700 employees

R&D in Norway, Finland, Poland and US

Publicly Listed: OBX:NOD

Key partners: TSMC, AMKOR, ASE

Fabless semiconductor companySpecialized in low power wireless connectivity and embedded

processing for IoT

Market leader in Bluetooth Low EnergyThe driving technology in short-range low power IoT

Expanding offering with 802.15 / Thread and Zigbee

Shipped more than 2 billion short-range ICs since 2002

Expanding into low power cellular IoTEmerging LTE-M and NB-IoT technologies

Seasoned R&D team in Finland

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How about that Internet of Things?

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Innovation Trigger Peak of Inflated Expectations

Through of Disillusionment

Slope of Enlightenment Plateau of Productivity

Exp

ecta

tio

ns

Gartner hype curve

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Analysts love(d) IoT

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Where is it ?

and how’s it feeling?

How am I doing?

and how can I do/get better?

How is it doing ?

and how can I control it

My favorite IoT segments

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Where is that stuff?

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How can I improve?

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How can I monitor and control my things?

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