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Instructions for Nordic ID Design and Branding as well as trademarks.
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NORDIC ID
BRAND & DESIGN MANUAL
LOGOS OF NORDIC ID The logos of Nordic ID are:
Nordic ID logoNordic ID Medea logoNordic ID Morphic logoNordic ID Merlin logoNordic ID Sampo logoNordic ID Stix logoRFID logo
USE AND COLOURS OF THE LOGOS
Nordic ID logo: The original Nordic ID logo is black and should be used only on a white background. The Nordic ID logo is also available in white (for coloured backgrounds: orange, black or picture). Note, the Nordic ID logo is always white or black, never coloured.
Hardware logos: The original product logos are black/orange and should always be used on white backgrounds. The product logos are also available in black (for black and white printing) and white (for coloured backgrounds: orange, black or picture). The Nordic ID Sampo and Nordic ID Stix logos have an additional option: black/turquoise, that can be used on white backgrounds.
Software logos: The original product logos are software blue and should always be used on white backgrounds. The software logos are also available in black (for black and white printing) and white (for coloured backgrounds: orange, black or picture).
RFID logo: The original RFID logo is orange and should be used on a white background. The logo is also available in black (for white backgrounds or for black and white printing) and white (for coloured backgrounds: orange, black or picture).
INCORRECT USE OF THE LOGOS
1. The logos of Nordic ID cannot be used as company designations – they may not be used in partner’s business cards, invoices or letterheads to insure that the partners will not be mixed as being a part of Nordic ID affiliate.
2. Please do not use the Nordic ID logos in the following ways:
• Do not use any other than the Nordic ID approved colours for the logos. The correct colour codes are mentioned further on.
• Do not distort or rotate the Nordic ID logos.
• Do not crop the logos.
• Do not use the logos with text wrap or as a substitute for text.
• Do not add visual effects to the logos.
• Do not blur the logos.
• Do not make the logos transparent.
• Do not mirror or turn the logos upside down.
• Do not break up the logo parts or separate the graphic elements.
NORDIC ID HARDWARE LOGOS:
NORDIC ID MEDEANORDIC ID MORPHICNORDIC ID MERLINNORDIC ID SAMPONORDIC ID STIX
The Nordic ID Medea, Nordic ID Morphic, Nordic ID Merlin, Nordic ID Sampo and Nordic ID Stix logos should only be used directly connected to the equivalent Nordic ID hardware products.
NORDIC ID COMPANY LOGO
The Nordic ID logo consists of the word mark NORDIC ID and a graphic element.
The logos are available in two versions; with or without the company URL (www.nordicid.com).
LOGO COLOURS
The colours of the logos of Nordic ID are:
ORANGE CMYK 0, 55, 100, 0 RGB 246, 139, 31
TURQUOISECMYK 100, 0, 15, 15 RGB 0, 152, 187
SOFTWARE BLUECMYK 68, 15, 0, 0 RGB 15, 173, 240
BLACKCMYK 0, 0, 0, 100 RGB 0, 0, 0
CMYK 0, 0, 0, 0 RGB 255, 255, 255
HOUSE OF RFID LOGO:
RFID LOGO
The RFID logo should be used in communication with topical reference to Nordic ID. It is available in the following colours; orange, black and white. The orange and black logos should only be used on white backgrounds. The white RFID logo can be used on coloured backgrounds (orange, black or picture).
Associate
Inventory Cycle count Locate
NIDA PlatformGoods-in
X
1/2 X
X
X
X
LOGO SAFETY AREA
The safety area around the Nordic ID logo is X. X = height of the letters
The safety area around the product logos is X. X = height of the tall letters.
x
1/2 X
xx
x
NORDIC ID SOFTWARE LOGOS:
The Nordic software logos should only be used directly connected to the equivalent Nordic ID software products.
APPLICATION TOOL LOGOS:
X
X
X
X
X
X
X
X
XX
X
X
X
XX
X
X
X
XX
X
X
X
XX
X
X
X
X X
The safety area around the RFID logos is X. X = height of the letters.
NORDIC ID COLOURS
ORANGE CMYK 0, 55, 100, 0 RGB 246, 139, 31
LIGHT COOL GREY:CMYK 8, 6, 6, 0 RGB 235, 234, 234
MEDIUM COOL GREY:
CMYK 13, 10, 10, 0 RGB 219, 219, 220
TURQUOISECMYK 100, 0, 15, 15 RGB 0, 152, 187
DARK BLUE:CMYK 100, 75, 5, 25 RGB 0, 65, 128
SOFTWARE BLUE:CMYK 68, 15, 0, 0 RGB 15, 173, 240
USE OF COLOURS
The colour scheme of Nordic ID consists of the following base colours: orange, light cool grey, medium cool grey, turquoise, dark blue and software blue.
The primary colours are orange, white, black, light cool grey and medium cool grey. Since the Nordic ID graphic design is “elegant, fresh and Scandinavian” the use of colours should always result in an airy and light design. Big orange elements should always be combined with large white areas.
The colours turquoise and dark blue are mainly used as part of graphic elements, where multiple colours are needed or for separating product groups/families from each other. Software blue is only used in material about the software products of Nordic ID.
For graphic material for apparel, footwear and accessories, Nordic ID uses:
PINK: CMYK: 0, 100, 0, 0 RGB: 229, 0 ,125
For the “application area icons”, Nordic ID uses:
GREY: CMYK: 18, 15, 15, 0 RGB: 216, 212, 212
For graphic material for supply chain, Nordic ID uses:
YELLOW: CMYK: 7, 22, 100, 0 RGB: 241, 195, 0
FONTS AND COLOURS
FONTS OF NORDIC ID
MATERIAL FOR PRINT AND PDF
Avenir LT Std LightAvenir LT Std BookAvenir LT Std MediumAvenir LT Std HeavyAvenir LT Std Black
Adobe Caslon Pro RegularAdobe Caslon Pro ItalicAdobe Caslon Pro SemiboldAdobe Caslon Pro Semibold ItalicAdobe Caslon Pro BoldAdobe Caslon Pro Bold Italic
MATERIAL IN RUSSIAN, CHINESE, JAPANESE, ARABIC AND HEBREW:
Arial Unicode MS
MATERIAL FOR WEB AND OFFICE:
Arial RegularArial ItalicArial Bold
Georgia RegularGeorgia ItalicGeorgia Bold
E-MAIL FONT
Calibri Regular
TEXT BOXES AND LINES
TEXT BOXES
Nordic ID mainly uses orange and light cool grey boxes with rounded corners. The relationship between the curved corner and the shortest edge should be approximately:Y = X * 12
LINES
Nordic ID mainly uses orange, black, white and light cool grey lines. The lines are either “solid”, “Japanese dots” or “thin thick” (for more information, see Adobe InDesign Help or contact [email protected]).
NORDIC ID TECHNICAL INFORMATION BUTTONS
Nordic ID uses orange buttons to describe the technical features of a product. For more information or permit to use the icons, contact [email protected].
The same rules that apply for the Nordic ID logos also apply for these icons.
Examples of “Identification buttons”:
Examples of “Communication buttons”:
Examples of other technical features buttons:
NORDIC ID APPLICATION AREA BUTTONS
Nordic ID uses grey buttons to express what application area a certain product is suitable for. For more information or permit to use the icons, contact [email protected].
The same rules that apply for the Nordic ID logos also apply for these icons.
APPAREL AUTO MOTIVE
HORTICULTURALSPECIALTYRETAIL
HOSPITALITY HEALTH &PHARMA
WHOLESALE TRANSPORTATION
MANUFACTURING SUPPLY CHAIN
GROCERY WAREHOUSE
ARCHIVESLIBRARIES LAUNDRIES FIELDSERVICE
X Y
0.5 - 1 pt (if document smaller than A2)
0.5 - 1 pt (if document smaller than A2)
3 - 4 pt (if document smaller than A2)
3GUMTS / HSDPA 900/2100 MHz
(ONLY EU)
GPSAssisted GPS
(ONLY EU)
WLAN802.11
b/gWPA2
USB & ETHERNETvia Charger
BLUETOOTH2.0
+ EDR Class 2
ETHERNETor
SERIAL COMMUNICATION
GSM/GPRSEDGE
900/1800
LASERor
2D IMAGER
BARCODE
UHF RFIDCross Dipole
antenna
UHF RFIDLinear
antenna
HF RFIDantenna
LASER orLONG
LASERRANGE LASER
UHF RFIDCircularantenna
LASERor
CMOS
BUZZER
CONNECTvia USB
POWERvia USB
RFIDREAD/WRIT
ETHIN
CLIENT
TRIGGERSlight sensor
tapping sensor
RHCPpolarization
RYLARGE
MEMOCAPACITY
SDHC E
GRAPHIC ELEMENTS
NORDIC ID CURVE
The Nordic ID curve is used in the corner of a document or as a colour area covering approximately 1/3 or 2/3 of the document. The curve can be orange or white.
Contact Nordic ID Marketing [email protected] for more information.
CORNER CURVE ELEMENT
The corner curve element is either orange on a white background or white on an orange/black/picture background. The Nordic ID logo or a Nordic ID product logo is always placed in the middle of the corner curve. The size of the curve depends on whether the element inside is the company logo or a product logo.
PAGE CURVE ELEMENT
The page curve element is mainly used on brochure covers, roll-ups and ads. Colours: white on yellow-orange or picture.
RFID AGENT PRINT
Nordic ID reserves the right, to use the RFID Agent Print as a graphic element and for interior design purposes, to itself.
Contact Nordic ID Marketing [email protected] for more information.
APPLICATION OF THE PRINT
The print is typically used for:
- Nordic ID website- Nordic ID stationary- Nordic ID presentations- Interior design at Nordic ID offices and fair stands- Nordic ID give-aways and gifts
The elements of the RFID Agent Print can be used separately and out-of-context by Nordic ID.
The RFID Agent Print is designed by Klo Design Oy.
X X
X / 2.5 X / 2.85
NORDIC ID PRODUCT CATALOGUE 2013-2014
PRODUCTS
Nordic ID Morphic UHF RFIDCross DipoleNordic ID Morphic Nordic ID Morphic BatchNordic ID Merlin UHF RFIDCross DipoleNordic ID Merlin UHF RFIDNordic ID Merlin HF RFIDNordic ID Merlin HF RFID BLADENordic ID Merlin Nordic ID SampoNordic ID StixNordic ID RF601Nordic ID RF651
RODUCTS
OFFERS AND CAMPAIGN ELEMENTS
We strongly suggest that you avoid using graphic elements consisting of the message “special offer” or “best price” etc., since it ruins the brand. With that said, for emergencies, use the advice below.
ADVICE FOR CREATING OFFER AND CAMPAIGN ELEMENTS:
1. The circles should be rotated 8 degrees. See to that the rotation is always counter-clockwise, since rising texts is considered “positive”.
2. The circles should be in the company orange, light cool grey, black or white.
3. The grey and white versions can have a “thin thick” border line (for more information, see Adobe InDesign Help or contact [email protected]).
4. Avoid exclamation marks and all kinds of effects.
5. The text should be written with the company fonts: Avenir or Adobe Caslon.
6. These elements should be requested from the Nordic ID marketing department at HQ in order to assure that similar elements are being used everywhere.
PICTURES
Nordic ID keeps a photo bank at Flickr. The direct link to the page is http://www.flickr.com/photos/mobile-rfid/sets/. These pictures can be used freely as long as they are associated to Nordic ID.
Modifying the pictures in any way is forbidden. If you need a picture that you cannot find on Flickr, contact the Nordic ID marketing department. Buying / shooting own pictures that are presented in the name of Nordic ID is forbidden.
Nordic ID prefers to use graphically drawn pictures, whenever it is possible. Here are a few examples:
GRAPHIC ELEMENTS
SPECIAL
OFFER
550 €
SPECIAL
OFFER
550 €
SPECIAL
OFFER
550 €
NORDIC ID BRANDED WEBSITES AND WEBSHOPS
Whenever a website or webshop is created under the brand name Nordic ID or is directly associated with Nordic ID, the content and layout of the webshop / website must be according to Nordic ID branding and design rules.
Nordic ID preserves the right to change the layout and /or content of the website / webshop so that it conveys to the rules.
THE LOOKS AND CONTENT OF A NORDIC ID BRANDED WEBSITE / WEBSHOP
Nordic ID is a valuable brand and should be treated as such. Keep it classy and elegant. In order to do so, please follow this advice:
1. Follow the general visual line of the company: Scandinavian, elegant and airy with the company colours, logos and elements defined in this branding guide.
2. Use lots of white/space, big margins and a light design.
3. The background of the site can be white, light cool grey or consist of the Nordic ID grey agent pattern tilted (repeated).
WEBSITES AND WEBSHOPS
4. Do not use visual effects: shadows, border/corner effects, mirror effects, readymade gallery shapes (star/smileys, stamps etc.) and animations.
5. Tell, don’t sell. Use concrete messages that are based on facts instead of general superlatives (such as best quality, lowest price etc.). Remember, we do not have to brag about ourselves. When we do our jobs right, our partners and customers will do that for us.
6. Avoid shouting with capital letters and exclamation marks. Capital letters should only be used in headings.
7. Use the Nordic ID official website as a guide and feel free to use the same texts and pictures that are posted there.
www.nordicid.com
www.rfidarena.com
8. Nordic ID also hosts the website RFID Arena, that contains blog posts, articles and expert views about RFID). All Nordic ID branded websites and webshops should have a clearly visible link to the RFID Arena.
9. Last but not least, ask for help. The marketing department will gladly help you plan the layout and the content of the website / webshop. We are at your service, always.
E-MAIL SIGNATURE
Taking the Nordic ID e-mail signature template into use (Outlook 2007-2010):
1. Open “new e-mail”.
2. The message tab is automatically open > Signature > Signatures…
3. Copy-paste the following text and picture and replace necessary parts with your own specific information.
NOTE!If you do not have the e-mail signature text in the exact format as presented here, please ask Nordic ID Marketing to send it to you.
POWERPOINT TEMPLATE
COMPANY PRESENTATION
When presenting the company and its products, please use the PPT / PDF presentation Nordic ID Company Presentation.
OTHER PRESENTATIONS
If you need to hold a presentation about other than Nordic ID as a company and its products, please use the Nordic ID PowerPoint template for your layout.
NORDIC ID RULES FOR MAKING POWERPOINT PRESENTATIONS:
1. Do not use visual effects: shadows, border/corner effects, mirror effects, readymade gallery shapes (stars/smileys, stamps etc.) and animations.
2. Avoid putting too much text on one slide. It makes it hard to read and the listener cannot concentrate on what you are actually saying - “powerless pointless”
3. Follow the general visual line of Nordic ID, what comes to layout, graphic elements, colours and fonts, as they are stated in this branding guide.
4. Use a maximum of 15 slides per presentation.
5. Do not e-mail PowerPoint presentations - they are made for presenting LIVE and the file sizes are usually big. Preferably use other marketing material instead, or if sending is necessary, make the PowerPoint presentation into a PDF file before sending.
6. When making a presentation about cases and references, please use the following format:
Slide 1: Heading + The initial situation / challenge + photo
Slide 2: Solution: Nordic ID device + e.g. tags, program, partners + device picture
Slide 3: Reasons for choosing Nordic ID device for the implementation
Slide 4: Benefits: How did the solution solve the initial challenge.
See below for a few examples of typical Nordic ID presentation slides.
TRADEMARKS OF NORDIC ID
Nordic ID™Nordic ID Medea™Nordic ID Merlin™Nordic ID Morphic™Nordic ID Sampo™Nordic ID Stix™
The trademarks above must be used accordingly to general trademark regulations.
Please do not use the following instead of the official names:
Nordic ID’sNordicID’sNordicIDnordicidNordicidNordicnordicid’sNordicid’sNordic’sNIDNID’sNIDs
MedeaMedea’sNordic ID Medea’sMedeasNordic ID Medeas
MerlinMerlin’sNordic ID Merlin’sMerlinsNordic ID Merlins
MorphicMorphic’sNordic ID Morphic’sMorphicsNordic ID Morphics
SampoSampo’sNordic ID Sampo’sSamposNordic ID Sampos
StixStix’sNordic ID Stix’sStixsNordic ID Stixs
All Nordic ID documents should contain the following statement: “Nordic ID, Nordic ID Medea, Nordic ID Merlin, Nordic ID Morphic, Nordic ID Sampo and Nordic ID Stix are registered trademarks of Nordic ID Oy.”
OFFICIAL PRODUCT NAMES
The official names of the Nordic ID products are:
Nordic ID MedeaNordic ID Medea UHF RFID Cross DipoleNordic ID Medea Barcode
Nordic ID MerlinNordic ID Merlin UHF RFID Nordic ID Merlin UHF RFID Cross DipoleNordic ID Merlin HF RFIDNordic ID Merlin HF RFID Blade
Nordic ID MorphicNordic ID Morphic UHF RFIDNordic ID Morphic UHF RFID Cross Dipole Nordic ID Morphic Batch
Nordic ID SampoNordic ID Sampo S1Nordic ID Sampo S0
Nordic ID Stix
RF-seriesRF601RF651
The product names should always be written accordingly to above.
TRADEMARKS AND VOCABULARY
OTHER VOCABULARY
SPELLING INSTRUCTIONS
The following words can be spelled in several ways. Nordic ID prefers this way:
barcodeWi-FiCross Dipole
PREFERRED WORDS IN NORDIC ID MATERIAL
mobile computer - for Nordic ID Medea, Nordic ID Merlin and Nordic ID Morphic (Windows based devices)
handheld- for the RF-series
fixed RFID reader- for Nordic ID Sampo and Nordic ID Stix
Please do not use the following words to describe Nordic ID products: handsetPiccolinkPiccoloPicco
www.rfidarena.com
INTERNATIONAL HQNordic IDMyllyojankatu 2 A24100 SALO, FINLANDtel. +358 2 727 7700fax +358 2 727 [email protected]
GERMANYNordic ID GmbHHerforder Straße 19533609 Bielefeld, GERMANYtel +49 521/557717-0fax +49 521/[email protected]
THE NETHERLANDSNordic ID The NetherlandsEuropalaan 16, Postbus 757NL-2400 Alphen aan den RijnTHE NETHERLANDStel +31 172 233 097fax +31 172 475 [email protected]
Also visit our RFID discussion arena:
