“Nook”Barnes & Noble

BA3365.008Group F Michael GayAndrew BurtonMarisela Uribe Wesley KelleyTamara Traylor

Executive Summary Great Product for all users 3 different types:

Nook Simple Touch Nook Color Nook Tablet

Usability, Portability and Flexibility

Holds about 30% of eReader market and 4% of tablet market

Growing Education Market Product Differentiation

SWOT Analysis Strengths

Android Applications Well established Brand w/ Many B&N Locations

Weaknesses Advertising Distribution

Opportunities Education Publishing

Threats Competition – Amazon Kindle & Apple iPad

Market Segments

Middle to Upper Class Moderate to High Income Suburbs and Urban Cities Child Education K-8th High School, College and

Upper Level Learning Adults Aged 47-66 “Baby

Boomers”

Target Markets

Education and Students Kids and Teens Baby Boomers

Positioning

Having quick access to multiple of books (over 2.5 million) in one place

Having the right product that fits each individual

Free Nook support in your bookstore Barnes & Nobles

Longest battery life goes up too 2 months (simple touch)

Brand Positioning Statement

Barnes & Noble’s Nook products are ideal for students of all ages while also being a perfect eReader tablet for avid readers, application users and web browsing.

Product Strategy The Nook Family

Nook Simple Touch

Nook Color

Nook Tablet

Price

Competitively Priced

Nook Simple Touch $99

Nook Color $169

Nook Tablet $199

Promotions

Advertising Commercials Magazine Ads Billboards

Sales Promotions Coupons Sponsored Events Free In-Store Support

Place & Distribution

Make Product Available to Everyone Sell through in-store and

online retailers other than just B&N

Booth/Kiosk Format

Sell gift cards and nook gadgets at retail kiosks

Works Cited

Images http://news.cnet.com/ http://www.gottabemobile.com/2011/11/17/nook-

tablet-review/ http://www.wired.com/gadgetlab/category/media

-players/page/3/ http://educationviews.org/2012/02/19/knack-for-

nook-e-devices-help-learning-in-hoover-schools-slideshow-and-video/

http://tech.fortune.cnn.com/tag/nook-color/ http://mashable.com/2012/02/20/barnes-noble-8

gb-nook-tablet/