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Online marketing presentation to financial leaders of nonprofit organizations
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AVG COST/LEAD: $143
AVG COST/LEAD: $373
TRADITIONAL
DIGITAL
SOURCE: HUBSPOT.COM RESEARCH 2011
* SOURCE: KDPaine & Partners
58%
9%
73% 57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
SoG ROI Hard ROI . Site Visitor Volume
Registered members
NTEN 2011 Survey
89%
57% 47%
30% 19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Twi?er YouTube LinkedIn Flickr
NTEN 2011 Survey
48%
36%
5% 5% 3% 0%
10%
20%
30%
40%
50%
60%
No budget $1‐10k $10‐25k $25‐50k $50‐100k >$100k
NTEN 2011 Survey
14%
61%
11% 8% 5% 2%
0%
10%
20%
30%
40%
50%
60%
70%
Zero FTE .25 FTE .50 FTE .75 FTE 1.25 to 2 FTE
>2 FTE
NTEN 2011 Survey
Integrated MarkeQng
CommunicaQons
Brand/Logo, ReputaWon, Publicity
Social Media: Facebook, Twi\er, etc.
Nonprofit’s Website/Blog
Email, Webinars
Direct Mail, TelemarkeWng, Conferences
Radio/TV/print AdverWsing
Offline Online
Offline Online
TradiWonal MarkeWng
Tools
Digital CommunicaWon
Tools
$32 million HaiQ relief donaQons via text messages
Source: Ventureneer.com
Thank you! Gary Lofstrom gary @lofstromandcompany.com 816.942.8887
