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Non-Resident Recruitment @ IUPUI Trends & Initiatives. Chris J. Foley The Office of Undergraduate Admissions Sara Allaei The Office of International Affairs November 2011. General Comments. Building new markets take 3-4 years to take hold. Planning for NR recruitment began in Fall 2007. - PowerPoint PPT Presentation
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Non-Resident Recruitment @ IUPUITrends & Initiatives
Chris J. Foley The Office of Undergraduate Admissions
Sara AllaeiThe Office of International Affairs
November 2011
General Comments• Building new markets take 3-4 years to take hold.• Planning for NR recruitment began in Fall 2007.• First full year of NR recruitment began in
Spring/Fall 2008 for Fall 2009 class.• New NR freshmen have increased by 68% since
2006.• Overall NR enrollment has increased by 73% since
2006.
2006 2007 2008 2009 2010 20110
10
20
30
40
50
60
70
80
90
100
New Non-Resident Freshmen
ESI Domestic Non Res-ident StudentsInternational Students Non Resident Students Non ESI Students
2006 2007 2008 2009 2010 20110
20
40
60
80
100
120
New Non-Resident Transfers*
ESI Domestic Non Res-ident StudentsInternational Students Non Resident Students Non ESI Students
* For 2006 and possibly 2007, bache-lor’s degree students were included as transfers which explains the drop in transfers for 2009, 2010, and 2011.
2006 2007 2008 2009 2010 20110
50
100
150
200
250
300
350
400
450
500
Continuing Non-Resident Students
ESI Domestic Non Res-ident StudentsInternational Students Non Resident Students Non ESI Students
2006 2007 2008 2009 2010 20110
500
1000
Total Non-Resident Students
Non ESI StudentsInternational Students Non Resident Students ESI Domestic Non Res-ident Students
2006 (Actu
al)
2007 (Actu
al)
2008 (Actu
al)
2009 (Actu
al)
2010 (Actu
al)
2011 (Actu
al)
2012 (Projecte
d)
2013(Projected)
2014 (Projecte
d)
2015(Projected)
2016(Projected)
2017(Projected)
0500
100015002000250030003500
Total Non-Resident Enrollment
Key Domestic Recruitment Goals• Increase transfer as well as freshmen
enrollments• Increase prospect pool• Increase applicant pool• Increase % of applications completed• Increase yield on admitted• Increase retention
Domestic Recruitment Initiatives• Continue previous initiatives• Expand recruitment in Chicago-Milwaukee and
West Coast• Added regional recruiters in Chicago & LA• Will focus on high school and community college
• Contracted with Royal & Co to expand and improve yield on names purchases
• Foster more campus visits• “Drive-in/Fly-in” program• Non-Resident Overnight Experience
Domestic Recruitment Initiatives• Increase participation in Jaguar Alumni Group
(JAG) program• Increase number of feeder community college
programs in California, Illinois, Florida, and Washington
• Increase personalized post-admissions communications
• Better coordination between diversity programs and non-resident initiatives (our non-residents are generally twice as diverse as our in-state students)
Key International Recruitment Goals• Increase transfer as well as freshmen
enrollments• Increase Prospect Pool• Increase Applicant Pool• Increase % of Applications Completed• Maintain Yield on Admitted Students• Maintain 1st Year Retention and
Increase Graduation Rates
Saudi Arabia
China South Korea
India Japan Mexico Indonesia Taiwan Nigeria Malaysia Germany United Kingdom
Iran0
20
40
60
80
100
120
140
160
180
200
2009 2010 2011
Top Countries Represented in International Undergraduate Enrollment in the U.S.Fall 2010 ChinaSouth KoreaIndiaCanadaVietnamSaudi ArabiaJapanMexicoNepalTaiwanHong KongMalaysiaIndonesiaSource IIE Open Doors Survey Data 2011
Top Undergraduate Countries
International Recruitment Initiatives
• Continue development of IUPUI brand worldwideo Maintain web profiles in languages of key target
countries, increase IUPUI student reviewso Distribute scholarship announcements and new
recruitment video to EducationUSA and other advising networks
o Participate in selective media opportunities• Engage current international students
o International Ambassadors Programo International Peer Mentoring Program
International Recruitment Initiatives• Increase number of international transfer programs
o Expand enrollment from US feeder CCs: Seattle CCs, Vincennes, coordinate new domestic outreach
o Implement dual degree programs with SYSUo Establish new transfer programs with foreign
institutions• Expand outreach to intensive English programs
o Establish quarterly campus visit program for students enrolled at ELS Language Center
o Develop outreach program to regional IEPs
International Recruitment Initiatives• Expand recruitment of government-sponsored
undergraduate students• Expand International High School Counselor
Summer Fly-in campus visit program• Expand participation in Faculty International
Recruitment Travel Grant Program• Expand participation of international alumni in yield
events• Implement new International Admissions system
with capability for direct upload of documents
Undergraduate International Enrollment by Residency
Fall 2007 Fall 2008 Fall 2009 Fall 2010 Fall 20110
100
200
300
400
500
600
700
345
495552 546 561
134
131
11898 68
Nonresident Resident
Student Support Implications• International undergraduates require unique
support system – OIA adding a 2nd International Student Advisor position
• Language support/proficiency development – consider development of specialized EAP courses tied with block registration to key gateway courses
• Cross-cultural training for staff and faculty• Faculty development related to teaching
international students
Chris J. Foley The Office of Undergraduate [email protected]
Sara AllaeiThe Office of International Affairs
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