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Non Profit Town Hall. Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS Moderator

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  • Slide 1
  • Non Profit Town Hall
  • Slide 2
  • Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS Moderator
  • Slide 3
  • Toby Boshak Executive Director Princess Grace Foundation-USA Panelist
  • Slide 4
  • Ann Dean Director of Special Events Joe Torre Safe At Home Foundation Panelist
  • Slide 5
  • Jim Samalis Managing Director Marketing, Communications & Events Robin Hood Foundation Panelist
  • Slide 6
  • Get ready to use your IML devices Whos In the Room?
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  • Attendee Survey _____________ Question 1 Are you an: A. In house non profit event planner/fundraiser B. Independent event planner/fundraising consultant C. In house corporate meeting/event planner D. Student E. In Transition
  • Slide 8
  • IML Results
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  • Attendee Survey _____________ Question 2 # of years in the events industry: A. 1 - 3 years B. 4 6 years C. 7 + years D. Other
  • Slide 10
  • IML Results
  • Slide 11
  • Attendee Survey _____________ Question 2 What types of events/projects do you produce/plan/consult on: A. Non Profit Galas B. Educational Events C. Meetings/Corporate Events D. Social Events E. Tradeshows/Roadshows
  • Slide 12
  • IML Results
  • Slide 13
  • Attendee Survey _____________ Question 4 Do you use social media to promote your events? A. Yes B. No
  • Slide 14
  • IML Results
  • Slide 15
  • Attendee Survey _____________ Question 4 Do you use social media to fundraise for your events/cause? A. Yes B. No
  • Slide 16
  • IML Results
  • Slide 17
  • In 2010, Cause Marketing was a $1.62 billion industry, up from $120 million in 1990. State of Non Profit Industry
  • Slide 18
  • Industry Summary ___________ North American corporate spending on cause sponsorships grew at the highest in 2010 83% of Americans want to buy products and services that support causes Source: IEG Sponsorship report Billion USD
  • Slide 19
  • Recent Campaigns ______________ Bloomingdales & BCRF
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  • Recent Campaigns ______________ Fashions Night Out
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  • Recent Campaigns ______________ Swish & Philanthroper
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  • Recent Campaigns ______________ Go Red
  • Slide 23
  • Case Studies
  • Slide 24
  • Funding arts and culture through collaboration Princess Grace Foundation
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  • Celebrity Philanthropy Award $25,000 contribution to a non profit designated by celebrity Advancing mission of PGF-USA Results
  • Slide 26
  • Hitting a home-run for LA effort to end domestic violence Joe Torre Safe At Home Foundation
  • Slide 27
  • Netted $700,000 Created fully-funded Margarets Place in Los Angeles Advanced mission of JTSAF Results
  • Slide 28
  • Making donors GAGA for online giving Robin Hood Foundation
  • Slide 29
  • Donors go Gaga for Youth/Education
  • Slide 30
  • Used crowdsourcing to raise $$ Helped to raise awareness Leveraged celebrity partnership Results
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  • Engaging Audiences Crowdsourcing & Social Media Partnerships Sponsorships & CCV Celebrate Your Story! Driving Revenue
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  • 2010 Best Fundraising Methods ___ Guidestar 2011
  • Slide 33
  • Online Giving __________________ Includes: Donate button on your website Donations through social media Donations through portals: Charity Navigator, GuideStar and JustGive Donations solicited by email
  • Slide 34
  • Mobile Giving _________________ By 2014 Mobile internet usage will exceed desktop and laptop usage. Includes: Text to Pledge QR Codes Mobile/Electronic Auctions
  • Slide 35
  • 10 Million Dollars raised in only 3 years! Text to Pledge _________________
  • Slide 36
  • Sponsorships __________________ Includes: Cause Marketing Strategic Partnerships Product Placement Commercial Co-Ventures Underwriters In-Kind
  • Slide 37
  • ROI = IOC/ Impact on Community __
  • Slide 38
  • In-Kind & Pro Bono Services Partnerships Donor-Managed Programs/Events Reducing Costs/Expenses
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  • Pro Bono __________________
  • Slide 40
  • Donor-Managed Events ________
  • Slide 41
  • Donor-Managed Programs ________
  • Slide 42
  • Steps you can take _____________ Lessons Celebrate your story - digitally Targeted Demographics Partner with other organizations Explore commercial co-ventures Consider product placements Seek legal counsel
  • Slide 43
  • Steps you can take _____________ Lessons Develop a process Obtain Board buy-in Partner to reduce expenses Friend like groups Tweet for your cause Party with a purpose Identify peer resources
  • Slide 44
  • Celebrate your success Or Share your challenges Questions & Answers
  • Slide 45
  • Resources ____________________ BizBash.com Ventureneer.com Sponsorship.com Philanthropy.com GuideStar.com Do Something Awards StandUp2Cancer Twitter Facebook Philanthoper.com IML.com TexttoPledge.com NYU.edu NYCAFP.org @Twitter4Good @Philanthroper @CaringCause
  • Slide 46
  • Attend a FREE workshop at IML New York on December 1, 2011 to learn more about how IMLs event technology can make your fundraising event an even bigger success! Come see us in booth #551 and see IML representative Lindsay at the back of the room to get more information. IML Electronic Silent Auction Free Workshop @ IML New York
  • Slide 47
  • THANK YOU!