1 E L E C T R I C V E H I C L E AWA R D S .C A | P R I XV E H I C U L E E L E C T R I Q U E .C A

NOMINATION GUIDE

E L E C T R I C V E H I C L E AWA R D S .C A | P R I XV E H I C U L E E L E C T R I Q U E .C A

Recognition for your dealership/utility as a leader in the

adoption of EVs in Canada:

• National and local press release.

• A trophy showcasing your contribution to a

lower-carbon future.

• EV Dealership Award logo available to use

on marketing materials.

• Recognition on partner and sponsor websites

and social media.

EXPENSES-PAID  TRIP 1 for one representative of your

dealership/utility to the awards event during National

Drive Electric Week.

EMPLOYEE  RECOGNITION  in the form of a free gift

for the winning dealership/utility to present to an

outstanding individual or team within the dealership/utility

to recognize a remarkable contribution to EV success.

Awards FOR LeadershipLeadership

The Annual Canadian Electric Vehicle

Dealership Awards Program recognizes car

dealerships and utilities that demonstrate

leadership in the promotion of electric

vehicles (EVs).

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FOUR AWARD CATEGORIES

JUDGING CRITERIA

TOM MITCHELLELECTRIC VEHICLE UTILITY LEADERSHIP AWARD

PERFORMANCE ELEMENTS DEALERSHIP

JUDGING COMMITTEE

ABOUT EVS IN CANADA

SPONSORS AND PARTNERS

SUBMITTING A NOMINATION ENTRY

SUBMISSION INFORMATION

TABLE OF CONTENTS

WHAT YOU CAN WIN

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FOUR AWARD CAtegories

The EV Awards Program includes four award categories,

with one winner selected for each:

TOM MITCHELL ELECTRIC VEHICLE 

UTILITY LEADERSHIP AWARD 

This category is open to any electrical utility in

any province or territory that had a utility-led

electric vehicle and/or charging station program

in place from the preceding calendar year.

LEADING BATTERY ELECTRIC 

VEHICLE (BEV) DEALERSHIP AWARD

This category is open to car dealerships in any

province or territory with BEV sales from the

preceding calendar year.

ELECTRIC VEHICLE 

DEALERSHIP INSPIRATION AWARD

This category is open to car dealerships in

Alberta, Saskatchewan, Manitoba, P.E.I., Nova

Scotia, New Brunswick, Newfoundland/Labrador,

Yukon, Nunavut, Northwest Territories with BEV

and/or PHEV sales from the preceding calendar

year.

LEADING PLUG-IN HYBRID ELECTRIC 

VEHICLE (PHEV) DEALERSHIP AWARD

This category is open to car dealerships in any

province or territory with PHEV sales from the

preceding calendar year.

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The Judging Committee will use the

criteria below to guide the evaluation of

nomination entries. The decisions of the

Judging Committee are discretionary

and fi nal.

CEA and Plug’n Drive reserve the

right to declare an entry ineligible if, in

the reasonable opinion of CEA and

Plug’n Drive, the information provided

is defi cient, false, misleading or in

non-compliance with the Nomination

Guide.

PERFORMANCE PERIOD

The Judging Criteria is applicable for

performance from the preceding calen-

dar year.

JUDGING CRITERIA

Nomination entries will be evaluated by a

volunteer Judging Committee comprised of

experts who are champions of EV adoption

in Canada.

TOM MItchell Electric

vehicle utility Leadership

Award

Performance Elements Utilities THREE ELEMENTS THE JUDGING COMMITTEE WILL CONSIDER 

THREE ELEMENTS IN ITS EVALUATION OF 

UTILITY NOMINATIONS: 

Marketing/Promotion | Research | Employee and/or

Customer Programs

As the types of programs offered by utilities will

vary widely, performance description is not possible.

We will rely on the judgement of our distinguished

panelists to evaluate the programs offered by utilities.

These may include programs for their customers to

install home charging stations, commercial stations,

smart-grid research etc.

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Four ELEMENTS EACH WEIGHTEDThe Judging Committee

will consider FOUR ELEMENTS

in its evaluation of dealership

nominations:

EV SALES VOLUME

Volume of EV sales as a percentage

of ALL vehicle sales for the dealership

for the performance period.

EV MARKETING

Marketing dollars spent to promote

EVs as a percentage of ALL market-

ing dollars spent by the dealership/

utility for the performance period; in

combination with quality of

marketing effort relative to the dollars

spent. This can include factors such

as the number of impressions for EV

ads purchased, evidence of social

media penetration, ad creativity, or

any number of other factors.

EV-RELATED COMMUNITY EVENTS & EDUCATION

Evidence of community outreach and

education to expose communities to

EVs, supported by measures of the

reach or impact of such initiatives

.

ONSITE PROMOTION

Evidence of onsite efforts to promote

EVs during the performance period

such as:

• Estimated number of days

for which EaV inventory was

available;

• Percentage of dealership sales

staff trained to sell EVs;

• Quality of employee training;

• Visibility of promotional materials

such as posters, pop-ups or other

collateral materials;

• Other elements as appropriate.

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%2

5%

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PREFORMANCE ELEMENTS DEALERSHIP

Each element has a recommended weight that establishes its rel-

ative value in the Awards Program. The elements include a com-

bination of objective and subjective measures, many of which are

not reportable in a standardized way. Therefore, the quality and

clarity of supporting information supplied with nomination en-

tries will assist the Judging Committee with decision-making.

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Judging Committee

The Canadian Electricity Association and

Plug’n Drive thank the members of the

Judging Committee for enthusiastically

supporting the cause of EV adoption in

Canada. The Annual EV Awards Program

depends on the expertise and support of

this qualified group of volunteers. Mem-

bers of the Judging Committee are ap-

pointed jointly by CEA and Plug’n Drive.

Judging Committee composition may

change periodically without notice.

CHARLOTTE ARGUE  PROGRAM MANAGER, Fraser Basin Council’s

Climate Change and Air Quality Program

Charlotte Argue is Program Manager for

the Fraser Basin Council’s Climate Change

and Air Quality Program, and leads FBC’s

green fleet and electric vehicle initiatives.

As a partner in the multi-stakeholder

collaboration Plug In BC, she has been

involved in supporting electric vehicle market

transformation in several capacities,

including chairing an early adopters EV fleet

buyers group, administering provincial

charging infrastructure programs, and

helping to steer the public awareness

campaign, Emotive the Electric Vehicle

Experience.

MICHAEL BETTENCOURTAUTOMOTIVE JOURNALIST AND BATTERY ELECTRIC

VEHICLE OWNER

Charlotte Argue is Program Manager for

the Fraser Basin Council’s Climate Change

and Air Quality Program, and leads FBC’s

green fleet and electric vehicle initiatives. As

a partner in the multi-stakeholder

collaboration Plug In BC, she has been

involved in supporting electric vehicle

market transformation in several capacities,

including chairing an early adopters

EV fleet buyers group, administering

provincial charging in fr structure programs,

and helping to steer the public awareness

campaign, Emotive the Electric Vehicle

Experience.

DEVIN MCCARTHYVP PUBLIC AFFAIRS AND DIRECTOR, U.S. AFFAIRS

Canadian Electricity Association (CEA)

Devin McCarthy is Vice President, Public

Affairs at the Canadian Electricity

Association (CEA). He applies his experience

in environmental, energy, and climate change

policy development to CEA’s communica-

tions, public affairs and government relations

activities. He recently transitioned to this

portfolio after 4 years as CEA’s Director of

Transmission & Distribution and Director of

Generation and Environment.

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RON GROVES MANAGER, Outreach and Education Plug’n Drive

Ron Groves is the lead on all of Plug’n Drive’s pub-

lic outreach activities, specifically the “EV Road-

show”. Ron’s involvement in sustainable trans-

portation began in 2008 as Program Manager for

SmartCommute. His time at SmartCommute led

him to the Aurora Windfall Ecology Centre where,

from 2009 to 2012, he developed numerous pro-

grams, including: “ecoDriver”, “eDriver” and “Green

Spokes”. Ron’s early career was with Budget Rent

a Car as a Regional Manager for Toronto and lat-

er as an Account Executive with Budget Canada

where he worked on central purchasing programs,

operations seminars and local market assessments.

IAN JACKMANAGING DIRECTOR, COMMUNICATIONS AND

GOVERNMENT RELATIONS, Canadian Automobile

Association (CAA) National

Ian Jack is a public affairs strategist with exten-

sive knowledge of advocacy and communications

gained through 20+ years in national journalism

and public service roles, most of them focusing on

consumer and automotive issues. Ian is responsi-

ble for CAA’s public education and advocacy pro-

grams on road safety, eco-driving, mobility, infra-

structure and consumer issues. He is a member of

the government relations committee of Electric

Mobility Canada. Prior to joining CAA, Ian served

as Deputy Commissioner of Public Affairs for

the Competition Bureau of Canada. Ian has also

worked as an Account Director at Hill & Knowlton,

an international lobbying firm, as Director of Com-

munications to a federal Industry Minister, and as

an editor and reporter for the National Post and

Canadian Press.

CATHERINE KARGAS, MBA, ECBSVICE PRESIDENT, MARCON | CHAIR, Electric Mobility Canada

Catherine Kargas has over 25 years of manage-

ment consulting experience, during which time

she has provided commercial research and strate-

gy advice to public and private sector clients from

a variety of industries. In the areas of trans

portation and energy, her focus has been sustain-

ability. Catherine is the Chair of the Board of Di-

rectors of Electric Mobility Canada – an organiza-

tion that she has been involved with for numerous

years, serving as Director and Vice Chair. She is

also a founding member and Director of the Trans-

portation Evolution Institute – an organization pro-

moting sustainable transportation solutions and

business models.

JOSIPA G. PETRUNIC EXECUTIVE DIRECTOR & CEO, Urban Transit Research

& Innovation Consortium (CUTRIC)

Josipa G. Petrunic is the Executive Director & CEO

of the newly established Canadian Urban Transit

Research & Innovation Consortium (CUTRIC). She

also serves as the Lead Researcher in electric ve-

hicle policy studies at McMaster University and

is currently leading the completion of an Ontario

Electric Vehicle Technology Roadmap funded by

a federal Automotive Partnership Canada (APC)

grant. Dr. Petrunic holds a Master’s of Science in

Science and Technology Studies (STS) and a PhD

in the History of Mathematics from the Universi-

ty of Edinburgh (Scotland). She also completed a

Master’s of Science in Political Philosophy at the

London School of Economics and Political Science

(LSE) and a bachelor’s degree in Political Science

and Journalism at Carleton University.

MATT STEVENSCEO, Fleet Carma

Matt Stevens is Co-founder and CEO of FleetCar-

ma. He has been involved in the design of over 20

hybrid and electric vehicles, ranging from to lunar

rovers to stealth snowmobiles and now works on

making personal fuel economy labels for fleets and

individuals looking to pick the best green vehicle

for them. Matt holds a Ph.D. in Chemical Engineer-

ing, was named to Waterloo Region’s Top 40 un-

der 40, is an Adjunct Professor at the University

of Waterloo, and is Past-Chair of Electric Mobility

Canada.

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About EVs IN CANADA

In Canada, the provinces of

Quebec, Ontario and British

Columbia have been

encouraging the adoption of

electric cars with rebate

programs and other forms

of fi nancial assistance.

Each year, the EV Awards Program is reviewed to

adapt to the initiatives in place over the perfor-

mance period, recognizing that the business case

for selling EVs within jurisdictions with incentives

is markedly different than in those without incen-

tives.

The CarsBATTERY ELECTRIC VEHICLE (BEV):

Powered solely by a rechargeable battery pack,

BEVs are fully electric cars that never burn gasoline

and produce zero tailpipe emissions;

Models available in Canada include: BMW i3, Chev-

rolet BOLT, Ford Focus Electric, Hyundai IONIQ,

Mitsubishi i-MIEV, Nissan LEAF, Tesla Model S, Tesla

Model X and Volkswagen e-Golf.

PLUG-IN HYBRID ELECTRIC VEHICLE 

(PHEV):

PHEVs have a rechargeable battery pack and a gas

engine/generator. They run on pure electric power

until the battery is drained, then the gas engine/

generator takes over for extended range;

Models available in Canada include: Audi A3 Sport-

back e-tron, BMW i3 REX, BMW i8, BMW 330e,

BMW 740Le xDrive, Chevrolet VOLT, Ford C-Max

Energi, Ford Fusion Energi, Hyundai Sonata PHEV,

Mercedes S 550e, Porsche Cayenne S E Hybrid,

Porsche Panamera S E Hybrid, Volvo XC90 T8

Twin-Engine.

All references to PHEVs include also vehicles known

as Extended Range Electric Vehicles (EREVs)

Rebates and IncentivesQUEBEC: VEHICULES ELECTRIQUES

The government of Quebec offers a rebate of up

to $8,000 off the purchase of an electric car, 50%

of the eligible cost for buying and installing a char-

ger to a maximum of $600.For more information,

please visit: Vehicules Electriques

ONTARIO: ELECTRIC VEHICLE INCENTIVE 

PROGRAM

The government of Ontario offers a rebate of up to

$14,000 off the cost of an electric car. Also, drivers

are eligible for a green license plate which permits

them to use high-occupancy vehicle (HOV) lanes

when driving alone. The government of Ontario

also offers a rebate of up to $1,000 off the cost of

buying and installing a charging station. For more

information, please visit: Ontario Ministry of Trans-

portation

BRITISH COLUMBIA: LIVESMART BC

On March 23, 2015, the BC Government announced

a renewal of its EV incentive program. The province

offers incentives of up to $5,000 for the purchase

or lease of a new battery electric or plug-in hybrid

electric vehicle and an additional $6,000 for trad-

ing in your old gas car for a new electric car. For

more information, please visit: Clean Energy Vehi-

cles for BC.

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SponsorsThe Canadian Electricity Association and Plug’n

Drive thank the volunteers and sponsors whose con-

tributions of time, expertise and resources make the

Canadian Electric Vehicle Awards Program possible.

Sponsors, listed below, will be recognized with their

logo on the CEA and Plug’n Drive websites and in

CEA and Plug’n Drive communications such as stake-

holder and member newsletters and media releases.

If your organization is interested in being one of this

year’s sponsors, be sure to get in touch!

PartnersThe Canadian Electric Vehicle Awards Program is a

joint initiative between the Canadian Electricity As-

sociation (CEA) and Plug'n Drive.

The Canadian Electricity Association is the national

voice of the electricity industry in Canada. CEA is

committed to promoting awareness and dialogue

about electricity grid modernization. The electrici-

ty sector views the use of electricity as a transpor-

tation fuel as an opportunity to help Canada meet

societal, environmental and economic sustainability

goals.

Plug'n Drive is a non-profit organization committed

to accelerating the adoption of electric cars across

Canada to maximize their environmental and eco-

nomic benefits. To help drivers make the switch,

Plug'n Drive is focused on four primary pillars: Pub-

lic Education, Home and Public Charging Infrastruc-

ture, Policy and Research.

MAJOR SPONSERS

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Submitting a Nomination Entry

WHO SHOULD ENTER

The EV Awards Program includes three award

categories for dealerships: the Leading BEV and

Leading PHEV categories are open for competi-

tion from dealerships in all Canadian provinces

and territories.

While anyone can nominate a dealership and/or

utility, the nomination process requires informa-

tion and approvals that must be provided by the

dealership/utility. Dealerships/utilities are encour-

aged to self-nominate.

• To be nominated, a dealership/utility ‘Entrant’

must be named. Only a representative of the

dealership/utility with the authority to approve

the conditions of entry can serve as the Entrant.

An Entrant’s signature is required for entry.

• A third party ‘Nominator’ can submit an en-

try on behalf of a dealership/utility under the

condition that the signature of an Entrant is

provided on the necessary form and checklist.

ONE DEALERSHIP, ONE ENTRY

For the Awards Program, it is possible for one deal-

ership to win a maximum of two awards (i.e. Lead-

ing BEV and Leading PHEV) and a utility to win a

maximum of one (Tom Mitchell Award). Entrants

shall indicate the Award category or categories for

which the entry applies and provide information

that supports the entry for each category select-

ed. A clear and concise presentation of informa-

tion strengthens the entry in selected categories

for which the Entrant is eligible.

Three Steps for Submitting an Entry

STEP ONE STEP TWO STEP THREEAccess the Entry Form and

Entry Checklist included in

the Nomination Guide.

Prepare the nomination

documentation as per the

Entry Checklist in the

Nomination Guide.

Submit the nomination

documentation by email,

mail or office delivery for

receipt by the deadline.

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WHAT HAPPENS TO ENTRY DOCUMENTS

If your organization is interested in being

one of this year’s sponsors, be sure to get in

touch!

• Documentation provided as part of an

entry becomes the property of CEA and

Plug’n Drive and will not be returned (ex-

ceptions negotiable).

• Confidential information provided in an

entry that is not for public release must be

clearly identified in the entry.

• The Entrant agrees that CEA and Plug’n

Drive may use an entry and any intellec-

tual property subsisting within an entry

(except for confidential information) to

promote the Awards via channels includ-

ing but not limited to: web content, adver-

tising, publications and on screen content;

CEA and Plug’n Drive reserve the right to

reproduce, adapt and modify information

contained in an entry (except for confiden-

tial information) for the purpose of pro-

moting the Awards.

• CEA and Plug’n Drive will not be liable for

and expressly exclude liability to a Nom-

inator or Entrant for any loss, injury or

damage which results directly or indirectly

from the Awards, including the breach of

any third party intellectual property rights.

SUBMISSION INFORMATION

Online: please visit www.electricity.ca to

submit your online form.

Questions?If you have question about the Canadian Electric Vehicle Awards Program, please

contact Plug’n Drive for assistance:

Brian Millar, Communications Advisor, Plug’n Drive

Tel.: 647 717 6941 | Cell: 647 780 6806

Email: brian@plugndrive.ca1 | www.electricvehicleawards.ca