1 © NOKIA 2004

Nomadic devicesBenefits and market outlook

Johannes DünnwaldNokia Automotive

Ertico - Jan20th, 2005First European Nomadic Devices Workshop

2 © NOKIA 2004

Nokia Automotive

• Founded 1996 as Nokia Smart Traffic Products and renamed to Nokia Automotive in 2004

• Nokia Automotive is a major player in the market space of wireless mobile car communication and infotainmentsolutions

• Nokia Automotive has sold more than 10 million wireless car communication and Telematics solutions as of 2004 in the line-fit and aftermarket segment

3 © NOKIA 2004

OverhypeOverhypeRecognitionRecognition of of new businessnew business

Over-criticism

Automotive Meets Telecommunication

Internet & WAPInternet Vehicle

Telematics

2000 2002 2004 2006

Economic slowdownCar Handsfree

Nomadic Devices

Car MultimediaMobile PhoneSmartphone

Mobile PhoneFixed Car

Phone

4 © NOKIA 2004

… 1,700 mio mobile phone users globally

630 mio new phones annually …

Mobile Devices Market Dynamics

• the mobile device industry in 2005 to grow approximately 10% in volume from the 630 million units Nokia estimates for 2004 and to grow in value, but to a lesser extent

• penetration to grow and the replacement rate to remain stable as more advanced camera phones, brighter color screens, MP3 players and 3G encourage upgrades

• the 2008 annual camera phone market to be more than 600 million units and the smartphone market to be more than200 million units

• the global mobile subscriber base to surpass two billion users in 2006

EnablingTechnologies

• WCDMA• MMS• Color display• Push-to-talk• WAP/XHTML• Java• WLAN• Bluetooth

EnablingTechnologies

• WCDMA• MMS• Color display• Push-to-talk• WAP/XHTML• Java• WLAN• Bluetooth

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Multi-radio technology providing new complementary access methods

BT

RFID

WLAN WCDMA

Cellular Access Hot Spot Access

BroadcastingA/V mass media

Proximity world:local servicespersonal area

Cdma2000 1x

DVB-H

seamless global roaming

news, weather, traffic info, adverts, alerts, entertainment

local info, local commerce, cable replacement

content, browsing

UWB

EDGE

HSDPA*

GPRS

FM radio

Visual radio

Seamless Inter-working

IP protocols

NFC

WiMAX

CDMA 1x EV-DOCDMA 1x EV-DV

GSMTDMA

*HSDPA ... High speed Downlink Packet Access

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Smartphone defined – smart computer power

Multimedia Personal productivity

Applications Connectivity

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Nokia’s smartphones – several applicationsin one device

Symbian Series 60 core applications• Calendar• Contacts• To-do list• E-mail• Web browser• RealOne video playerMore than 1000 Symbian applications• Games• Imaging• Productivity• Maps• Navigation• News• MP3 player• And more…

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Enhancing the smartphone experience

GPSpositioning Car kits

HeadsetsImage album

FlashWireless keyboard

Remote camera

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Growing sales for smartphones

Smartphone Smartphone market, 2003market, 2003--20082008Units millions

* Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers

7,17,1 23235252

9494

149149

238238

0

50

100

150

200

250

300

2003 2004 2005 2006 2007 2008

Handheld and converged device* Handheld and converged device* market shares, Q3/2004market shares, Q3/2004

Percent

Source: Ovum; Source: Ovum; CanalysCanalys

Nokia

Fujitsu

RIM

PalmOne

Others

HP

40%21%

7%8%

9% 14.5%

10 © NOKIA 2004

Number of WCDMA 3G terminals picking up

0

10

20

30

40

50

60

70

1H02 2H02 1H03 2H03 1H04 2H04

Number of different brands & models of Number of different brands & models of WCDMA terminals available in the WCDMA terminals available in the marketmarket

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Why Do We Need 3G

Life Goes Mobile!

Operators Consumers• Higher speed• Higher capacity• Lower cost

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What automotive customers do want . . .

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

not at all somewhat very absolutely

Digital radio / audio

Emergency call

Handsfree cellular phone

Mapping and navigation

Video and gaming

Activate household lights fromvehicleDriving recorder

Mobile office

Voice-activated controls

Internet portal

Car Radio / Audio

Source: Nokia 2004

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Nokia Handsfree Car Kits

Emphasis on• Easy-to-use• Consumer needs• Mass market development

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610

Nokia Car Kit Phone

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16 © NOKIA 2004

Bluetooth technology enabling car handsfree

9,0%14,9%

25,6%

35,8%

51,2%

64,2%

0

300

600

900

2003 2004 2005 2006 2007 2008

Mob

ile P

hone

vol

umes

(m)

0,0%

100,0%

Blue

toot

h pe

netr

atio

n (%

)Digital Mobile PhonesPhones w/ Bluetooth

source: In-Stat/MDR, 11/2004

Car Drivers Passengers• Handsfree Profiles (HFP)• SIM Access Profile (SAP)• Phone Access Profile (PAP)

17 © NOKIA 2004

Incremental Roadmap

WirelessCommunication

Audio Radio Navigation Entertainment Information Services

Mobile Phone

Car Phone

Basic handsfree• PnP• Headrest

Medium handsfree

• BT car kit• Advance car kit• Full range car kitHigh handsfree• Car kit phone

Car integrated handsfree

• HIP

18 © NOKIA 2004

Architecture View

Wireless App. PlatformCar Application Platform

1. Specify and agree on open software interface (car mobile API) that is kept stabile and backward-compatible according to car-industry life-cycle.

2. Create reference design, which can be used for developing and testing new applications, services and products

BT

Applications Framework

Runtimesand

control

Multimediaand

Content mgt

Rich calland

messaging

Presentation and Rendering

A/Vsystem

GPSand

navigation

Car featurecontrol and

maintenance

CM- API CM- APICar Mobile API

RFID GPRSBTRFID Wireless Connectivity FrameworkWLANGPS UMTSWLANGPS

19 © NOKIA 2004

MobileCommunicationServices Market

Automotive Market

100 % of all cars are equipped w/ radio> 80 % of European pockets contain a phone