Nokia's Six Principles for Successful Social Media Engagement

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    17-Oct-2014

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Antony Mayfield from Brilliant Noise shares Nokia's six secrets at the SMI Vocus 10 Secrets to Social Media Engagement webinar

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Nokias six principles for successful engagement

SOCIAL MEDIA INFLUENCE

@amayfield @brilliantnoisebrilliantnoise.com

Theres awhite paper

http://goo.gl/7uT1x

Model first published Harvard Business Review

Nokia is embracing customer-centric models

Bond

Advocate

Enjoy

Buy

Evaluate

Mckinsey & Cos Consumer Decision Journey Model

Consider

NokiasSocial media principles

Consider the social opportunity in everything we do 1.

TRONSponsorship

image (cc) Disney

Engage in better conversations with more consumers

NokiaSocializer

Deliver personal experiences (be authentic) & earn trust

Nokias#FollowFriday

Text

Sharing is more important than control 4.

Nokia Shorts 2011

Define clear objectives from the outset 5.

SocialCommerceSuccess

Invest and commit to social presences 6.

Nokia Connects

Conclusion toward a social business

Further Reading and notes at:

@amayfieldbrilliantnoise.com

Ta-dah!