Antony Mayfield from Brilliant Noise shares Nokia's six secrets at the SMI Vocus 10 Secrets to Social Media Engagement webinar
Nokias six principles for successful engagement
SOCIAL MEDIA INFLUENCE
Theres awhite paper
Model first published Harvard Business Review
Nokia is embracing customer-centric models
Mckinsey & Cos Consumer Decision Journey Model
NokiasSocial media principles
Consider the social opportunity in everything we do 1.
image (cc) Disney
Engage in better conversations with more consumers
Deliver personal experiences (be authentic) & earn trust
Sharing is more important than control 4.
Nokia Shorts 2011
Define clear objectives from the outset 5.
Invest and commit to social presences 6.
Conclusion toward a social business
Further Reading and notes at: