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Nokia’s six principles for successful engagement SOCIAL MEDIA INFLUENCE @amayfield @brilliantnoise brilliantnoise.com

Nokia's Six Principles for Successful Social Media Engagement

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Antony Mayfield from Brilliant Noise shares Nokia's six secrets at the SMI Vocus 10 Secrets to Social Media Engagement webinar

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Page 1: Nokia's Six Principles for Successful Social Media Engagement

Nokia’s six principles for successful engagement

SOCIAL MEDIA INFLUENCE

@amayfield @brilliantnoisebrilliantnoise.com

Page 2: Nokia's Six Principles for Successful Social Media Engagement

There’s awhite paper

http://goo.gl/7uT1x

Page 3: Nokia's Six Principles for Successful Social Media Engagement

Model first published Harvard Business Review

Nokia is embracing customer-centric models

Bond

Advocate

Enjoy

Buy

Evaluate

Mckinsey & Co’s Consumer Decision Journey Model

Consider

Page 4: Nokia's Six Principles for Successful Social Media Engagement

Nokia’sSocial media principles

Page 5: Nokia's Six Principles for Successful Social Media Engagement

Consider the social opportunity in everything we do 1.

Page 7: Nokia's Six Principles for Successful Social Media Engagement

Engage in better conversations with more consumers

Page 8: Nokia's Six Principles for Successful Social Media Engagement

NokiaSocializer

Page 9: Nokia's Six Principles for Successful Social Media Engagement

Deliver personal experiences (be authentic) & earn trust

Page 10: Nokia's Six Principles for Successful Social Media Engagement

Nokia’s#FollowFriday

Text

Page 11: Nokia's Six Principles for Successful Social Media Engagement

Sharing is more important than control 4.

Page 12: Nokia's Six Principles for Successful Social Media Engagement

Nokia Shorts 2011

Page 13: Nokia's Six Principles for Successful Social Media Engagement

Define clear objectives from the outset 5.

Page 14: Nokia's Six Principles for Successful Social Media Engagement

SocialCommerceSuccess

Page 15: Nokia's Six Principles for Successful Social Media Engagement

Invest and commit to social presences 6.

Page 16: Nokia's Six Principles for Successful Social Media Engagement

Nokia Connects

Page 17: Nokia's Six Principles for Successful Social Media Engagement

Conclusion toward a social business

Page 18: Nokia's Six Principles for Successful Social Media Engagement

Further Reading and notes at:

@amayfieldbrilliantnoise.com

Ta-dah!