Nokia’s six principles for successful engagement

SOCIAL MEDIA INFLUENCE

@amayfield @brilliantnoisebrilliantnoise.com

Nokia doingsocial at scale

http://goo.gl/7uT1x

Model first published Harvard Business Review

How and where does the customer want to be engaged?

Bond

Advocate

Enjoy

Buy

Evaluate

Mckinsey & Co’s Consumer Decision Journey Model

Consider

Nokia’sSocial media principles

Consider the social opportunity in everything we do 1.

TRONSponsorship

image (cc) Disney

Engage in better conversations with more consumers

NokiaSocializer

Deliver personal experiences (be authentic) & earn trust

Nokia’s#FollowFriday

Text

Sharing is more important than control 4.

Nokia Shorts 2011

Define clear objectives from the outset 5.

SocialCommerceSuccess

Invest and commit to social presences 6.

Nokia Connects

Conclusion toward a social business

Further Reading and notes at:

@amayfieldbrilliantnoise.com

Ta-dah!