nokia_pr - Copy

8/7/2019 nokia_pr - Copy

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Presented by : 1. Barkiaroq Farhadi 2672. Ahmad Shoaib Noorzad 266

3. Rozita Hashemi 269

4. Tanin Nikpour 270MBA ++ Division B /PUMBA 2011


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ABOUT COMPANY

NOKIA corporation is one of the world s

largest telecommunication manufacturers

It was stablished in 1865 as a wood-pulp millby Fredrik Idestam

Nokia started as a pulp, rubber and cable

manufacturer

Nokia Corporation is a Finlandbased

multinational company


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COMPANY PROFILE

NOKIA corporation manufactures mobile

devices principally based on global system for

mobile communication,code division multiple

access(CDMA),and wide band

CDMA(WCDMA) technologies

It operat in 3 divisins multimedia, enterprise

solutions,networks


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What we want to achieve

To do this we will become the leading provider

of mobile solutions.

In a world where connecting people to what

matters, empowers them to make the most of

every moment. Our ambition is to become the

leading provider of mobile solutions


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MARKETING MIX

PRODUCT

Equipment Message device system

ADSL modems

Digital television Personal computers (1980)

Military communications and

Mini laptop( 24 aug 2009)

Internet tablet

GPS products Global Positioning System


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OUR think about product: good product will sellitself

We are producing the product which meets theneeds of customers

Functionally:

Quality

Appearance Packaging

Brand

Servic

support

warranty


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Price

How much are the intended customers willing topay?

Nokia uses a pricing strategy that best suits the

product.

Market Penetration- Nokia 1100.

Market Skimming- N-95.

Hence, The Strategy which was used forN-Series& E-Series was Market Skimming.


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Place

Its available in a right place at a right time in theright quantities

Locations:

Logistics

Channel motivation

Market coverage

Service levels Internt

Accessability


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Promotion

While the other 3 ps have lost much of their

meaning in todays market,promotion has

become the most important p to focus on

Our promotion is on : selling,sales

promotion,public relations ,media,budget,etc


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Evolution of Nokia logos


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Marketing strategy

Focused on Handset Manufacture only

Enhance Product Portfolio

Increase Distribution Channels

Adjust Preferences for specific markets CustomerSatisfaction

Focused on Replacement

Increase Commitment to Emerging Market

Improve Collaboration on Designs Ensure Accountability and Quality

Aggressive Pricing


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Pricing strategy

Nokia uses a pricing strategy that best suits

the product.

Market Penetration- Nokia 1100.

Market Skimming- N-95.

Hence, The Strategy which was used forN-

Series & E-Series was Market Skimming.


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Product promotion

Advertising: Through TV, Sign boards, Billboards, Radio, Newspaper, Broachers, Posters,Dummies and display stands

Discounts are provided to online Nokia purchasersthrough Nokia discount coupons or coupon codes

Commission is also provided to retailers on the saleof everyNokia cell phones and accessories.

Direct Marketing Nokia does not perform Direct Sales activities on its

official website www.nokia.com


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NOKIA IN INDIA

Nokia has been ranked No.1 in The Economic

Times-Brand Equity's annual 'Most Trusted

Brands' survey for 2010 in India. Nokia has

appeared in the survey since 2005, and has

held the first position in 2008, 2009 and now,

2010


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Products

Equipment Message device system

ADSL modems

Digital television

Personal computers (1980)

Military communications and

Mini laptop( 24 aug 2009)

Internet tablet

GPS products Global Positioning System


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Product life cycle of Nokia

Time

Growth

Maturity

Decline

Introduction

The Concept Phones

Nokia E- series

Nokia Symbian& N- Series


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Acquisitions

Since December 1997, Nokia has acquired 37

companies or businesses

In September, 2008, Nokia acquired OZCommunications of Canada

In July 10, 2008, Nokia bought Navteq, a U.S.-

based supplier for a price of $8.1 billion

On August 5, 2009, Nokia acquire Cellity, a

mobile software company


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Acquisitions

In September 2007, Nokia acquire Enpocket, a

supplier of mobile advertising technology

In July 2007, Nokia acquired Twango


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SWOT Analysis


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Strengths

Strength of the corporate brand.

Complexity improves its Competitive position

Design, the branding and the technology Backwards compatibility - protection from a Japaneseonslaught

Lending personality to its products (fashionstatement)

Effective advertisement and market communication Not only a tool for business but being an item of

everyday convenience


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It backed with the high quality and

perfessional team in the HRD dep

Product being user friendly

Financial aspect is very strong


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Weakness

Lapse has opened up space for smallercompetitors

Potential threat from Microsofts entry intomobile telephony

Ericsson- king of wireless infrastructure

Design to market takes more time


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Price of product offered by company

Some of product are not user friendly Service center in INDIA are very few so after

sales service is not good


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Opportunities

Highest growth in markets such as China andLatin America

Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost

Life style marketing and segmentation

Building a worldwide supplier network Preempting competitors in critical markets

Managing competitive interaction


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It can expand its business

With different range of price for different

people

It has opportunity to increase it sells as well as

the market share

Purchasing power of the people has increased

as well,so nokia has to target right customer at

right time


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Threats

Biggest threat - complacency

Inflection point - a disruptive technological

change New competitors with different skills and potent

brands challenge

3G will increasing competition between

suppliers Cheaper midrange models from Motorola and

others


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Emerging of other mobile companies in the

market

It has so many threats to tackle to maintain its

position as market leader

Threat can be like providing the cheap

phones,new features ,new style and type


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Documents

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