Reinventing. The World. Connected.

unite MagazineIssue 4

Copyright 2008 Nokia Siemens Networks. All rights reserved.

Make more of your subscriber data Faster innovation from unified subscriber data management

Connecting with your communities How we are helping local communities

Internet for the next billion usersAffordable Internet access for rural communities

How well connected is your country?New measure ranks nations on their ICT usage

Communications and innovation: a perfect fit

In this issue:

3 Base stations run on Ethiopian sun

4-5 How well connected is your country?

6-7 Bringing the Internet to the next billion users

8 Putting more fun into MMS

9 Bluewin TV is win-win for Swiss subscribers

10-11 How to unlock the potential in subscriber data

12-13 New Saudi Arabian network joins the Zain family

14 Renewed network underpins renewable energy

15 Proactive Care: the crystal ball of network maintenance

16-17 E-governance: super-services for citizens

18-19 Connecting with your communities

20 Mobile takes aim at HIV

21 Going digital at home is big business

22 A track record of innovation

23 End-user needs – the engine of innovation

Bringing innovation to billionsToday, we stand on the precipice of a change in communications technology that is unlike anything we have seen before. We are heading rapidly into a new age of communications in which, by 2015, five billion people will be able to access communications and information services.

In this exciting future, consumers across developed and emerging markets will enjoy fast data connections that will bring new ways to find information about the world around them. By connecting them to content, to knowledge and to their peers, people will feel closer to the issues that matter to them personally. In emerging markets, the affordability and convenience of mobile devices will play a crucial role in bringing the Internet to people. Everyone will have the opportunity to use communications to unite in new communities, to collaborate and

create content and services for themselves, for entertainment and for business purposes.

Communications will continue to provide countless new opportunities in education, employment, healthcare and public services. It will help people to better address demographic and environmental issues.

Nowhere will the impact of this revolution be more pronounced than in emerging markets. People in urban and rural areas will discover powerful new ways to change their daily lives

for the better. This new era of communications will be achieved through the cooperation and innovation of all stakeholders. Together, we can create a future of untold benefits for everyone.

For more information please visit our website at: http://www.nokiasiemensnetworks.com/newgrowthmarkets

Simon Beresford-WylieChief Executive Officer

Simon Beresford-Wylie

2 unite | Issue 4

3

Base stations run on Ethiopian sun

In new growth markets like Ethiopia, where the network is expanding into rural areas, a power grid is not always readily available and equipment sites need to run autonomously. A sustainable alternative to diesel generators is to use renewable energy sources such as solar power. To build solar-powered autonomous sites, the Ethiopia Telecommunications Corporation (ETC) turned to Nokia Siemens Networks for consulting, planning and project management.

The GSM and GPRS mobile networks with fiber optic backbone supplied by Nokia Siemens Networks required approximately 300 sites in the northern and central parts of the country. Half of these sites are located in hard-to-access rural areas which have no electrical supply.

Being near the equator, Ethiopia is one of the sunniest countries in the world, making solar power viable for base

station and transmission node sites. Nokia Siemens Networks planned and built more than 50 solar-powered autonomous sites which include battery banks that assure power for at least three days during cloudy or rainy weather.

“There are two reasons for using solar power: one is economical, the other is environmental. Using diesel generators would have been very expensive, especially the maintenance and handling costs. Although the initial cost of solar power is rather high, in the long term its use is very inexpensive and rewarding. After installing the solar-power system, the only thing we’ve had to do is keep the panels clean. Other than that, they will not cost us a thing and will serve us for many years to come,” says Ato Amare Amsalu, CEO of ETC.

A partnership that pays offNokia Siemens Networks’ success in Ethiopia is based on a dedicated workforce of nearly 40 qualified professionals including project management, technical experts and support staff who help the company offer value-added professional services to its customers.

“Everybody is satisfied with the overall performance of the Nokia Siemens Networks project management. The roll-out was completed within the specified contractual period. We haven’t experienced any problems on the sites built by Nokia Siemens Networks. They are all working properly and we assume they will continue to do so in the future,” Ato Amare Amsalu says.

Solar-powered base station sites are helping to bring communications to

Ethiopia’s rural population. With low maintenance costs, solar power is also helping to lower the total cost of ownership of the network

Providing connectivity across a country is one challenge, but quite another to make full use of the deployed infrastructure. This was the realization behind research, commissioned by Nokia Siemens Networks, which reveals that even the best connected countries, such as Sweden and the USA, have scope to gain more from their connectivity.

The study uses 30 indicators of connectivity to assess the infrastructure, its use and available skills in the consumer, government and business sectors. Measures include workforce IT skills, literacy, the use of enterprise software, women’s access to information and communications technology (ICT) and more. The Connectivity Scorecard is unique in categorizing these indicators, with weightings between the three user groups and also between groups of indicators tailored to each country.

The results are used to create the Connectivity Scorecard, which ranks countries into two classifications: ‘Innovation driven economies’ and ‘Efficiency and resource driven economies.’ Growth in innovation driven economies comes from new ways of using connectivity, whereas for efficiency and resource driven economies, social development is key in getting the best return on ICT investments.

Malaysia tops the leagueArchitect of the scorecard, Dr. Leonard Waverman, Professor of Economics at the London Business School says some of the country rankings were unexpected. “Of the nine efficiency and resource driven economies, we were surprised to see Malaysia and Russia at the top and India so low. While India enjoys an image as a tech leader, its IT industry is mainly export-led. The country is vast and has a lack of infrastructure.”

Malaysia does consistently well in advancing universal adoption of ICT, scoring highly on broadband penetration, mobile network coverage, and overall internet use. In a recent update of the original scorecard ratings, Malaysia improved its performance, lifting itself into first place in its group, putting Russia into second.

Russia does well mainly for two reasons – its relatively high level of education, with the highest adult literacy rate in the grouping, and its extensive use of mobile technologies. The use of mobile email by Russian businesses, for example, is much higher than in other emerging economies.

Business ICT use is criticalIt is also interesting to note the top position held by the US, which, says Dr Waverman, some indices rate much lower compared to other countries.

How well connected is your country?

The Connectivity Scorecard ranks countries on their ICT infrastructure and

the ability of people, businesses and government to use it effectively. No country comes close to a perfect score of ten indicating that for mature and emerging markets alike there is much to be done to make the best use of their technology investments

4 unite | Issue 4

“ No country performed especially well. Every nation has substantial work to do before achieving an ideal score in connectivity. Not even the world’s richest countries can be complacent about their telecom and computing profile.”

Dr. Leonard Waverman, Professor of Economics at the London Business School.

Innovation driven economies Connectivity score

United States 6.97Sweden 6.83Japan 6.68

Canada 6.56UK 6.13

Finland 6.10Australia 5.90Germany 5.52France 5.07Korea 4.73

Hong Kong SAR 4.46Italy 3.85

Spain 3.56Hungary 3.18

Czech Republic 3.10Poland 2.33

Efficiency and resource driven economies Connectivity score

Malaysia 7.59Russia 6.60Mexico 5.54Brazil 5.28

South Africa 5.26China 4.45

Philippines 3.00India 1.83

Nigeria 1.07

How well connected is your country?

Although US mobile penetration is relatively low, its use of ICT for business is exceptionally good.

Sweden and Japan come close behind the US in their grouping, with Japan gaining for its high use of mobility solutions by businesses. Korea, a star performer on other indices, finishes tenth largely because very high performance in infrastructure is not matched by correspondingly high scores on usage measures, especially by businesses.

For emerging markets, the opportunity is clear. Although their physical infrastructure may not be as extensive as that in other countries, they have real potential to improve the economic benefits of their ICT through social measures. Improving internet use can be achieved through education and by enabling greater access, especially via mobile technologies.

Cooperation needed to build better scores

“The Connectivity Scorecard clearly demonstrates that by offering more services that can generate economic benefits for users, communications service providers can help to create a better market,” explains Mr. Ilkka Lakaniemi, head of global political dialog and initiative at Nokia Siemens Networks. “They can build greater trust with their customers that will generate long-term growth and bring

other benefits such as lower churn. Governments also have a clear role in actively helping the business ecosystem to develop. Raising a country’s connectivity score takes a united effort between the different players in the ecosystem, particularly through public-private partnerships.”

The Connectivity Scorecard is an important tool for tracking progress in ICT in individual countries. Already the scope of the research is being extended, encompassing other countries. A separate study is being undertaken to assess the environmental impact of connectivity, taking into account aspects such as the energy efficiency of communications networks.

Dr Waverman concludes on a note of warning: “No country performed especially well. Every nation has substantial work to do before achieving an ideal score in connectivity. Not even the world’s richest countries can be complacent about their telecom and computing profile.”

Visit the Connectivity Scorecard website at www.connectivityscorecard.org

Building better connectivityNokia Siemens Networks helps countries improve connectivity.

Unlocking consumer connectivity:From broadband access solutions to text-based e-commerce applications, we can help all countries deploy networks that change the way their citizens connect.

Building for business growth: Powerful connectivity solutions are enabling businesses to fully exploit the potential of applications such as e-commerce, mobile e-mail and IP telephony.

Creating the right skills: We help CSPs to equip consumers and business users with the skills to exploit new services such as mobile e-mail, mobile Internet, Value-added IP services and fixed line broadband services.

Transforming public services and e-governance: From advising on network licensing issues, to pioneering solutions that connect rural populations, we can help governments to interact with their citizens more effectively.

5

Deploying Information and Communications Technology (ICT) is one of the most effective investments that nations can make to improve their economic performance and raise living standards. Sitting right at the heart of ICT is affordable access to the Internet for people the world over.

“Experience shows that not only can a developing country expect rapid returns from its ICT investments, but it also gains substantial long-term growth,” explains Ilkka Lakaniemi, Head of Global Political Dialog and Initiative, Nokia Siemens Networks.

Yet, achieving these benefits will take more than simply investing in the bricks and mortar of ICT.

Naturally, people must be given access to the Internet. This will demand innovative business and technology solutions such as Nokia Siemens Networks Village Connection. This GSM and IP-based solution extends mobile voice and data coverage to rural villages, enabling the use of a franchise-based business model that is new in the telecoms sector. Rural coverage becomes a realistic business

Bringing the Internet to the next billion users

Offering Internet access to the next billion users in emerging markets is a complex

challenge that will demand new thinking and extensive cooperation

opportunity for a Communications Service Provider (CSP), while a village entrepreneur becomes an integral part of the CSP’s distribution and marketing network.

As well as managing the subscriber database within the village, the local entrepreneur maintains the GSM Access Point equipment and provides customer service within the village. They can even run services such as a phone booth or Internet café.

Services must also be affordable. Users will often have less than USD 3 per month to spend on ICT. The key measure is the Total Cost of Ownership (TCO) for the consumer. CSPs need to be able to deliver services with the lowest possible operating and capital costs to be able to create a sustainable business.

Sharing helps to create affordabilityCosts can be reduced further through the sharing of Internet access. Shared access for rural communities is already being widely trialed. Telenor Pakistan, for instance, launched an initiative

in September 2007 in which several community information centers offer modern communication facilities under one roof.

To further encourage the adoption of shared access, Nokia Siemens Networks recently launched Village Connection Internet Kiosk. Internet Kiosk makes use of the IP backhaul connection of the Village Connection solution, enabling CSPs to provide internet access easily and cost-effectively. Shared access also helps to fulfill another need – the kiosk host can help users to understand the power of the internet. Consumers can then use services for themselves, discover how they work and see their practical value. Recent research by the Commonwealth Telecommunications Organization (CTO) on behalf of Nokia Siemens Networks and Nokia discovered that people in emerging markets welcomed information services especially about job opportunities, markets, education, banking, health and travel.

6 unite | Issue 4

“The TCO for consumers depends on lowering or eliminating additional costs, such as handset and infrastructure equipment import duties and taxes on services. When this has been achieved, other issues such as adopting global network standards and technologies can be addressed. It’s important that the industry works with regulators to uncover the opportunities for communications to create national wealth.” Frank Oehler, Head of Business Development, New Growth Markets, Nokia Siemens Networks.

Frank Oehler

Bringing the Internet to the next billion users

Lowering duties and taxesThe final piece of the jigsaw is an open and free regulatory environment. Open regulations are crucial for boosting access to ICT. Governments must lead the way in stimulating demand for information services through ICTs.

“The TCO for consumers depends on lowering or eliminating additional costs, such as handset and infrastructure equipment import duties and taxes on services. When this has been achieved, other issues such as adopting global network standards and technologies can be addressed,” explains Frank Oehler, Head of Businss Development, New Growth Markets, Nokia Siemens.

“It’s important that the industry works with regulators to uncover the opportunities for communications to create national wealth. A few years ago discussions focused on whether liberalization was a good thing. Now the talk is about how to do it, not why.”

“Nokia Siemens Networks is helping CSPs to prepare for the successful operation of services and new business models. Various aspects such as efficient infrastructure operations, service management and the preparation of a strategic service portfolio are just some elements. Nokia Siemens Networks can support CSPs through its globally available solution-oriented consulting teams,” Oehler concludes.

For more information, please visit:www.nokiasiemensnetworks.com/newgrowthmarkets

7

Village Connection wins Indian industry awardThe innovation behind Nokia Siemens Networks Village Connection was recognized in May 2008 by the Indian Telecom Equipment Manufacturers Association (TEMA) at its 2nd National Telecom Awards. The solution, which is deployed in several Indian villages, picked up the the Excellence in Innovation award.

“Two key factors made Village Connection stand out in the Innovation category. The first is the system support for local subscriber management in the villages, enabling a franchise-based business model. The second is its solution architecture that eliminates the traditional network hierarchies for traffic between neighboring villages, minimizing the capital and operational expenditure for operators,” said N.K.Goyal, Chairman Emeritus, TEMA.

Bringing ICT to the youth in PakistanMid-2008 saw the opening of the first “Telecom Futures” laboratory in Lahore, Pakistan, aiming to broaden opportunities for Pakistani youths. The initiative builds on an innovative vocational partnership between Nokia Siemens Networks, Telenor Pakistan and the Technical & Vocational Training Authority (TEVTA).

The Telecom Futures program provides a 2-year higher national diploma based on an advanced curriculum, scholarships, hands-on-training and internship opportunities to students. It is the first industry-academia collaboration in telecommunications in Pakistan aimed at developing human resources from deprived backgrounds.

Universal access requires consumer understanding

Motivation

Access Competence

Affordability

When Spanish Communications Service Provider (CSP) Telefónica launched an innovative MMS service during the 2007-2008 winter holiday season, it saw a dramatic rise in MMS use. Over just a three-week period, some 500,000 messages were sent through the application.

Called FUN MMS, the service gave Telefónica subscribers an eye-catching way for them to contact friends and family over the holiday and New Year period. The service manipulated images to show the user or other people in Santa hats, with reindeer horns, or surrounded by snow,

greetings or other festive additions. The user simply sent a picture to the application together with a keyword selecting one of the themes. The application automatically changed the image and returned it to the end-user who could then add a message before sending to friends and family.

Easy and personal“Most people don’t know what they can do with MMS. By letting them send a funny picture instead of just an SMS, we made the service more personalized. People didn’t have to be technical as the pictures were manipulated automatically. It was really important for the service to be easy to use,” says Lubrez.

To make the user experience even easier and stimulate further use, the keywords of all the themes were returned to the user with the modified picture. “This encouraged repeat use, end-users didn’t even have to remember the keywords,” Lubrez comments.

Telefónica and Nokia Siemens Networks work closely together on marketing, with the campaign being co-branded. Nokia Siemens Networks

Putting more fun into MMS

Making services fun, compelling and, above all, easy to use can have a

dramatic impact on their adoption by subscribers. The end-user experience is key

provided the platform, eliminating the need for Telefónica to make any infrastructure investments. An external agency created the visual concept and designs and hosted the service, while the Telefónica development department ensured compatibility between its systems and the application.

Telefónica promoted FUN MMS through various media channels, such as newspaper adverts, emails and banners on key web pages. The adverts were all co-branded to reflect Nokia Siemens Networks’ involvement in the project.

Creating a younger imageAccording to Lubrez, FUN MMS helped to boost the image of Telefónica’s Movistar brand among younger users.

“This segment is a key focus to help increase our market share.”

The FUN MMS campaign ended in January/February, but Telefónica is so impressed that new campaigns are in the planning. With the nuts and bolts of the service already established, it will be easy to re-use the model for other MMS campaigns in the future. Plans in the pipeline include football themes, a Halloween theme and birthdays.

“We wanted to attract new users to MMS and increase the number of messages sent by existing MMS users. The number of MMSs increased by 19.3% compared to the same period the previous year. This exceeded our expectations.”

Valerie Lubrez, Messaging Marketing Manager, Telefónica.

8 unite | Issue 4

Putting more fun into MMS

Swisscom finds that peak viewing times for mobile TV are in the evening, with 25% of people using the service, as well as at lunchtime. The average is about 20-25 minutes per user per day, reports Cabano.

The system is based on Nokia’s Mobile Broadcast Solution, which Nokia Siemens Networks integrated with Swisscom’s systems, as well as providing a wide range of services, including project management, IP network and architecture planning, security and implementation. As well as bringing a superb customer experience, Bluewin TV mobile is enhancing Swisscom’s image.

“This new kind of service shows that we are an innovative company.”

Although it is still too soon to measure the impact of Euro 2008 on take up of Bluewin TV mobile, Cabano is confident that usage will have increased dramatically. “Major events always give a boost and we know we have had a lot of new subscribers because of the tournament,” he concludes.“Users can simply switch between them. They have

to do this manually, but we are developing a TV client that will enhance the end-user experience by switching automatically between the technologies,” Claudio Cabano, Swisscom.

Swisscom is putting clear water between itself and other Communications Service Providers (CSPs) in Switzerland with a service that offers mobile TV over either 3G or DVB-H, and all with the same, simple pricing structure. Called Bluewin TV mobile, the service is alone in Switzerland in offering DVB-H viewing.

Launched just ahead of the Euro 2008 football tournament, the DVB-H flavour

of the service offers superior quality viewing. “During our trials we had 200 users who were existing 3G TV customers and they were astonished at the high quality over DVB-H,” says Claudio Cabano of Swisscom Switzerland. “Other comments included how quick it is to switch between the 20 channels offered and also the speed of the Electronic Program Guide (EPG).”

Improving the user experienceFor a fixed daily or monthly fee, Swisscom subscribers get unlimited viewing of either 3G or DVB-H TV depending on available coverage.

“Users can simply switch between them. They have to do this manually, but we are developing a TV client that will enhance the end-user experience by switching automatically between the technologies,” explains Cabano.Currently Swisscom is providing about 44% coverage across Switzerland with DVB-H, but is planning to extend this to 60% in the next few years.

Swiss users can enjoy the best of both worlds by watching mobile TV over 3G or DVB-H with the same subscription, following the expansion

of Swisscom’s Bluewin TV mobile service

Bluewin TV is win-win for Swiss subscribers

9

Claudio Cabano

In today’s world of industry convergence, Communications Service Providers (CSPs) have a sparkling advantage over many other players. They know who their customers are, their interests, how much they spend, and where they are when they spend. For all the impressive physical hardware in their networks, this detailed subscriber data is probably a CSP’s most precious asset.

There is a growing trend among CSPs around the world towards a more subscriber-centric model for delivering services to end-users. A recent report1 discovered that 51% of CSPs questioned had moved to a more subscriber-based delivery model over the past 12 months. In addition, over 80% of respondents thought that real-time subscriber data analysis was important or very important for measuring customer satisfaction and improving subscriber services.

Creating a central data storeYet there is a complication. Most CSPs’ businesses have grown piecemeal, with disparate applications and services being added over the years. The result is that subscriber data is held across a range of applications, creating duplication and spiralling complexity.

“Typically, bringing a new service to market takes 12-18 months, depending on the size of the application. There is a lot of work involved around the

integration and provisioning of a new application,” explains Dr. Ray Barghi, Chairman of the Subscriber Profile User Group (SPUG), formed in 2007.

But what if all the separate subscriber databases were brought together in a central store that could be interrogated through open interfaces by any application?

Innovative, high-quality applicationsUnified Subscriber Data Management (SDM) enables faster innovation because developers can focus on the core application functionality free from data management distractions.

How to unlock the potential in subscriber data

By centralizing all subscriber data into a single store, CSPs can cut their application

integration costs and offer better end-user services. Making more of what you know about your customers is becoming a critical business advantage

10 unite | Issue 4

“With a common subscriber database, the time to market for new applications could come down by a factor of three. Applications could become ‘dataless’ and all that would be required would be to connect them to the common directory. Ultimately all applications can be linked into the store, gaining real-time access to subscriber information. Technically, this is possible today.”

Dr. Ray Barghi, Chairman of the Subscriber Profile User Group (SPUG).

“Our objective is to create a central subscriber repository, distributed across data centers for resiliency, and move away from the old stovepipe mentality with applications having their own databases. If you only have to provision one database then there are obvious cost savings. Lowering our operational costs is our main motivation in the coming years.

In the future, the commercial work involved in a service launch will take longer than the technical integration – historically it has been the other way around.”

Scott Bailey, Head of Service Layer Architecture in 3 UK.

The CSP’s capital investment and operational costs are also reduced significantly. End-users enjoy faster availability of new services and do not suffer confusing data. All of which helps to create a high quality end-user service experience.

One CSP with this simplified data future in its sights is 3. In late 2006, 3 UK deployed what it calls ‘service oriented architecture’, initially to verify subscribers connecting to its Planet 3 portal. 3 uses the Nokia Siemens Networks One-NDS (Network Directory Server) platform, a robust open standards directory.

Sharing best practicesMeanwhile, the work of the SPUG continues. The group provides a forum for CSPs and other stakeholders to share their SDM experiences. “We will be publishing reference architecture for vendors to use to design and test their applications,” explains Barghi. “Applications can then be submitted to SPUGlab for certification. We will be completing the first certifications in the Fall of 2008.”

Accurate, well-managed, real-time subscriber data has long-term importance to today’s CSPs. In the words of the Subscriber Intelligence Survey report: “Subscriber data holds the key to customer ‘ownership’, helping operators traverse the challenges brought about by converged networks and increased competition. By leveraging data in the right way, operators will avoid their networks becoming an open vacuum of IP traffic and position themselves as the enabler of personal services.”

It’s a statement that Bailey of 3 UK endorses. “Customer data is our crown jewels and something that we could potentially offer to third parties externally. So ensuring it is high quality and consistent is critical to us,” he concludes.

For more about the Subscriber Profile User Group: www.spugonline.com

1www.nokiasiemensnetworks.com/sdm

11

In one of the most ambitious and fastest Greenfield network rollouts attempted, Zain is fulfilling its aim of becoming the third mobile communications service provider (CSP) in the Kingdom of Saudi Arabia. Just one year after awarding a USD 935 million contract for the project to Nokia Siemens Networks the network is already operational. At launch date, Zain’s network will cover 95% of the Kingdom’s population with its state-of-the-art mobile technology reaching 53% of the population in 36 major cities and 14 highways spanning over 4,000 kms. The remaining coverage area will be attained initially through a complimentary national roaming service with one of the existing operators. Zain will introduce high-speed 3.5G broadband technology to approximately half of the Saudi population offering the latest 3.5G services that include television, video-calling, rich multimedia content and even faster internet access.

The pace of network deployment has been breath-taking with almost 2,000 base stations and about 9,000 antennas ordered in the third quarter of 2007. In one week alone at the end of January 2008, 300 sites were brought on air in the network.

Nokia Siemens Networks is supplying and building a full turnkey 2G and 3G mobile network, including the complete core and most of the radio infrastructure, as well as operations and business support systems, applications and a full suite of services. This is a state-of-the-art network with High Speed Packet Access (HSPA) radio access technology and distributed architecture according to 3GPP release 4.

Vital role for managed servicesThe contract spans five years and includes managed services from a dedicated network operations center.

“Our business model in Saudi Arabia depends on outsourcing. Our differentiator is marketing innovative services – not operating, troubleshooting and fixing networks,” explains Dr. Marwan Al-Ahmadi, CEO of Zain in Saudi Arabia. “The managed services element of the contract must be executed flawlessly as it is critical to our success and we are relying on Nokia Siemens Networks’ expertise and resources.”

12 unite | Issue 4

New Saudi Arabian network joins the Zain family

Zain Group is investing heavily in new networks and a new brand. Its latest market is Saudi Arabia where, with a turnkey network from Nokia Siemens Networks, it aims to challenge the two incumbents for market share. unite interviews Dr Marwan Al-Ahmadi, CEO of Zain in Saudi Arabia to find out more

Dr Marwan Al-Ahmadi

13

The new Saudi Arabia network will join the Zain Group’s innovative One Network model which links the networks of the Zain operating companies in 15 other countries. When travelling in these countries customers of Zain in Saudi Arabia can receive incoming calls free of charge and make calls to their home network at local rates. In addition Zain customers visiting Saudi Arabia from other countries in which One Network operates can call home at reduced rates which their friends and business partners from their home countries call them at local rates, as if they were still at home.

“The One Network is a powerful differentiator for us in Saudi Arabia. Other features that mark us out from our competitors are the exceptional level of customer care we provide, and the high network quality that we offer from the start, which is quite different to the normal network start up. We achieve these goals because of our extensive operating experience in 22 countries and because of the expertise and capability of the Nokia Siemens Networks network,” says Dr. Marwan.

The advanced technology behind Nokia Siemens Networks’ solutions was a key reason the company was chosen by Zain for its Saudi Arabia network,

Whether in mature or emerging markets, brand image is critical to a CSP’s success. In fact, brand is one of the most important drivers of customer acquisition and retention for CSPs.

It’s a message that the Zain Group has taken to heart with an impressive branding exercise that culminated on 1st August 2008 with the rebranding of its Celtel Africa operations across 14 countries. Following its launch in September 2007, the Zain brand is now being used in 21 countries in which the group operates (Lebanon is yet to be rebranded as it is a management contract). The new global brand is being

What a wonderful world

widely promoted through its theme ‘A wonderful world’, including TV and radio advertising using movie legend Omar Sharif as the voice of the brand. According to Zain, the theme captures the energy, inspiration and diversity of the group’s customers, employees and other stakeholders.

The name ‘Zain’ was selected after extensive market research to validate its broad global appeal. “Although it was chosen for its simplicity, memorability and ease of pronunciation across the global marketplace, as an added bonus Zain was found to be rich in positive connotations,” says Tito Alai, Chief

Commercial Officer, Zain. “For example, in Arabic Zain means beautiful, good and wonderful, in Latin it means dark horse, and it has many positive meanings in other cultures in Africa, Asia, Europe and beyond.”

The Zain group currently serves more than 50 million end-users having achieved year on year customer growth of 58% to end of June 2008.

says Dr. Marwan. In particular he highlights the Flexi base station platform, which offers flexibility and extensive upgrade options. “We also have good experience of Nokia Siemens Networks across the Zain Group and it is easier to deal with a partner that you understand and trust,” he says.

“As with any major project, there have been some tough hurdles to overcome, especially in the ramp up phase, but working in the spirit of a true partnership we overcame the difficulties together and have created a smooth operation. Overall the project has been done very well,” Dr. Marwan concludes.

Renewed network underpins renewable energy

Early 2008 saw Nokia Siemens Networks successfully completing a major upgrade of Hydro Tasmania’s communications network. The network, which is the Australian state’s second largest communications system, provides vital voice and data support for Hydro Tasmania’s renewable energy business.

Providing 50% of Australia’s electricity produced from renewable energy sources, Hydro Tasmania has a total generating capacity of 2,615 MW, mostly from hydro-electricity and a growing wind power capability.

Faced with limited bandwidth, growing obsolescence in its communications infrastructure and the need to meet the requirements for exporting electricity to Australia’s National Electricity Market (NEM), Hydro Tasmania engaged Nokia Siemens Networks in 2002 in a long-term contract to upgrade its network. The project encompassed the design, factory testing, supply, installation, commissioning and system integration of Nokia Siemens Networks own equipment for more than 100 sites in Tasmania, often built on difficult terrain.Split into three stages, the multi-million dollar project replaced the customer’s existing network with Nokia Siemens Network products: 18 Synchronous digital hierarchy (SDH) microwave

radio links, fiber links, more than 140 integrated multiplexers and a supervisory control and monitoring system. Training services were supplied to Hydro Tasmania’s locally based technical staff to equip them to adequately handle the entire delivered Nokia Siemens Networks equipment over its expected long service life.

Continuity a key to successAn important part of the project’s successful completion on-time and to budget was Nokia Siemens Networks’ project management capabilities. With the network providing critical control communications, accurate project management was essential to avoid power outages when transferring from the old system to the new.

With one project manager and much of the engineering staff working across all three project stages, an excellent working relationship was built up between Nokia Siemens Networks and Hydro Tasmania’s own Telecommunications Services Group, with the engineering and technical skills of both organizations combining to achieve the best possible outcome for the electricity customers of Tasmania. Nokia Siemens Networks will support the network equipment for a total for 15 years, meeting a key criterion for Hydro Tasmania for a reliable partner.

The project is a credit to the staff of both Nokia Siemens Networks and Hydro Tasmania’s telecommunications team and demonstrates the close relationship and team effort displayed in carrying the project through to a very successful completion.

Renewable energy is widely seen as a vital technology in the climate change battle. Advanced communications underpins

reliable power generation, one reason why Hydro Tasmania chose Nokia Siemens Networks to upgrade its network

14 unite | Issue 4

“Nokia Siemens Networks’ delivery has met the expectations of Hydro Tasmania and to their credit they have always delivered what they said they would. The project is significant, involving all turnkey project activities and systems integration for which they have delivered on all aspects. The Nokia Siemens Networks and Hydro Tasmania relationship is strong and they have always displayed an interest in our business and reflected this in their work priorities,”

Colin Squires, Telecoms Engineering Manager, Hydro Tasmania.

Renewed network underpins renewable energy

15

Proactive Care: the crystal ball of network maintenance

Few things annoy end-users as much as a dropped call or an SMS that fails to get through. Network quality impacts customer loyalty more than almost anything else, including cost, making it a key differentiator in today’s highly competitive markets.

Being able to anticipate and avoid network problems before they even arise is a highly effective way to keep end-users connected. Preventive maintenance is fast becoming an essential item in the network operations toolbox, helping a growing number of Communications Service Providers (CSP) to protect revenue, manage churn and reduce operational costs.

Moroccan benefitsThe practical benefits of Proactive Care are highlighted by the experience of Maroc Telecom, Morocco’s leading CSP with more than 14 million subscribers. “We are so convinced by the Nokia Siemens Networks Proactive Service that we have extended our contract for a further year due to the secured network connectivity and increased end-user satisfaction,” comments Mark Keddis, IN & VAS O&M Department Head, Maroc Telecom.

Implemented to help increase the availability of SMS and MMS services, preventive maintenance is now deployed across Maroc Telecom’s entire network. Together with network optimization services, the solution has virtually eliminated outages of value-added services and greatly improved network quality.

Proactive Care has identified several issues, from capacity restrictions to SS7 signalling congestion, and even finding security breaches. The result is not only a better end-user experience and improved revenue protection, it has also achieved considerable savings in operational costs.

A new Nokia Siemens Networks service is helping to create better end-user experiences by gathering and analyzing a mass of network data to reveal potential faults before they occur

The Nokia Siemens Networks Proactive Care service applies a three-stage predict–prevent–improve process for raising network quality.

Predict: The network’s vital signs are monitored through automated data collection and analysis to give a real-time picture of network health.

Prevent: Immediate corrective action is taken to avoid potential problems arising.

Improve: Care experts carry out a root cause analysis of preventive actions and work with the CSP to create a long-term improvement plan.

The technical platform for the Proactive Care solution is Prosper (Proactive Service Platform – Engineered and Remote), which connects to the CSP’s network and provides the engines, tools and artificial intelligence for collecting and analyzing potential problems. It also uses Nokia Siemens Networks’ experience and expertise encapsulated in its worldwide knowledge base.

Three steps to network heaven

E-governance: super-services for citizens

E-governance, which is the delivery of public services through information and communications technology (ICT), not only cuts costs for public bodies, but also helps to solve many issues in emerging markets. The welfare of people can be improved in many ways – from a basic lack of information, to eliminating the sheer inconvenience of people standing in long queues to access services.

A recent study1 commissioned by Nokia Siemens Networks and Nokia to the Commonwealth Telecommunications Organization revealed that the service that people found of most benefit was job opportunities. News, education and health also come high up the list, with the study giving examples of how people benefit from information about applying to schools in Ghana, banking and travel information in India and health information in South Africa.

Mobile devices are the best delivery methodWhen it came to identifying the best method of delivering public services, the report concluded that mobile devices are the technology with the most potential to stimulate the supply and demand of public services. The promise of mobile devices is unequivocal. With about 90% coverage of the world’s population, mobile technologies are already in place, unlike other initiatives such as low-cost laptops. Mobile devices are affordable and are bringing the ‘internet experience’ to more and more people, offering interactivity that other channels lack, such as radio and TV.

All stakeholders must fulfill their rolesThe motivation for governments, companies and individuals to deploy and use new technologies is to drive up economic growth, boost employment and improve the wider socio-economic wellbeing. Achieving these aims means that Communications Service Providers (CSPs) and governments must understand which services citizens want and identify mechanisms to provide them over the long term.

Increasing the awareness of how mobile devices can be used to deliver social content is another priority. The private sector, mobile device manufacturers, CSPs and content

Delivering public services digitally, often called e-governance, can help people to find jobs, improve their health and better their education.

Mobile communications technology has the best potential for helping people in emerging markets to access government services easily and conveniently

“Despite their obvious advantages, practical examples of mobile technologies being used to deliver public services are few and far between. Early e-governance deployments in emerging markets focus on simple information-based services, but there is tremendous scope for highly sophisticated digital public services that mash up information and services from different sources to provide real innovation.”Stephan Martin, Business Analyst, Nokia Siemens Networks.

1 Nokia Siemens Networks, Nokia and Commonwealth Telecommunications Organization (2008): Towards effective e-governance: The delivery of public services through local e-contentFor more information see: www.nokiasiemensnetworks.com/newgrowthmarkets

16 unite | Issue 4

E-governance: super-services for citizens

producers must do more to educate policymakers, civil society and citizens about the ability of mobile devices to deliver services, with more examples of mobile content and service provision.

Remote rural villagers also have a right to receive public services and mobile devices can provide the necessary access to information. The report found that services were often more highly rated among urban residents and those with a higher level of education, pointing to the essential need to ensure service delivery and usage in rural areas and among the less educated.This raises the opportunity to use ICTs to improve education and stimulate the demand for services. It is important to support successful local content providers who can deliver e-education through websites and mobile devices. Strategic investment in education to

develop skills and workforce training opportunities, as well as create digital inclusion initiatives, will help to ensure that technology can meet the needs of people more fully.

With five billion people expected to be connected by 2015, there is a great opportunity to help people gain more access to public services through mobile devices, and improve their livelihood in the process. Nokia Siemens Networks, for instance, helps to improve access to services by providing technologies such as Village Connection, which makes it easier to bring mobile services to rural communities.

Estonia leads the wayFew countries can match the success of Estonia in developing and using e-governance services. Over the last decade Estonia has built an advanced e-governance infrastructure that is enabling complex services that combine the information from several government databases.

Tasks, such as applying for social security benefits for new parents, now take minutes to complete online, not the laborious process of document filling and approval that traditional paper-based systems incur.

“The use of mobile systems for public services is growing but there are limitations,” says Ivar Tallo, Manager of e-Governance Program at the United Nations Institute for Training and Research (UNITAR) and one of the early architects of Estonia’s e-governance success. “M-governance is unlikely to replace e-governance, but it will add value. If lots of information needs inputting, then it is easier to use devices other than mobiles due to the restrictions of the small screen and small keyboard.”

Civic

Entertainment

Education

Health

Social

Business/work

-0.5 0

Mean score (-2 to +2)

0.5 1.0 1.5

Internet

Fixed Phone

Mobile Device

Radio

TV

Use of ICTs and their value in daily life – South Africa, N = 310; Scale: -2 = very unhelpful; -1 = unhelpful; 0 = no opinion; 1 = helpful; 2 = very helpful

17

When natural disasters strike, communications can literally make a life or death difference to relief efforts by helping people in distress, and by enabling effective coordination of the emergency response. As part of its Corporate Social Responsibility (CSR) strategy, Nokia Siemens Networks

is committed to providing technical expertise to ensure availability of communications in disaster situations.

Yet this is just one aspect of the CSR program. While major disasters capture the world’s headlines, Nokia Siemens Networks also puts much work at other times into helping to connect communities and improving access to education. The culture of social responsibility extends throughout the company, with employees actively volunteering and contributing to the well-being of the communities they work in.

On these pages we look at some recent contributions that Nokia Siemens Networks and its staff have made to communities around the world.

18 unite | Issue 4

Nokia Siemens Networks has built a CSR strategy that focuses on three programs:

Unite and connect communities: providing new solutions for rural connectivity to help connect the next billion, and to support their social and economic development.

Disaster relief and preparedness: working with its parent companies (Nokia and Siemens) to provide technical expertise in disaster situations.

Improve access to education: creating initiatives that improve education opportunities, contributing sustainably to improved educational outcomes.

In addition, Nokia Siemens Networks often encourages employee donations by matching them one-for-one during crisis situations.

Three pillars of a CSR strategy

Connecting with your communities

Getting involved with local communities and putting the specific skills of its employees into good use is the philosophy behind Nokia Siemens Networks’ Corporate Social Responsibility program. From fund-raising to technical support to voluntary work by staff, the company is using its resources and capabilities to help others

School in Punjab, India

19

When one of the most damaging earthquakes in modern times struck Sichuan Province in China on May 12th 2008, killing tens of thousands of people and injuring many more, vital communications were also knocked out. Networks in Chengdu, Chongqing and Zhengzhou were paralyzed by the quake. According to reports, some 2,300 base stations were hit by power outages and transmission failures.

Nokia Siemens Networks reacted instantly, working with its customers in the region to assess the extent of

the network damage and setting up a 24-hour on-site service to support operations. After ten days of continuous work, networks of key Nokia Siemens Networks accounts across the region were restored.

The dedication of staff to the task is highlighted by the efforts of three Nokia Siemens Networks services engineers, Lu Zhiheng, Xiong Shunli and Shen Kun, who put aside their personal concerns and travelled to the quake-hit region. Despite frequent aftershocks and no contact with colleagues or families,

the team stayed at the disaster scene to check every switch and devise emergency solutions.

At the same time, a fund-raising drive by 3,000 Nokia Siemens Networks employees achieved nearly 90,000 USD of donations in just eight hours, which the company matched, totalling 180,000 USD sent to the Red Cross Society of China.

Dedication shines out after China earthquake

Nokia Siemens Networks has taken an active role in supporting schools in Ethiopia and India.

Together with parent company Nokia, the organization has pledged long-term support for infrastructure and skills development for a school in Aleltu, a small Ethiopian village. Local employees have volunteered to dedicate one day per month at the school to help with teaching and other pupil support.

In addition, the company is working on bringing communications technology within reach of local children through its Village Connection solution. Nokia Siemens Networks is also supporting the setting up of a vocational training center to enhance students’ skills to help them obtain jobs and become entrepreneurs.

In a similar scheme in India, Nokia Siemens Networks is partnering with the Bharti Foundation to inaugurate a

school in Punjab. The Satya Bharti School Program is an innovative public-private partnership that aims to bring high-quality education to poor, out-of-school, migrant and female children.

As well as funding to help build the school, Nokia Siemens Networks encourages its employees in offices throughout India to help the school on-site or develop teaching materials and computer-aided games for the children.

Helping with school work in Ethiopia and India

Severely handicapped individuals in Munich are benefiting from a community involvement initiative championed by Nokia Siemens Networks in Germany with an organization created by the parents of the handicapped that provides a school, a care center and a sheltered workshop.

During their time at school and in the care center, important and meaningful relationships develop. However,

leaving school and making the shift into adulthood has often disconnected these people from each other – despite the efforts of the employees of the facilities.

Two projects in the scheme aim to fix this – ‘Meeting Point’ and ‘Be Connected.’ With help from volunteer staff, ‘Meeting Point’ entails the creation of an active and friendly outdoor venue to give people the opportunity to get together and relax with friends.

Meanwhile, ‘Be Connected’ calls for up to 20 volunteers to dedicate time between October and December 2008 to develop a network that connects the care center and the school, to help maintain long-standing friendships. Special communications equipment such as webcams and custom made keyboards will be provided to help staying in touch and to experience new ways of communication.

Lending a helping hand in Germany

Connecting with your communities

Mobile takes aim at HIV

In a groundbreaking new scheme, mobile communications will soon begin connecting South Africans with HIV-related clinical services.

The initiative is being led by Pop!Tech, a social innovation network that works to amplify world-changing people and ideas

20 unite | Issue 4

For three days each October the stunning seaside village of Camden in Maine plays host to 600 of the world’s visionary thinkers and change agents at the Pop!Tech conference. This innovative thought-leadership conference explores cutting-edge ideas, emerging technologies and new forces of change. This year, the conference theme is “Scarcity and Abundance”.

Pop!Tech is a non-profit organization working to bring about transformative social innovation programs. One such initiative is the Pop!Tech Accelerator, which brings together world-class partners to create sustainable enterprises for social change.

Helping the fight against HIVOne of the Accelerator’s first schemes is Project Masiluleke, a pioneering project sponsored by Nokia Siemens Networks and other category leaders, in which mobile communications are harnessed to deliver HIV/AIDS and TB care to the South African population. The aim is to encourage people to learn their HIV status, connect people with clinical services for testing and treatment, and to increase people’s adherence to treatment plans.

South Africa has more HIV positive people than any other country. More than 40% of people are HIV positive in some provinces. Compounding the problem, the country has the world’s highest incidence of Tuberculosis (TB), which is the leading cause of death of South Africans infected with HIV.

Yet it is estimated that only 2% of the population has been tested for HIV infection. Despite the rising availability of anti-retroviral therapy, only 10% of infected people receive the treatment. The social stigma attached to HIV/AIDS discourages many from pursuing testing or treatment, and misinformation is rampant.

A breakthrough solutionProject Masiluleke employs the mobile device as a high-impact, low-cost tool in the fight against HIV/AIDS and TB. The program introduces a completely new way of tackling these deadly epidemics, and if successful, the solution can be implemented around the globe.

Project Masiluleke will be unveiled and launched at Pop!Tech 2008, convening Oct 22-25, 2008.

Please visit www.poptech.org for more information about Pop!Tech and Project Masiluleke.

Mobile takes aim at HIV Going digital at home

is big business

Greater connectivity is spurring a new era of digital services for the home. The possibilities are almost endless, ranging from IPTV to home healthcare to remotely controlling household heating and lighting.

“More than 40% of mobile traffic, well over 50% of fixed voice traffic, and 95% of broadband access traffic are now generated in the home,” says Oscar Salonaho, Head of Business Development for Home Solutions at Nokia Siemens Networks. The impact of home-based activities is only going to increase, with 103 million out of 132 million households in North America having broadband connections and 54 million having home networks by 2011, according to analysis by Nokia and Jupiter Research.

The promise of greater connectivityWhen it comes to fixed and mobile voice services, volumes are rising but revenues are not, due mainly to price pressure, competition and churn. So CSPs are searching for further business opportunities.

Extending broadband is one, as is media, which is taking another big slice of consumer spending. Future systems that can connect digital devices together based on a universal connectivity and communications standard, will allow people to record a family party on their digital video camera, for example, send it wirelessly to their computer for storage and then send it by e-mail to their friends or upload it to their personal website.

“With full connectivity you can take your digitized home in your pocket wherever you go and connect with your home whenever you need to,” says Salonaho.

One sector of the market showing particular promise is that of safety and automation. Although the market is small in global terms, there are real opportunities, such as personal CCTV to give householders extra security when they are out. On the automation side, saving on energy consumption is a clear trend, enabling people to control their homes remotely, such as turning air conditioning and lights on and off.

“The home offers huge potential,” concludes Salonaho. “The next step is to turn that potential into exciting new services and business success.”

Consumers spend USD 1,200 billion annually on digital technologies for the

home. For Communications Service Providers (CSPs) the market offers real opportunities for growth by providing media, communications and safety/automation services

“One of the main barriers to the mass take up of services is their complexity. Ease-of-use is the single most important design criterion and one that Nokia Siemens Networks is putting at the heart of its development plans. We are working hard to develop solutions to provide enhanced connectivity, new communication services, easy-to-use entertainment and media handling and new approaches for automated homes.”Oscar Salonaho, Head of Business Development for Home Solutions, Nokia Siemens Networks.

21

Oscar Salonaho

22 unite | Issue 4

A track record of innovation

As rail competes for passengers and cargo, networks worldwide are

undergoing rapid modernization. Innovative digital communications is part of the mix, helping to make train travel safer and more efficient

Innovation at high speedIn addition to GSM-R for operational communications, Nokia Siemens Networks is pioneering other technology for rail.

WLAN on Trains for more revenueWireless LAN connectivity for passengers makes rail travel more attractive and creates a new source of revenue for train operators. The system also helps to improve train management through several applications.

Innovative applicationsNokia Siemens Networks works closely with selected expert partners to create a range of novel railway applications. Train monitoring, train positioning, video surveillance, Intelligent SMS and other applications can be deployed easily to enable more efficient and reliable operations for rail operators and improved end-user experience.

Flash-OFDM for seamless connectivityFlash-OFDM provides handover and seamless connectivity for high speed trains (up to 350 km/h), which no other technology can provide, supporting efficient train operations and fast Internet access to passengers via WLAN.

Rail transport is undergoing a renaissance. Train travel is seen as being less damaging to the environment than air or road travel. In Europe the ten-year target is for all journeys of less than 1,000 km between major cities to be by train rather than air. Around the world, not only are new rail networks being built to meet rising demand, but existing railways are being modernized to improve safety, increase efficiency and offer a better experience for passengers.

Innovative technology is sweeping away a legacy of incompatible communications systems that fail to offer the interoperable and integrated functionality that a modern railway needs. Chief among the new technologies is GSM-R, a complete system that provides tailored voice communications for optimized train operation. Moreover its integrated data communications capabilities

constitue a reliable data transmission for applications such as train control, passenger services, maintenance data, telemetry and security. As the data carrier for the ETCS (European Train Control System) signaling standard, GSM-R is an integral part of the European Rail Traffic Management System (ERTMS), which comprises both ETCS and GSM-R.

The GSM-R technology growth is so rapid that Nokia Siemens Networks believe that, within a decade, all European railways and many rail operators and infrastructure owners in other regions, including Australia, China, India, Middle East and South America will rely on GSM-R for data and voice communication. In China alone, Nokia Siemens Networks has won a raft of rail contracts recently, including the 360 km Hefei-Wuhan Line, the Wuhan-Guangzhou Line (at 968 km, the world’s longest high-speed

railway) and the Hefei-Nanjing Line – China’s first passenger-dedicated line for commercial use.

Nokia Siemens Networks GSM-R is also finding success across Europe. One of the latest projects is Spain’s new high speed line from Madrid to Valencia and Albacete. The system will cover 450 km of track, enabling higher speeds and greater traffic density with improved safety.

In addition to GSM-R, Nokia Siemens Networks integrates other technologies (see panel below), which offers new services for passengers as well as more efficient internal communications for railway companies. And all this is backed by a full end-to-end capability, not just delivering the infrastructure, but deploying it and even maintaining and operating it.

Find out what our Norwegian customer Jernbaneverket has got to say about our GSM-R Solution: www.nokiasiemensnetworks.com/railwaysolutions

2323

Nokia Siemens Networks Karaportti 3FIN-02610 Espoo, Finlandwww.nokiasiemensnetworks.com

Please address questions or comments to unite@nsn.com

Copyright 2008 Nokia Siemens Networks.All rights reserved. B201-00183-UM-200802-1-EN

Every innovation starts with an idea and these can come from anywhere, at any time. New technology is often a prime driver of innovation, bringing exciting new communications capabilities to end-users. Yet highly successful innovations also often use existing technologies in new ways to meet the everyday needs of people.

Nowhere do we see this happening more than in emerging markets. Unconstrained by business conventions and established practices, emerging markets can leapfrog more mature regions in the level of innovation they create.

Innovation is often borne out of a specific user need. There are many examples. End-users in emerging markets often engage in ‘flashing’, whereby they dial another user and terminate the call before it is answered as a way of requesting a call back from an employer or a more affluent relative. This is also a problem for communications service providers (CSP) because the practice consumes significant network capacity, but generates no revenue.

An innovative SMS-based service is solving the issue and generating about 20 million messages per day in South Africa by allowing a pre-paid subscriber to send an advertising-funded SMS for free, requesting a call back. Similar services are taking hold in other markets.

Meanwhile, in mature markets, technology innovation is helping CSPs to make life easier for end-users, from Wireless LAN Internet access on trains, to seamless access to services across a variety of networks and access points.

Innovation that makes services more accessible to end-users is a key way in which all countries can use their ICT more productively. The Connectivity Scorecard (see page 4) reveals this by analyzing not just countries’ installed ICT infrastructure, but the ability of people to use it effectively.

The key to successful innovation is a true understanding of the needs of consumers and finding new ways to improve the end-user experience.

So, the next time you are reviewing a new service idea, ask whether this is an innovation that will make the life of your customers easier, or whether it’s a purely technical solution to a perceived problem. There’s a world of difference between the two.

Frederic AstierHead of Marketing, Nokia Siemens Networks

Every effort is made to ensure that ourcommunications materials have as little impact on the environment as possible

Win your own copy of “100 Ways to Save the World”, a great new book that explains what you can do in your day-to-day life to help the environment. To win, simply answer the following question:

What is the name of the US seaside resort in Maine that hosts the annual Pop!Tech conference?

Please email your answer to unite@nsn.com before 1st December 2008. Good luck!

Full terms and conditions available upon request.

Congratulations to the five winners of last issue’s competition who each received a year’s subscription to National Geographic magazine.

Win “100 Ways to Save the World”

Frederic Astier

End-user needs – the engine of innovation

A track record of innovation