PRODUCT

• Benefits

• TA

• Touch. Share. Play

…on with the product visualization concept, Nokia 5800 Xpress Musicphone presents a new idea for the playlist generation: Life inPlaylists

Our life is a playlist of events, interesting ideas andtasks. The playlist generation develops playlists oftheir lives Xpressing themselves through Nokia5800.

CONCEPT

COMMUNICATION CHANELS

RETAIL

Playlist Quest

• Interactive game for major malls’ visitors.

• Guess the next song from DJ XXX’s star performance

at one of the world greatest clubs last weekend.

Select the right track from Nokia 5800 playlist and get

a present from Nokia (ex. Ticket to Music Event).

• Equipment: Nokia 5800, headphones, promo stand.

RETAIL

On the Radio

• Contest supported by major national

radio station

• Use Nokia 5800 to develop your

original playlist as if you were a radio

DJ. At the special time at radio

station you can propose 10 popular

tracks playlist. Voting goes by web

and sms. Thus the special Xpress

music chat is chosen.

RADIO

In Da House

With your new Nokia 5800 musicmobile and it’s gorgeous built-inspeakers you may throw outrageoushome parties!

• Each buyer of Nokia 5800 music mobilephones get 4 personal invitations(Nokia 5800 design and branding) tohis coming-soon home party to behanded to his friends.

• The brand also provides drinks (on co-sponsorship basis) and a DJ for theparty (by special choice5 new owners will be chosen)

GIFT FOR PURCHASE

Xpress DJ

• On-the-spot contest for multipleparticipants

• Use Nokia 5800 pre-downloaded setof tracks to create your originalplaylist. The DJ on stage uses thesame set of tracks. The participantwho is the best to guess his choicegets a prize from Nokia.

• Participants’ playlists aredemonstrated on plasmas (Nokia5800 mask and interface) inmultiscreen regime. The misfiresleave the screen as the DJ starts thenext song.

CLUBS

Xpress DJ. Option Two

• The set of songs used by DJ is demonstrated on

plasma screen (Nokia 5800 mask and interface) for

open SMS or Bluetooth voting, so clubbers can

form the playlist for tonight.

• The voting results in process are demonstrated on

the second screen as Nokia 5800 playlist.

CLUBS

CLUBS

Download Terminals

• Interactive touchscreen terminals in Nokia 5800

masks and the similar playlist interface are

installed in clubs

• Clubbers may download today’s DJs and club’s

residents’ tracks and form their original playlists for

others to listen and download

Soundtrack Playlists

• At Nokia 5800 branded terminal, cinema visitorsmay use Nokia 5800 to create playlists of coming-soon blockbusters for the next month.

• Visitors also may use Bluetooth to downloadplaylist of movies for the next week as a specialoffer from the brand.

CINEMAS

• At ticket offices,there are brandedlightboxes, wheremovie schedule isdemonstrated inNokia 5800 playlistinterface, or as fakeplaylists, if moviesare few.

CINEMAS

• Based on LastFM

web-resourse, the

list of users who

listen to the same

music appears in

Nokia 5800

Xpress Music

playlist interface.

• Music lineup for

this service will be

based on NTL

lineup.

WEB

• Timetable is demonstrated in Nokia 5800playlist interface

UNIVERCITIES