Noida Business Automation

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PROJECT REPORT

ON

BRAND AWARENESS OF

Noida Business Automation

SUBMITTED BY:

Manoj Singh Nagarkoti

REGISTRATION NO. 00314001710

B.B.A


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TABLE OF CONTENTS

Chapter 1: Introduction

Chapter 2: Objective & Methodology

Chapter 3: Conceptual Discussion

Chapter 4: Data Analysis

Chapter 5: Findings & Recommendations

Chapter 6: Conclusion

Annexure


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EXECUTIVE SUMMARY

The research that has been undertake for study was to carry Graduates of

Businessman in doing part of time Job in Noida Business Automation and I made a

survey of 100 government and non government organizations and the area where

my survey was complete in NOIDA .And I feed back which I got from different

organizations were quite good enough and it shows a good sign and good image

of Noida Business Automation In this competitive market where customer is the

king, it is very important to analyze the customer perception about the product.

Companies, by conducting various market researches, try to improve their

products and provide customers better and more services.

As without putting customers on the top no company can get success. For

achieving success every company should target customers because the market is

totally market oriented.


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The report is prepared for the partial fulfillment of BBA Program and as a part of

curriculum.

The topic of my project is BRAND AWARENESS OF NOIDA BUSINESS

AUTOMATION in NOIDA

This exploratory research is being conducted by survey on the people ofNOIDA.

The survey was conducted through questionnaires by personally interviewing

each respondent on a number of queries structured in the questionnaire.

The data thus collected through survey was organized in a database, which could

be referred for future endorsements. The data thus collected was then subjected

to analysis by a mixture of common and advanced statistical technique.

The above mentioned survey was conducted on 50 respondents. The respondents

were selected from different parts ofNOIDA city.

The respondents were taken from various sectors viz.: Governments, Privates,

Institutions as well as various customers etc. It is found that still NOIDA BUSINESS

AUTOMATION has a strong competitor.


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Significance

The significance of this project was that I made a detailed

analysis on the various factors that contributed to the

fact that different Printer, Photocopy Machine rangesthat come under Noida Business Automation has

maintained a position in the concerned market. The

industry has made an impact on a Domestic level. I have

Marjory concentrated on the Brand Awareness and made

a report.

Noida Business Automation has gained a lot of attention

from various sectors of the society.


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RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

Research objective is the basic theme on which the survey is conducted and on

which the whole report depends.

The objectives of this survey are:-

y To study the market of Noida business automation

y To study the growths of Noida business automation.

y To study the BRAND AWARENESS of Noida business automation

y To observe the extent of the market.

y To find out which type of product they deal in.

y To study the different product ranges


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METHODOLOGY

A Research Methodology defines the purpose of the research, how it proceeds,

how to measure progress and what constitute success with respect to the

objectives determined for carrying out the research study. The appropriate

research design formulated is detailed below.

Exploratory research: this kind of research has the primary objective of

development of insights into the problem. It studies the main area where the

problem lies and also tries to evaluate some appropriate courses of action. The

research methodology for the present study has been adopted to reflect these

realties and help reach the logical conclusion in an objective and scientific

manner. The present study contemplated an exploratory research.

RESEARCH DESIGN

The research design is the basic framework, which provides guidelines for the rest of the

research process. The present research can be said to be exploratory. The research

design determines the direction of the study throughout and the procedures to be

followed. It determines the data collection method, sampling method, the fieldwork

and so on.


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NATURE OF DATA

Primary Data: Primary data is basically fresh data collected directly from the

target respondents; it could be collected through Questionnaire Surveys,

Interviews, Focus Group Discussions Etc.

Secondary data: Secondary data that is already available and published .it

could be internal and external source of data. Internal source: which originates

from the specific field or area where research is carried out e.g. publish

broachers, official reports etc.

External source: This originates outside the field of study like books, periodicals,journals, newspapers and the Internet.

DATA COLLECTION

Primary data: Primary data was selected from the sample by a self-administrated

questionnaire in presence of the interviewer.

SAMPLE SIZE:

The survey is conducted among 50 respondents

Sample Area: NOIDA

Sample unit: owners/potential owners of cars in NCR Delhi


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Secondary data: Secondary data has been used which is collected through

o Articles,

o Reports,

o Magazines,

o Newspapers and

o Internet

SAMPLING TECHNIQUE

Random sampling technique has been employed to extract the fruitful results. This

includes the overall design, the sampling procedure, the data collection methods, the

field methods and the analysis procedures

SAMPLING PROCEDURE ACTUALLY EMPLOYED

The process employed to select the sample was simple random sampling. Simple

random sampling refers to that sampling technique in which each and every unit of the

population has an equal and same opportunity of being on the sample. In simple

random sampling, which item gets selected is just a matter of chance.


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ANALYTICAL TOOLS:

Simple statistical tools have been used in the present study to analyze and interpret the

data collected from the field. The study has used percentiles method and the data are

presented in the form of tables and diagrams.

QUESTIONNAIRE DESIGN

Open-ended as well as closed ended questionnaire has been made for the sake of

collection of primary data from the respondents.


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CHAPTER 1:-

INTRODUCTION

Already part of the office scenery for many years, the photocopier has evolved significantly since the

first Xerox plain-paper photocopier of 1959. Even though that first model was fully automated, today's

photocopiers are generations ahead in their ability to combine copying, faxing, scanning, and laser

printing in a machine that you can even access over a computer network.

Every year 1, 5 million new photocopiers are sold, generating 12 billion in revenue for the photocopy

industry. With a market this big, photocopier dealers have more than ample motivation to constantly

improve their product range as well as their service offering.

Analogue or digital copier

even until recently, the key question when purchasing a photocopier was on the choice of a digital or an

analogue machine. Now the answer in the vast majority of cases will always be "digital." Analogue

machines, although still available, are unlikely to improve further. In addition, when the machines have

similar features, there is very little price difference between analogue and digital.

Digital copier machines score over analogue in a number of ways:

y They can take on the role of copier, fax machine, and network printer

y With fewer moving parts, they have better reliabilityy Less noise makes for a better working environment

y Reproduction of detail and photos is enhanced


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INTRODUCTION

The word printer means different things in different fields of applications. Going by the genericmeaning, a printer means one who is in the occupation of printing and publishing. It also means a

device which prints out the results of data computed by computers, as applied to computers. Inthe celluloid world, it stands for devices used to copy and modify films. It is extremely relevant

to talk about the computer printers in this article.

Computer Printer computer printer transforms digitally stored documents of graphics or text data

into paper/hard copies. Printers can be permanently interfaced with individual computers or canbe anywhere in the network, invariably through network interfaces, either wired or wireless, so

that any or all users can share for hard copy production. You will normally see a wired networkin small areas known as LAN and wireless networks or Ethernets are over a wide area (WAN).

Types of Modern Printers Printers have evolved so much that you can have true life quality

printing with them which is a departure from the earlier 'dot matrix' printers. Here are someprinters which are relevant today. Inkjet printers Atlases printers A Plotters Thermal printers A

Digital minilabs

Generally in an office environment, the first three types of printers are the preferred ones. Theseare designed especially for office needs such as printing text matters, graphics like charts and

power point presentation documents etc with an exception that plotters are dedicated for uses likeconstructional drawings which can't be 'printed'.

How Printers Work Inkjet printers print by placing extremely small (50-60 microns in size) inkdrops precisely in the format of the original document. The precision is so high that equals

resolutions of 1440x720 dpi. The dots can any colors in predetermined combination to createcolor images. Laser printers work similar to photocopiers but differing in producing images. The

document is directly scanned on to a photosensitive drum creating a negative image which islater developed by 'lamping back' and pressurized rolling over the paper by fusing.

Plotters can print only line diagrams by one or more pens moving laterally according to the

commands received by them.

Buying Printers Fundamental points to consider while buying printers are price, speed, quality ofprint and in addition, cost of printing. You may want to look at the features offered like inbuilt

cameras, resolution of minimum 1200x1200 dpi, cost of toner cartridge etc. Warranty will be

usually for a year and generally speaking, you need not worry about maintenance/after-sales-service during their lives. But for photo printing, you need to buy the specific type of printer, ifyour preferred inkjet doesn't boast of this feature inbuilt there.


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Company profile

NOIDA BUSINESS AUTOMATION is a small scale business which dealsin Printer, Photocopy Machinery. NOIDA BUSINESS

AUTOMATION, Digital network copier, printer, scanner leading

in complete document and office equipment solution like digital

network copier printer scanner fax M/C projector, computer etc.

Deals in canon x-erox samsung Panasonic m/c sales, service.

Shortly name as PPC (Printer, photocopy machinery consulting)

, Printer, Photocopy Machinery Consulting I a start-up venture with

the following characteristics:

yPPC IS initially is a sole proprietorship.

yThe goal IS be to start the venture as inexpensively as possible,

with no debt financing.

y


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Start-up Summary

In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up asinexpensively as possible. This is in line with industry figures that show that computer

consulting start-ups are ideal entrepreneurial opportunities with very low start-up costs. Total

start-up expenses forNoida Business Automation come to Rs.2, 50,000. All of which will befinanced through owner investment.

y Most expenses are typical start-up paperwork fees (legal, accounting, etc.).y Cash requirements consist of one month's rent as a reserve.

y Rs.50, 000 for expensed equipment will be used to purchase a new All-In-One printer,fax, answering machine to replace an aging inkjet printer.

start-up

Requirements

Start-up Expenses

Legal Rs.25,000

Stationery etc. Rs.1000

Brochures Rs.1250

Accountant Rs.7500Insurance Rs.1500

Rent Rs.42,500

Expensed Equipment Rs.50000

Total Start-up Expenses Rs.1,28,750

Start-up Assets

Cash Required Rs.0

Other Current Assets Rs.0

Long-term Assets Rs.0Total Assets Rs.0

Total Requirements Rs.1,28,750


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Start-up Funding

Start-up Expenses to Fund Rs.1,28,750

Start-up Assets to Fund Rs.0

Total Funding Required Rs.1,28,750

Assets

Non-cash Assets from Start-up Rs.0

Cash Requirements from Start-up Rs.0

Additional Cash Raised Rs.42,500

Cash Balance on Starting Date Rs.1,28,750

Total Assets Rs.1,28,750

Liabilities and Capital

Liabilities

Current Borrowing Rs.0

Long-term Liabilities Rs.0

Accounts Payable (Outstanding Bills) Rs.0

Other Current Liabilities (interest-free) Rs.0

Total Liabilities Rs.0

Capital

Planned Investment

Owner Investment Rs.2,50,000

Other Rs.0

Additional Investment Requirement Rs.0

Total Planned Investment Rs.2,50,000

Loss at Start-up (Start-up Expenses) (Rs.1,28,750)

Total Capital Rs.1,21,250

Total Capital and Liabilities Rs.1,28,750

Total Funding Rs.2,50,000


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Company Locations and Facilities

This is an office venture,

Computer, printer, photocopy Machine facilities will initially consist of the owner's existing

system.

y Telephone - one line currently serves the location. A second line for data use should be

added soon.y Utilities are already provided, included in the space rent ofRs.42, 500.

Company Ownership

NOIDA BUSINESS AUTOMATION was created initially as a sole proprietorship, owned andoperated by an sole proprietorship


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Services

Noida Business Automation will offer small office business owners a

quick-response, reliable source of technical help for their computersPrinter etc.

y Noida Business automation will offer three main services - Hourly

Technical Aid, Retainer contracts for specific skills or systems,

and Purchase Of printer, photocopy Machine, Computer.


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y There appear to be four main classes of competition, the largest of

which consists of individual proprietors and smaller consulting

firms such as Noida Business Automation. The competitive edgeforNoida Business Automation will be to expand on already

existing relationships.

y Noida Business Automation will start with some basic sales

literature, including logo and stationary, a brochure, and a basicweb page. These will be self-designed and computer generated, of

course.

y Fulfillment of services will be provided exclusively byNoida

Business Automation owner.

y Technology is obviously a critical component of this business: It

will be important to stay up to date on both equipment and

knowledge to remain competitive in the future.


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Service Description

Noida Business Automation offer three main services, corresponding to

what industry experts have identified as the primary opportunities in

computer consulting:

1.Hourly(Temporary Technical Aid) - The less traditional sort of

short term assignment helping a company solve a software orhardware related problem. Includes both emergency and non-

emergency technical assistance.

2.Retainer (Specific Skill) - The more traditional form of

consulting, including regular system maintenance, software and

hardware upgrades, and network administration. The owner'sparticular area of expertise is in management consulting with

regard to MIS.

3.Project(Bail-out or Specific Skill) - This will include such things

as consulting on major purchases, system/network installation andtesting, and major disaster recovery.


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Competitive Comparison

There seems to be four major classes of competition in the local

computer consulting industry:

y In-house MIS consultants - Usually employed by larger companies

that can afford the fixed cost of a salaried or hourly employee.

y Individual proprietors & smaller consulting firms - As noted

elsewhere in this plan, the bulk of Yellow Page advertisements

are comprised of this group.

y Larger network and telecommunications consulting firms - Large,

known-name companies such as Network One that specialize inproviding total MIS services to larger companies that choose to

outsource.

y Computer and electronics stores offering consulting services.

Of course, Noida Business Automation fits into the largest group as a

sole proprietorship. The primary reason that customers would buy fromNoida Business Automation rather than competitors is the existing

relationships that exist. Customer loyalty and satisfaction are the way to

success for small service businesses such as this.


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ORGANISATION STRUCTURE


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CURRENT SALES

The sales figures shown below include the projection based solely on hourly rate consultingduring the first year of business. Yearly figures for subsequent years include the growth of

retainer and project consulting income as business grows. Cost of sales for consulting servicesare the hourly payments earned by the owner.

Year 1 Year 2 Year 3

Unit Sales

Hourly Rate Consulting 660 1,152 1,152

Retainer Consulting 0 5 10

Project Consulting 0 6 12

TotalUnit Sales 660 1,163 1,174

Unit Prices Year 1 Year 2 Year 3Hourly Rate Consulting Rs.75.00 Rs.75.00 Rs.75.00

Retainer Consulting Rs.0.00 Rs.150.00 Rs.150.00

Project Consulting Rs.0.00 Rs.600.00 Rs.600.00

Sales

Hourly Rate Consulting Rs.49,500 Rs.86,400 Rs.86,400

Retainer Consulting Rs.0 Rs.750 Rs.1,500

Project Consulting Rs.0 Rs.3,600 Rs.7,200

Total Sales Rs.49,50000 Rs.90,750 Rs.95,100

Direct Unit Costs Year 1 Year 2 Year 3

Hourly Rate Consulting Rs.10.00 Rs.10.00 Rs.10.00

Retainer Consulting Rs.0.00 Rs.20.00 Rs.20.00

Project Consulting Rs.0.00 Rs.79.98 Rs.79.98

Direct Cost of Sales

Hourly Rate Consulting Rs.6,598 Rs.11,517 Rs.11,517

Retainer Consulting Rs.0 Rs.100 Rs.200

Project Consulting Rs.0 Rs.480 Rs.960

Subtotal Direct Cost of Sales Rs.6,598 Rs.12,097 Rs.12,677


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(A) Work Centre 5665/5675/5687

Print, Copy, Scan, Fax, Email

Best for heavy office use or in-house production

Speed: up to 65 / 75 / 87 ppm

Standard paper capacity: 4,700 sheets

Maximum paper capacity: 8,700 sheets


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(B)Work Centre 5632/5638

Print, Copy, Scan, Fax, Email

Best for frequent usage for small to medium jobs

Speed: up to 32 / 38 ppm

Standard paper capacity: 1,100 sheets


(C) WorkCentre 7232/7242


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Print, copy with optional scan, fax, email

Best for black-and-white jobs with color when you need it

Color: up to 10 ppm

Black: up to 32 / 40 ppm


(E)Work Centre 4150

Print, Copy, Email, Fax, Scan

Best for heavy usage of small to medium jobs

Speed: up to 45 ppm


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(F) Work Centre 7328/7335/7345/7346

Print, Copy with optional Scan, Fax, Email

Best for black-and-white jobs with color when you need it

Color: up to 26 / 31 / 35 / 40 ppm

Black: up to 28 / 35 / 45 ppm



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Data Analysis and Interpretation

Q1: Which brand of photocopier machine you use?

Satisfaction level Respondent (No.)

Canon 25

Ricoh 15

Sharp 20

Xerox 40

Interpretation:

During market analysis we find that mostly organization use the Xerox photocopier

Its indicate that the percentage of Xerox photocopier machine high than other copier Machine.

Re

ponden

(No )

anon

18%

Ricoh

15%

ha p

15%

Xe o

52%

anonRicoh

ha p

Xe o


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Q2: Does brand name influence your purchasing behavior while installing the photocopier

Machines?


Yes 80

No 20

Interpretation:

During market analysis mostly peoples who work in organization said that brand

Name influence the purchasing behavior while installing the photocopier

Machines.

Re

ponden

(No )

80 80%

20 20%

Ye

No


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Q3: How printing cost influences your installation decision?


Disagree 25

No answer 15

Agree 60

Interpretation:

By market analysis of copier used in office, we analyze that 60% of people said that

Printing cost influence installation decision and 25% peoples are disagree, 15%

People was not gave the answer.

Respondent (No.)

Disagree, 25,

25%

No answer,

15, 15%

Agree, 60,

60%

Disagree

No answerAgree


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Q4: Does power consumption of machines is a considerable factor while choosing a machine?


Yes 85

No 15

Interpretation:

By market analysis of copier used in office, we analyze that 85% of people said that

Power consumption influence installation decision and 15% peoples are disagreeing.

Respondent (No.)

Respondent

(No.), Yes,

85%

Respondent

(No.), No,

15%

Yes

No


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Q5: The speed of a machine (ppm-paper per minute) is considerable factor while choosing a

Machine?


Disagree 28

No answer 15

Agree 57

Interpretation:

By market analysis of copier used in organization, we analyze that 57% of people said

That speed of a machine (ppm-paper per minute) is considerable factor while choosing

A machine and 28% peoples are disagree, 15% people was not gave the answer.

Respondent No.)

sagree

28%

Noanswer

15%

gree

57%

Disagree

Noanswer

gree


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Q6: Does other feature like MFD (multi function device) play a significant role when you purchasing

Photocopier machine?


Disagree 35

No answer 15

Agree 50

Interpretation:

By market analysis of copier used in organization, we analyze that 50% of people

Said that MFD play a significant role when you purchasing copier machine and

35% people disagree and 15%was not gave the answer.

Disagree, 35

No answer,

15

Agree, 50

0

5

10

15

20

2530

35

40

45

50

Disagree No answer Agree

Respondent (No.)

Respondent (No.)


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Q7: Does print quality is considerable factor while choosing a machine?


Disagree 15

No answer 10

Agree 75

Interpretation:

By market analysis of copier used in organization, we analyze that 75% people said

That print quality is considerable factor while choosing a machine, 15% was disagree

And 10% was not given answer.

Re

ponden

(No )

isag ee

15%

Noanswe

10%

g ee

75%

isag ee

Noanswe

g ee


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Q8: Does price factor affect the buying behaviors?


Disagree 20

No answer 10

Agree 70

Interpretation:

By market analysis of copier used in organization, we analyze that 70% people said

That price factor affect the buying behaviors and 20% people was disagree, 10%

Was not giving the answer.

Responden

(No )

isag

ee

20%

Noanswe

10%

!

g

ee

70%

isag

ee

Noanswe

!

g

ee


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Q9:Are you aware of the brand NOIDA BUSINESS AUTOMAYION .

yes No

92 8

The pie chart clearly shows that 97% of the people are aware of the BRAND NOIDA BUSINESS

AUTOMATION in NOIDA and hardly 3% of the people do not know the BRAND

97%

3%

Yes No


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Findings

The aim of the research was to find out the BRAND AWARENESS OF NOIDA BUSINESS

AUTOMATION. All the due efforts were made to find out the appropriate and confide results.

Following are the various findings of the research:

Mostly organization and institution said that brand name play a important role when we

purchase sing the machine.

After analysis we finding that the printing cost of photocopier machine play a important role.

Mostly organizations are satisfied with Xerox, because the printing cost is low in comparison to

other photocopier machine.

During data analysis we finding that page print per minute is considerable factor while chosen the

machine Mostly people of the organization.

After data analysis we find that mostly people satisfied with MFD (multi functional devices).


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Print quality of Xerox photocopier machines is better. Mostly people satisfied with this

statement.

During data analysis we find that the mostly people said that, the price charge by NOIDA

BUSINESS AUTOMATION is higher than other.


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CONCLUSION

As it has been discussed, Today Noida Business Automation has a very high growth potaional in market.

Post liberalization, the industry; institution has been growing at a slow pace.

The study aimed at finding out the BRAND AWARENESS OF NOIDA BUSINESS

AUTOMATION. It was found that mostly organization prefer Buying machine from them, because of

the services, facilities of MFD, power saving, print quality is better than other. Company machines .On

the behalf of this study the market of photocopier machine in India is bright.

The project analysis of the Noida market is shown very clear picture that today Noida Business

Automation is the market leader of the Noida market for better market creditability in comparison to

other Consulting company.

So if Noida Business Automation wants to show their strong presence in NOIDA market. They should

have better creditability system, better services, best financial transaction, and margin growth. These

are some factor which helps to improve the Brand Name in Noida.


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Suggestion and Recommendation

On the basis of survey done by me following are the sum of points that could be suggested to the

company so as to increase the brand name and sales of products.

On time delivery of the products is the important area that is too focused on.

Brand name of Noida Business Automation is not very well known in Photocopier market and it

is associated. they should have an attractive logo

Another suggestion would be that Noida Business Automation should also encourage direct

selling a part.

There could be some changes in Noida Business Automation according to consumer needs and

purchasing power of consumer.

There may be improvement in the after sales services of the Noida Business Automation


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LIMITATIONS

In the research conducted all the due efforts are made with full effort and diligence but still there might

be some error due to the following reasons:

y Human behavior is too complex to determine. So the information disclosed by them may not be

very accurate.

y This research is conducted on a very small sample size, so it might be possible that the

information given by such respondents may not match with the reply of the whole public of

noida.

y There was a time constraint while conducting the report.

y It might be possible that the answers given by the respondents are full of biasness.

y Some of the respondents were not willing to reply the questions.

y As the questionnaire is in English language, some respondents found it difficult to understand it,

even many refused.


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Annexure

Format of Questionnaire

Name:

Age:

Gender: (a) Male (b) Female

Organization:

(A) Public sector (b) Private sector

(c)Institutions (d) other sector

Contact No:

Location:


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Q1: Which brand of photocopier machine you use?

(a) Xerox (b) Canon

(c) Ricoh (d) Sharp

Q2: Does brand name influence your purchasing behavior while installing

Photocopier machine?

(a) Yes (b) No

Q3: How printing cost influences your installation decision?

Low 2 3 4 High


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Q4: Does power consumption of machine is a considerable factor while choosing

a machine?

Negligible Significant

Q5: The speed of machine (paper per minute) is considerable factor while

choosing a machine.

Yes No

Q6: Does other factor (MFD) are significant in purchasing decision.

Yes No

Q7: Does print quality is considerable factor?

Yes No


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Q8: Does price factor affect the buying behaviors?

Yes No

Q9: Your comment about Noida Business Automation.

...

...

....................................................................................................................................

...

Q10: Do you have heard about the Brand Name of Noida Business Automation.

Yes No


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Documents

Noida Business Automation