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3.) What is the importance of educating consumers on the features ofproducts they buy? How does understanding where a product comes from,how it is made, or how it impacts the environment influence consumerdecision-making?…

The behaviors or norms of a person learned early in life is hard to change by using

advertising and marketing efforts. It is more easier to change marketing mix to comform to

cultural values than to change values to comform to marketing mix. As the research indicates

that the best way is to adapt the strategies to change cultures.

NCTA set out on a campaign to understand consumer perceptions of real versus

artificial trees and grasp this chance to educate about the advantages of real trees to

consumers. They would choose a real Christmas tree as they understand the characteristic of 

each product. By doing so, the sales of real trees will be increased.

It is a need to address myth-conceptions that consumers held regarding real

Christmas trees. For instance, some consumers believed that it might be bad for the

environment by cutting down a real trees. There are many peoples think that the reusable

nature of an artificial trees is more beneficial for the environment. Actually, those consumers

have not realized that for every real Christmas tree harvested, there will be three seedlings are

planted in its place. By doing so, it can provide not only a habitat for wild animals, but also

protect the soil and promote clean air and water. In fact, each acre of real Christmas trees

provides sufficient oxygen to meet the needs of eighteen peoples.

Otherwise, artificial trees using the plastics, paints, and other chemicals which is

require large manufacturing plants that emit thousands of tons of hazardous toxins, polluting

air and rivers. Managed farming, it can maximizes the usage of available acreage to provides

more trees. It will help to cut down the risk of wildfires and other natural disasters compared

to if the land were left undeveloped.

NCTA should provide awareness to those environmentally conscientious

consumers that the real Christmas can be recycled and they also can produces a by-product

often turned into mulch for community playgrounds and parks. By contrast, the artificial trees

overburden landfills (costing all tax-payers) and they will take centuries to decomposed in the

earth. At the same time, American workers will concerned about the security of their own

 jobs. Therefore, consumers should buy and supports American family farmers ’s domestic

products but not anonymous factory workers in other countries, such as China. By knowing

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that real Christmas trees in fact better than the artificial trees for the environment, consumers

will switch back to use the real Christmas trees.