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AN iNdepeNdeNt SUppLeMeNt froM MediApLANet to tHe NAtioNAL poSt
No.1/May 2013
AtlANtic cANAdA
Learn more about what the breathtaking Canadian East Coast has to offer those
looking to live, work, or travel.
ExplorE thE East Coast
Economic development What makes Atlantic Canada a great place to start a business
East coast tourism Why you should be traveling to the east coast this summer
Growing industries How the east is leading the way in technology innovation
4ThinGs you didn’T
know abouT aTlanTiC Canada
TalkinG abouT ThE EasT what famous chef Michael smith and TV host Rick Mercer have to say about cuisine, travel, and living in the East Coast. Photo toP:
Chef MiChael’s KitChen, Photo bottoM:
Canadian broadCasting CorPoration,
large iMage:newfoundland and labrador
tourisM ©barrett & MaCKay Photo
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt2 · MAy 2013
chAllENgEs
canada’s East: a world of opportunity
Atlantic Canada is continuously showcasing itself as an industry leader in various business sectors — making it an optimal place to do business. Combine that with the breathtaking scenery and friendly people; it’s no wonder more Canadians are looking to live, work, and travel the Canadian East Coast.
Atlantic Canada is an exciting place to be right now. Signifi-cant investments in business and infrastructure have seen the region
begin to prosper economically. Com-bine this with some of the country’s best educational institutions and it’s no surprise that Atlantic Canada is beginning to assert itself as a domes-tic power within Canada.
“JobsHere — Nova Scotia’s plan for economic growth — is helping hun-dreds of small businesses get started, expand into new markets, make pro-ductivity upgrades, and train employ-ees now and for the future,” explained Darrell Dexter, Premier of Nova Scotia. “Nova Scotia is on the verge of some of the most significant economic oppor-tunities in its history, game-changing opportunities that have the potential to transform the economic landscape here and across the region.”
New Brunswick has also developed an economic development plan, Grow-ing Together, which aims to stimulate local economies and lay down the
foundations for long lasting economic growth. As part of this action plan the province aims to retain, train and edu-cate its inhabitants to make them the best possible candidates for the new jobs that the reinvigorated economy will create.
Expanding businessThe Premier of Prince Edward Island, Robert Ghiz, feels that the region’s ability to embrace new industries, while not forgetting its more trad-itional economies, is one reason behind its current success. “While our key sectors continue to grow: aero-space, bioscience, renewable energy, manufacturing and information technology, we are maintaining our traditional sectors as a driving force in our economy,” he said. “The primary industries of agriculture, fishing and tourism remain of vital importance to the economy and way of life.”
Newfoundland and Labrador’s Department of Innovation, Busi-ness and Rural Development has developed its own scheme, a regional development fund, to provide non-repayable contributions to support
non-commercial organizations in activities related to regional develop-ment. Another example of how Atlan-tic Canada is transforming itself into a key player within Canada’s wider economy.
But, as Premier Dexter explained, Atlantic Canada’s focus is not purely on business. The historical sites and breathtaking landscape make it a bril-liant vacation choice. “Nova Scotia is the perfect place for a road trip,” he said. “Natural wonders like the Bay of Fundy and the Cabot Trail, hundreds of festivals and events, cultural attrac-tions, historical sites and museums, and one of the best seacoasts in the world are only a few of the many things to experience in Nova Scotia.”
Extra-curricular enjoymentAs well as being an ideal place for people who love outdoor activities and adventures, New Brunswick is great for the urbanite too: exploring galleries, attending cultural events and letting your hair down at one of the province’s many festivals are just a few of the fun options on offer. Whether it’s beaches and national
parks that you like, or mountains and museums, this part of Atlantic Canada has got it all.
Home to North America’s most easterly point, Newfoundland and Labrador is a place of outstanding natural beauty. It gives visitors a rare opportunity: the opportunity to wit-ness giant 10,000 year-old icebergs that float down from the Arctic each spring. A truly awe-inspiring sight.
The people of PEI, and the whole of Atlantic Canada, are not satisfied with what they’ve already achieved. They want their economic growth to continue on an upward trend. “I am proud of our province’s ability to have weathered the recent economic downturn by leading the country in job and population growth for 2012,” said Premier Ghiz. “Prince Edward Island is cost effective for both resi-dents and businesses, is accessible to a highly skilled and educated work-force, and offers a high quality of life.”
“i grew up minutes from the city, but the house that i grew up in was surrounded by trees.”
Rick Mercerfind out what famous Canadian comedian rick Mercer has to say about life on the east Coast
We recommend
pAge 4
Panel of experts p. 6Learn what these company executives have to say about starting a business in the east.
Technology and finance p. 7find out about the growing business sectors in the east.
Joe RosengaRten
AtLANtiC CANAdA1St editioN, MAy 2013
responsible for this issue:Publisher: madisyn [email protected]: Laura [email protected] Contributors: Steve Burns, Allan crandlemire, darrell dexter, Stephen Lund, robert Ghiz, rick mercer denise o’Byrne, Pamela Parker, Pauleanna reid, Joe rosengarten, John rowe, michael Smith, newfoundland and Labrador Tourism, Prince edward Island Tourism, new Brunswick Tourism, nova Scotia Tourism, manny WhitneyPhoto Credit: All images are from iStock.com unless otherwise accredited.
Managing director: Joshua [email protected] Manager: maggie ritchie [email protected] developer: Joshua [email protected]
distributed within:national Post, may 2013This section was created by mediaplanet and did not involve the national Post or its editorial departments.
Mediaplanet’s business is to create new customers for our advertisers by providing readers with high quality editorial contentthat motivates them to act.
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noVa sCoTia in laTin MEans nEw
sCoTland
1
■■ Experience the high tides of the Bay of Fundy where you can sea kayak or watch the whales swim by. Take a stroll through the famous Hopewell Rocks where you are able to see the dis-appearance of the “Flowerpot Rocks” with the changing of the tides.
■■ The East coast has some of the best golf courses in Canada, offering everything from championship level courses to beginner ones with over 165 course options across the region. You can catch a PGA Tour game in Cape Breton at the Cape Breton Celtic Classic this September.
■■ The breathtaking forests, lakes and rivers of Atlantic Canada make it a great place for hiking, biking and
canoeing. Travel through some of the best National Parks in Canada includ-ing; Fundy National Park, Gros Mourne National Park, Terra Nova National Park, Cape Breton Highlands National Park, and Prince Edward Island National Park to name a few.
■■ Visit the Miramichi and Resti-gouche rivers and take part in some
of the best fishing on the East Coast. Known for its salmon – enthusiasts are drawn annually to enjoy the gorgeous scenery and plentiful fish.
■■ The Northumberland Strait is Can-ada’s warmest saltwater, with multiple beautiful sandy beaches making the region an East coast paradise. Get a thrill zip lining from the top of Mac-
Grath Mountain. ■■ The New Brunswick Botanical
Gardens will help you gain a greater understanding and appreciation for the world of plants through interactive workshops where you will learn about culinary, therapeutic and the cosmetic benefits of herbal plants.
■■ Confederation Trail takes travelers
along a 357-kilometer recreation path through abandoned railways, farm-lands, forests and villages. The trail welcomes cyclists with their “Cyclists Welcome Program”, they even map out five different itineraries for you to experience the best the trail has to offer.
■■ Take a boat tour through Iceberg alley and the 29,000 km coastline where you will cross paths with a 10,000 year-old Iceberg. These giants range in every colour from snow-white to the deepest aqua-marine. Their size will be enough to shock and awe.
■■ Hike the East Coast Trail, a 220 km long nature path and experience one of North America’s best kept hiking secrets. The trail provides everything from natural beauty, to history and culture. The trail links 32 communities who welcome fellow travelers and pro-vide them with topmost hospitability.
top summer outdoor adventuresbetween new brunswick, newfoundland and labrador, Prince Edward island, and nova scotia — the East coast has and endless amount of outdoor activities and adventures for all. below are just a few of what these provinces have to offer you this summer
souRce: PeI touRIsm,
nova scotIa touRIsm, newfoundland
and labRadoR touRIsm,
new bRunswIck touRIsm
nEw ExPERiEnCEs The East coast has some of the best whale watching experiences in the world, visit the bay of Fundy where you can travel by boat to catch a glimpse of the various types of whales and aquatic wildlife. Photo: nova sCotia tourisM
adVEnTuRE awaiTs kayaking is only one of the many outdoor activities the atlantic coast has to offer those looking for a thrill. Photo: tourisM Pei
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOStAN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt MAy 2013 · 3
chAllENgEs iNsight
Fun summer events to explore
■■ island Fusion Festival from June 13– July 1Participate in Prince Edward Island’s culture scene with musi-cians, dancers, actors, storytellers and artisans.
■■ Festival of small halls June 13-23, 2013Kick off the summer this June with 30-plus concerts set in charming rural community halls from tip-to-tip across the Island.
■■ Charlottetown Festival June 28 – september 28Experience some of Canada’s fin-est performers, designers, play-wrights, composers, and direc-tors in a showcase of musical theatre and comedy, including the beloved Anne of Green gables.
■■ Cavendish beach Music Festival July 5-7The annual Cavendish Beach Music Festival is the largest multi-day music festival in Atlantic Canada nestled in the region’s premier family vacation destination.
new brunswick
■■ atlantic international balloon Fiesta september 6 – 8One of the top festivals in the Atlan-tic region. Hot air balloons launch twice daily. Family-oriented activities include children’s games, craft fair, car show.
■■ artists on the boardwalk July 5 – 26Stroll the boardwalk as it comes alive with weekly musical entertainment and artisan demonstrations. Offered Friday nights in July.
■■ Campbellton salmon Festival June 28 – July 7The Campbellton Salmon Festival is an annual celebration of the world-famous Restigouche salmon that fea-tures events and activities for all ages.
■■ new brunswick Fishers and aquaculture Festival July 13 – 21The sea and its riches, the fishing industry and its old salts... an impres-sive maritime heritage will be cele-brated.
nova scotia
■■ Royal nova scotia international Tattoo June 30 – July 7Be a part of the world’s largest annual indoor show this summer that fea-tures innovative acrobatic acts, modern music, contemporary dancing, trampo-line routines and cutting-edge videos.
■■ anitgosh highland Games July 7 – 14Be apart of the 150th anniversary of the games this summer and cele-brate the Scottish culture with pipers, drummers, highland dancers and ath-letes alike.
■■ Celebrate louisbourg300 June 3 – october 17This year marks the 300th anniversary of the Fortress of Louisbourg, be a part of the celebration that helped shaped Canada’s future.
■■ Td halifax Jazz Festival July 5 – 13This celebration is the oldest and lar-gest summer festival in Atlantic Can-ada, attracting up to 65,000 visitors over the 9 days of music and fun.
newfoundland
■■ st. John’s Time July 26 – august 5An 11-day stretch of festivals that includes the historic Royal St. John’s Regatta, a family-friendly Busk-ers Festival, and the George Street Festival.
■■ The newfoundland and labrador Folk Festival august 9 – 11Join the thousands of folk enthusiasts and the top folk performers of the prov-ince for a packed weekend filled with traditional music, and culture.
■■ The seasons in the bright Theatre Festival every sunday afternoon July – augustEnjoy an afternoon of dinner theatres, plays and concerts which features some of the best writers, performers and directors of the province.
■■ Fish, Fun, and Folk Festival July 22 – 28Help celebrate the 33rd annual festival in Twillingate, and enjoy food, enter-tainment, scenery, activities and the hospitable people.
manny whItney
Explore Bay of Fundy and the famous Hopewell Rocks where you can marvel
at the change of scenery as the tide changes from high to low. The “flowerpot rocks” (seen at the left) are visible at low tide and dis-appear when the tide turns high again. Tour-ists travel from all over to enjoy the many outdoor activities from hiking, and kayaking to simply walking the ocean floor.
insiGhT
hopewell Rocks
along a 357-kilometer recreation path through abandoned railways, farm-lands, forests and villages. The trail welcomes cyclists with their “Cyclists Welcome Program”, they even map out five different itineraries for you to experience the best the trail has to offer.
■■ Take a boat tour through Iceberg alley and the 29,000 km coastline where you will cross paths with a 10,000 year-old Iceberg. These giants range in every colour from snow-white to the deepest aqua-marine. Their size will be enough to shock and awe.
■■ Hike the East Coast Trail, a 220 km long nature path and experience one of North America’s best kept hiking secrets. The trail provides everything from natural beauty, to history and culture. The trail links 32 communities who welcome fellow travelers and pro-vide them with topmost hospitability.
souRce: PeI touRIsm,
nova scotIa touRIsm, newfoundland
and labRadoR touRIsm,
new bRunswIck touRIsm
with so many amazing activities, there’s something for everyone in the East Coast. here are some of the most popular:
■■ Celebrate the 300th anniversary of the Fortress Louisbourg this summer as one of Canada’s oldest monuments.
■■ Go see the historical site where John Cabot, considered Europe’s first discoverer of mainland North America, first landed on what is now the town of Bonavista.
■■ Experience the sights and sounds of George Street, two blocks of bars, pubs and restaurants where there is always something going on!
■■ Satisfy your sweet tooth by taking the Heritage Chocolate Walk and the Chocolate Museum — home to Canada’s first Candy company.
■■ If travelling East, you can’t miss the home of Anne of Green Gables, the world-renowned fictional character of Canada’s beloved Lucy Maud Montgomery.
■■ Visit the birthplace of the Con-federation and walk in the footsteps of the Fathers of Confederation at the Province House National His-torical Site.
■■ Help celebrate the 150th anni-versary of the Antigosh Highland Games.
■■ Discover the history of the Acad-ians, in numerous museums, historical sites and living-history villages.
cULTUrAL herITAGe
!
souRce: PeI touRIsm,
nova scotIa touRIsm,
newfoundland and labRadoR
touRIsm, new bRunswIck touRIsm
mArveLS oF The eAST
Prince Edward island
manny whItney
suMMER CElEbRaTions Take part in everything from music festivals to historical events this summer in the East Coast. left Photo: tourisM Pei, right Photo: sCott Munn and nova sCotia tourisM
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt4 · MAy 2013
Culinary tourism with Chef Michael SmithcAnAdIAn cUISIne
iNspiRAtioN
A personal view on Atlantic canada
Rick Mercer is a well-known Canadian comedian and host
of the Rick Mercer Report which is currently entering its 11th season in the fall of 2013. what many Can-adians don’t know about Rick is that he grew up in beautiful st. John’s, newfoundland and labrador. as an advocate for the East Coast, Rick gives his insight below as to why the atlantic provinces are make a great place to visit, work, or live.
1 what was it like growing up in newfoundland?
I grew up in Middle Cove which is 20 min-utes outside St. John’s. My childhood mem-ories are filled with the outdoors, I grew up minutes from the city, but the house that I grew up in was surrounded by trees. There was a pond with rainbow trout 200 ft behind the house through a trail in the woods. Half a km down the street there was Middle Cove beach which is one of the most famous beaches on the Avalon Peninsula. I go back home every summer.
2 how would you describe the lifestyle and community?
St. John is a very cosmopolitan booming cap-ital city. It’s always been a cosmopolitan city but now it’s a cosmopolitan city with a lot of money. There are tremendous restaurants and of course it’s always been famous for an amazing night life. I would say on any given night there could be as many live bands performing as there is in Toronto. There’s always been a thriving arts community and arts scene.
3 what common misconceptions do Canadians have of the East
Coast? Traditionally, the misconceptions are oh! It’s behind the times, it’s a fishing economy so it’s all little fishing villages. I think most of the misconceptions have been proven wrong or at least people do not think them anymore.
4 what is your favourite local food?
If I’m home for 3 days, I will probably have Cod fish twice a day.
5 where are your favorite places to visit and why?
I’d have to say Petty Harbor, New Foundland which is a traditional fishing community just outside of St. John’s. Also, the Signal Hill trail which starts in downtown St. John’s and is tremendous because it takes you around the famous Signal Hill and you are facing the North Atlantic. That’s a tremendous walk that takes an hour and anyone in St. John’s should do it no matter what the weather. Middle Cove beach is also on the list.
6 what qualities make atlantic Canada so special?
New Foundland is a place of extremes. Extreme weather, nature and hospitality. You will never meet anyone in NF who doesn’t want to be there. It’s entirely unique.
Pauleanna ReId
GroWInG UP In The eAST coAST
nEwFoundland and labRadoR
is Canada’s younGEsT
PRoVinCE, JoininG on MaRCh 31, 1949
2
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOStAN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt MAy 2013 · 5
Culinary tourism with Chef Michael SmithThe Canadian East Coast is home to some of the best restaurants and chefs — not just in the country, but on an international scale.
With an abundance of seafood, fresh produce, and local vineyards, it’s not surprising that chefs like Michael Smith call Atlantic Canada home and promote the East Coast culin-ary culture on an international Scale. Chef Michael, the food ambassador of Prince Edward Island, took the time to answer some questions about all that Atlantic Canada’s cuisine has to offer.
1 how would you describe the culinary culture of
atlantic Canada?Atlantic Canada has one of the most vibrant culinary cultures in Can-ada. We are in place where everyone knows a farmer or fisherman, where nature is on our door step and trad-itional foodways still thrive.
2 what is your favourite local ingredient? Recipe?
My favourite local ingredient is any-thing grown, produced or crafted nearby by someone I know and trust.
There is no substitute for personal connections in our food. On Prince Edward island were blessed with rich soil, a bountiful ocean and many hard working people finding their passion through producing food. People like Johnny and Leo Flynn of Colville Bay Oysters cultivating and harvesting some of the best oysters on the planet!
3 how would you compare the culinary culture of
atlantic Canada worldwide?Atlantic Canada’s food culture has many strengths but perhaps the most important is our authenticity. We’re not a marketing plan, we’re a genu-ine destination for food adventures, traditional tastes and cutting edge flavours.
4 when you cooked for olympians in the whistler
athletes Village in 2010, did you use any recipes local to the east coast?When I led the team of chefs that
cooked 13,000 meals a day for the worlds Olympians in the 2010 Whist-ler Athletes Village I’m proud that we served a broad selection of Canadian flavours from coast to coast to coast,
many from Atlantic Canada including my favourite seafood chowder!
cAnAdIAn cUISIne
iNspiRAtioN
nEw bRunswiCk is ThE woRld’s ThiRd laRGEsT MaPlE syRuP
PRoduCER
3
manny whItney
shuck a bucket of oysters with friends for a fun get-together. Top them with a scoop of bloody Mary ice and you’ll have an instant party! makes enough for a party
1 can (398 mL) of diced tomatoes1/2 cup vodka 1/2 cup of sugar1 teaspoon of Worcestershire sauce1 teaspoon of your favourite hot sauce1/2 cup or so of freshly squeezed lemon juice1/4 teaspoon of salt4 dozen fresh oysters
in your blender or food processor, purée the tomatoes, vodka, sugar, worcestershire sauce, hot sauce, lemon juice, and salt. Pour into a shallow dish and place in your freezer. Every 30 minutes or so, stir and scrape the mixture with a fork until it’s frozen and granular. it’s best to make the ice the day before you’d like to serve it; cover with plastic wrap and keep frozen.
shuck away. Top each oyster with a spoonful of the bloody Mary ice. serve and share!
© chef michael Smith
pei oySterS WitH BLoody MAry iCe
Check out another recipe on page 7!
“Atlantic canada’s food
culture has many strengths
but perhaps the most
important is our authenticity.”
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt6 · MAy 2013
pANEl oF ExpERts
atlantic Canadians have a long history of entrepreneurship. This stems from our legacy of being the first landing point for many of our UK / European forefathers. Atlantic Canada was the gateway to the rest of Canada, New England and the Eastern Seaboard. Addition-ally, many of our families have a background in the primary sectors: farming, fishing, forestry, etc. These family backgrounds necessitated business acumen and innovation to survive and thrive. These charac-teristics have been passed on to subsequent generations.
yes, atlantic Canada is unique in its private and public sector sup-port of local entrepreneurs. This is both formal, with local industry associations and their activities, provincial and federal government agencies, etc., and informal, with many local entrepreneurs becoming friends outside of the work environment. Atlantic Canada is a very social place, and this benefits entrepreneurs.
i think atlantic Canada is a great backdrop for business growth given the amount of innovation present across Atlantic Canada and what I like to call the “Maritimer work ethic” You won’t find another place like the Maritimes when it comes to commitment and work ethic. It truly is second to none. Our employees put our customers first in every situation. That is truly priceless.
i can’t speak for other regions but I do believe there is a strong support system here in Atlantic. From Angel investors to government funding I believe we can compete with anyone.
Charlottetown is home to several key Nationally and Internation-ally renowned BioScience resources which we collaborate with including: the National Research Council’s national centre of excel-lence for Natural Health Product research, the PEI Bio Food Tech Cen-tre, UPEI and others. There is also a very strong local BioScience com-munity on PEI which again encourages local collaboration and opens up doors which we would not find anywhere else across the country.
i see bioscience, Technology and Health Sciences growing greatly in the near future. We have a lot of natural resources, I.e. people, who lead the country in all of these fields, and in all cases, these industries can easily compete on the global stage from Atlantic Canada.
i have been an atlantic Canadian since birth and although many of my fellow colleagues in university had dreams of travelling afar and spreading their wings I knew I wanted to continue to grow this great region every way I could. You can’t match the quality of life and climate for raising a family here. Many people would say that the geography of Atlantic Canada is a challenge especially for sales teams but honestly I see it as the opposite because from a quality of life per-spective you are a maximum of 5 hours from tip to tip of the region.
i am partial to the Tech sector but I truly believe it is where the growth will come from and I know that governments are starting to understand how innovation can grow an economy. Technology will not slow and nor should we.
atlantic Canada is a great place to start a business. The region has significant competitive advantages over other areas of the country, most notably: lower operating costs across the board and a strong, supportive business community and public sector.
The first thing I would say to a young inspiring professional look-ing to start a business in Atlantic Canada would be to look all levels of Government. As in many regions of Canada, government is anxious to attract new business and innovation within their province. Sec-ondly I would look at building your network of relationships across Atlantic Canada. Atlantic Canadian business is based on relationships and value.
Question 1:What advice would you give professionals looking to start a business in Atlantic Canada?
John Rowe President and Founder,Island Abbey Foods Ltd.
steven burnsPresident and ceo, Bulletproof Solutions Inc.
Question 2:Why do you think Atlantic Canada provides such a great backdrop for business growth and development?
Question 3:What made you choose Atlantic Canada to launch your business?
Question 4:Is there particular support systems for entrepreneurs in Atlantic Canada that differs from other provinces?
Question 5:What industries do you see growing the most in Atlantic Canada in the near future?
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOStAN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt MAy 2013 · 7
Scotia over the next two years.The Atlantic Provinces Economic
Council identified the aquaculture industry as significant in all four provinces (source: Report Card, Feb-ruary 2012). Salmon farming is the largest sector within the aquaculture industry in total contribution to prov-incial GDP in three of the four prov-inces (mussel farming is critical to the PEI economy). Salmon is the largest Agri export in New Brunswick.
The growth of an industryAtlantic Canada’s salmon farming industry includes hatcheries, ocean farms and processing plants — sup-ported by a range of service and sup-ply businesses including feed plants, cage and equipment manufacturers, research facilities, diving, mainten-ance and transportation services cre-ating thousands of spin-off jobs. The growth of the industry in our region has also resulted in Atlantic Canada become a world-class hub for fish health experts and researchers.
New and exciting research is ongoing into feed formulations to reduce waste and improve feed con-
version, net pen technologies to reduce the use of anti-foulants and help keep nets cleaner, traps to “catch” lice and Integrated Multi-Trophic Aquaculture. A small group of highly skilled engineers based in St. George, NB recently completed building the largest Recirculated Aquaculture Systems hatchery in North America (located in Newfoundland and owned by Northern Harvest Sea Farms).
looking forwardMany Atlantic Canadians who used to work in the traditional fisheries are now able to find work in their home provinces thanks to aquacul-ture. Over 50 percent of direct indus-try jobs are held by men and women under the age of 40, and these jobs are not seasonal.
This employment stability means that fewer young people must leave the province in search of work.
pANEl oF ExpERts NEws
Advancing the energy industryNova Scotia is rich in so many ways: a unique culture, astound-ing beauty and a population with profound ties to community. Yet, despite countless assets, Nova Sco-tia’s economic growth has lagged the country for much of the past decade; opportunities blocked in part by a high-cost environment.
Industry in Nova Scotia is fighting back. It’s taking control of costs once considered fixed— energy. Whether it’s a hospital, the world’s largest supplier of frozen blueberries, the iconic White Point Lodge or a family-run jewelry store in Cape Breton, busi-nesses and institutions of all sizes are investing in energy efficiency. From lighting upgrades to heat-ing and cooling overhauls, energy waste is being identified and eliminated.
leadershipReversing a trend of lackluster growth requires different think-ing. Businesses are doing just that by isolating a piece of the high-cost environment it controls and tack-ling it. The result is less energy being used, lower operating costs, more competitive businesses, a thriving energy efficiency industry, and a source of pride.
Being heralded as the prov-ince using energy better than all others may be just one of our future assets. It may also be what finally aligns our assets with our opportunities.
aTlanTiC TalEnTThe atlantic region is full of amazing talent, ideas and opportunities which have allowed for the growth of the technology and financial industries.
EConoMiC dRiVER Traditional fisheries and fishing meth-ods are now changing to accommodate for the growing demands of seafood consumption.Photo: tourisM newfoundland and labrador
Global population is expected to increase by two billion in less than 20 years, and it is estimated people will eat 70 percent more fish.
Aquaculture already supplies 50 per-cent of the world’s seafood consumed by humans. Atlantic Canada is reap-ing the benefits from the growing global demand for seafood, and by doing so, create jobs at home, generate investment and renew the tax base in rural communities. And the industry of Atlantic Canada is one of the few in our region that has potential for more growth.
salmon farmingThe salmon farming industry is one of this region’s biggest economic drivers, generating over $270 million in revenue in New Brunswick alone and almost $50 million in Nova Sco-tia, which triggers over a half billion across Canada. Salmon farming has created over 2,600 jobs in New Bruns-wick and Nova Scotia and an addi-tional almost 1000 jobs in Newfound-land and Labrador.
Salmon farming has already revital-ized rural communities in New Bruns-wick, creating 1,870 jobs in Charlotte County alone, an area once hard hit by unemployment. Newfoundland has embraced the aquaculture develop-ment opportunity, and as a result has seen the value of their industry rise by 50 percent in one year from $60 mil-lion in 2009 to $90 million in 2010. In 2011, Newfoundland & Labrador’s fin-fish production value hit $115 million.
industry importanceNova Scotia has recently launched its Aquaculture Development Strategy, and new private investment by Cooke Aquaculture in Digby and Shelburne will add 417 new direct full-time jobs, over 795 indirect full-time jobs and a payroll of $38 million — essentially doubling the economic impact of the current aquaculture industry in Nova
Understanding Aquaculture
Pamela PaRkeR
allan cRandlemIRe,
ceo, effIcIency nova scotIa
iNNovAtioNs iN tEchNology
When it comes to financial services and technology one might not expect Atlantic Canada to be a place thriving with brilliant ideas and talent, but the small eastern provinces are turn-ing into a hotbed of opportunities.
“If you look at all the sectors, you’ll see the top companies in the world here,” says Stephen Lund, CEO and president of Nova Scotia Business Inc. “We have this really fast grow-ing knowledge economy that’s pro-viding a lot of great jobs for young people. We have world leaders in every sector.”
Top sectors on the East coastAtlantic Canada’s top industries include financial services, IT, ocean technology, biotechnology, clean tech, and life sciences. Many things attract start ups and financiers to the east coast such as the lower cost of living and government grants. Lund estimates that operating a business in Nova Scotia is about 15 percent cheaper than in Toronto. Close prox-imity to European markets and the US
eastern seaboard allows Atlantic Can-ada easy reach into those areas.
“The region is full of amazing ideas and talent. I’ve seen great energy out there,” says Denise O’Byrne of the Atlantic Venture Forum. The forum is a convention for east coast start ups and venture capitalists to converge.
“Although all of the provinces are different and work independently, there is a common goal to work together and see the region excel.
There are great programs out there and initiatives that are all trying to work towards the same goal of eco-nomic development. It’s a very sup-portive network for entrepreneurs,” says O’Byrne.
investors wantedIT is one of the biggest sectors right now and there’s no shortage of young grads joining the workforce. Quality of life, salaries, and benefits are on par with major cities like Toronto and Vancouver but with so many start ups breaking in there’s a huge need for venture capitalists willing to invest.
“We started attracting hedge fund companies five years ago and now Halifax is the fastest growing centre in Canada today,” says Lund. “We’ve attracted the biggest in the world.”
“We have this really fast growing know-ledge economy that’s providing a lot of great jobs for young people. We have world leaders in every sector.”
stephen lundpresident and Ceo, Nova Scotia Business
■■ Question: What’s one of the fastest growing regions in Canada for start ups?
■■ answer: With government funding programs and incentives, Atlantic Canada is booming for tech and financial services companies.
chRIs RIddell
IndUSTry AdvAncemenTS
Pamela Parker executive director, Atlantic Canada fish farmers Association
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atlantic Canada is continuously showcasing itself as a leader in technology
There are many ways to make traditional seafood chowder. This is my go-to recipe because it features easy to find ingredients, it’s simple and can be made a day or two ahead. did i mention it tastes fantastic? Serves 4 with seconds
8 slices of bacon, chopped1 medium cooking onion, chopped2 celery stalks, diced1/2 cup (125 ml) of chardonnay or other white wine1 cup (250 ml) of cream1 cup (250 ml) of milk2 five-ounce (142 g) cans of clam meat2 large bay leafs1 teaspoon (5 ml) of fresh thyme leaves1 cup (250 ml) of grated, un-peeled baking potato1 can (370 ml) of unsweetened evaporated milk 1 pound (454 g) or so of fresh, lo-cal seafood (whitefish, lobster, mussels or whatever you have)1/4 (60 ml) cup of chopped flat leaf parsleyA sprinkle of salt and lots of freshly ground pepper
Brown the bacon until crisp in a thick-bottomed soup pot. Pour off half of the fat. Add the onions and celery with a splash of water and sauté for a few minutes until soft.
Add the white wine, the cream, the milk and only the juice from the clams. (reserve the meat) Add the bay leaf, the thyme and the grated potato and bring the mixture to a slow simmer. continue simmering for fifteen minutes until the grated potato softens and the chowder base thickens.
Add the reserved clam meat, the fish, the evaporated milk and the parsley. Bring back to heat. Taste the chowder and add enough salt and pepper to season it.
Serve immediately with your favourite biscuits!
© chef michael Smith
MAritiMe SeAfood CHoWder
LookiNg forWArd
AN iNdepeNdeNt SUppLeMeNt by MediApLANet tO tHe NAtiONAL pOSt8 · MAy 2013
iNsight
souRce: PeI touRIsm,
nova scotIa touRIsm,
newfoundland and labRadoR
touRIsm, new bRunswIck touRIsm
While this province may be small in size, it does not suffer
in resources or activities. Home to the fictional Anne of Green Gables, the province has an abundance of history and culture at every corner. Visit the Province House National Historic Site of Canada where you can walk in the footsteps of Can-ada’s founders who discussed the birth of our country in 1864. With eleven hundred kilometers of shoreline, the province has some of the best beaches in the country with the smooth warm sand and red sandstone cliffs. Prince Edward Islanders are always willing to help and make your experience authen-tic. You can catch and cook your own lobster, design and build your own pottery, or learn how to geo-cache with Sean Doyle.
Breathtaking pEi
The gorgeous Dunes Board-walk along the Bouctouche
River is a good example of the beauty of the outdoors in New Brunswick. The province in a mecca for outdoor recreation with biking, hiking, swimming, whale-watching, birdwatchin and fishing. Travel the coast of the Bay of Fundy and visit the Hopewell Rocks, or camp in one of the many National, provincial and municipal parks of New Brunswick. New Brunswick is also known for its Acadian culture throughout the province which you can learn more about by driv-ing the Acadian Peninsula or visit-ing the Village Historique Acadien. Boarding Quebec, it’s no wonder that this province also has a strong French heritage, and is considered an officially bilingual province.
Experience New Brunswick
With all the amazing activ-ities in Newfoundland and
Labrador, one of most noteable would have to be Iceberg Alley. View these 10,000 year-old monu-ments alongside whales and sea-birds from the coast, a kayak or boat tour. Ranging in colour from snow-whtie to deep aquamarine, they arrive every spring and stretch along the coast all summer. Home to the Irish, English, French and Aboriginal peoples, encounter authentic traditions from these various cultures. Being the biggest province of Atlantic Canada, there is lots to see and do in all five regions. You can dive the ship-wrecks off the coast, wander a museum, golf, or simply relax along the coast.
travel Newfoundland and labrador
You’ll never run out of things to do in this province. The
Cape Breton Highlands Naitonal Park is home to some of the most breathtaking and sought after scenery in North America. The famous Cabot Trail winds through the valleys and and vistas where you can travel by car, bike or motor-cycle. Take a stop along the way to play a round of golf at the Highland Links, or stay over night and camp out amongst the stars. The culinary culture is also a staple for the region. With an abundance of sea-food and fresh produce, one is never short on Canadian cuisine.
discover Nova scotia
