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1United States Steel Corporation
© 2019 U. S. Steel Košice
GLOBALIZATION
Alexander ZEMANCIK
AND THE STEEL INDUSTRY
2United States Steel Corporation© 2019 United States Steel Corporation
THINK PANGEA ;-)
GLOBALIZATIONMIGHT NOT BE A WHOLE NEW TREND
3United States Steel Corporation
It is a process of interaction and integration among people, companies, and governments worldwide. It has grown due to advances in transportation and communication technology.
© 2019 United States Steel Corporation
WHAT IS
GLOBALIZATION
ECONOMICCULTURAL
POLITICALENVIRONMENTALT
Y P
E S
4United States Steel Corporation
WHY IS GLOBALIZATION
GOOD / BAD
ADVANTAGES
© 2019 United States Steel Corporation
1. Incentive for countries to specialze and benefit from the application of the principle of comparative advantage.
2. Access to larger markets, which leads toa reduction in average production costs.
3. Worldwide access to sources of cheaperraw materials (global sourcing).
4. Avoidance of regulation by locating productionin countries with less strict regulatory regimes.
5. Increased flows of inward investment between countries,which has created benefits súch as sharing of knowledgeand technology.
6. In the long term, increased trade is likely to lead to the creation of more employment in all countries that are involved.
DISADVANTAGES
1. The over-standardization of products through global branding.
2. Large multinational companies can also suffer from diseconomies of scale, such as difficulties associated with coordinating the activities of subsidiaries based in several countries.
3. The increased power and influence of multinationals.
4. Potential loss of jobs in domestic markets caused by increased, and in some cases, unfair, free trade and structural unemployment.
5. Increased pace of deindustrialization, which is theslow erosion of an economy's manufacturing base.
6. Increased risk associated with theinterdependence of economies.
7. Increased pollution and helped contribute toCO2 emissions and global warming.
5United States Steel Corporation
MULTINATIONAL CORPORATIONS
© 2019 United States Steel Corporation
Just 10 companies control almost every large food & beverage brand in the world.
6United States Steel Corporation
MULTINATIONAL CORPORATIONS
© 2019 United States Steel Corporation
VW has become the leader in automotive.
Volkswagen was founded in 1937. Since then, the company has grown into a global corporation operating in approximately 150
countries and running 100 production facilities across 27 countries.
7United States Steel Corporation© 2019 United States Steel Corporation
GLOBALIZATION IN
THE STEEL INDUSTRY
1970 20201980 1990 2000 2010
Since 1970s, the steel industry started to become privatised after long decades of being nationally regulated and nationalised.
30 years ago, Europe was theworld‘s largeststeel producer.
Since the mid-1990s a major process of concentration, prIvatisation and trans-nationalisation has turnedthe steel industry into a globalised sector.
Currently, the largest steel producersin the EU are multinationalcompanies:
ArcelorMittalTata Steel+ThyssenKruppRiva Group
GER
ITA
8United States Steel Corporation© 2019 United States Steel Corporation
GLOBALIZATION IN
THE STEEL INDUSTRY
Improved quality of products, decrease ofthe cost of production and increase of productivity in order to compete in the world market and gain profits.
Accelerated knowledge exchange through technology and promotion
Global regulation is increasing carbon, environmental and safety control
Global capital more interchangeable and free flowing across borders
Continuous shifts in manufacturing competitiveness
Increasing global trade
Multi-speed regional growth
There are many factorsencouraging globalization:
9United States Steel Corporation
Mittal
© 2019 United States Steel Corporation
Arcelor was created through Arbed (Luxembourg), Arcelaria(Spain) and Usinor(France)
HQ in Luxembourg
Arcelor was the world´s largest steel producer in terms of turnover before takeover
Second largest in terms of steel output – 46.7 mil. tons in 2005
In 2015 Arcelor had revenues of $38.84 billion
Arcelor
Formed by the merger of: LNM Holding&Ispat and International Steel Group Inc.
HQ in Rotterdam, Netherlands
In 2015, Mittal had revenues of 28.1 billion
World‘s largest steel producer by volume– 63 mil. tons in 2005 + also the largestturnover
10United States Steel Corporation
ArcelorMittal
The deal valued at $22.7 billion offerto Arcelor‘s shareholders.
The merger resulted in the creationof the world‘s largest steel companywith 117mil. ton crude steel capacity.
© 2019 United States Steel Corporation
MittalArcelor
JAN 2006
NOV 2018
AM took over another importantsteelmaker Ilva (Riva Group) withcrude steel capacity of 4 mil. ton.Ilva has plants in Taranto, Genovaand Novi Ligure.
To avoid market dominance,AM had to sell its operations in Galati, Skopje, Piombino,Ostrava and Dudelange.Total steelmaking capacity of 4.8 mil. tons.
11United States Steel Corporation
Tata Steel
© 2019 United States Steel Corporation
Corus
Corus was formed in 1999 through the mergerof two companies British Steel and Hoogovens
HQ in London, Company had 4 divisions: Strip products, Long products, Aluminium and Distribution& Building System
Plants located in the UK, The Nederlands, Germany, France, Norway and Belgium
In 2005 revenue £10,142 million, Crude steelproduction 18.3 mil.tons in 2006 (9-th largeststeel producer
Tata Steel is a part of Tata Group, one of the largest diversified business conglomerates in India
In Ferbuary 2005 Tata steel acquiredNatSteel (Singapure) and Milenium Steel (Thailand)
Tata Steel generated net sales of Rs 175 billion (cca $4 billion) in the financial year2006-2007
Crude Steel Production 6.4 mil.tonsin 2006
12United States Steel Corporation
Tata Steel
Tata acquired Corus on April 2nd, 2007
The deal price was $12.11 billion
The combined entity has become the 6th largest steel producer with crude steelproduction of 26.5 mil. tons in 2007
© 2019 United States Steel Corporation
Corus
APR 2007
2020
13United States Steel Corporation© 2019 United States Steel Corporation
Company Company Company Company Company
1 Posco South Korea26.5 Mittal1 Steel Luxembourg/63.0 ArcelorMittal Luxembourg117.2 ArcelorMittal Luxembourg116.4 ArcelorMittal6 Luxembourg96.42
2 Nippon Steel Japan 25.2 Arcelor2 France/Spain46.7 Nippon Steel Japan 32.7 Nippon Steel Japan 35.7 China Baowu Group China 67.43
3 Arbed Luxembourg22.2 Nippon Steel Japan 32.0 JFE Japan 32.0 JFE Japan 34.0 Nippon Steel Japan 49.22
4 Usinor France 22.2 Posco South Korea30.5 Posco South Korea30.1 Posco South Korea31.1 HBIS Group5 China 46.8
5 Corus UK/Netherlands21.3 JFE3 Japan 29.9 Baosteel China 22.5 Baosteel China 28.6 Posco South Korea42.86
6 LNM/Ispat1 UK/Netherlands20.0 Baosteel China 22.7 US Steel USA 21.2 Tata Steel4 UK/Netherlands/India26.5 Shagang Group China 40.66
7 Baoshan China 16.7 US Steel USA 19.3 Nucor USA 20.3 Anshan-Benxi 23.6 Ansteel Group China 37.36
8 ThyssenKrupp Germany 16.1 Nucor USA 18.4 Tangshan China 19.1 Jiangsu Shagang 22.9 JFE Steel Japan 29.15
9 Riva Italy 14.1 Corus Group UK/Netherlands18.2 Corus Group UK/Netherlands18.3 Tangshan 22.8 Jianlong Group China 27.88
10 NKK Japan 12.8 Riva Italy 17.5 Riva Italy 18.2 US Steel 21.5 Shougang Group China 27.34
Notes:1 LNM/Ispat, and lattely Mittal Steel has its headquarters in the UK and the Netherlands
2 Formed in 2002 through the merger of Arbed, Aceralia and Usinor
3 Previously NKK and Kawasaki
4 Includes Corus
5 Includes tonnage of Serbia Iron & Steel d.o.o. Beograd and MAKSTIL A.D. in Macedonia
6 Liberty finalised the acquisition of 7 steelworks and 5 service centres from ArcelotMittal on July 1, 2019 with a combined rolling capacity of over 10 million t.
20181999 2005 2006 2007
14United States Steel Corporation
SCENARIO 1:
ONE UNITED COMPANY
© 2019 United States Steel Corporation
COMPANY A
A1 A2 A3 A4
STAT OFFICE
X1
X1
15United States Steel Corporation© 2019 United States Steel Corporation
COMPANY A
A1 A2 A3
STAT OFFICE
XA
SCENARIO 2:
TWO INDIVIDUAL COMPANIES
COMPANY Ax
AX
XAX
XA + XAx > X1
16United States Steel Corporation
© 2019 U. S. Steel Košice
THANK YOUAlexander ZEMANCIK