nlikelyto disrupt Indiabroadband m; · housdrolds,Iridia'swttcdbroad bandmar^^tishighlyt mderpe-neirated,"theratingsfirmsa id. AecordingfoIndustryexp erts, Bharti'starifisntart from

HOUSING DEVELOPMENT FINANCE CORPORATION LIMITEDThe Capital Court, Munjrto, Outer Ring Road, Olof Palme Marg, New Deihi-11006?Tel: 011-41596676/568 CIN L7Q1OOMri1977Pi,C019^l6 Website: www.hdfc.com

Analysts say (io's pricingand content strategy do notreveal any aggressive efforts toexpand the reartet.*Jid isjilaying on high speed {minimumJ 00 robps) as comitetttors willnot be able to offer the samebeyond key large towns due toa lack ©f-infra-city fiber net-worltakey differentiating factor thatjiowill have fodeliverhigh speed consistently* anatysts at Emkay observed, '

Meanwhile,strategyofpart-neringwith local cabteopera tors{irosjmaybecruci^^foriolkxiton an accelerated basis. Mi'sstrategy of partnering withaboutonelakh (XOsmayhelpinaccelerating the rollout of last-,

foe launch of a platform calledAirtel Xstrearo, which is a unified entertainment servicesplatform.' _

AccordingtobrokerageBNPParibas, Airtel's Xstream plat-formcanefiectiwly counte^sofferings. "We believe Airtel scurrcntconvergeddigrtalenter-Uinment platform, Xstream iscompetitive on the pridngandproduct fronts and to a largeextent tackles competition foom(briber," BJ^P Pariljas said Fur-rinfx,theedge Bharti currentlyhas is that it is providing freesubscription of popular OTTplayers like Amazon Prime andNetflix whereas ]io does nothave these at present

housdrolds,Iridia's wttcd broadband mar^^t ishighlytmderpe-neirated," the ratings firm said.

Aecordingfo Industry experts, Bharti'starifisntart fromt"99 (ier month and goes up to11,999 widi speed limits ranging between 40 mbps to 300,mbps. While )io is offering arange of other attraction likeentertainment even Bharti hasrecently upped its package with

Jio's pricing works out tob aboutMh per GB forthe base plan, while the

rivals are also In asimilar range

its mobile services, which dis-roptedtheentfflrteteeomtadu-stry with itsbdow^cost tariffs,lio last week launched its fibre-fo-honiFTrt4wted broadband services across WOOdtksinu-iecouncry.jio'stnontl^y tariffsstart from ?69^ and goes up to?S,499 with speed limits ranging between TOO mbps and 1gbps. As it stands, the wiredbroadband market is not bigenough as it has a total base ofjust 18.45 milBcm,of which thelargest shareispf BSNUt9.O9million followed by Bharti Airtelwhich has 2,39 million subscribers. The other plavers atevery srnail''With a mere sevenconnections per hundredThree years after launching

pcnpmspeas,"saklihctai-J^firm.

According to the currentri^g, (to's pricing works out

|beabout f 4 per GB Tor thet ptot while tli rivals are

g til* similar range, Govern-|tnt owned BSHL's is muchj îerat ^t. Among premium^ss, SjoFjber's price petGB isj^posamateiy ^1.2-1.6,again^taewithcompetitors.CRlSH.j|serve<l that the pricing forjpd-sia^packs continues toptoiia higher than currentliriess pricing on aperGhbas-i which' gives "comfort that

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Executor(s),unknown)

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Guarantor(s)/ LegalMortgager(s)/Borrowe^s)/

Name/s of(A)

HOUSING DEVELOPMENT FINANCE CORPORATION LIMITEDThe Capital Court, Munirka, Outer Ring Road, Olof Palme Marg, New Delhi-67

Tel: 011-41596676/568 CIN L70100MH1977PLC019916 Website: www.hdfc.com

AUCTION SALE NOTICE (Sale through e-biddinq only)

E-Auction Sale Notice for Sale of Immovable Assets under the Securitisation and Reconstruction of Financial Assets and Enforcement ofSecurity Interest Act, 2002 read with proviso to Rule 8 (6) of the Security Interest (Enforcement) Rules, 2002.

Notice is hereby given to the public in general and in particular to the Borrower (s) and Guarantor (s) indicated in Column (A) that the belowdescribed immovable property(ties) described in Column (C) mortgaged/charged to the Secured Creditor, the constructive / physical possession ofwhich has been taken as described in column (D) by the Authorised Officer of Housing Development Finance Corporation Limited (HDFC Ltd)Secured Creditor, will be sold on "As is where is", "As is what is", and "Whatever there is" as per the details mentioned below :

Notice is hereby given to Borrower / Mortgagor(s) / legal heirs, legal representatives (whether known or unknown), executor(s), administrator(s),successor(s) and assign(s) of the respective Borrower(s) / Mortgagor(s)(since deceased), as the case may be, indicated in Column (A) underRule 8(6) of the Security Interest (Enforcement) Rules 2002.

For detailed terms and conditions of the sale, please refer to the link provided in Housing Development Finance Corporation Limited (HDFCLtd) Secured Creditor's website i.e. www.HDFC.Corn

To the best of knowledge and information of the Authorized Officer of HDFC Ltd, there are no encumbrances in respect of the aboveimmovable properties / Secured Assets

M/s Shriram Automall India Limited would be assisting the Authorized Officer in conducting the auction through an e-bidding process. For anyassistance related to inspection of the property, or for obtaining the Bid document and for any other queries, please get in touch with Mr. Shadab

ôgether with further interest from 01-JAN-19 @ 18% p.a. as applicable, incidental expenses, costs, charges etc. incurred up to the date of paymentand / or realisation thereof.

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Rs.

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Only)ThousandLakh Five

Eighty Five(Rupees

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NPOSSESSIOPHYSICAL

EXPRESSWAY,INDIA.

NOIDASECTOR 168,PLOTGH-1C,2100 SQ. FT.,1, SUPER AREA' \l \ 1 \^J 1 /\ 1 \^ V V ^^ 1 \ARISTA TOWERSUNWORLDFLOOR-7TH,FLAT NO. - 705,

18*DEC-on 31-due asOnly)

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d ThreeThousanFiveLacsThirteenCroreOne(Rupees05,359/-Rs.1,13,

615251168LAC NO. LAC NO.

Dasc) Mr. Jitendra Kumar

b) Mrs. Meghali Bora

Boraa) Mr. Bhaskarjyoti

case may be.deceased), as the

Guaranto^s) (sinceMortgago^s) /Borrower(s) /

respectiveAssign(s) of the

Akhtar (Mobile No. 9910453434) of M/s Shriram Automall India Limited or Mr. Aju Ashok, Authorised Officer, HDFC Ltd. (011-41596568Mobile No. 9971380421) or Mr. Sachin Kapoor, Authorised Officer, HDFC Ltd. (011-41596568 Mobile No. 8968570037).

The secured asset is being sold on "AS IS WHERE IS" and "AS IS WHAT IS" basis.

Date: 10-09-2019

Place: DELHIAuthorised Officer

Regd. Office: Ramon House, H.T. Parekh Marg, 169, Backbay Reclamation, Mumbai - 400020

TERMS & CONDITIONS OF SALE:

1.Sale is strictly subject to the Terms, Conditions and Disclaimers stipulated in the prescribed Bid Document, Offer Acceptance Letter, this Public Notice and any otherrelated documents.

2.Secured Asset is available for inspection as mentioned in column (E) of the Auction Sale Notice.

3.Bid Document can be obtained on-line from the website https://eauctions.samil.in or can be obtained at HDFC Ltd, Second Floor, The Capital Court, Munirka, OuterRing Road, Olof Palme Marg, New Delhi-56.

4.For any assistance related to inspection of the property, or for obtaining the Bid document and for any other queries, please get in touch with Mr. Shadab Akhtar(Mobile No. 9910453434) of M/s Shriram Automall India Limited or Mr. Aju Ashok, Authorised Officer, HDFC Ltd. (011-41596568 Mobile No. 9971380421) orMr. Sachin Kapoor, Authorised Officer, HDFC Ltd. (011-41596568 Mobile No. 8968570037).

5.Earnest Money Deposit (EMD) amount of 10% Offer amount shall be deposited by the bidders through Demand Draft / Pay Order in Favour of "HDFC Limited"payable at par.

6.Minimum bid increment amount is as indicated in Column (I) of the Auction Sale Notice for respective properties / Secured Assets as detailed in the Auction SaleNotice.

7.The offer amount shall be above Reserve Price and bidders shall improve their offers in multiples of Bid incremental amount indicated in Column (I) of the AuctionSale Notice.

8.Bid document duly filled in alongwith the details of payment of EMD shall be submitted at HDFC Ltd, 2nd Floor, The Capital Court, Munirka, Outer Ring Road, OlofPalme Marg, New Delhi-56.

9.The last date of submission of bids with all necessary documents and EMD in stipulated manner is indicated in Column (G) of the Sale Notice.

10.Incomplete Bid Documents or bids with inadequate EMD amount or bids received after the date indicated in Column (G) of the Auction Sale Notice shall be treatedas invalid. Conditional offers shall also be treated as invalid.

11.M/s Shriram Automall India Limited would be assisting the Authorized Officer in conducting the auction through an e-bidding process.

12.Upon receipt of Bid with the necessary documents as mentioned therein and in this sale notice within the stipulated date and time mentioned in Column (G) of theAuction Sale Notice , a password/ user ID will be provided by Shriram Automall India Limited to eligible bidders / prospective purchasers to participate in the onlineauction at https://eauctions.samil.in. Necessary trainings will be provided by Shriram Automall India Limited for the purpose.

13.The auction by way of e-bidding will be conducted on the date and time indicated in Column (J) of the Auction Sale Notice.

14.The Immovable Property / Secured Asset shall not be sold below the Reserve Price as Indicated in Column (F) of the Auction Sale Notice.

15.On sale of the property the purchaser shall not have any claim of whatsoever nature against HDFC Ltd or its Authorised Officer.

16.The e-bidding would commence and end at the time indicated in Column (J) of the Auction Sale Notice. However, if a bid is received 5 minutes prior to the closingtime indicated therein, it would get extended by five minutes every time a bid is offered. The auction would end if there is no bid for a period exceeding five minutes.

17.It shall be at the discretion of the Authorised officer to cancel the auction proceeding for any reason and return the EMD submitted and HDFC Ltd will not entertain

any claim or representation in that regard from the bidders.

18.The Authorized officer has the absolute right to accept or reject the highest and / or all Bid(s) or postpone or cancel the sale, as the case may be without assigning

any reasons thereof and also to modify any of the terms and condition of this sale without prior notice.

19.The sale shall be conferred on the highest bidder subject to confirmation by HDFC Ltd.

20.EMD of successful bidder shall be adjusted and for all other unsuccessful bidders, the same shall be refunded within 10 days from the date of Auction. The Earnest

money deposit will not carry any interest.

21.Along with Bid Documents the Bidder(s) should also attach his/her photo identity proof such as copy of the passport, election commission card, ration card, drivinglicense, copy of the PAN card issued by the Income Tax department etc. and the proof of residence countersigned by the bidder herself/himself.

22.The successful bidder shall be required to pay 25% of the offer amount (including the amount of EMD) immediately Ltd i.e. on the same day or not later than nextworking day, as the case may be (as per the amended provisions of Rule 9(3) of the Security Interest (Enforcement) Rules, 2002) on confirmation of offeracceptance by HDFC, failing which the EMD amount remitted will stand forfeited. The balance 75% of offer amount shall be paid within 15 days of confirmation of saleby the Authorised officer. If the balance amount is not remitted within stipulated time the amount of 25% will stand forfeited as per the amended provisions of Rule

9(4) of the Security Interest (Enforcement) Rules, 2002.

Note: Bidding in the last minute and second should be avoided in bidders own interest. Neither HDFC Ltd. nor the service provider shall be responsible for any lapses/ failure (Internet failure, Power failure etc.) on the part of the vendor. In order to ward-off such contingent situation bidders are requested to make all the necessaryarrangements / alternatives such as back-up power supply or whatever required so that they are able to participate in the auction successfully.

CAUTION NOTE:Bidders at large are hereby informed that HDFC Ltd and its Authorized Officer does not deal in cash transaction with respect to Immovable Propertymentioned in the E-Auction sale notice.

For Housing Development Finance Corporation Ltd.

Date: 10-09-2019

Place: NEW DELHIAuthorised Officer

Regd. Office: RAMON HOUSE, H T PAREKH MARG, 169, BACKBAY RECLAMATION, CHURCHGATE, MUMBAI 400 020.