Nj in transition 20130415

April 15, 2013 Page 1 [email protected] ~ 973.509.9427 ~ YouTube Marketing ~ Making sure your videos create a lot of talk!

Video Resume & Chat!

And why it matters to your success!


How’s your Google juice?


Acceptance curve (2011) “Law of Diffusion” Wikipedia image

Video Use by Businesses

Social Media Use by Businesses





Video Hangouts

Used by Businesses





Video HangoutsUsed by

Businesses


Remember

PROMOTION

&

ENGAGIING

IS

YOUR

RESPONSIBILITY


Every share is a potential spark

toward a wildfire of awareness

and engagement.

Source: ReelSEO Video Marketing: The Social Video Blueprint, Part 4


No find strategy5

Post


ROI for social media

Return

On

Involvement


It’s notwhether or not you are online

anymore…

It’s now about how frequently & how long

you are online!


If a picture is worth 1,000 words

Imagine what

One video is worth!


Nothing demonstrates better

thanan actual

demonstration!


It’s not all cats & babies

2nd largest search engine

Video is social

Increased sales & conversion rate

Get to know you…trust you…

…and believe in you



YouTube


Videos&

Video Resumes&

Video Conferencing

Builds Trust!


Illustrates your character


Find the influencers

It’s not who you know,

it’s who knows you and

what they share about

you!~ Jeffrey Gitomer


Control your image


Who’s talking about you


7Promot

e


11%21%

68%

SkilledUnawareFear

Fear & talent

Public speaking

Public opinion

Loss of control

Not knowing what to talk

about

Not knowing where to

start

Not knowing how to do it

Fear of the unknown


Google Plus

Search king

Profile

Places

THE plus

Hangouts (on air)

Events


Google+ is a must


Hangouts (on air)

Video conferencing/chat

Ten seats

Interfaced applications


Invite for private/public


Events

Special invites

Organized sharing

Pay To participate


Google+ hangout tools


Be the presenter you can be

Picture from “The Jetsons” cartoon TV series


What are you learning


Who are you trying to reach


Video interview basics

How is your stage?

How do you look?

How will you brand?


Showing your nerves


Dress for success4

Present


Eye contact4

Present


SMILE for the camera


Trigger rememberance


Every second counts

Earn trust first

Engage or lose them

Engage with a

question

No one gives a poop

who you are until you

earn viewers trust!


Be memberable

Not Boring!


3 e’s of building trust

make sure your content:

educates,

entertains &

empowers

your (inter)viewers!


Content

Context

Structure


Believability

Trumps

Credibility


Believability isVocal Variety

Level + Tempo + Pauses

Tone

Authority + Empathy + Inspiration

Facial Expression

Eyes + Posture

Words

Message


Talk

WITH

Not

@

Your audience


I:U ratio


Audio matters

Repeat 10x

Put a cup

Fat lazy cat

Hot and Cold

Warm water with lemon

(nothing caffeinated or

milk based)

4Presen

t


What makes people want to share

~ Seth Godin


Friendly

TrumpsFunny


24%

50%

26%

Introduction

Body

Closing

Script structure


Start with why

WHY

WHAT

HOW ~ Simon Sinek


Share your story

Succinct & distinct

message

Relevant concept of

interest

Individual connection

with youNo risk for the interviewer!

Opportunity to build a trusting relationship!


Paint a pictureWhat do you have in

common?

What three points about

to make about your

character?

Where is your passion?

What stories can you

share?


Avoid curse of knowledge


It’s not what you know

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Audience

You


Audience comfort

Opportunity to build a trusting relationship!


Slide:ology

1. Promote yourself with memorable

pictures!

2. No more than 20-30 words per slide!

3. Use large fonts (think mobile)!

4. Remove ALL in-slide animation!

5. Only ONE transition style!


Present:ology

1. NEVER read your slides!

2. If it doesn’t add information…take it out!

3. Allow a moment of silence before talking

about the slide…if at all!

4. Leave them wanting more!

5. Contact information!


Do

Do Not

Try

The force is with you

http://images1.wikia.nocookie.net/__cb20100125172609/starwars/images/f/f3/Yoda_naturist.jpg


What’s your competition doing?


Your questions answered

[email protected]


Learn more

Available in the

Amazon Kindle

Store


You want to leverage video to increase your

search juice

You want help with one, some, or the entire

YouTube Marketing process

You want to provide

value to your team or

customers with a

social video seminar!

You need Viditude! when


The helpful combination

SPEECHCOACH

BUSINESSSTRATEGIST

VIDEO-GRAPHER

Your YouTube Marketing

Strategist!


Who is Pat Ferdinandi

Mark Twain Said It Best:

She was not quite what you would call refined.

She was not quite what you would call unrefined.

She was the kind of person that keeps a parrot.

~ Following the Equator;

Pudd’nhead Wilson’s

New Calendar


Find me Viditude

Pat Ferdinandi ~ Viditude

Viditude



Viditude.com

973.509.9427

[email protected]


[email protected]


Who is Pat FerdinandiThe world of public speaking has expanded to the web. You now need a video to promote

yourself, your brand, your product or service and company. You also need to know how to talk on

camera through video chats. The art of public speaking teaches you how to speak clearly,

concisely, and compellingly to connect with viewers through a static video or chat. This

opportunity has been so enticing that after 30 years in Information Technology for Fortune 100

companies, Pat Ferdinandi took a sharp right turn to begin a new career . Pat leveraged her

existing skills of business architecture, strategy planning, system design, and public speaking to

help small companies demonstrate their value through video and video-chat. Ms. Ferdinandi

speaks and instructs business people on how to talk to the camera and create the right video to

promote their business on YouTube. She is a published author of 9 books (commercial and self-

published). Her latest book is titled "Your Video Playbook: how to demonstrate your value

through video.

Mark Twain Said It Best:

S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l r e fi n e d .

S h e w a s n o t q u i t e w h a t y o u w o u l d c a l l u n r e fi n e d .

S h e w a s t h e k i n d o f p e r s o n t h a t k e e p s a p a r r o t .

~ Following the Equator; Pudd’nhead Wilson’s New Calendar

Documents

Nj in transition 20130415