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Nitrogen Challenge:
Sub-Saharan Africa
96% increase
50% increase
Latin America and the Caribbean92% increase
East Asia and Paci�c
South Asia
66% increase 44% increase
30% increase
Middle East and North Africa57% increase
51% increase
43% increase
Western Europe
14% increase 43% increase
11% increase
North America
46-56% increase
31-40% increase
Worldwide yield improvements on irrigated acreage with nitrogen-use efficient crops5
Technology Profile:• Nitrogen-use efficient (NUE)
crops, developed through biotechnology, absorb applied fertilizers more efficiently, leading to better growth and increased production.
• Rice, maize and canola varieties with the NUE trait are expected to reach the market in the next 7-10 years. Research trials show that NUE crops yield as much as 15% more per acre than crops without the trait.2
• NUE crops could double maize yields in Sub-Saharan Africa by 2050.3
• A recent study estimated that NUE crops could reduce the amount of people at risk of hunger by 124 million in 2050.4
Impact of Nitrogen on Global Agriculture:Nitrogen fertilizers have been essential to boosting crop productivity in recent decades. They help farmers grow heartier and healthier crops that can feed a growing population. However, most plants can only absorb part of the nitrogen in fertilizer, which leaves essential nutrients unused. New seed traits that allow crops to use nitrogen more efficiently and effectively can provide an immense boost to productivity and help farmers grow significantly more food, especially as climate change threatens production.
NITROGEN-USE EFFICIENCY
Global Benefits:By 2050, agriculture will need to produce enough food to feed 9 billion people while battling increasingly difficult growing environments due to climate change. Nitrogen-use efficient crops will enable farmers to improve productivity, even in the face of these challenges, and deliver yield benefits around the world:
Fertilizers contain essential nitrogen
nutrients for plants. However, most crops can only absorb about half the nitrogen contained in the fertilizer, while the rest is lost to the atmosphere.1
ABSORBED NITROGENUNUSED
NITROGEN
Maize: 43% increase
Rice: 52% increase
Wheat: 23% increase
Nitrogen-use efficient seeds could absorb more nitrogen and significantly increase harvests.
GlobalProduction
References:
1. Arcaida Biosciences. (http://www.arcadiabio.com/nitrogen)
2. Grooms, L., 2012, “Seed companies developing hybrids that use nitrogen more efficiently,” Farm Industry News, August 31, (http://farmindustrynews.com/biotech-traits/seed-companies-developing-hybrids-use-nitrogen-more-efficiently).
3. 2014 International Food Policy Research Institute: Food Security in a World of Natural Resource Scarcity: The Role of Agricultural Technologies.
4. 2014 International Food Policy Research Institute: Food Security in a World of Natural Resource Scarcity: The Role of Agricultural Technologies.
5. International Food Policy Research Institute AgriTech Toolbox Crop Model: http://apps.harvestchoice.org/agritech-toolbox/
To learn more about climate change impacts and plant science solutions: Visit croplife.org
Title Here
Subtitle Here
Helping Farmers GrowCropLife International 2012. All rights reserved
Divider Slide Title Here
Helping Farmers GrowCropLife International 2012. All rights reserved Helping Farmers GrowCropLife International 2012. All rights reserved
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Section TitleImagery - text and image slide
tagline
the tagline ‘Helping Farmers Grow’, which defines Croplife international’s purpose, should, wherever possible, be added to communications as a sign-off. the tagline should be set in the same text style and size as the application on which it appears (primary: Gotham Book or secondary: Arial for digital applications). if increased standout is required, its type size can be increased by no more than 2pts larger than the surrounding text.
the preferred color is Croplife international light green (matching Pantone 369), but if color is not suitable for reproduction, it can also be set in white, 50% black or solid black.
Positioningandclearspacethe tagline should be placed in the bottom right corner of applications, whether that be a brochure cover (back or front), business card or PowerPoint slide. it should never be placed ‘locked up’ with the logo.
the baseline of the tagline should, wherever possible, align with any text that appears on the application, or if positioned in isolation, there should be a clearance of no less than the height of the capital ‘H’ in the tagline (preferably more to give the tagline clear legible space).
examples are shown opposite as well as on applications throughout these guidelines.
Clearance area Position
the required minimum clear space is defined by the height of the ‘H’ in the tagline. Do not place any graphic elements or text within this clear space area.
layout text size: 7pt tagline text size: 8pt (+1pt) placed vertically opposite logo and aligned to the baseline of adjacent text.
letterhead Business card PowerPoint slide
layout text size: 7.5pt tagline text size: 7.5pt aligned to the baseline of adjacent text.
layout text size: 7pt tagline text size: 9pt (+2pt) placed vertically opposite logo and aligned to the baseline of adjacent text.
H H
HHelping Farmers GrowH
Helping Farmers Grow Helping Farmers Grow
Green – to match Pantone® 369 C
Primary typeface: Gotham Book Secondary typeface: Arial regular
Helping Farmers Grow Helping Farmers Grow
50% Black
Helping Farmers Grow Helping Farmers Grow
100% Black
Helping Farmers Grow Helping Farmers Grow
White
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
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dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
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Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
CropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers GrowCropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers Grow
Helping Farmers Grow
T +32 2345 6789M +32 4567 [email protected]
CropLIfe lnternational A.I.S.B.L.326 Avenue Louise, box 351050 Brussels Belgium
JOHN SMITHPresident & CEO
Helping Farmers Growwww.croplife.org
Helping Farmers Growwww.croplife.orgHelping Farmers Grow
T +32 2345 6789M +32 4567 [email protected]
CropLIfe lnternational A.I.S.B.L.326 Avenue Louise, box 351050 Brussels Belgium
JOHN SMITHPresident & CEO
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
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lobortis nisl ut aliquip ex ea commodo consequat.
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dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
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lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
CropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers GrowCropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers Grow
09CROPLIFE INTERNATIONAL BRAND GuIDELINEs VERsION 1.1 AuGusT 2013
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
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dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
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T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
CropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers GrowCropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers Grow
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
T +00 00 0000 0000F +00 00 0000 0000M +00 00 0000 [email protected]
First line of addressSecond line of addressThird line of address
www.croplife.org
Dear Sir
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis
dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit
augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet
doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat
Duis autem vel eum iriure
CropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers GrowCropLife International A.I.S.B.L., 326 avenue Louise, box 35, 1050 Brussels Belgium Helping Farmers Grow
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