www.meramedicare.com

Presented By Nitish Kumar SJMSOM,IIT BombayTopic: Create a Competitive Analysis for Mera Medicare in PPT Format

Create a Competitive Analysis for Mera Medicare

• Indian Healthcare Industry-An overview of Healthcare Industry• Indian pharmaceutical Market-Market size and growth of pharma market• Scope of marketplace models in India-Internet & mobile penetration• Indian Online Pharmacy market-Growth rate & Driving forces• Determine competitors in every city & their Strategy• SWOT analysis of Competitors-Top 6 Competitors• SWOT analysis of Mera Medicare • Determine Industry Key Success factors-Online pharma Industry• Ranking of key success factors & weight• Rating of each competitors based on weight• Marketing, promoting & Pricing strategy

Objectives to be achieved through presentation

Indian Healthcare Industry By 2020 India would be Third Largest healthcare market in world 17% CAGR during 2011-2020 to touch US$ 280 billion.

Private Sector accounts for almost 72 % of the country’s total healthcare expenditure.

The average investment size by private equity funds in healthcare chains has increased to US$ 20-30 million

(India Health Care Sector (Billion US $)

5% of GDP expenditure on health care 1995 2000 2005 2010 20150

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Indian Pharma market (IPM)

3rd Largest in volume & 14th largest in value Mumbai, Hyderabad and Ahmedabad are the major pharmaceutical hubs of India. While the domestic market is worth US$12.26 billion as of 2012, and is expected to

reach US$49 billion by 2020 20% CAGR over next 5 Years. 5% of pharma FDI as a percent of total FDI 60% share of urban regions in domestic pharma market Home of 10,500 manufacturing units and 3000 companies

Gujarat has highest growth in pharma sale last year with 22.7% growth rate

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Pharma Sale in(Billion US $)

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Growth rate ( %)

Scope of e Health services in India

Year Internet Users Mob internet

Market Size Growth rate

2010 56 48 5300 32.07%2011 73 64 7000 35.71%2012 137 102 9500 32.64%2013 190 131 12600 32.67%2014 243 173 16400 35.97%2015 342 213 22300 32.67%2016 478 289 29500 32.76%

Growth rate of internet, mobile internet, financial e commerce & overall e comm. market in India from 2010 to 2015.2016 value is forecasted based on CAGR for last 5 years

All figures are in million

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Internet Users(Million)Mobile Internet Users

15-24 years old; 37%

25-34 years old; 38%

35-44 years old; 16%

others; 9%

Demographic segmentation of people indulge in e commerce ecosystem

India rank 2nd among developing countries for m health adaptation

3000 Crore m health services in FY 15 A study by PWC suggests that people want to use

e health services due to various reasons, The respondents are those–

46%-Convenient for them 43%-Reduce out of pocket cost

32%-Greater control over their health

India Online pharmacy market

The total revenue generated by the online sales of Healthcare products in India was INR 5,075.9 million in FY’2015 which has increased from INR 771.0 million in FY’2012 at a

Average Order Size is Rs. 1,762 CAGR is 87.6% over 2012-15

Healthkart is the leading player

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Online Pharmacy Market (in million Rs)

Online Pharmacy Market (in million Rs)

Industry Driving Forces1.Internet Penetration

2. Rising disposable income 3. Lower prices in comparison

4.Growth in Indian Retail market

Key differentiator for Companies1.Marketing Initiative

2. Technology Advancement 3.Switching to different

business models

Competitors of Mera Medicare: e pharma companies in Delhi

Competitors of Mera Medicare: e pharma companies in Bangalore

Competitors of Mera Medicare: e pharma companies in Gurgaon

e pharma companies in Mumbai –Market is untouched by Mera Medicare

Top 6 Online Medicines provider Companies- Direct Competitors across all metro cities

SWOT Analysis of Top 6 Competitors of Mera Medicare

Strength 1. Heavy discounts 15-20% 2. Selling medicines for Chronic Diseases 3.Mobile App which pull large customers 4.Large number of partnership with stores 5.Getting large funding from investors 6.Free home delivery for order above 500 7.Book appointment with doctors 8.Health insurance & many other policy

Weakness 1.Lack of physical touch for medicines can be issue

2.High Shipping charges in case of some provider 3.Sometimes Authenticity of drugs is questionable4.Many has not mentioned about delivery time

5.Watsapp & other digital channels are unavailable 6.Key area & serving cities is not clearly mentioned

Opportunities1.CAGR of 87% from 2012-15 period

2. High penetration of internet & Mobile 3.High disposable Income of metro people

4. Offer great convenience to customer 5.Good quality of products on low prices

Threats 1. New rules & legal regulations to operate

2. Brick & Mortar Industry in small cities 3.Availiblity of large number of players

SWOT analysis of Competitors

SWOT Analysis of Mera Medicare

Strength 1. Heavy discounts for generic 40-60% 2. Instant saving up to 15% across brands 3.Delivery time is clearly mention 4.Area of operation & cities are mentioned 5.Almost all channels including Wats app 6.Customer Satisfaction is first priority 7.Can compare the prices for medicines 8.Customer testimonials, Get help offline services which increase customer trust

Weakness 1.Return policy, Track your order, Customer loyalty

cards information is not easily visible 2.Mobile App information is not visible on website

3.types of payment services is not easily visible 4.Products with offers should be highlighted with

pictures on home page of website

Opportunities 1.In a industry which has huge growth rate

2. Offer great customer satisfaction & make loyal customer base

3.High disposable Income of metro people 4. Offer great convenience to customer

5.Good quality of products on low prices

Threats 1. New rules & legal regulations to operate

2. Brick & Mortar Industry in small cities 3.Availiblity of large number of players

SWOT analysis of Mera Medicare

Indian online pharma Industry- 7 Key Success factors (KSF)

Key Success Factor Attributes Weight Rank

Positive Image Quality, convenience, Vision & Mission, Priority customer first

0.3 1

Low cost provider Cost saving for customer 0.2 3

Distribution Network Very less lead time 0.1 4

New Business Models New technology & innovation to sustain in the industry for long

0.05 7

Culture of responsibility & accountability

Employee should be accountable & responsible

0.05 6

Loyalty of Customer Quality & price of products 0.2 2

Marketing Strategies Differentiate yourself from others 0.1 5

Competitors positioning based on different key success factors

Positive Image

Low Cost Provider

Distribution Network

New Business Model

Customer Loyalty

Marketing Strategy

Competitors & their unique offering in the market

1. Large number of discounted products 2. Brand Categorization based on price & use on home page 3.Reviews & Rating for each product

1.Highlighted 15% offer in bold way2.HealthInsurance policy comparison & Appointment to doctors through website3.Pincode facility to find out service is available or not

1.Highlighted Flexi rewards & tax saving services 2.Diverse business portfolio -Pharmacy, Pathlabs,Ritecure 3. Store locator through google maps

1. Discount range 15-30% 2. Referral program to Cash back

1. Advertisement about critical care medicines on home page

2. Drugs differentiation based on ailments, class & companies information

3. Services in Tier 2 & Tier 3 cities also

1. Tools like dosage calculator & shipping calculator to determine standard dose for medicine & shipping cost

2. Various online services-15% save on first order, Flat 10% discount on all medicines, on board availibity of doctors etc.

Marketing, Promoting & Pricing Strategy for MeraMedicare

Marketing

• Social Media Advertising-Facebook, LinkedIn, Twitter, Pinterest, Email, WhatsApp• YouTube, SEO, SEM, PPC, PPA, Blog, Google+, Tumblr, Instagram• English Newspaper-Economic Times, Mint, Times of India, The Hindu• Occasional but strong promotion- Raksha Bandhan, Diwali , Durga Pooja etc.

Promoting

• Promote by Partnership with government hospitals & private stores to increase visibility

• Promote on online forums & discussion list • Send offers to visitors & customers • Promote through online contest, Loyalty program & by Awareness program

Pricing

• 10-15% margin on branded medicines –As per industry average• 30-40% margin on generic medicines-As per industry average• Launch offers like flat 50% off or 30% off + 11% extra off on selected medicines

Overall a Smart Choice

THANK YOU

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Team

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