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Nissin Chow Noodles
Nissin Chow Noodles
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Tagline/ Slogan
Premium straight cut noodles
USP
1 / 4
Nissin Chow Noodles
Classic wider and flatter noodles to hold more sauce
STP
Segment
Fast to prepare microwavable meal
Target Group
Younger population from urban areas
Positioning
Classic Microwavable chow noodles
SWOT Analysis
Strengths
2 / 4
Nissin Chow Noodles
1.Complete microwavable meal
2.Come in four different flavors
3.Safe, hygiene and long shelf life of product4. Good distribution and availability at multi-brand food retail stores5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand
Weaknesses
1. Limited advertising & brand awareness as compared to leading noodle brands2. Still trying to penetrate the global market
Opportunities
1. Rising income of middle class economies such as BRICS nations
2. Changing lifestyle causing increase consumption fast to prepare food
Threats
1.Emerging competition from various brands
3 / 4
Nissin Chow Noodles
2.Brand switching cost is very low
3.Local brands taking the market share
Competition
Competitors
1.La Choy
2.Annie Chun’s
3.Simply Asia
4.Nestle Maggi
5.Lucky me
4 / 4