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Nissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan Premium straight cut noodles USP 1 / 4

Nissin Chow Noodles - · PDF fileNissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan ... SWOT Analysis Strengths

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Page 1: Nissin Chow Noodles - · PDF fileNissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan ... SWOT Analysis Strengths

Nissin Chow Noodles

Nissin Chow Noodles

Parent Company

Nissin Foods

Category

Noodles

Sector

Foods and beverages

Tagline/ Slogan

Premium straight cut noodles

USP

1 / 4

Page 2: Nissin Chow Noodles - · PDF fileNissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan ... SWOT Analysis Strengths

Nissin Chow Noodles

Classic wider and flatter noodles to hold more sauce

STP

Segment

Fast to prepare microwavable meal

Target Group

Younger population from urban areas

Positioning

Classic Microwavable chow noodles

SWOT Analysis

Strengths

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Page 3: Nissin Chow Noodles - · PDF fileNissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan ... SWOT Analysis Strengths

Nissin Chow Noodles

1.Complete microwavable meal

2.Come in four different flavors

3.Safe,  hygiene and long shelf life of product4. Good distribution and availability at multi-brand food retail stores5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Thailand

Weaknesses

1. Limited advertising & brand awareness as compared to leading noodle brands2. Still trying to penetrate the global market

Opportunities

1. Rising income of middle class economies such as BRICS nations

2. Changing lifestyle causing increase consumption fast to prepare food

Threats

1.Emerging competition from various brands

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Page 4: Nissin Chow Noodles - · PDF fileNissin Chow Noodles Nissin Chow Noodles Parent Company Nissin Foods Category Noodles Sector Foods and beverages Tagline/ Slogan ... SWOT Analysis Strengths

Nissin Chow Noodles

2.Brand switching cost is very low

3.Local brands taking the market share

Competition

Competitors

1.La Choy

2.Annie Chun’s

3.Simply Asia

4.Nestle Maggi

5.Lucky me

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