NISHA SHARMAContact: 9900463073E-Mail: nisha.chopra1978@gmail.com

SENIOR PROFESSIONAL

Media Sales& Business Development ~ Media & Advertising ~ Digital Sales & Operations

A BRIEF OVERVIEW

A dynamic professional with 14+ years of rich experience in media sales, advertising and business development responsible for revenue expansion & branding activities.

Proficiency in managing marketing& sales operations with key focus on top line profitability and customer satisfaction by ensuring optimal utilization of resources & working with various key stakeholders.

Strong business acumen with expertise in creating business development procedures, online media sales alliances & branding strategies.

Adept in development of creative, media & communication plans as well as optimizing the mix of pricing, product and promotion channels by handling product portfolios for various brands.

An effective leader with distinguished abilities in recruiting, directing, leading & motivating large workforce of channels & employees.

OTHER KEY SKILLSDigital Strategy & Consulting Display Advertising Social Media Marketing Brand Management Account Management Client & Agency Relationship Online Sales & Operations

CAREER SNAPSHOT

Organization Designation Time PeriodIndia Webportal Pvt Ltd (Digital

Arm of ZEE Enterprise) Regional Sales Head - South June 2014 - PresentThe Entertainment Hub (SMX) Business Head South Aug 2013 - June 2014

A2 Media Pvt Ltd (iStream.com)Business Development

Manager Sept 2012 - July 2013

Hindustan Times (HT Media)Business Development

Manager (Vertical Head) Feb 2007 - Dec 2011Radio Today Broadcasting Ltd

(93.5 RED FM)Assistant Manager Corporate

Sales June 2004 - Nov 2006The Times Group Management Trainee June 2002 - April 2004

CAREER SCAN

Since, June 2014 India Web Portal Pvt Ltd (Digital Arm of Zee Enterprise), Bangalore

Regional Sales Head - South

Key Achievements

1. Achieved 300% Y/Y growth in media solution offerings for Zee through Digital Media Sales & Channel Marketing mix strategy.

2. Established end to end Display Advertising execution strategy. Implemented data driven marketing to optimize media mix & client ROI.

3. Managed end to end display sales & campaign execution on Mashable.com for clients like Flipkart, LE Mall, USL, Myntra, Titan& Dell. Highest contribution of 63% to the national pie for content & inventory.

4. Lead the digital and social marketing initiative for signature IT events undertaken by Zee. Major brand participation included IBM, Intel & Arrow.

5. Awarded outstanding performer of the year award for consecutive quarters in 2015 & 2016.

Aug, 2013 to June 2014 The Entertainment Hub (SMX), Bangalore

Business Head South–Native &Display

Key Achievements

1. Achieve an incremental run rate of 250% in the top line Media Spend.2. Improved company’s profitability by 52% by optimizing campaigns across various native ad

platforms like Outbrain & Taboola. 3. Scale up the Account Management team to manage a book of business worth USD 280K

from India Market.4. New client acquisitions up to USD 15K - 35K media spend per month to increase operating

leverage

Sept 2012 – July 2013 A2 Media Pvt Ltd (iStream.com), Bangalore

Business Development Manager - Display

Key Achievements

1. New Client Acquisitions - responsible for acquiring 8 new clients resulting in 82% incremental revenue Q/Q for a span of 1 year.

2. Set up content marketing & programmatic display ads execution team. 3. Spearheaded the lead gen initiative for India market working with in house marketing

team. End campaign planning and execution. Result - 18% increase in leads Q/Q.

Feb 2007 – Dec 2011 Hindustan Times (HT Media), New Delhi

Business Development Manager – Brand (Vertical Head)

Key Achievements:

1. Instrumental in signing yearly deal with Swatch Group & LVMH across brands. Responsible for media planning and end to end execution of campaigns across various publications. Incremental increase in revenue by 71% for a period of 3 quarters.

2. New client acquisition and annual display advertising deals signed for Rolex, Cartier, Breitling, Movado & Mont Blanc. Resulted in 100% market share for HT, incremental display ads revenue of 67% over a period of 4 quarters.

3. New Innovations for Marks & Spencers, Debehnams and The Body Shop during their launch in India. Managed and executed the media plan for the respective launches. Incremental revenue of 39% for HT through display ad unit sales.

June 2004 – Nov 2006 Radio Today Broadcasting Ltd (93.5 RED FM), New Delhi

Assistant Manager Corporate Sales

Key Achievements

1. Managed end to end agency relation (Group M). Responsible for driving 3 city deals with SEAGRAMS, for 2 consecutive years by creating the first English program, Saturday Nite Live.

2. On boarded new clients Gillette & Lufthansa. These clients previously didn’t advertise on radio.3. Booked exclusive round the year deals with Ranbaxy & PNB. First of its kind during that time.

June 2002 – April 2004 The Times Group, New Delhi

Management Trainee – Times Response Education Display

Key Achievements

1. As part of Education Display Team Responsible for increasing TOI share by 57% compared to competition which grew 14%

2. Developed and executed media plans for leading private management institutions. Result incremental Rs 80L revenue for TOI.

3. Organized 12 educational events resulting in 27% incremental revenue for TOI.4. Event tie ups with leading embassies & private institutions resulting in monthly incremental

revenue of Rs 10L.

SCHOLASTICS

PGDM (Marketing& Finance) from Amity Business School, Noida in the year 2002. Bachelor’s in Commerce from Delhi College of Arts & Commerce, (Delhi University) in 2000.

INTERNSHIP TRAINING

Organization: Thomas Cook India Limited, New Delhi.Role: Measurement of consumer satisfaction – project involved detailed research on measuring

consumer satisfaction (Post & Pre Travelers) and competitive analysis with leading players in the industry.

Duration: 2 Months.

PERSONAL SNIPPETSDate of Birth : 13th December 1978

Linguistic Abilities : English, Hindi & Punjabi