Nirvan Profile

www.themegallery.com

NIRVAN Healthcare Education & Communication

We strive to change the behavior of Healthcare Organizations, Professionals and Patients leading to a better outcome for all.


Contents

• Our philosophy and goals

• Our take on current reality

• Our proposal for change

• Our view of future


Our inspiration is Buddhism NIRVAN means ‘Liberation of the mind’

by discovering a path through Right vision, Right mindfulness, Right understanding and Right action


Philosophy

Liberated mind leads to Evolution

Evolution leads to Transformation

Transformation leads to Empowerment

Empowerment leads to Introspection

Nirvan is liberation of mind

Introspection leads to Desire to Progress


Transform values and Practices.

Transform the operating procedures of healthcare and medical organizations.

Transforming the role of doctor to being a “Total Health giver”.

Building renewed Relationships.

Mission 1

Mission 3

Mission 2Mission 4 NIRVAN

Vision & MissionIt is our endeavor to bring Enlightenment & Revolutionary change in the Thinking and Functioning of Healthcare Organizations and Healthcare Professionals.


Goals of Nirvan

Enhance healthcare delivery by relationship

management

Become healthcare communication partners

Accept patient as an enlightened healthcare

consumer

Enlist patients as partners in disease

management

Facilitate medical professionals to become

‘practice’ managers

Innovation in customer engagement

Empower patient with education esp. in Chronic diseases

Encourage knowledge driven medico marketing


Healthcare OrganizationsHealthcare

Organizations

PatientsPatients

Healthcare ProfessionalsHealthcare

Professionals

NIRVAN

Knowledge Facilitator

Build medical practice

and patient base

Build customer loyalty and

customer baseInformed patient


Key activities

Partner with Healthcare Professionals and Healthcare Organizations for:

Doctor - Patient Relationship Management.

Industry – Customer Relationship Enhancement.

Knowledge based Medical Marketing Solutions.

Medical Practice Management modules.

Patient Education programs.


Contents






It is Information age Healthcare

Requirement in current scenario

• Knowledge driven medico marketing.

• Relationship oriented business in healthcare.

• Patient & Practice training in medical education.

• Innovation in Customer Engagement.

• Redefine Doctor - Patient connect.

• Redefine Industry – Customer connect.


Contents






Objectives

• Bring creativity in building healthcare brands.

• Go beyond the conventional ways to engage doctor clients.

• Educate and train the doctors on soft skills, patient & practice management.

• Empower patients by creating awareness and imparting healthcare education.

• Give new definition to the TRIO of “Healthcare companies–Healthcare professionals–Patients”.


NIRVAN OfferingsTarget audience

Healthcare companies-Pharmaceuticals,

Diagnostics, Devices, IT, Stem Cells.

Healthcare Communication

Medico marketingCustomer

Engagement Model

Target audienceHospitals, Doctors, Medical students, Nursing homes,NGO’s, Patients

Doctor Education

Patient & Practice Management Skills

Patient Education

Patient Education Modules


Scientific Knowledge facilitatorMedico marketing consultancyMedical content developmentMarketing facilitatorScientific training / CME

Healthcare Communication

C

Seminars and Workshops

Going beyond the Conventional to engage doctors. Creating memorable, fun filled and unusual experiences for doctors.

Customer Engagement Model

(More details on each module can be provided on request)


Seminars and Workshops

Managing Patients and practice to create patient loyalty in Healthcare. Change behavior to see beyond medications and interventions.Accept patient as a partner in disease management through education.Create a MINI MBA for doctors.

Doctor Education Modules

Seminars and Workshops Patients as adult partners to doctors. Disease and health awareness programs. Life beyond medication programs. Art based therapies for chronic patients.

Patient Education Modules

(More details on each module can be provided on request)


With Tools

With Benefits

With Knowledge

Our Commitment


Sources used

• Published articles• Online articles• Healthcare magazines• Healthcare Websites• Medial association magazines• Healthcare Blogs• Speaker in conferences• Patient education sessions• Patient counseling• Doctor events


Our Presence

• IMA exhibition: 2010• Indian Medical Association

lectures :“Doctor-patient Relationship.”,2010.

• Articles in medical publications.• Oral presentations in medical

conferences.• Parma / hospitals approaching us to

explore partnership.• Fairly strong online presence.

• Doctor awareness program in partnership with IT : 2010

• Patient awareness programs: 2010• IT Healthcare project: IIT Mumbai,

Remote patient Monitoring / Telemedicine.

• KOL advocacy: Stem cell therapy / Cord blood banking..

• Medico marketing consultant to pharmaceuticals.

• Outsourcing partners in medical writing.


Healthcare topics covered

Medical professionals

• Clinicians to Managers: A Mindset Shift.

• Medical Practitioners to Medical Entrepreneurs.

• Doctor – Patient relationship.• Patient centric approach.• Patient as a healthcare

consumer.

Patients

• Understand your medicines.• Basics of drugs.• Medication errors.• Understand your prescription.• Germs and Health.• Stem cell therapy.• Cord blood banking.


Scientific Communicatio

n


Scientific Communication


Scientific platforms

Indian Medical Association Exhibition 2010

Kolhapur Medical Association conference 2010

Scientific doctor meet, Ahmbd 2010


Scientific web presence


Affiliations / Alliances• Medical associations / Hospitals• Publication houses / Training academies• Healthcare Organizations• Partnering with IT healthcare professionals • Partnering with Nutritionists / Psychologists• Partnering with other scientific associations• Partnering with NGO’s / Councilors• Clinicians, Marketing and Branding expert

Member:1. Indian Medical Association, Mumbai.2. Kandivli Medical Association, Mumbai3. Indian Merchants Chamber – Ex-Committee Member Health and

fitness committee, Professional development committee, Mumbai


Founder’s Profile

A. Dr. Shalini Ratan: Founder & Chief Knowledge Facilitator

MBBS, MD (Microbiology) Delhi, Fellowship (Mol. Bio.) Hyderabad, Certificate course Entrepreneurship, Mumbai.

Progressive experience of 15 years in medical marketing,

clinical laboratory techniques and scientific research. Specializes in the area of medico marketing and healthcare training.

Medical specialization in infectious diseases, antibiotics, molecular

biology and immunology. Done courses on Psychology and Counseling.

Thank You!

Documents

Nirvan Profile