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Summer Internship Program
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OverviewIndustry Overview
Company Profile
Organization Structure
Objectives Of The StudyMy Task
Methodology
Data Analysis
Learning
Conclusion
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Industry Overview
1851 : Started in India
1880 : Oriental & Anglo-Indian
1881 : Telephone services introduced in India.
1947 : Posts, Telephone and Telegraph (PTT)1986: VSNL & MTNL
1995 : First mobile telephone service started
in India
1997 : Telecom regulatory authority created
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Cont
India Population
1.22 billion
Number of mobile subscribers
More than 900 million
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Company Profile
Organization Structure
Objectives Of The StudyMy Task
Methodology
Data Analysis
Learning
Conclusion
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Company Profile
In July 7, 1995 Bharti Airtel started in India
Bharti Airtel are structured into two main strategic groups
Mobility
Infotel
Operations in over 20 countries
Bharti Airtel had over 275 million in July 2013
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World Map
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Products
SIM (Security Identification Module)
LAPU
Airtel MoneyDigital Television
Mobile data service
Airtel Broadband
2G, 3G and 4G
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2G, 3G and 4G
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Organization Structure
Objectives Of The StudyMy Task
Methodology
Data Analysis
Learning
Conclusion
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Organization Structure
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Branch Structure
ZTM
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Objectives Of The StudyMy Task
Methodology
Data Analysis
Learning
Conclusion
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Objectives Of The Study
To study the telecom sector in India.
Motivating the customers to take Airtel Money
To find out customer satisfaction towards Airtel
Money & Mobile
To understand the awareness of Airtel products
among retailers
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My Task
ActivityMarking I-star retailers
Provide information about Airtel money and other products
I had get idea for convinced the customer
Under this project I covered areas
Urban area:
Gaya & Bodhgaya
Rural area:
Konch, Belaganj, Chakand Station & market,
LakchhamiNagar, Pali, Tekari, Panchanpur, Neuri etc.
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Methodology
Adopted to fulfill the objectives
Field Activity
Qualitative analysis
There have been two sources of information collected:
Primary Sources
Secondary sources
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Data Analysis
how long the respondents have been using mobileservices of Airtel.
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Pre-paid and Post-paid customers
Cont.
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Cont.
Satisfied with the response and services of customercare officer.
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Cont.
why did the customers choose Airtel?
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Cont.
Do you think brand image of Airtel is stronger thanothers?
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Cont.
what services customer feeling happy and If No onwhat services customer feeling unhappy.
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LearningLearn about telecom industry
Known about promotion activities
Advertisement sector
Corporate learning
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ConclusionAs telecom market is growing likewise competitors
are also growing.
Airtel must have to be best in term of customer
satisfaction while providing their services.
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Present by: Niraj Kumar
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Any Questions ?