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1 ITC Foods (Growth & Future prospects) - Niraj Agarwal - Nidhi Kalyani - Nidhi Musaddi - Pallavi Maheshwari - Poulomi sengupta

Niraj Itc Foods

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Marketing case study presentation on ITC Foods

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Page 1: Niraj Itc Foods

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ITC Foods

(Growth & Future prospects)

- Niraj Agarwal - Nidhi Kalyani

- Nidhi Musaddi- Pallavi Maheshwari- Poulomi sengupta

Page 2: Niraj Itc Foods

Alternative Choices

• Expand its existing line of businesses.• Acquire properties in India or abroad.• Enter into unrelated businesses.• Use the existing business to enter into new

territory.

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Page 3: Niraj Itc Foods

Foods – Leveraging the existing divisions

FoodsDivision

Hotels Division(Cuisine

expertise)

Tobacco Division(Extensive

distribution system)

Printing & Packaging Division

(State of the art packaging at cost effective rates)

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Page 4: Niraj Itc Foods

Political Competition regulation

Tax policies

EconomicPrice sensitivityGrowth sector

SocialLifestyle

Attitudes & Beliefs

Education

TechnologyR&D

PackagingDistribution

PEST ANALYSIS OF THE FOOD INDUSTRY

Page 5: Niraj Itc Foods

SWOT ANALYSIS

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-Unrelated diversification

-Not its core competency-Competition from organized as well as unorganized sector

SWOT

Page 6: Niraj Itc Foods

• weather forecasts• latest farming techniques• crop

insurance • market prices

CHOUPAL

Internet kiosks

sanchalaks

Agricultural produce

• Strong supply chain

management• lower net cost of procurement

benefits

Page 7: Niraj Itc Foods

PROBLEMS• Infrastructural inadequacies Power supply Telecom connectivity Bandwidth Imparting skills to the first time

internet users in remote and inaccessible areas

SOLUTIONS• Power back-up through

batteries charged by Solar energy

• Upgrading BSNL exchanges• Installation of VSAT

equipment• 24x7 helpdesks  

‘E-Choupal' services today reach out to over 4 million farmers in over 40,000 villages through nearly 6500 kiosks across ten statesChoupal sagar in 2004Choupal Pradarshan Khet brings the best agricultural practices to small and marginal farmers

States covered 10 15

Villages covered 40,000 100,000

No. of e-Choupals 6,500 20,000

Farmers e-empowered 4 million 10 million

E choupal Now Next 5 year

Page 8: Niraj Itc Foods

Promising Business Idea

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Create customer value

-Hygiene-Product Range

-Specialized-Products

Market of adequate size

-Growing Market-Target

Market :Niche, Middle -Income,

Children Families

Feasibility & Profitability

-Enough Resources-Cash Rich

-Utilization of reserves &surplus-Inter-connected

business

Sufficient Degree of Innovation

-Hygiene-Better packaging

from others-customization

Page 9: Niraj Itc Foods

Causes

• Change in people’s lifestyle• Increase in income• Acceptability towards the product• Globalization

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Page 10: Niraj Itc Foods

Effects

• Diversify its product line• Expected break even by 2007• Utilization of existing infrastructure• Introduction of E-chaupal

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Page 11: Niraj Itc Foods

Competition Monitor

Biscuits- Britannia,

Parle

Wheat- HLL,

Pilsbury

R 2 E- MTR,

Kohinoor

Confectionery-Perfetti,

Parle

Page 12: Niraj Itc Foods

Challenges

• Competition from unorganized sector.• Maintaining price & quality with rising

commodity prices.• VAT and taxes.

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Page 13: Niraj Itc Foods

• Expansion in the rural markets through Chaupal Sagars

• Enter into fruit pulp market domestically

The Road ahead…“We want to become the number one foods

company in India within the next 5

years”- Mr. Ravi Naware

(CEO, Foods Division)