NINTH P_Doordarshan

8/3/2019 NINTH P_Doordarshan

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Presented by:NINTH P Presented to:Prof. Samar Kagalwalla

ServiceMarketing

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RUKAWAT KE

LIYE KHED HAI

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Governments view Prasar Bharati cannot be compared with other

private channels, Prasar Bharati is a public servicebroadcaster not motivated solely by commercial

considerations, by Minister of Information & Broadcasting and

Parliamentary Affairs, P. R. Dasmunsi, 2006

Private TV channels are not considered competitorsto Doordarshan as the primary mandate of Prasar

Bharati, the body under the information andbroadcasting ministry that controls DD and All IndiaRadio, is public service broadcasting,

by CM Jatua, minister of state, information and

broadcasting ministry, August 10, 2011

Source:http://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspx http://www.televisionpoint.com/news2006/newsfullstory.php?id=11413686185/1/2012
http://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspxhttp://www.hindustantimes.com/DD-India-s-most-watched-TV-channel/Article1-731835.aspx


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Look at this!! By all accounts, Prasar Bharati should be able to

beat all competitors hands down. In TV, forinstance, Doordarshan reaches all of India's 134-

million TV homes.

It has one of the best networks in the business, getsmandatory sports feeds, mandatory placement on

the prime band on cable and it got over Rs 1,700crore (Rs 17 billion) of taxpayer money as subsidiesthis year.

Source: Business Standardhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htm

5/1/2012
http://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htmhttp://www.rediff.com/business/column/column-time-to-reinvent-dd-and-air/20101126.htm


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Money matters Rs 530.23 crores in 2003-04.

Rs. 665.27 crores in 2004-05.

Rs 585.74 crores in 2005-06

Annual revenues of about Rs 1,000 crore last year2009-10.

Source: Business Standardhttp://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channel

At an averageexpense of Rs.

1700 crore

0

200

400

600

800

1000

2003-04. 2004-05 2005-06 2009-10

Revenue in past few years

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http://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.worldofdth.com/thread-DD-India-s-most-watched-TV-channelhttp://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618http://www.televisionpoint.com/news2006/newsfullstory.php?id=1141368618


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Steps by the Govt. The channel has taken its show, Kalyani, dealing with

issues related to women, on-ground. As part of theinitiative, the channel has formed small women groups invillages, where health tips and other useful information is

demonstrated and shared.

Further taking forward its commitment towards making apositive social impact, Doordarshan is all set to roll outanother show, Niramya, which will talk about civic sense,

stress management, financial health and moneymatters.

Source:http://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-year 5/1/2012
http://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-year


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Restrictions As far as Doordarshan main channel is a public

broadcaster.

It has a dual role to perform -- providingentertainment, and at the same time, maintainingsensitivity in what is aired.

Prasar Bharti is currently run through non-Plan grants

and loans.

Not interested in TRPs

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National Channels - 7

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Regional Channels - 11

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Internationalbroadcasting

Available in 146 countries worldwide.

In the UK, DD-India was

available through the EurobirdSatellite on the Sky system on Channel 833.

The timing and programming of DD-Indiainternational is different from that of India.

Transmissions via Sky Digital (UK & Ireland) ceased inJune 2008 and those via DirecTV in the United Statesin July 2008.

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Regional State Network Regional State Network (11) :

Bihar, Jharkhand, Chhattisgarh, Madhya Pradesh, UttarPradesh, Haryana, Uttrakhand, Himachal Pradesh,Rajasthan, Mizoram and Tripura.

Regional State Network:

Cater to the people in Hindi Belt-U.P., Bihar, Jharkhand,Chhattisgarh, M.P. Rajasthan, Haryana and H.P.

The programmes of this service are produced andbroadcast from the capital Kendras of the respectivestates between 3.00 and 8.00 pm and are relayed by allthe ground transmitters of the state.

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List of DD-1 programsA problem

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Analytical Secondary Research ofTV ratings of past year An extensive analytical research was conducted to

analyze past one year trend.

This was done to find the most important slots at primetime on the basis of TRP.

Also to find the day(s), combined with slot whereDoordarshan can launch its new content.

TRPs analyzed from Aug10-Aug11 excluding

All the cricket matches have been excluded.

Source:http://www.indiantelevision.com/tvr/indextam.php4 5/1/2012
http://www.indiantelevision.com/tvr/indextam.php4http://www.indiantelevision.com/tvr/indextam.php4http://www.indiantelevision.com/tvr/indextam.php4


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Average TV ratings Aug'10 - Aug'114.50

4.03 3.84 3.69 3.663.36 3.30 3.30 3.18

2.95

0

1

2

3

4

5

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Average TV ratings Day basis

0

1

2

3

4

5 4.473.90

3.52 3.31

4.774.30

4.023.70

3.07 3.303.37

Sun Mon Tue Wed Thu Fri Sat

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Average TVR - day basis (last 1year)

3.40

3.50

3.60

3.70

3.80

3.90

4.00

4.10

4.20


4.14

3.793.86

3.743.80

3.71 3.73

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Average TVRs at different time slots


3.75 3.63 3.55 3.62 3.33 3.30

1900 - 1959 hours 2000 - 2059 hours

2100 - 2159 hours 2200 - 2259 hours

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What content to introduce???

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Few Suggestions for prime timeslot

1. Drama on current social issue.2. Reality game show top actors.3. Serials on patriotism

4. Comedy serials.

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Few Suggestions for prime timeslot1. Movies evergreen & the one that did not do well at the box

office (less acquiring cost)2. Family Drama serials with renowned actors3. Repeat prime time serials

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The Doordarshan Kendras There are 66 Kendras, out of which 16 are Major

Regional Kendras, 2 are CPC (Central processingcenter - Guwahati) & PPC (Program processing

center - Delhi) and 48 are other Kendras/ProgrammeGenerating Facilities(PGFs).

Source:http://www.ddindia.gov.in/Information/Mission+Hour+of+Regional+Kendras/default.htm 5/1/2012
http://www.ddindia.gov.in/Information/Mission+Hour+of+Regional+Kendras/default.htmhttp://www.ddindia.gov.in/Information/Mission+Hour+of+Regional+Kendras/default.htmhttp://www.ddindia.gov.in/Information/Mission+Hour+of+Regional+Kendras/default.htm


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International reach DD India is broadcast internationally via satellite.

It is available in 146 countries worldwide, however

information on receiving this channel in othercountries is not easily available.

The timing and programming of DD-Indiainternational is different from that of India.

Transmissions via Sky Digital (UK & Ireland) andthose via DirecTV in the United States.

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In India As per the TAM latest Annual Universe Update,

223 million households

135 million households with television sets

Over 103 million have access to Cable TV or Satellite TV

Out of 103 m, 35 million households are DTH subscribers.

In Urban India 85% of all households have a TV . Over 70% of all households have access to Satellite, Cable or DTH

services.

some analysts place the number of households withtelevision access at closer to 180 million since

roughly a third of all rural families may watchtelevision at a neighboring relatives home.

Cable TV households are probably closer to 120million owing to a certain percentage ofinformal/unregistered Cable TV.

Source:http://en.wikipedia.org/wiki/Television_in_India5/1/2012
http://en.wikipedia.org/wiki/Television_in_Indiahttp://en.wikipedia.org/wiki/Television_in_Indiahttp://en.wikipedia.org/wiki/Television_in_India


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Reach of Doordarshan Extent of terrestrial coverage of DD1 and DD News

channels is as under:

Source :http://www.ddindia.gov.in

Channel DD 1 DD News

% wisereach

92% 49.10%

Urban 286,119,689 286,119,689

Rural 827,258,259 306,875,088

Total

people

reached

1,113,377,948 592,994,777

0

200,000,000

400,000,000

600,000,000

800,000,000

1,000,000,000

1,200,000,000

DD 1 DD News

DD1 & DD news penetration

Urban Rural Total people reached

5/1/2012
http://www.ddindia.gov.in/http://www.ddindia.gov.in/http://www.ddindia.gov.in/


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Who should be interested ??

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Doordarshan an ideal platform Massive rural penetration of DD1 & 22 other state &

regional channels.

Ideal platform for PepsiCo to do ATL promotion.

DD can accordingly hike the SBR & the sponsorshipfee of all the slots (details explained in the end)

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National ChannelsOther National Channels Mean Median Lowest

Slot Buying Rate (In Rs.) per 10 sec 6450/- 2000/- 1000/- (DD Bharti)

Free Commercial Time (In seconds) 150 150 70 (DD India)

Sponsorship Fee (In Rs.) 18250/ - 15000/- 3000/- (DD Bharti)

DD 1 Mean Median

Slot Buying Rate (In Rs.) per 10 seconds 35450/- 20000

Free Commercial Time (In seconds / 30 m) 150 150

Sponsorship Fee (In Rs.) 192850/- 100000/-

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Regional channelsAll regional channels Mean Median

Slot Buying Rate (In Rs.) per 10 seconds 3550 1500

Free Commercial Time (In seconds / 30 m) 157 150

Telecast fee (In Rs.) 4600 2,000

0

10000

20000

30000

40000

DD 1 Other National

Channels

Regional

Channels

35450

20000

SBR / 10 seconds (in Rs.)

Mean Median

0

50000

100000

150000

200000

DD 1 Other National Channels

192850

100000

Sponsorship fee (in Rs.)

Mean Median

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Observations For a 10 second slot on DD1 & other national channels,

Median


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SBR - DD1 v/s Star Plus

0

50000

100000

150000

200000

Prime Time Non Prime Time

DD1 60000 15000

Star Plus 190000 35000

60000

15000

190000

35000

Rate card for a 10 second slot ( In Rs.)

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PepsiCo cant use Star !!! So what will it do?

Use DDs reach to promote its brand meant for rural TG.

So far only launched in Maharashtra & Andhra

Pradesh. Sahyadri (DD Marathi) & Saptagiri (DD Telegu) can

be used.

SBR can be increased to 1.5 times for this purpose

This would generate an additional of at least Rs.1.35 L / 30 minutes in a prime time slot subjected to50% usage of FCT.

A monthly additional revenue of at least Rs. 40.5 L

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DD 1 will come to its rescue When the Lehar Chusti energy snack & Gluco +

energy drink will be launched in rural market, DD1will be the first one to get the commercials contact

Existing Sponsorship fee = Rs. 3.5 L for a 30 min slot

This can be increased to Rs. 5 L just before PepsiCocomes out with the products in other states.

9-11 PM sponsorship can be offered for Rs. 20 L

An additional revenue of Rs. 6 L/ week day & 12 L/

Sunday. Total additional monthly revenue would go up by a

minimum of Rs. 2 crore.

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Promotion/ physicalevidence

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Repositioning needed atany cost Urban market perceives it as an outdated channel.

Brand Image should be improved.

Repositioningthe first step.

Change of logo.

Introduction of a tagline

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Important marketingStrategies Maintaining aggressive promotion and packaging

approach for all programmes

Hold on to the leadership position in 10-11 pm slot

through timely innovations based on audiencefeedback

Expand the market by launching programmes thatare relatable to all generations audience.

Advertisement of programmes by print media. Celebration of festivals

Broadcasting famous TV show for full day

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Importance - Change of logoBefore

After5/1/2012


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Importance -tag linesColors: Jasbaat Ke Rang The colors ofEmotion-(promises to target entire spectrum of viewers).

Star Plus: Rishta wahi, Soch nai (serials with newthoughts)

Aaj Tak:Sabse Tez (fastest)

Zee TV: Umeed se Tez Zindagi (to match the pace

with the moving world )5/1/2012


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Doordarshan can dosomething similar to this

Zamaane ke saath

DD

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Digital Marketing - Onlinepresence

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MTVs excellent onlinepresence

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Ambience

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Innovation

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38,000 employees of the holding body forDoordarshan and All India Radio .

It has established in- house training facilities andalso sends its employees for training in various

national and international training institutes like theFTII Pune and the AIBD Kuala Lumpur.

In- house training facilities include a DoordarshanStaff Training Institute at Lucknow and the variousStaff Training institutes of All India Radio.

In Doordarshan, there are broadly four differentwings responsible for distinct activities viz.Programme, News, Engineering and Administration& Finance.

People

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Problems with DD DD was plagued by multiple problems, which found

their roots in the mismanagement of affairs.

Private channels had their own marketing teams,where DD had 56 different producers but nomarketing team.

Thus, it caused the loss of revenue fromadvertisements from major advertisers who turnedfor cable channels

Lack of trained professionals and an effectiveaudience research unit which could help to analyzethe requirements and expectations of the targetaudience.

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Revival It would be necessary to go to the market to hirethe very best employee in a particular professional

category. Remuneration may be provided on the basis of a

renewable contract for five years, subject to asatisfactory annual performance review.

Development of marketing strategy and itsimplementation, on a national and regional basisby the marketing team.

Consumer Understanding and MarketingResearch by the audience research unit.

Identifying their own officials who had somemarketing training at some point of time and givethem fresh training and orientation.

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The routine marketing of their programmes shouldbe done in house, and hiring outside agencies,through global bids, for marketing of major events.

The programmes and the presenters should be trulyreflective of India's culture and heritage.

Launch shows for the youth generation and appointnew faces for the execution of these shows.

This would help to tap a large market as 65% ofIndias population is below 35 years of age-generation next can be targeted.

Revival

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More dynamic peoplerequired

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TV STUDIOA television studio is an installation in which a video productions

take place, either for the recording of live television to videotape, or for the acquisition of raw footage for post-production.

VISION MIXER

A vision mixer (also called video switcher, videomixer or production switcher ) is a device used to selectbetween several different video sources and in some casesmix video sources together and add special effects.

It has many input sources such as cameras, VCR/ server,Graphics/Character Generators, etc.Out of these i/p, anysource can be taken as o/p. Sources can be changed as cutto cut, dissolve, wipe and other special effects

Process

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It is a very important part of satellite communication system forbroadcasting of signals.It is an uplink centre from which thesignals are fed to Satellite for distribution in a specified areacovered by the Satellite.

Earth station

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Up linking and Downlink are shown graphically to ensure that the

uplink and downlink signals do not interfere with each other, separate

frequencies are used for uplinking and downlinking..

Uplink & Downlink

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Elements of broadcast TV There are a several major parts that are required in order to

receive television broadcasts at home.

Image Source

Sound Source

Transmitter

Receiver

Display Device Sound Device

Broadcast Television Signals

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DD HDTV(Only Event based) is started for CommonWealth Games.

A strategy that will change the DD if it comes withfull time High-definition television (orHDTV)channel.

Full Time - DD HDTV

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Process it needs to adopt HDTV studios

Standard 35mm photographic film will be needed for cinemaprojection which has a much higher image resolution thannormal HDTV systems

Non-cinematic HDTV video recording System will be neededNon-cinematic HDTV video recordings intended for broadcastare typically recorded either in 720p or 1080i format asdetermined by the broadcaster.

Telecine will be needed :

Telecine is transferring motion picture film into video and isperformed in a color suite.

5/1/2012
http://en.wikipedia.org/wiki/File:SDC-2000_Spirit_DataCine_Telecine.JPGhttp://en.wikipedia.org/wiki/File:SDC-2000_Spirit_DataCine_Telecine.JPGhttp://en.wikipedia.org/wiki/File:SDC-2000_Spirit_DataCine_Telecine.JPG


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DD HD is started for Common Wealth Games. Not sure if it will be a

full time channel. Also this channel is available on DD Direct Plus DTH

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Satellite service providers gather video signals from programming sourcesand then beam the signals to an orbiting satellite. The satellite broadcaststhe signals back down to Earth. Your satellite dish acts as an antenna,capturing the signal and sending it to your set-top box

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Measurement-productivity Assumptions: Due to unavailability of data on

internet, calculations have been carried as follows:

A tier 2 Doordarshan Kendra of Ahmedabad has beenconsidered.

Its employee strength is assumed as the average of allDoordarshan Kendras in tier 1, 2 & 3 cities.

Average Salary of an employee has been calculated for

further calculation. The total expenditure of the Ahmedabad has been

multiplied by 66 to get the total operating expense of allthe DDK in the country.

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Expenditure Budgetedv/s Actual

980

1000

1020

1040

1060

10801100

Budget

Annual

Expenditure

(2010 - 11)

Actual

Expenditure

1025.8

1089.4

Total Deficit 66 DDKs (In

Rs. crore )

Actual Expenditureexceeds BudgetedExpenditure by Rs. 63.5crore.

Some preventivemeasurement is needed

Outsourcing could be the

key.

Few posts have beenidentified.

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Outsourcing scenario Following 12 posts that can be outsourced:

Security Guard - 5

Sweeper Farash - 7

Average monthly salary of the above employees: Rs.

20000 (after the 6th pay commission)

Total annual salary of 12 employees plus other annualmiscellaneous expenses like medical: Rs. 35,74,090

Annual cost of outsourcing: 7 sweepers = Rs. 12.6 L

Annual cost of outsourcing: 5 guards = Rs. 9 L

Annual cost for these 12 employees: Rs. 21.6 L (max)

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Total Amount Saved Amount saved at the Ahmedabad Center: Rs. 14.14 L

Total number of small-big Doordarshan centers: 66

Total Amount Saved Annually by outsourcing:Rs. 9.333 crore

This will be highly productive and the quality/discipline will also improve.

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Recommendations Convert DD India into an English-language channel,

which would cater to India's vast English-speakingpopulation, as well as the PIOs (People of IndianOrigin).

An increase in sample size from 8,000 meter homesfor TRP calculation & include rural viewership also.

Should carry out Consumer Understanding andMarketing Research on regular intervals.

Non prime time slot should be made more valuableby introducing quality serials for housewives &children.

Source:http://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-year 5/1/2012
http://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-yearhttp://www.saveondish.com/forum/T-doordarshan-hopes-to-increase-its-revenue-by-50-per-cent-this-year


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WOW DD!!

Documents

NINTH P_Doordarshan