Nintendo

BY MANAHIL NADEEM, SALAH MAHMOUD & KHALID NASSR ZUBAIDI

What Year Was This

Brand Established?

Nintendo was founded on September 23, 1889 by

Fusajiro Yamauchi.

Different Types of Products Produced?

Cards

Toys

Arcade Machines

Video Games

Handhelds

Home Consoles

The First Head Office of Nintendo

This is the Nintendo Main Headquarters in Kyoto, Japan. Kyoto is the home of Nintendo, as it was founded here.

Historical Development of Nintendo

Nintendo started off as a small card shop. The handmade cards soon became popular, and Yamauchi hired assistants to mass produce cards to satisfy demand. They then moved on to toys and other ventures. Nintendo had then found a new market and the electronic era began. This followed several video game consoles and other electronics. This has turned Nintendo into what it is today, the world’s largest gaming company by revenue.

This is the evolution of the Nintendo controllers, as you can see they have faced several changes in these few years

1985 – NES

1991 – SNES

1996 – N64

2001 – Game Cube

2006 - Wii

Nintendo’s most popular games are shown here.

Graphics have changed immensely as you can see they went from small pixilated characters to more defined high quality ones.

The Countries Nintendo is Located In

Nintendo Production Site

Main Sites of Nintendo Around the World

This is the main distribution and production center for Nintendo in North America. This center handles the Western Coast, Rocky Mountain, Midwestern, Hawaii, and Alaska regions. Another center in Atlanta handles the South and Northeast regions.

This is the main distribution and production center in for Nintendo Europe. It is the main headquarters for Nintendo Europe and South Africa. There is another center in Windsor, Berkshire that handles the United Kingdom and Ireland.

Shigeru Miyamoto, the general manager of Nintendo (right) shaking hands with Reggie Fils-Aime, the president of Nintendo of America

(left) and Satoru Iwata, president of Nintendo in Japan (top).

Outline the role of technology in the brands global expansion

process.

Why do you believe Nintendo has been successful while others have

not?

Nintendo is the world's largest gaming company by revenue.

Abandoning previous ventures, Nintendo developed into a video game company, becoming one of the most influential in the industry and Japan's third most valuable listed company with a market value of over US$85 billion.

As of October 18, 2010, Nintendo has sold over 565 million hardware units and 3.4 billion software units.

Nintendo of America has engaged in several high-profile marketing campaigns to define and position its brand.