18
ADVERTISING OUT-OF-HOME AT NIGERIAN SHOPPING MALLS

Nimbus Media Advertising opportunities 2016

Embed Size (px)

Citation preview

Page 1: Nimbus Media Advertising opportunities 2016

ADVERTISINGOUT-OF-HOME

AT NIGERIAN SHOPPING MALLS

Page 2: Nimbus Media Advertising opportunities 2016

The Nimbus network is the largest network of indoor digital advertising screens at premium malls in Nigeria. We also operate some key static advertising opportunities at different malls such as car park lamp post banners, ceiling danglers, wall frames and floor branding

Page 3: Nimbus Media Advertising opportunities 2016

HIGH-QUALITY DYNAMIC DIGITALADVERTISING DISPLAYS

Advertise on high contrast, high light intensity, large networked screens at specific high traffic and visible areas in premier malls around Nigeria.

Page 4: Nimbus Media Advertising opportunities 2016

Insights from studies reveal that ad contacts strongly correlate to footfall in mall environments and essentially there is high engagement and long contact resulting in overwhelmingly positive expressions. - citation from Kinetic UK DOOH Report 2012

Page 5: Nimbus Media Advertising opportunities 2016

Our platforms provide advertisers with an opportunity for mobile engagement using technologies such as QR codes ,SMS and Wifi.

We provide advertisers a platform to display customised messages on mobile devices and activate campaigns digitally to launch to online channels.

Ikeja City MallIkeja, Lagos

Leisure Mall, Surulere, LagosThe Palms Mall, Lekki, Lagos

Heritage/Cocoa Malls, Dugbe, Ibadan

Festival Mall, Festac, Lagos

Apo Mall, Abuja,

Polo Park Mall, Enugu

Adeniran Ogunsanya Shopping Mall, Surulere, Lagos

Our network consists of over digital faces at different locations in mall environments across Nigeria

Page 6: Nimbus Media Advertising opportunities 2016

- Two double sided 65 inch freestanding digital screens atAOS (one at the entrance and one infront of shoprite)

Adeniran Ogunsanya Mall Surulere \ Leisure Mall

Page 7: Nimbus Media Advertising opportunities 2016

one single sided 70 Inch freestandingscreen at Leisure mall entrance.Both malls (AOS & Leisure Mall)

linked via the food courts.

Page 8: Nimbus Media Advertising opportunities 2016

Heritage Mall / Cocoa Mall Ibadan

Nimbus media Limited presently operates one (1) freestanding digital advertising screen at Heritage mall in Ibadan, one of the most visited premium shopping malls, housing the only cinema in Ibadan.

- One Double sided freestanding 65 inch screen at Heritage mall Entrance lobby. - Slots - 6No 15 second slots in a 2 minute loop.

Site info:

Developer -Odua Investment Company Limited/TOP services Limited- 6820sqm of retail space- Over 100 Shops- Anchor tenants- Shoprite, Mr Price, Cash and Carry, Lifemate furniture- Visitor Demographics- Lower to upper middle class- Estimated weekly foot fall- Over 50,000

HERITAGE MALL

Page 9: Nimbus Media Advertising opportunities 2016
Page 10: Nimbus Media Advertising opportunities 2016

Ikeja City Mall (ICM) Ikeja, Lagos.

Page 11: Nimbus Media Advertising opportunities 2016

- Three Double sided freestanding 65 inch screen at three major entrances. - Slots - 6No 15 second slots in a 2 minute loop.

Site info:

Developers: Actis/RMB Westport/ Paragon holdings - Over 20,000sqm of retail space- Anchor tenants-Shoprite, Silverbird cinemas, KFC, Mr Price- Visitor Demographics- Lower to upper class- Estimated weekly foot traffic: Over 100,000 per weekly

Nimbus media Limited presently operates three (3) indoor freestanding digital advertising screens at Ikeja City mall, Alausa, Ikeja in Lagos, the largest and most visited premium shopping mall in Nigeria.

Page 12: Nimbus Media Advertising opportunities 2016

Palms Mall, Lekki, Lagos

Page 13: Nimbus Media Advertising opportunities 2016

Nimbus media Limited presently operates two (2) indoor freestanding digital advertising screens at Palms mall, Lekki in Lagos, the FIRST premium shopping mall in Nigeria.

- Two Double sided freestanding 55 inch screen at two major Entrances

Site info:

Developer-Persianas Group-Over 20,000sqm of retail space -Shoprite, Game, genesis deluxe cinema, KFC, The hub-Visitor Demographics - lower to upper class-Estimated weekly footfall - Over 80,000

Page 14: Nimbus Media Advertising opportunities 2016

Polo Park Mall, Enugu.

Nimbus media Limited presently operates two (2) indoorfreestanding digital advertising screens at Polo Park mall inEnugu.- Two Double sided freestanding 55 inch screen at two majorEntrances- Slots - 6No 15 second slots in a 2 minute loop.

Site info:Developer-Persianas Group/Enugu State Govt- Over 5000sqm of retail space- Anchor tenants- Shoprite, Game, Genesis Deluxe Cinema, Max- Visitor Demographics- Lower to upper middle class- Estimated weekly footfall - Over 50,000

Page 15: Nimbus Media Advertising opportunities 2016

Apo Mall, Abuja.

Nimbus Media operates two (2) double sided freestandingscreens, Floor branding and Ceiling danglers at Apo mall Abuja.

Apo Mall Abuja is the first of its kind in the federal capitalterritory and boast of a wide mix of shops and shoppers.The mall offers easy access due to its location on theMurtala Moha mmed Express Way and the short drivingdistance from all areas in Abuja

SITE INFO --10,000 Sqm Shopping space- 42 shops- Anchor tenants are Shoprite, Mr Price, Kfc,Mobile telecommunication outlets.-Visitor Demographics - Lower to Upper Class.

Page 16: Nimbus Media Advertising opportunities 2016

Festival Mall, Festac, Lagos.

- Nimbus Media operates One double-sided and One Tri-sided Freestanding screen at both entrances of the mall,- Ceiling Hanging Banners along the walkway of the mall, - Car Park Lamp posts, - 4 Outdoor Poster Frames, - Floor Branding inside the mall and around the premises and other advertising opportunities.

- Located within the Golden Tulip Premises at Amuwo-Odofinaround some of the most populated neighborhoods in Lagos- Projected to be the second busiest mall in Nigeria.- Anchor tenants like Shoprite, Rhapsody, Silverbird cinemas among others

- The Mall has commenced business since 27th August 2015- Nimbus Media Limited holds the advertising concession for Festival MallThe freestanding screens are due for installation in February 2016- All other advertising oppurtunities are available

Page 17: Nimbus Media Advertising opportunities 2016

Festival Mall, Festac, Lagos.

Page 18: Nimbus Media Advertising opportunities 2016

Suite 106 Centage Plaza 14 Allen Avenue Ikeja, Lagos.Call : Wale - 08023064788, Tayo - 08027800402

w w w . n i m b u s . c o m . n g