Nike vs. AdidasNike vs. AdidasTeamTeam

Robin CastilloRobin CastilloSirrea HayesSirrea HayesBeth NicholsBeth NicholsOfe WalkerOfe Walker

Mission StatementsMission StatementsNikeNike

To bring inspiration To bring inspiration and innovation to and innovation to every athlete* in every athlete* in the worldthe world

* If you have a * If you have a body, you are an body, you are an athleteathlete

AdidasAdidas

To be the leading To be the leading sports brand in the sports brand in the worldworld

*Impossible is *Impossible is NothingNothing

http://www.youtube.com/watch?v=EPO20PkSztE

HistoryHistoryNikeNike

1964: 1964: Bowerman/KnightBowerman/Knight

1970: Waffle Iron1970: Waffle Iron

1972: Swoosh1972: Swoosh

1980’s: Sport 1980’s: Sport Celebrity Celebrity Endorsement & Endorsement & GrowthGrowth

AdidasAdidas

1920’s-30’s: 1920’s-30’s: DasslerDassler

1954: Soccer1954: Soccer

1960: 3-Stripe 1960: 3-Stripe

1984: Summer 1984: Summer Olympics & Olympics & Mainstream Mainstream popularitypopularity

Key LeadersKey LeadersNikeNike

Chairman of the Chairman of the Board: Phil KnightBoard: Phil Knight

CEO Nike: Mark ParkerCEO Nike: Mark Parker

CFO: Don BlairCFO: Don Blair

President Nike Brand: President Nike Brand: Charlie DensonCharlie Denson

Global Operations: Global Operations: Gary M. DeStefanoGary M. DeStefano

AdidasAdidas

CEO Adidas-group: CEO Adidas-group: Herbert Hainer Herbert Hainer

Finance Adidas-group: Finance Adidas-group: Robin J. Stalker Robin J. Stalker

CEO Adidas brand: CEO Adidas brand: Erich Stamminger Erich Stamminger

Global Operations Global Operations Adidas-group: Glenn Adidas-group: Glenn S. BennettS. Bennett

Industry / ProductsIndustry / ProductsNikeNike

Athletic ShoesAthletic Shoes

ApparelApparel

Sports EquipmentSports Equipment

AccessoriesAccessories

AdidasAdidas

FootwearFootwear

SportswearSportswear

Sports EquipmentSports Equipment

Business StructureBusiness StructureNikeNike

NIKENIKE

Five SubsidiariesFive Subsidiaries– Cole HaanCole Haan– ConverseConverse– Hurley InternationalHurley International– NIKE GolfNIKE Golf– Umbro Umbro

AdidasAdidas

Adidas Adidas

Two SubsidiariesTwo Subsidiaries– ReebokReebok– TaylorMade TaylorMade

Market SegmentsMarket SegmentsNikeNike

Sport PerformanceSport PerformanceAdidasAdidas

Sport PerformanceSport Performance

Sport StyleSport Style

Competitive StrategyCompetitive StrategyNikeNike

Premium Price Premium Price StrategyStrategy

Sponsorship Sponsorship AgreementsAgreements

AdidasAdidas

Premium Price Premium Price StrategyStrategy

Core CompetenciesCore CompetenciesNikeNike AdidasAdidas

Implementation of Implementation of Joint Operating Joint Operating Model in EuropeModel in Europe

Distinctive CompetenciesDistinctive CompetenciesNikeNike AdidasAdidas

Competitive AdvantagesCompetitive AdvantagesNikeNike AdidasAdidas

Industry Trends / Key IssuesIndustry Trends / Key IssuesNikeNike AdidasAdidas

Global IssuesGlobal IssuesNikeNike AdidasAdidas

2009: International 2009: International Day of PeaceDay of Peace

2009: DJSI Winner2009: DJSI Winner

International Ethical IssuesInternational Ethical IssuesNikeNike AdidasAdidas

Sales StrategySales StrategyNikeNike

Nike.comNike.com

United States: United States: 25,000 Retailers25,000 Retailers

International: International: Distributors, Distributors, Licensees, and Licensees, and SubsidiariesSubsidiaries

AdidasAdidas

Key CustomersKey CustomersNikeNike AdidasAdidas

Key CompetitorsKey CompetitorsNikeNike AdidasAdidas

PumaPuma

NikeNike

SWOT- StrengthsSWOT- StrengthsNikeNike

Swoosh LogoSwoosh Logo

Innovative Innovative Technology FocusTechnology Focus

LIVESTRONG LIVESTRONG CampaignCampaign

NiketownNiketown

AdidasAdidas

3-Stripe Logo3-Stripe Logo

Purchased Reebok Purchased Reebok to gain presence in to gain presence in North AmericaNorth America

Leader in Corporate Leader in Corporate Responsibility & Responsibility & SustainabilitySustainability

Buyer LoyaltyBuyer Loyalty

SWOT- WeaknessesSWOT- WeaknessesNikeNike

Male Dominate Male Dominate Executive BoardExecutive Board

AdidasAdidas

Male Dominate Male Dominate Executive BoardExecutive Board

SWOT- OpportunitiesSWOT- OpportunitiesNikeNike AdidasAdidas

Grow Reebok menGrow Reebok men

Continue Partnership Continue Partnership DevelopmentDevelopment

SWOT- ThreatsSWOT- ThreatsNikeNike AdidasAdidas

Porter’s – Product SubstitutionPorter’s – Product SubstitutionNikeNike AdidasAdidas

Porter’s – RivalryPorter’s – RivalryNikeNike AdidasAdidas

Porter’s – Buyer PowerPorter’s – Buyer PowerNikeNike AdidasAdidas

Porter’s – Supplier PowerPorter’s – Supplier PowerIntense competition among suppliers Intense competition among suppliers keeps manufacturing costs low keeps manufacturing costs low

Porter’s – Threat of EntryPorter’s – Threat of EntryNikeNike AdidasAdidas

Financial AnalysisFinancial AnalysisNikeNike AdidasAdidas

Ratio: 2Ratio: 2NikeNike AdidasAdidas

Ratio: 3Ratio: 3NikeNike AdidasAdidas

Ratio 4Ratio 4NikeNike AdidasAdidas

AcquisitionsAcquisitionsNikeNike

2008: Umbro2008: UmbroAdidasAdidas

2005: Reebok2005: Reebok

DivestituresDivestituresNikeNike

2007: Starter to 2007: Starter to Iconix Brand GroupIconix Brand Group

2008: Bauer 2008: Bauer Hockey to Kohlberg Hockey to Kohlberg & Co& Co

AdidasAdidas

Current EventsCurrent EventsNikeNike AdidasAdidas

SustainabilitySustainabilityNikeNike AdidasAdidas

Strategy/Strategic ChangesStrategy/Strategic ChangesNikeNike

2007: LIVESTRONG 2007: LIVESTRONG ChallengeChallengehttp://www.youtube.com/watch?v=RDfCTJQTpXs

2009: Profitable 2009: Profitable Stock Split 2 for 1Stock Split 2 for 1

AdidasAdidas

2009: Business 2009: Business RealignmentRealignment

2009: Sold $15.7 2009: Sold $15.7 million shares of million shares of stockstock

RecommendationsRecommendationsNikeNike AdidasAdidas

MMNikeNike AdidasAdidas

BibliographyBibliographyAdidas – Impossible is Nothing. (2006, May 10). Adidas – Impossible is Nothing. (2006, May 10).

YouTube video posted by sktube. Retrieved YouTube video posted by sktube. Retrieved November 27, 2009 from November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE

Fredeen, B. (2000, Feb. 1). Knowing Nike’s Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Customers. Retrieved November 18, 2009, from Fool.com. Fool.com.

LIVESTRONG Challenge 2007 Video. (2007, June 1). LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs

BibliographyBibliography