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AAWUNIVERSITY Nike Technologies

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Page 1: Nike technologies - aaw-e-learningaaw-e-learning.weebly.com/uploads/1/5/7/5/15759424/... · Nike+ Nike+ is an ecosystem of digital products and experiences designed to measure, motivate

AAWUNIVERSITY Nike Technologies

Page 2: Nike technologies - aaw-e-learningaaw-e-learning.weebly.com/uploads/1/5/7/5/15759424/... · Nike+ Nike+ is an ecosystem of digital products and experiences designed to measure, motivate

Nike Technologies

• Dri-FIT

• Dri-FIT UV

• Therma-FIT

• Storm-FIT

• Lunarlon cushioning

• Nike Air

• Max Air

• Nike Zoom

• Nike Shox

• Nike Free

• Hyperfuse

• Flywire

• Dynamic Support

• Nike+

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Dri-FIT This high-performance, microfiber, polyester fabric wicks sweat away from the body and moves it to the fabric surface, where it evaporates. As a result, Dri-FIT fabric helps you stay dry and comfortable. Dri-FIT Body-Mapping fabric construction features strategically placed ventilation zones to allow air to flow and cool the body where you need it most. It moves moisture away from your skin, helping you stay dry, cool and moving freely.

Dri-FIT UV This high-performance microfiber polyester fabric wicks moisture away from your skin and toward the fabric surface, where it evaporates, helping you stay dry and comfortable. Unique fabric construction works double-duty by also providing minimum UPF 30 ultraviolet protection so you can focus on your sport, not your sun care.

Watch Video 5

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Therma-FIT This double-brushed microfiber fleece retains energy and resists heat loss. It provides maximum insulation from cold and wind with minimal weight and bulk, and is ideal for any cold weather activities that require insulation. It can be worn alone or as part of a multi-layering system, so when temperatures drop, workouts don't have to. To wash and care for your product you can use Machine or hand in cold water. Do not bleach. Do not dry clean. Do not iron.

Storm-FIT Ultrafine microfiber polyester combines with a highly breathable laminate to provide total protection from water and wind. It's an exclusive waterproof fabric designed for the serious athlete in wet, cold and windy conditions. Storm-FIT keeps you dry and incredibly comfortable from the inside out. To wash and care for your product, follow the instructions on the care tag affixed to the inside of the garment.

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Lunarlon Cushioning Lunarlon cushioning features a soft, yet resilient foam core encased within a supportive foam carrier for lightweight, ultra-plush cushioning, springy response and support. This innovative foam, invented at Nike and 30 percent lighter than traditional Phylon, allows the force of impact to be more evenly distributed and helps reduce painful pressure points on your foot.

Nike Air Nike Air is pressurized air inside a tough, yet flexible bag. These Air Sole units are located in the midsole beneath the heel, forefoot or in both locations. The Air Sole unit compresses to reduce the force of impact and then immediately recovers to its original shape and volume, ready for the next impact. See the following features: • Lightweight: the lighter the shoe, the less energy the athlete must expend during

performance. • Versatile: can be tuned to meet the exact specifications of athletic performance. • Cushioning: absorbs the impact forces and allows the muscles, joints, and tendons to be

protected. Protect body from fatigue and stress. • Durable: Cushioning provides constant cushioning throughout the life of the shoes.

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Max-AIR

Part of the Nike Air family, Max Air was designed to provide maximum impact protection during repetitive landings. Shoes with Max Air feature less midsole material and larger-volume airbags for lighter weight and maximum cushioning you can see. • Lightweight: the lighter the shoe, the less energy the athlete must expend during

performance. • Versatile: can be tuned to meet the exact specifications of athletic performance. • Cushioning: absorbs the impact forces and allows the muscles, joints, and tendons to be

protected. Protect body from fatigue and stress. • Durable: Cushioning provides constant cushioning throughout the life of the shoes.

Nike-ZOOM

Nike Zoom cushioning is part of the Nike Air family, and—like its siblings—it’s lightweight and durable. Because Nike Zoom cushioning is incredibly thin, it brings the foot closer to the ground and enhances stability, especially during quick cuts and multi-directional movements. After impact, the tightly stretched fibers inside the pressurized air unit quickly bounce back into shape, providing a super-responsive feel and improved awareness of the surface you’re playing on. • Lightweight: the lighter the shoe, the less energy the athlete must expend during

performance. • Versatile: can be tuned to meet the exact specifications of athletic performance. • Cushioning: absorbs the impact forces and allows the muscles, joints, and tendons to be

protected. Protect body from fatigue and stress. • Durable: Cushioning provides constant cushioning throughout the life of the shoes.

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Nike-SHOX

A revolution in cushioning and impact protection. Nike Shox technology provides an optimal environment for cushioning, a slower rate of impact loading (which helps reduce the risk of impact-related injuries) and a uniquely responsive feel. The highly resilient foam in Nike Shox columns is made of energy-efficient material that enhances durability and spring. • The springs in a Nike Shox shoe are actually specially patented hollowed-out columns

that, combined with a Pebax dispersion plate, give a stable, smooth and responsive ride. Nike Shox columns collapse efficiently, toward the center rather than the edges of the heel, to control the impact of the foot and help propel it through foot-strike. The ultimate in responsive cushioning.

Nike-FREE

It's a simple idea: let your body perform as it wants to perform to develop significant performance benefits. This is the philosophy of Nike Free, shoes that offer the proven benefits of barefoot training. • Allowed their freedom, the toes will flex and grip, setting off a natural chain that

exercises muscles normally neglected in traditional footwear. By exercising these muscles, athletes can achieve small performance benefits, adding millimeters to a vertical leap or shaving milliseconds off a race time, while strengthening key stabilizer muscles that help prevent injuries.

• The outsoles of Nike Free shoes feature siping (deep slices) and reverse flex grooves to encourage flexion and extension in both directions. With a lightweight seamless upper atop this flexible outsole, Nike Free shoes merge the natural, healthy motion of a bare foot with the protection of traditional footwear.

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Hyperfuse

Hyperfuse construction fuses three different layers of material using a hot-melt process, creating an unusually sturdy shoe with superior breathability. This breakthrough process provides a more consistent fit and almost completely eliminates stitching on the upper for a clean, modern finish. The base layer is made of a synthetic material to provide a supportive backing. In the middle, mesh offers lightweight breathability. And the top layer is made of Thermoplastic polyurethane (TPU) film, which provides excellent durability. • With Hyperfuse, high-heat zones in the middle sections of the foot can be made

extremely lightweight and breathable by using mesh only in these areas, and the types of mesh used are designed to maximize airflow into the shoe to help keep the foot cool.

• durable and supportive synthetic-leather in critical areas such as the midfoot or heel that

need to be more stable over the footbed. Another performance benefit of Hyperfuse is the durability of the three-layer composite construction of the upper.

Flywire

Nike Flywire technology consists of strategically placed filaments that function like cables on a suspension bridge and offer support precisely where it's needed. These strong filaments are applied to a minimalistic shoe upper, reducing weight to create Nike's lightest footwear. Paper-thin fabric covers the top of the foot, with the Flywire technology attaching to the outsole and holding the foot in place.

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Dynamic Support

Dynamic support in the shoe's midsole provides the stability you need in an ultra-smooth ride, without the added weight or stiffness of a traditional medial post. It features more soft foam on the lateral side for cushioning on impact and more firm foam on the medial side for support.

Nike+

Nike+ is an ecosystem of digital products and experiences designed to measure, motivate and empower you to improve. By tracking your progress and allowing you to share your sports data, Nike+ offers you ways to measure up, compare, compete and excel.

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Watch Video 1

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Watch Video 2

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Watch Video 3

Page 30: Nike technologies - aaw-e-learningaaw-e-learning.weebly.com/uploads/1/5/7/5/15759424/... · Nike+ Nike+ is an ecosystem of digital products and experiences designed to measure, motivate
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Watch Video 4

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Types of Floors for Outsole

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Type

s of Flo

ors fo

r Ou

tsole

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Types of Mid-Soles Used In Nike Footwear

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INSIDE SCOOP OF NIKE AIR

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AAWUNIVERSITY Nike Technologies