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Nike Highschool basketball
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Nike High School Hoops
“I was approached to
document some of Nike’s
best High School basketball teams for
an ongoing campaign. The images were meant
to be raw, gritty and uncensored, showing the sport in its
purest form . I wanted to capture exactly what it takes to compete
at the elite high school level. I love basketball and the idea of shooting freely
sparked my interest. It brought me back to the early days of my shooting career,
where all I had was my camera and available light. With the amount of professional sports
I have documented over the years, I went into this project imagining the experience to be elementary
in comparison. It didn’t take long for me to realize just how wrong I was. From day one, the level of teamwork,
passion and the overall mentality of the coaches and players blew me away. The overriding message was simple- Play
your best no matter what and treat every game, every practice, and every meeting like it’s your last.”