NIKE Ethics. Shelley Clark, Courtney Brown, Jane Hall, Will Russell, Britney McCoy, Azmeena Salehani. Students Ethical Perceptions. - PowerPoint PPT Presentation
NIKE Ethics
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NIKE Ethics
Shelley Clark, Courtney Brown, Jane Hall, Will Russell, Britney
McCoy, Azmeena Salehani
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Students Ethical Perceptions
Study published in 1996 by Barbara C. Cole and Dennie L. Smith
directly assessed the differences in perception of business ethics
among college students and business people The general results
showed that students were significantly more accepting than
business people of questionable ethic responses
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Corporate Social Responsibility
Basic requirements of corporate social responsibility: Adhere to
lawsHave defined ethical standardsMust benefit consumers, the
environment and the community it operates in Must contribute to the
betterment of society
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Nikes Ethical Dilemmas
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Nike & UNC
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General Questions
RQ1: How do college students perceive the ethical practices of
Nike?
RQ2: Can a correlation be drawn between their ethical
perceptions and purchasing habits?
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Hypotheses
Prior research says students are more accepting of unethical
practices- Our hypothesis Nikes ethical practices will have little
impact on students spending and purchasing habits
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Sample
UNC studentsMostly undergraduates Convenience sampling
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Survey
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Survey- Knowledge/Awareness of Nikes Ethical Persona
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Survey- Nikes Ethical Persona and Purchasing Habits
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Results
Chart1
1047183626
01515173024
02515223117
02310113729
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2
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Overall evaluation of the Nike brand
Sheet1
1234567
Bad:Good1047183626
Dislike Quite a Lot: Like Quite a Lot01515173024
Unpleasant: Pleasant02515223117
Poor Quality: Good Quality02310113729
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range.
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Results
Chart1
6
24
33
32
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Considering Nike's ethics is important to me when I purchase its
products
Considering Nike's ethics is important to me when I purchase its
products
Sheet1
Considering Nike's ethics is important to me when I purchase its
products
Strongly Disagree6
Disagree24
Neither Agree Nor Disagree33
Agree32
Strongly Agree5
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range.
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Results
Chart1
1
27
44
24
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How ethical do you believe the Nike business/company is?
How ethical do you believe the Nike business/company is?
Sheet1
How ethical do you believe the Nike business/company is?
Extremely Ethical1
Somewhat Ethical27
Neutral44
Somewhat Unethical24
Extremely Unethical3
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range.
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What does it mean to you for a business to be ethical?
To use fair trade practices and to do what is right, not just what
is profitable.
A business should be transparent, sustainable and good for the
economy.
It should use methods of business it doesnt need to conceal from
the general public and stockholders.
It must do substantially more good than harm.
It practices humane treatment for workers as well as utilizing
honest/open business tactics at every level of the production
process.
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Analysis
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Conclusion
RQ1: How do college students perceive the ethical practices of
Nike?
RQ2: Can a correlation be drawn between their ethical
perceptions and purchasing habits?
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Application to General PR
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Application to Consumers
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Questions?
- Shelley
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- Shelley
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- WillAdhere to laws, ethical standards, and international norms of
business operations. Goal: The organization should take
responsibility of their own actions and make decisions in a way
that benefits consumers, the environment, and the surrounding
community.
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- Britney
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- Jane
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- Azmeena
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- Azmeena
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- Courtney
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- Courtney
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- Courtney
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- Courtney
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- Britney
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- Jane
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- Azmeena
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- Will
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- Shelley
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- Will
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- Britney
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As consumers we need to be aware of these pr tactics, (use
conclusion info) and realize how deeply embedded Nike is within the
university community
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