Nik Trivedi

Sporting Equals

sports coach UK

Tutor Equity CPD Event

27th April 2012

Sporting Equals

►The objective of Sporting Equals is to…raise awareness and understanding of the needs of black and minority ethnic (BME) communities within the sport and health sector, in order to increase participation in sport and physical activity be it to play for fun, compete, volunteer, or gain employment.

Sporting Equals

Participation Volunteering Employment

• Set up in 1998 - Independent Charity status in 2006• Overall aim to get more BME people involved in sport and physical activity

BME Attitudinal

Organisational

Cultural

Social and Economic

Increase BMEInvolvementIn Sport &

Physical Activity

Our Approach

BME Communities - Minimising Barriers ► Activity stereotyping affects disabled people, men and

women, BME groups, lesbian, gay and bisexual people, certain age groups and disadvantaged groups

► Sport and physical activity should not limit individuals from certain groups into specific stereotypical activities

► Positive images of diversity can challenge these stereotypes

► Coaches and teachers have a strong role in ensuring that these stereotypes are not promoted or adhered to

► Lack of cultural awareness (e.g. faith groups)

► BME communities not a homogenous group

► Consider dress and modesty

► Be aware of cultural and faith requirements, including personal safety

► Schedule meetings to avoid clashes with prayer times

► Observe the appropriate dietary requirements when serving refreshments

► Be prepared to arrange women only meetings

► Make sure events don’t fall on religious holidays or festivals

► Assess the venue for your session /or meeting and its appropriateness to the audience

► Consider any staffing or personnel implications including staff at the venue who are not actively delivering or involved in the session

► Utilise insight to inform how your product should be delivered to your audience

► Position the benefits as being greater than just pure sport participation

► Target and tailor your offer to local communities

► Consider how you can use informal and non traditional settings for your sport

► Collect monitoring information on ethnicity and religion

► Review who is taking part and whether you can engage with wider BME target audiences

► Gain feedback on where things are not working well

► Work with participants to sort out problems

Insight - Personal Circumstances

Ryan

Fatima

67% of BME groups live in the most deprived local authorities, evidence suggests that people like Ryan are more likely to be unemployed, live below the poverty line and have inhibited access to general service which will impact on their quality of life and attitudes towards sport.

Whilst sports providers may have been engaging individuals like Fatima through existing inclusion programmes for a number of years, cultural expectations and specifically the demands of the family with regards to education, religion, wider family responsibilities and work commitments are viewed as the priority.

Scenario One

You are seeking to increase the number of BME Women and girls in supporting sports activities for women and girls. Due to

reductions in local authority budgets the current worker will be unable to support the programme in two months time. You would

like to identify female volunteers from the different BME communities currently represented to continue the programme.

Discuss your approach explaining clearly how you would go about recruiting and engaging appropriate female volunteers to ensure the project continues?

Scenario Two

► A club in existence for over eighty years within a community, has substantially changed over the last twenty years. The club is seeing a substantial reduction in the number of participants and volunteers and many of the traditional members have moved away from the immediate community. Many of the juniors within the club are from BME communities. Although parents/guardians come to watch, they appear to be reluctant to come into the club house and engage with current members.

Discuss the issues presented here and how you can increase the number of BME volunteers ?

Resources

Available at www.sportingequals.org.uk

– Engaging Faith Communities in Sports

http://www.sportingequals.org.uk/faith/

– Engaging BME Women and Girls in Sport Toolkit

http://www.sportingequals.org.uk/resources/

ntrivedi@sportingequals.org.uk

Quiz?

1. Which category of sports men or women have been voted BBC Sports Personality of the Year the most times?

a. Footballersb. Cricketersc. Athletesd. Motor racing drivers

1. Which category of sports men or women have been voted BBC Sports Personality of the Year the most times?

a. Footballersb. Cricketersc. Athletesd. Motor racing drivers

2. How many world title fights did Mohammed Ali contest under the name Cassius Clay?

a. zero

b. one

c. five

d. ten

2. How many world title fights did Mohammed Ali contest under the name Cassius Clay?

a. zero

b. one

c. five

d. ten

3. How many times will London have hosted the Olympic Games after 2012?

a. One

b. Two

c. Three

d. Four

3. How many times will London have hosted the Olympic Games after 2012?

a. One

b. Two

c. Three

d. Four

4. Which of these is not one of the 5 colours of the Olympic rings?

a. blue

b. yellow

c. black

d. white

4. Which of these is not one of the 5 colours of the Olympic rings?

a. blue

b. yellow

c. black

d. white

5. What is ‘Tiger’ Woods first name?

a. Tiger

b. Eldrick

c. Wallace

d. Hank

5. What is ‘Tiger’ Woods first name?

a. Tiger

b. Eldrick

c. Wallace

d. Hank

6. Who was the first Olympian to win gold medals at four different Olympic Games?

a. Denise Lewis

b. Sebastian Coe

c. Steve Redgrave

d. Linford Christie

6. Who was the first Olympian to win gold medals at four different Olympic Games?

a. Denise Lewis

b. Sebastian Coe

c. Steve Redgrave

d. Linford Christie

7. The famous Wimbledon Postcode is SW…

a. 19

b. 18

c. 17

d. 16

7. The famous Wimbledon Postcode is SW…

a. 19

b. 18

c. 17

d. 16

8. Andy Goram has played which two sports for Scotland?

a. Football and Hockey

b. Football and Cricket

c. Hockey and Cricket

d. Football and Rugby

8. Andy Goram has played which two sports for Scotland?

a. Football and Hockey

b. Football and Cricket

c. Hockey and Cricket

d. Football and Rugby

9. In which county is Rugby, the birthplace of the game of Rugby?

a. Lancashire

b. Leicestershire

c. Worcestershire

d. Warwickshire

9. In which county is Rugby, the birthplace of the game of Rugby?

a. Lancashire

b. Leicestershire

c. Worcestershire

d. Warwickshire

10. In which country did the game of Squash originate?

a. England

b. Ireland

c. France

d. Japan

10. In which country did the game of Squash originate?

a. England

b. Ireland

c. France

d. Japan