Nijo Graffical Work

8/9/2019 Nijo Graffical Work

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AWARENESS ABOUT HERITAGE MILK:

Table: 1 showing sources of knowledge about Heritage milk

Source No of Respondents Percentage (%)

Advertisements 22 16Friends 10 7

Retailers 39 27

Point of purchase 71 50

Total 142 100

Fig: 1 showing sources of knowledge about Heritage milk

16

7

27

50

0

10

20

30

40

50

60

Advertisements Friends Retailers Point of

Purchase

Source

Noofrespondence(%

)

Source: Primary data

INTERPRETATION:

The above table shows that 50% of the respondents know about the Heritage

milk through point of purchase display, containing wall paintings, display of the milk

packets in front of the shop and display of milk credits by the company. 27% through

retailers 16% of the respondents know about the company through advertisements, 7%

through friends.


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TIME BEING USED HERITAGE MILK:

Table: 2 showing time being used Heritage milk

Time period No. Of respondents Percentage (%)

Days 33 23

Months 38 27

Years 71 50

Total 142 100

Fig: 2 showing time being used Heritage milk

50

2723

0

1020

30

40

50

60

70

80

Days Months Years

Time period

No.o

fr

espondents(%)


INTERPRETATION:

From the above table show that 50%respondents are regular customer of

Heritage milk from the past so many years, where as 27%respondents are using

few months. And 23% respondents are started using heritage milk in past days.


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CONSUMPTION PER DAY:

Table: 3 showing customers consumption per day

Liters No. Of respondents Percentage (%)

0.5liters 24 171liters 67 48

1.5 liters 30 21

2 and more above 21 14

Total 142 100

Fig: 3 showing customers consumption per day

14

48

1721

0

10

20

30

40

50

60

7080

0.5liters 1liters 1.5 liters 2 and more

above

Liters

No.o

frespondents(%)



4/16

INTERPRETATION:

From the above table show that 48%are consuming one- liter, 21% are consuming

one half-liter 17% of the respondents are consuming half-liter milk per day, and only

14% are consuming 2 or more than two liters. Because the consumption is depending

upon the family size

VARIANTS OF MILK USED BY CUSTOMER:

Table: 4 showing variants of milk consumed by the consumers

Type of milk No. Of respondents Percentage (%)

Toned milk 101 71

Whole milk 20 14

Double toned milk 17 12

Cow milk 4 3

Total 142 100

Fig: 4 showing variants of milk consumed by the consumers


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14

3

12

71

0

20

40

60

80

100

120

Toned milk Whole milk Double

toned milk

Cow milk

Milk

No.o

fresponde

nts(%)


INTERPRETATION:

From the above table shows that 71%of the respondents are preferred toned milk

14% of the respondents are using whole milk 12% are using Double toned milk, only 3%

of respondents prefers Cow milk. According to the customers tastes and preference they

are chosen different variants of milk. Another reason is that these variants of milk are

packed with different Fat, NSF percentages.

Thus, Customers prefer Toned milk mostly for their consumption.

CONSIDARABLE FEATURES OF CONSUMERS:

Table: 5 showing considerable features of consumers


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Fig: 5 showing considerable features of consumers

78

19

30

20

40

60

80

100

120

Price Quallity Brand

nameAttributes

No.o

frespondents(%)


Attributes No. Of respondents Percentage (%)

Price 5 3

Quality 110 78

Brand name 27 19Total 142 100


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INTERPRETATION:

Form the table it is clear that most of the consumers are looking for quality.

78% of the consumers preferred quality, 19% respondents considered Brand image, only

3% of respondents considered about prices of milk. Quality refers to the taste, freshness,packing.

INFLUENCE OF PRICE :

Table: 6 showing customer opinions on prices of milk

Fig: 6 showing customer opinions on prices of milk

0

41

59

0

10

20

30

40

50

60

70

80

90

Low Medium High

Scale

NO.o

frespondent

s(%)


Opinion No. Of respondents Percentage (%)

Low 0 0

Medium 83 59

High 59 41

Total 142 100


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INTERPRETATION:

From the 142 respondents 59% of respondents opinion is that the price of

the Heritage milk is medium. None of the consumers are of the opinion that the price of

milk is low, 41% of the respondents are saying that the prices of Heritage milk are very

high. Because as the company is paying maximum support price to the farmers and

increase of the transportation cost. So prices of heritage milk are competitive.

QUALITY OF MILK:

Table: 7 showing customer opinions on quality of Heritage milk

Fig: 7 showing customer opinions on quality of Heritage milk

Quality No. Of respondents Percentage (%)Excellent 84 60

Good 41 29

Average 17 11

Poor 0 0

Total 142 100


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0

11

29

60

0

10

20

30

40

50

60

70

80

90

Excellent Good Average Poor

Quality

No.o

frespondents(%

)


INTERPRETATION:

From the above table shows that 60% of consumers opined that the quality ofHeritage milk is Excellent, 29% respondents that it is good, 11% are average, none of

them say poor.

Hence, it can be concluded that most of the customers feel Excellent with the quality ofHeritage milk.

CONSUMERS OPINION ON FRESH MILK:

Table: 8 showing consumers opinion on fresh milk

Response No. Of respondents Percentage (%)

Strongly agree 29 20

Agree 103 73


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Disagree 10 7

Strongly disagree 0 0

Total 142 100

Fig: 8 showing customers opinion on fresh milk

07

73

20

0

20

40

60

80

100

120

Strongly

agree

Agree disagree Strongly

disagree

Freshness of milk

No.o

frespondents(%)


INTERPRETATION:

The table shows that the 93% customers agreed that fresh milk is available in the

market it means Heritage foods supply everyday fresh milk with labels display of date,

month, year. Only 7% of the customers are not satisfied with freshness of milk

Therefore it can be seen from the table that most of the customers feel that Heritage

milk is available freshly

AVAILABILITY OF HERITAGE MILK IN THE MARKET:

Table: 9 showing availability of Heritage milk in the market


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Fig: 9 showing availability of Heritage milk in the market

25

85

7

0

20

40

60

80

100

120

140

Strongly

agree

Agree disagree Strongly

disagree

Opinion of consumers

No.o

frespondents(%)


INTERPRETATION:

The above table show that 85% of respondents are agree with the statement that

Heritage milk is easily available in the market,7% strongly agree, 5% respondents


Strongly agree 10 7

Agree 121 85

Disagree 8 5

Strongly disagree 3 2

Total 142 100


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disagree agree, Only 2% respondents are strongly disagreeing with the statements.

Because of company followed good supply chain process and timings followed exactly.

Where as cooperation between top management to lower level management is good.

CUSTOMER OPINION ABOUT CHANNEL OF DISTRIBUTION :

Table: 10 showing customer opinions about channel of Distribution

Channel No. Of respondents Percentage (%)

Door delivery 81 57

Purchase from Retail shop 21 15Purchase form Agents 34 23

Purchase from Company outlets 6 5

Total 142 100

Fig: 10 showing customer opinions about channel of Distribution

5

23

15

57

0

10

20

30

40

50

60

70

80

90

Door delivery Purchase from

Retail shop

Purchase form

Agents

Purchase from

Company

outlets

Channel

No.o

frespondents

(%)


INTERPRETATION:


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Butter milk 11 8

Curd 12 8

Panner 11 8

All the above 45 31

Total 142 100

Fig: 12 indicate the customer interest in Dairy products

No.of respondents(%)

All the above

31

Panner

8Curd

8Butter milk

8

Doodh peeda

15

Flavoured milk

19

Ice-creams

11

Ice-creams

Flavoured milk

Doodh peeda

Butter milk

Curd

Panner

All the above

INTERPRETATION:

From the above table shows that 31% of customers preferred and interest to use

in all dairy products, 19% preferred Flavour milk, 15% prefers Doodh peda, 11%

respondents preferred to buy Ice creams 8% responds to Buttermilk, curd, Panner

respectively. Because the dairy products are very fresh and healthy. And most of the

customers are likely to buy curd and butter milk for their daily needs. Panner is a

vegetable items mostly used in cooking purpose. Ice-creams are attracting the childrens.

Where as Flavoured milk is a milk which indicates different flavours like sweet, Badam,

pista, strawberry etc.

AWARE OF HERITAGE PARLOURS:


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Table: 13 showing customers aware of Heritage Parlours

Fig: 13 showing customers aware of Heritage Parlours

36

64

0

10

20

30

40

50

60

Aware Not aware

Response

Noofresponden

ce(%)

Source: primary data

INTERPRETATION:

Form the above table shows that most of the customers (64%) are aware of

Heritage parlours, introduced by Heritage Company. Only 36% of customers not aware

of Heritage parlours. Because company has less advertisements in the market. They have

chosen only print media i.e. is only pamphlets for advertising to promote their products in

to the market segments. Because the amount invest on Heritage parlour is very less.


Aware 90 64Not aware 52 36

Total 142 100

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Nijo Graffical Work