Nigeria Case Study

Nigeria Case Study

Nigeria Case Study Growth Potential

Brazil- 3million TIV Nigeria- 50 000 TIV

Nigeria Case Study:Establishment of Assembly plant

Nigeria Case Study: New Automotive Policy

• ProcessProcess Engineering• Engineering

Nigerian Industrial Revolution Plan (NIRP)

Diversification of Nigeria’s economy and revenues

through industry

Increase manufacturing’s contribution to GDP from:- 4% to 6% by 2015; and -

>10% by 2017

Elements of the Automotive Development Plan

Nigerian Case Study:Proudly Nigerian Products

Nigerian Case Study: Skills Development

Skills Development

Process Engineering

Quality Assurance

Total Customer

Service

Supply Chain Management

Human Resources

Skills Development

Skills Development

http://www.dispatchlive.co.za/wp-content/uploads/2013/12/carsales2.jpg

Other Growth Initiatives: Retail Network Expansion

Geographic coverage

Service capacity

Increase focus on our markets

Brings us closer to our customerZimbabwe.

Direct Dealer Distribution Model

Dealer Network to satisfy customer needsDealer Network to satisfy customer needsNetwork quantity & quality

Zambia

Malawi

Other Growth Initiatives

Other Growth Initiatives

Brand Building

Challenges

Government policy uncertainties High country risk factor: African countries

represent 50% of the highest risk countries Erratic market conditions: forex fluctuation, duty

structure changesLogistics network challenges in distributing

products across the regionLack of reliable market information: limited

statistical data and market intelligence

ChallengesCompetitiveness of key markets: based on the

World Economic Forum Competitiveness Index. Those at the bottom end of the scale are: Kenya 90 Ghana 111 Nigeria 127 Angola 140

Grey market penetration: grey market estimated to be 10 X new vehicle market size

Skills shortage: not enough requisite skills hinders growth of the motor industry in Africa

Building Automotive Industry:

Opportunities

Process EngineeringGrowing TIV

Improved Road Network

Better Fuel Network

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Building Automotive IndustryBenefits

Employment Creation

Greater GDP Contribution

Economic Linkages

SME development in respect of Automotive parts, components and

services

Skills Development

Technology and Innovation advancement

Building Automotive Industry

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Building Automotive Industry

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Thank You

Documents

Nigeria Case Study