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Nigel Hawtin
Graphics Editor: New Scientist
• What I do
• What I do
• How I go about it
• What we do
• How I go about it
• Connect and relate
Succinct, clear, accurate, easily
understandable, visual explainer
Jessica Hagy http://thisisindexed.com/
• Who is my audience?
• Who is my audience?
• What am I trying to describe or explain?
• Who is my audience?
• What am I trying to describe or explain?
• Do I know enough about it, to explain it?
William Playfair – Commercial and Political Atlas, 1786
Charles Minard – Napoleons March to Moscow , 1869
Florence Nightingale – Coxcomb or Rose diagram 1858
John Snow Broad street Cholera Outbreak, 1854
What defines an effective
infographic or
visualistion?
• Engage and Communicate
• Engage and Communicate
• Truthful
• Engage and Communicate
• Truthful
• Functional
• Engage and Communicate
• Truthful
• Functional
• Context
• Engage and Communicate
• Truthful
• Functional
• Context
• Style
Elegant, useful explanatory visual…
..to enhance our understanding
and comprehension…
“explain, not merely show”
“narrate, not merely explain”
Points of view: Storytelling, Martin Krzywinski & Alberto Cairo,
Doi:10.1038/nmeth.25712013
thank you
grazie
Twitter: @nigelhawtin
uk.linkedin.com/in/nigelhawtin/
www.flickr.com/photos/nhawtin
www.newscientist.com