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N I E U W K O O P G L O S S Y
Edition 16
22
Dear Reader,
Measuring a plant's energy level? Today you can. An outsider might
not always realise it, but our sector is incredibly innovative and
increasingly adopting the latest technologies. Consequently, the sector
is rapidly changing in several areas.
Residual heat from data centres is used to heat greenhouses. Specially
coloured lamps are used in grow rooms to speed up plant growth.
Equipment has been developed which can measure whether a plant is
obtaining or losing energy by using a certain type of soil or a change
in the amount of light in the room. And robots have also been intro-
duced in many greenhouses. The way in which we produce plants is
therefore changing enormously.
If we look at the changes technology has brought about commercially,
the biggest shift is in how plants are offered nowadays. Web shops
dedicated to plants are proliferating and in the business market, too,
we see more and more customers ordering online. And that trend is
continuing. For Nieuwkoop, a reason to give the current website a
thorough makeover. We aren't yet letting on any details, but we're
looking forward to offering you a great tool which will help you
explore and identify the right products for your customers online.
Board of Directors Nieuwkoop Europe,
Henk Nieuwkoop & Danny Gerritsen
AGENDA
6 - 8 November 2019
Nieuwkoop Europe Open Days
De Kwakel - the Netherlands
6 - 8 November 2019
Royal FloraHolland Trade Fair
Aalsmeer - the Netherlands
Subject to changes
ColophoNText/Photography:
Nieuwkoop Europe & Ki Plant Concept
Concept and idea: Ki Plant Concept
Published by: Nieuwkoop Europe
Graphic Design: You’re On!
NiEuwkoop EuRopEHoofdweg 111
1424 PE De Kwakel
The Netherlands
+31 (0)297 363163
copyright © Nieuwkoop Europe BV 2019
3
ABOUT The cOver:Pinus mugo is a dwarf mountain pine. This little pine tree
can survive in temperatures well below freezing and keeps
its lovely green needles in winter too. An excellent plant that
you can leave outdoors all year round. Then in May and June,
baby fir cones appear on the branches.
4 The history of the house plant
6 Ready for spring
8 Everything for the patio
10 Different types of composite
12 'Goede Doelen Loterijen' office
wins a green prize
16 Palms in varying heights
18 Rhapis
19 A compulsory plant passport
20 Hand-decorated
22 Schefflera
24 200 kinds of green
26 Botanical nomenclature
27 How much nutrients does a plant need?
28 Every colour of the rainbow
30 Krinkels Greencare
32 Measuring sap flows
34 Assembly service
36 Upside down?
37 Taking the escalator
37 Column: Sander Kroll
38 The new building is nearly finished
40 Nostalgia on the wall
41 Sven de Jongh
42 A handy luxmeter
43 Climbers are also hangers
44 Static
Edition 16 - March 2019
1206
16 20
30 38
4
Today, an interior is not complete without one or
more house plants. But that wasn't always the case.
it was only in the mid 19th century that it became
fashionable to bring plants into our homes. And in
recent decades, plants have become a permanent
feature in our interior design. in this article, we look
at the history of the house plant.
Exotic plants from faraway countries
At the beginning of the 16th century, explorers brought the
first exotic plants back with them to Europe. Initially they were
looking for edible and medicinal plants. These plants were
then grown to make medicines. It was only in the 18th century
that people became interested in the aesthetic side of plants.
Initially, plants were kept by the wealthier classes to show off
their expensive and exotic vegetation from distant countries.
Because these tropical or subtropical plants would not survive
European winters, they were placed in containers so that they
could be brought indoors. An orangery was built to accom-
modate these exotic container plants during winter. Crystal
Palace in London is a famous example of such an orangery.
The first plants in the living room
Midway through 19th century, plants gradually started to be
considered part of our interior. In the Netherlands, as in other
parts of Europe, interior design was changing. Interiors were
moving away from sober design to become cosy and homely
living environments. People discovered that plants could cheer
up the interior.
At this time, indoor conditions were not always very favour-
able for plants. Small windows didn't let in much light, while
harmful fumes due to the use of coal fires in the home were
The hisTory of The house planT
5
far from optimal. Strong plants, such as ferns, therefore
became popular.
It was only a century later, in around 1950, that a real
houseplant culture emerged, partly due to the arrival of
central heating. As a result, the range of houseplants grew.
Besides ferns, various types of palms and flowering plants like
Begonias, Primulas, Bromelias, Orchids and Cyclamen were
welcomed into the interior. The windowsill was transformed
from somewhere to sit into a display for plants.
The arrival of interior plantscaping
A bit later in around 1965, the first plants were introduced
in offices. The idea originated in Germany and Switzerland,
but other countries soon adopted it. Besides the decorative
aspect, office plants also provided some privacy and created a
partition between the workplaces. Attention therefore shifted
from flowering plants to bigger leafy plants. The Ficus and
Sansevieria became extremely popular.
The arrival of conservatories, atriums and indoor gardens in
offices, hotels and shopping centres thus definitively marked
the start of the era of 'interior plantscaping'. Interior plants-
caping in Western Europe has now developed into one of the
most pioneering in the world. In recent years, various studies
into the positive effects of plants provided an additional boost
to interior plantscaping.
6
ready for springonce the spring weather starts, the first rays
of sun appear. The perfect moment to sort
out your customers' patios, so that people can
enjoy a fresh green outdoor environment. here
are some tips to prepare your patio for spring.
Spring clean
Before you can put new plants on the patio, you need to do
a spring clean. After winter, the patio often needs a tidy-up.
Move everything to the side and remove that moss and algae!
Cheer up the patio with some plants
Plants are perfect for creating atmosphere on the patio. Even
when the weather's not brilliant, a patio with a few plants still
looks welcoming and cheerful. The greener, the better! Mix
different plants in a lovely big planter or choose a green wall
for a real eye-catcher.
Create a comfortable sitting area
Comfortable garden furniture is important to make the most
of the fine spring weather. So lean back and enjoy a lovely
glass of wine.
Make it welcoming
An easy way to make the patio even more welcoming is to add
some accessories. A few nice cushions and some atmospheric
lighting already make a huge difference. Or why not add a
water feature with running water?
7
8
everyThing you need for The paTio!
Mediterranean plants
Big planters
Vertical gardening
We have everything you need for your garden and patio
plantscaping, such as plants, planters, decorations and garden
furniture. So a one-stop shop for all your plantscaping projects
- how convenient is that! Here's a selection from our range...
9
Flowering container plants Flower containers
Hardy plants
Exclusive topiary
10
differenT Types of composiTe planters come in all kinds of material, such as plastic, ceramics or metal. More new materials are also continu-
ously being added. one of these is composite, a material made of different components. often, we mean glass
fibre-reinforced materials. Most of our composite planters include a mix of ground stone. These products look
a bit like natural stone, but are much more lightweight. The best-known materials are polystone, Fiberstone,
Ficonstone and Fiberclay.
Polystone
Polystone mainly consists of ground limestone, resin and
water-based paint. Glass fibre is added to this for extra
strength. This mixture is then pressed into a mould by hand.
Once the mixture has hardened, you have a strong material
which resembles natural stone but which is much more
lightweight.
Fiberstone
Fiberstone comprises a mixture of fibre glass and ground stone
with a coloured finishing. Fiberstone has a natural feel in the
base which looks and feels like real natural stone, but a high-
gloss finish is also possible. Like Polystone, this material is
much more lightweight than real natural stone.
11
Ficonstone
Ficonstone is a combination of cement, sand and finely ground
stone that is applied to a fibreglass structure. Because it does
not contain synthetic resin, this product is more sustainable
than Fiberstone and Polystone. The material has a rough finish
and looks very similar to concrete. Ficonstone is usually slightly
heavier than Fiberstone.
Fiberclay
Fiberclay mainly consists of a clay mixture. This mixture is
applied on a glass fibre structure for additional robustness.
Fiberclay is lightweight and a perfect alternative for traditional
clay and pottery products.
12
‘goede doelen loTerijen’ office wins a green prize!interior plantscaper Moss & hrbs Amsterdam
recently completed a wonderful project in the
new office of Goede Doelen Loterijen (Nationale
postcode loterij, Vriendenloterij and BankGiro
loterij) near the Zuidas. This building is almost
completely energy-neutral. For this reason, the
project received the prestigious BREEAM rating
'Outstanding'. The (green) housing requirements of
the employees provided the basis for this project.
The plants came from Nieuwkoop Europe.
‘How a concrete colossus was transformed into a city oasis’
Philip van Traa is Co-Founder of Moss & Hrbs Amsterdam.
He says: ‘For Nationale Goede Doelen Loterijen, a vacant
office building was renovated, modernised and extended
by Benthem & Crouwel Architects. Sustainability and green
were the priorities here. With 2400 m2 of solar panels, the
roof is a source of sustainable energy. Here the rainwater
is captured to irrigate the plants and flush the toilets. The
13
surplus is stored as a buffer for sprinklers and the fire
extinguishing system.’
‘Our focus in plantscaping is on creating a pleasant living
environment, excellent air quality, filtered daylight and
good acoustics. To achieve these criteria, the architects
incorporated the green element into the design from day
one. It's important to integrate green in your architec-
ture - green compromises may be made if cost savings
are ultimately required. Within this project, green was a
basic condition. The result: a building that is unique of its
kind. A company that is willing to take this step shows its
position in the world. Being a sustainable pioneer benefits
the company's image. Other parties will then follow suit.’
‘The “orphanage of the Zuidas” was a concrete desert...’
Project leader Esther Wubben from the Goede Doelen
Loterijen explains: ‘Our organisation's mission is to use its
revenue to make the world a better and greener place.
This is the vision we took into this project. Our office had
been based in various buildings in Van Eeghenstraat in
Amsterdam, the Netherlands, for over 25 years. It was time
for a new location for all our employees. We were looking
for a vacant building, because a new building doesn't
reflect who we are and what we stand for. In 2013, vacant
buildings were a problem in Amsterdam. Our new building,
which was once called the “orphanage of the Zuidas”, had
been unused for years. I was appointed project leader for
the move. The team and I found out about BREEAM and
its certification requirements. We decided to aim for the
highest feasible.’
‘During our annual traditional Christmas breakfast five years
ago, our employees were shown photos of the building: a
grey concrete colossus built in 1972 with hard, unattractive
lines. We told them: we need your input! Over the course
of two months, a hundred and thirty colleagues wrote
down all their housing requirements relating to sustain-
ability and green. A green roof was top of the list. One
source of inspiration was the Highline in New York. Green
became a prominent element in the design. The entire
14
top floor would consist of gardens. Based on the drawings
of 60 colleagues, the architect designed the inner facades,
which were made in perforated metal. Sustainability was
the starting point, but the human dimension needed to stay
visible. It had to be workable, warm and cosy. Philip van Traa
contributed ideas for the green design and ensured that the
right plants were provided. We're delighted with the result.’
‘An Italian square or “piazza” as the heart of the building’
Philip van Traa: ‘The heart of the building has the func-
tion of a village square, surrounded by all the offices
behind steel facades. The square is very much like
an Italian piazza, where people from all disciplines
can meet each other. In the middle of this square,
there's a steel structure which resembles a slightly
abstractly shaped tree, four storeys high. If you follow the
trunk with your eyes, at the top you'll see all those metal
panels that form the “leaf roof”. In summer, the effect of
the sun on these panels provides a fabulous shadow play.’
‘We could tell a thousand and one stories about this
project,’ says Philip. He continues: ‘A staircase runs through
the middle of the building, which is so inviting you almost
naturally want to climb it. The staircase curves round right
up to the roof, so you can already see part of the green from
the bottom. From here, you can also see several platforms,
such as mini squares and bigger balconies. The staircase
gives you that exciting sense of being about to explore
or discover something. The feeling that after each floor
there's something new just out of view. Driven by curiosity,
people continue up the stairs. Which is not only better for
their health, but it also saves energy if the lift isn't used.
When you enter the office and climb the stairs, your body is
moving, your senses are awake and your sensors are open.
Any subsequent conversation will be more positive than if
you enter a dusty, dull building, take the lift and walk to
your desk.’
15
‘Seasons or jungle’
Where did Philip get his inspiration for the plantscaping?
Philip: ‘This project took four years, during which time you
get inspiration from many things. What you see, what
you read and what you visit, for example. For the outdoor
plantscaping at the front, I was inspired by the Dutch garden
and landscape architect Piet Oudolf. When you draw up
your plantscaping plans, you want to provide an intense
experience of each season. To ensure that lovely structures
are visible in winter, for example when it snows. That
spent bulbs from the past year reappear fresh next spring,
producing another colourful display of flowers.’
‘There are no seasons in the jungle, just a continuous process
of decay and renewal. But magical things also happen in
the jungle, due to the variety of plants and flowers. For
example plants with strange shapes or with massive leaves.
The unfurling of a giant, fresh and green leaf is a feast for
the eye. Some plants have leaves with a diameter between
forty and fifty centimetres. The harmonica-style unfolding
of new leaves of other tropical varieties is magical. We've
chosen to use exotics on the outside of the building too,
so that there are exotics indoors and outdoors. Like palms
which can survive the cold and several lovely bamboos.
The indoor and outdoor gardens are just separated by a
glass wall. This creates a connection. When both are later
mature and form a single entity, the top floor will be a place
where you are constantly surrounded by green. Once all the
plants are in place outside, the building will contribute to
biodiversity in the city.’
‘Tours for interested parties’
According to Esther Wubben, there's a lot of interest in the
building. Esther: ‘We often show groups around the site,
but local residents are also keen to come along. We plan to
organise tours on two afternoons every month. We want
to tell our story, show off our building and inspire others.
Anyone who is interested can register. More information will
soon be available on the website www.postcodeloterij.nl/
duurzaamverbouwen.’
16
palms in varying heightsIn Nieuwkoop Europe's tall greenhouse, a special corner
has been created with Veitchia Merrillii palms. The very
first Veitchia palms came from the Philippines. Now they
are mainly imported from Costa Rica and Malaysia. The
palm has acquired the nickname of 'Christmas palm'
because of the colourful fruit it bears in winter, during
the Christmas period. This slim and slender palm comes
in many heights, from 2.50 to 7.50 metres, with single
or several stems per pot.
17
18
rhApisBamboo palm
The Rhapis excelsa originally comes from
southern China. In the tropics, this plant
prefers the shade. It's a hardy plant which
doesn't need too much light and very
little water. Because of its fine, narrow
stems, the Rhapis is often mistaken for
a bamboo. Particularly when the stems
are bare, without their natural 'jute'
protection.
19
A cOmpUlsOry plAnT pAsspOrTFrom 14 December 2019, all 'consumer' pot
plants, shrubs, container plants and various types
of seeds and bulbs must have a European plant
passport. Growers and traders need authorisation
from an inspection service before they may trade
their plants with a plant passport.
What's a plant passport?
A plant passport compiles all the compulsory
information that must be documented when
trading plants within the European Union. It
provides the identity and origin of the plants and
makes it possible to trace the original grower or
trader.
Why is a European plant passport
needed?
Because of increasing trade flows and climate
changes, Europe is becoming more exposed to
new plant diseases and pests. A plant passport
enables member states to take measures in the
event of an outbreak. When harmful organisms are
discovered, it's then easy to trace the origin of the
plants. This is vital to prevent possible spreading.
* The European Commission has yet to decide on the exact content of the new rules. Not all the details are known.
20
hand-decoraTed Craftsmanship, creativity and precision... these are the ingredients we see in the Vogue collection of Baq.
The beautiful planters are decorated by real artists. With the utmost care, these works of art are finished
down to the tiniest detail.
21
22
Schefflera Versatile & multicultural
The Schefflera is a versatile family. You might not initially
think it, but the family members are originally climbers.
For that reason, you will see aerial roots on some of the
big plants, which may be 2 metres high or more. Some
Scheffleras grow into a bush while others become trees.
These can grow as high as 30 metres! As if the family isn't
diverse enough, people have also started growing cultivars,
so that the Schefflera is now available in many colours. So
a real multicultural family.
23
24
TEYLERSMUSEUM.NL
Fra
nzBauer,Strelizia
Regin
ae©Natu
ralHis
tory
Museum,London
25
From 2 February 2019, Teylers Museum in haarlem is
organising an amazing exhibition by the botanical artists
Franz and Ferdinand Bauer. The brothers' watercolours
are among the most beautiful botanical art ever made.
Their botanical illustrations give a very detailed view of various
tropical plants. To be able to record nature to perfection, the
brothers used 200 different types of green in their illustrations.
For all plant lovers, this is an unmissable opportunity to get
inspiration! The exhibition '200 kinds of green' is on display until
12 May 2019.
Strelitzia Depicta
26
In the previous edition, we talked about the taxonomic hier-
archy of plants. The botanical name is the last rank on which
plants are classified. This scientific name has been applied by
botanists since 1753 and is the same all over the world.
The botanical name may seem difficult to remember, but
it often refers to the specific characteristics of a plant. Take
'variegatum', for example. This means that the leaf consists
of several colours, while 'aureum' means yellow or gold. Once
you know this, it becomes much easier to remember.
The botanical name often consists of three parts: genus,
species and a cultivar.
genus: the first name is the genus name. The genus is a group
of plants which have very similar characteristics. This name is
always written with a capital letter.
species: the second name is the species name. Usually the
species name is a description of the plant, such as the colour,
the way it grows or sometimes also the name of the person
who discovered the plant. This second name is written in lower
case.
cultivar: the third name is the cultivar, meaning 'Cultivated
Variety'. A cultivar is a plant grown or bred by man, through
mutation or crossing. This third name is written with a capital
letter between quotation marks.
Over the years, a plant's botanical name sometimes changes.
This is often because botanists start to think differently about
a plant's rank. For example, new research results may show
that a certain species belongs to a different genus.
BOTAnicAl nOmenclATUre nAmes
Borassus Flabellifer
Croton eleuteria
27
how much
nuTrienTs does a planT need?
Plants need nutrients to grow. But how much? Did you know
that too much nutrients can be harmful for the plant? In winter,
it's not usually necessary to give plant nutrients, because this
is a time when many plants are resting.
So only give plants nutrients during their growth period from
March to October. Often you only need to give plants nutrients
once or twice a month. As a rule, alternate between watering
with and without plant nutrients.
Many types of plant nutrients are available. We prefer liquid
plant nutrients. The right dosage is shown on the packaging.
Slow-growing plants or plants that don't get much sunlight
need less nutrients. Use half or a quarter of the stated dose,
for example.
28 29
every c o l o u r of The rainbowColour can make a world of difference! It quickly changes a dull area into a cheerful, lively environment. The B-round, B-straight and Unica
are therefore ideal for giving the interior a fresh make-over. Because the planters are available in every RAL colour. One thing's certain, this
range offers you a beautiful planter that you don’t see every day.
30
Koen vanhouTTe from KrinKels greencare
As a law student, koen Vanhoutte had a part-time
job as a crane operator, learning on the job. later he
invested in a van, a truck and a small digger. in the
evenings and on Sundays, he concentrated on his
studies. however, the new law graduate didn't end
up in a judicial gown...
Very soon, Koen had his own company which, as a result of his
hard work, grew from five to fifteen employees. Unfortunately,
financial setbacks meant that he eventually had to shut it
down. He then chose Krinkels Greencare as his employer.
Why? Koen explains: ‘Krinkels used to be one of my customers.
Krinkels Greencare is a specific department targeting the
private market, within a group which mainly works for the
public sector. Unlike the public sector, the private market
focuses more on quality and service. You have closer contact
with people. Anyone aiming to green their offices must have
a social vision to achieve a good result.’
Can you give an example? ‘For a sector with a lot of expertise
and technical knowledge, it's important not to think for the
customer but with them. All too often, experts end up imposing
their own opinion, vision and approach. The challenge is first to
analyse the customer's needs and wishes and offer a suitable
solution. As inspirers, we also need to offer a certain look and
feel, but without limiting personalised solutions.’
What do you consider a challenge within the rapidly evolving
sector? ‘We offer products as well as a service. In addition,
we provide support with specialist know-how. We live in a
very dynamic technological environment. What's new today
can be outdated tomorrow. As a service partner, we need to
31
Koen vanhouTTe from KrinKels greencare
provide the customer with total support. We can try to simplify
processes by digitising them, for example. We recently started
using a digital platform. Our people take an iPad to every
location. All the information they collect, such as photos of the
process, customer input and information about the progress,
is posted on a central platform. You can also find shared docu-
ments there. This is interesting both internally and externally.
And the customer can track our progress.’
You're currently working on a new branding. ‘The association
with Krinkels and its big machines often causes confusion. We
want to show that Green@TheOffice (G@TO) as a label within
the Krinkels Groep is a fully fledged sector. It comes with a
completely new branding and a young, fresh image.’
How do you see the future of the sector? ‘The interior plants-
caping market will expand rapidly. The “war on talent” on the
office floor, co-working and flexible offices require pleasant
workplaces. Green services are an inextricable part of that.
And we are the right partner to convince people of the bene-
fits and the options. Often the customer doesn't have that
knowledge and you never know till you try. We can play an
important role here.’
How valuable is Nieuwkoop Europe as a partner? ‘We like to
work with a partner who has a vision, one that is flexible and
dynamic like us. Nieuwkoop Europe is developing with respect
to digitisation and they make life easy for us by providing
a full-service partnership. They contribute ideas about new
options, have an online ordering system and they share their
know-how with customers.’ Can you give a concrete example?
‘For a specific project, the point load of the bigger trees was a
problem. At Nieuwkoop Europe, they put the different trees on
a scale and gave us the exact weight. The architect could then
make the necessary modifications to the structure without
wasting any time.’
32
measuring sap flows answers imporTanT quesTions
33
Nieuwkoop Europe has invested in measuring equip-
ment so that it can monitor the sap flows in plants. The
purchased equipment was developed by a scientist
and extensively tested in experimental research. Why
will Nieuwkoop Europe be performing these studies
itself?
Henk Nieuwkoop explains: ‘The experiments are very
important for the sector. Earlier research has shown that the
sap flow in plants is like the blood circulation in humans. The
sap flow indicates how active and healthy the plant is and
whether the plant is stressed. In the future, growers and
interior plantscapers will be able to monitor the sap flow in
plants to monitor their growth, development and quality. Poor
conditions will then be quickly identified so that measures can
be taken. The interior plantscaper can replace office plants in
good time when they approach the end of their useful life.
And the grower can intervene in time by adapting substrate,
food, humidity, light intensity or temperature.’
‘For Nieuwkoop Europe, it's also important to buy healthy
plants abroad. Plants that are imported spend two to four
weeks in a dark container. A good quality product is better
able to cope with these conditions during transport. If we can
achieve five to ten percent less wastage during transport by
measuring sap flows in advance, that's a good thing.’
Previous research by Ballieux Organic Architects, among
others, showed that, as natural air purifiers, plants create
a healthy indoor climate. They reduce the harmful Volatile
Organic Compounds (VOC) by over 50%. Only healthy plants
do this optimally. ‘If the sap flow is disrupted, not only does
the plant's decorative value fall, but its capacity to purify the
air is also reduced. Office plants are not always placed in the
best conditions, for example fluorescent lighting or dry air.
These plants have a maximum lifespan of five years. The sap
flow is already declining after a couple of years. These plants
no longer contribute very much to the purification of the air.
By attaching sensors to some of these plants, the interior
plantscaper knows in good time when the plants need to be
replaced.’
What tests will Nieuwkoop Europe be doing? ‘We're going to
monitor plants in the growing phase. Plants with a low sap
flow have less risk of rerooting and growing into a healthy
plant. We take random measurements, we don't measure
them all. Furthermore, there are lots of questions to which
we'd like to know the answer. For example, we want to
measure the same plants on two substrates, hydroculture and
soil culture. Research has already been done and there's an
assumption that a plant does better on granules. But this was
measured by a scientist and not by a grower with knowledge
of plants. We want to see for ourselves whether there are
species that do better on hydroculture and others that may do
better on soil. This new equipment makes it possible to find
answers to such important questions. Ultimately, it's naturally
about the consumer being able to enjoy an optimal product.’
‘Commercial and pioneering’
In edition 12 of this magazine, we focused on research into sap
flows by Marius Ballieux, owner of Ballieux Organic Architects.
Nieuwkoop Europe supports his research and supplies the
plants. Marius explains: ‘The motivation behind all the research
is to capture the harmony of plants in nature in the technology
and attach standard values to that. This is ultimately aimed at
choosing the right plants for the indoor environment, which
will optimally purify the air. A company that recognises the
importance of this is not only commercial, but also pioneering
in the field of sustainability.’
34
our assembly service helps universal floral in big, inTernaTional projecTsuniversal Floral is an enthusiastic user of our assembly
service. Customers of Nieuwkoop Europe can have
their plants and planters assembled by us. we send
a complete product that is ready to be placed in the
project.
Marie Caffrey is sales director at Universal Floral. Why does
she like using Nieuwkoop Europe's assembly service? Marie
explains: ‘In Europe, we work with rapidly growing tech
companies, including Facebook, Samsung and Apple, which
need high-quality and flexible green solutions for their offices.
They're looking for a uniform look in planters and plantscaping,
35
one which reflects their branding and culture throughout
Europe, the Middle East and Africa. Thanks to Nieuwkoop
Europe's assembly service, we can deliver large orders of
complete plants and planters to their sites. That's convenient,
because our customers are spread all over Europe. This saves
us a lot of time and money.’
‘Nieuwkoop Europe has a wide range of high-quality plants
and planters in stock, which can be assembled and transported
very quickly, sometimes within two days. If specific planters
aren't immediately available, they offer a similar alternative.
Recently a customer asked us about the various options for
terracotta planters. Nieuwkoop Europe sent ten different
combinations for the customer to choose from, which could
be delivered very quickly.’
‘The assembled planters must look lovely and fresh when
delivered to the customer's office. Nieuwkoop Europe under-
stands this. The assembled planters are packaged extremely
securely and professionally for transport. It's fantastic to know
that our plants are delivered to offices all over Europe and that
they arrived with the right care. We have our own dedicated
maintenance team which looks after the plants on site and
which can quickly respond to questions and requests. Most
new orders are therefore received via personal recommen-
dations from satisfied customers!’
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Upside dOwn?The Baobab (Adansonia) is a living fossil from
ancient times. These fatties can grow to 25 metres
high and a diameter of 11 metres. Most species
grow in southern Madagascar. Some of them are
more than 2500 years old.
The top of the Baobab is like a root system. And
yes, according to ancient legend, the tree - as a
punishment for mankind - was thrown down to
Earth from heaven where it landed upside down. So
with the crown in the ground and the root system
in the air.
An Adansonia digitata in Nieuwkoop Europe's
greenhouse originally comes from South Africa.
The local residents have over three hundred uses
for this tree. The leaves are eaten as vegetables,
the roasted seeds are used as coffee beans and
the flowers are also a delicacy. The bark is used to
make rope and baskets.
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TaKing The escalaTorThis photo was recently taken during the installation of several
big Ficus Lyrata. One of them needed to go upstairs. So of
course you take the escalator!
column: sander Kroll
give ourselves a paT on The bacK!For plants and trees in 2019, as you know, all doors are open!
And not just doors, but also windows and even ceilings. Take
the installation of bigger plants and trees in new buildings,
for example.
Often people don't think about the practicalities until the
moment when the interior plantscaper arrives with the truck.
The building has then been handed over clean, the security
works properly, the heating heats and the painters have left.
Polished marble greets you... And then (amazingly) those
trees prove to be exactly the enormous height that was
enthusiastically ordered. Panes of glass regularly need to be
removed because the tree doesn't fit through the door. Or in
the lift. Or up the staircase. We, the green suppliers, will lay
thick layers of cardboard on the marble floor to protect it from
the improvised pallet cum truck. With all kinds of protective
measures, great improvisation talent, plenty of hands on deck
and smart solutions, we get the tree inside, in the right place
and in the right pot.
And then: un momento dado! The trees are in, the interior
plantscaper is inundated with compliments for so much skill
and the official opening can take place... Sometimes the ribbon
is cut just three quarters of an hour after the trees have been
installed! Often using secateurs we've quickly handed over.
Our sector should give itself a pat on the back more often!
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The new building is nearlyfinished!The construction of our new production facility
is racing ahead. The dry weather and mild winter
meant that the building work could largely continue
uninterrupted. in the coming period, we can pour the
concrete, connect all the electrical fittings and hang up
the screens. The first plants should be in the building
by the end of May.
The opening of the new building offers huge advantages,
particularly for our internal logistics processes. Furthermore,
we will be reorganising our nursery, making it easier for us to
separate production and sales assortments. This will improve
how we manage the availability and quality of our plants.
The official opening of the new building is planned for early
November and everyone is welcome to come along. More
information will follow in due course.
39
40
nOsTAlgiA On The wAllSeveral photos can be found on the wall in the
canteen. Every photo tells a story that makes our
nostalgic green hearts beat faster.
In this photo, we see a Phoenix dactylifera totally
covered in snow. This palm stood in front of the
company around 15 years ago. It's a beautiful picture
and a change from a Christmas tree by the door.
41
emPloyee in the sPotlight
sven de jonghin every edition of the magazine you can meet one of
our colleagues. This time we would like to introduce
you to Sven.
Sven is team leader of the hardware procurement department,
where he and his colleagues are responsible for purchasing
our assortment. ‘As a department, we're constantly looking for
new products with which we can surprise our customers. We're
also responsible for optimal availability of the current assort-
ment, so that we can quickly meet our customers' needs.’
Sven says: ‘For optimal stock management, effective and
transparent cooperation with our suppliers is vital. Chain
integration plays an increasing role in this. Linking our systems
with those of the supplier ultimately provides more detailed
insight into all the current stock levels. We have a real-time
overview, which therefore enables us to respond much faster
with shorter lead times.’
4343
climbers are also hangersA climbing plant climbs, because the plant isn't strong enough to hold itself up. These plants seek support from others and have
thus developed different tactics. They use tendrils which wrap themselves around something, like the Tetrastigma. Or they have
hook-shaped thorns which keep them fixed, like the Bougainvillea. Others do it differently, like the Hedera, which has aerial roots
along the stem to affix it to surfaces. In short: climbers are plants that are on the way up. But what about hanging plants? There's
no such thing as a hanging plant. Hanging plants are climbing plants that start to hang when they lack support.
42
a handy luxmeter
Besides water, enough daylight is a vital
condition for the growth and development
of a healthy plant. These are the ingredients
a plant needs to create energy. Depending
on the variety, a plant needs a certain light
intensity (lux).
To look after the plant, it's important to
know whether it's in the right place. You can
therefore measure the light intensity using a
luxmeter. This tells you exactly whether the
plant has enough daylight for optimal growth.
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sTaTicThe Static series is ideal for garden and patio plants.
A special finishing technique enables us to simulate
the feel of distressed metal. As a result, the planters
look nicely weathered.
The series consists of different models which are available in
3 colours: rusty, black and grey. The planters also have a hole
in the base to drain off excess rainwater.