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NielseN@PlaNQuick cards
NielseN @PlaN MethodologyNielsen @Plan is Nielsen’s media planning, buying and selling tool. It provides users with a better understanding of where particular audiences surf online, as well as a site’s demographic and psychographic make-up. Data is released on a quarterly basis. Nielsen @Plan data is derived from two sources. The first source is an Internet survey distributed to 9,000 adults quarterly who are at least 18 years old and have been online in the past 30 days. These respondents provide in-depth information about their demographics, lifestyles, and buying preferences. The second source is the age 18+ portion of the Nielsen NetView panel, which includes approximately 130,000 participants. The data from the Nielsen @Plan survey is then fused with the Nielsen NetView online panel-based data to create a far-reaching and diverse sample of the adult universe.
NielseN @PlaN hierarchyNielsen @Plan utilizes the same three-tier hierarchy as Nielsen NetView, called Nielsen MarketView. The reporting levels are as follows: • Parent (P): A consolidation or group of businesses that are
owned by a parent company; a parent contains at least one brand
• Brand (B): An operating unit or subsidiary of a parent company; a brand may contain channels
• channel (c): A website with editorial content that focuses on a specific view of interest, i.e. news, sports, or entertainment
• domain (d) and subdomain (s): Most granular reporting levels of websites; they comprise brands and channels
• Nielsen @Plan Network (N): Publisher-defined vertical that can be viewed by all Nielsen @Plan subscribers
• Nielsen NetView custom roll-up (r): Publisher-defined vertical from NetView that also shows up in @Plan
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 2
logiN aNd hoMePage [email protected]
1. Go to: https://answers.nielsen.comFirst time users click the Forgotten Password? link to retrieve password
2. Select Nielsen Online tab
3. Click @Plan
4. Press Create a New Report button on the Homepage to begin creating targets, lists, and reports
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My saved info menu contains folders with saved targets, lists, and reports
My session info contains folders with targets and lists that are created and used in the current session
group saved info contains folders with targets and lists that are shared by employees from the same company
account settings gives users the option to change the data release in the Profile and Preferences section. In the Scheduled Reports section, clients
can build, revise, or delete scheduled reports
The help menu contains the Help Center, which provides tips and tricks for navigating the tool
recently run reports displays the 10 most recently run reports in Nielsen @Plan
My @Plan inbox displays scheduled reports, delivery notifications, and long-running reports (reports that take more than a minute to load)
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 3
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 4
search Mode BroWse Mode
Type in desired profile points and sites to search and add to your targets and lists
The default search setting is all entities, which includes brands, channels, NetView Custom Roll-ups and @Plan Networks. all sites include everything in All Entities plus parents, domains, subdomains, and applications
This mode allows you to peruse through categories and subcategories of profile points and sites to add to your targets and lists
A single click adds a profile point or site to the expression canvas
defiNe targets/lists screeN
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 5
create a group allows user to group items as desired, using parentheses around AND/OR conditions
clear all deletes all target or list items from the expression canvas with a single click
expand allows user to view items in the expression canvas that do not fit on the screen
audience Validity Meter:
green: Availability of sample data to generate results is above 30
yellow: Availability of sample data to generate results is between 10 and 29
red: Availability of sample data to generate results is below 10
add target (list) to session adds target or list to My Session Info menu for use in current session
save target (list) adds target or list to My Saved Info menu for use in future sessions
share target (list) adds the target or list to the Group Saved Info menu
auto grouping automatically groups items by their AND/OR conditions with parentheses
Press continue to select report to move to the Select Report screen or add a target/list to My Session Info
defiNe targets/lists screeN
Market siziNg rePortThe Market Sizing report displays the overall size of a target audience or a site
select report screen
1. Select Market sizing report
2. Choose desired target(s) from select the targets for your report
3. Select desired report metrics from select your report Metrics menu; US Population Composition Percentage is not selected by default for this report
4. Click continue to View your results
understanding report Metrics:
composition %: The percentage of the entire online adult population that falls into a target audience or visits a particular site
unique audience: The total number of people that fall into a target audience or visit a particular site
us Population composition: The percentage of the US population (online and offline) that falls into a target audience or visits a particular site
1.1% of the online adult population is comprised of females living in Houston
The online adult population is comprised of 1,792,000 females living in Houston
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Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 6
oPtiMiziNg rePortThe Optimizing report displays the websites that a given target audience is most likely to visit
select report screen
1. Select optimizing report
2. Choose desired target(s) from select the targets for your report
3. Select all categories or a particular category/subcategory of sites
4. Select desired report metrics from select your report Metrics menu
5. Click continue to View your results
13.2% of the San Francisco Giants website’s visitors are females, 18-34 who live in San Francisco
69,000 visitors on the San Francisco Giants website are females, 18-34 who
live in San Francisco
understanding report Metrics:
composition %: The percentage of website visitors that fall into a target audience
unique audience: The total number of people in a target audience that visit a particular website
index: The probability that the target audience will visit a particular website when compared to the overall online adult population
coverage: The percentage of the target audience that the website reaches
You are 951% more likely to see a female, 18-34 from San Francisco on the San Francisco Giants website than the online average
The San Francisco Giants website reaches 3.3% of all females, 18-34 who live in San Francisco
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Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 7
[email protected] rePortThe Profiling report displays the online and offline behaviors of a target audience or website visitors
select report screen
1. Select Profiling report
2. Choose desired target(s) from select the targets for your report
3. Select all categories or a particular category/subcategory of profile points
4. Select desired report metrics from select your report Metrics menu; US Population Composition Percentage and Index metrics are not selected by default for this report
5. Click continue to View your results
understanding report Metrics:
composition %: The percentage of website visitors or target audience members that exhibit a given behavior
unique audience: The total number of website visitors or target audience members that exhibit a given behavior
index: The probability that website visitors or target audience members will exhibit a given behavior when compared to the overall online adult population
coverage: The reach percentage of website visitors or target audience members that exhibit a given behavior
rank: Displays site rank for a particular profile point when compared to all sites in a list
Site 1 reaches 80.4% of females
Site 1 ranks 2nd when compared to all sites in the list
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Site 1 visitors are 2% more likely to be female than the online average
55% of Site 1 audience is female
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 8
segMeNt ProfiliNg rePortThe Segment Profiling report provides a comparison of target audiences; it also allows users to cross-tab targets with sites
select report screen
1. Select segment Profiling report
2. Choose desired target(s) for rows and columns from select the targets for your report
3. Select desired report metrics from select your report Metrics menu
4. Click continue to View your results 1.1% of Site 1 visitors are females who live in Houston
understanding report Metrics:horizontal Percent: The percentage of the item in the row (i.e. target audience) that also falls in the item in the column (i.e. website)
Vertical Percent: The percentage of the item in the column (i.e. website) that also falls in the item in the row (i.e. target audience)
unique audience: The total number of website visitors or target audience members that comprise a target
horizontal index: The probability that a target audience member will visit a website or fall into a target
Vertical index: The probability that a website visitor or target audience member will fall into a target
Site 1 visitors are 3% more likely to be females living in Houston, when compared to the overall online average
Houston females are 3% more likely to be Site 1 visitors than the average online user
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81.3% of females who live in Houston have visited Site 1
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 9
VisualizatioNs, exPorts aNd filteriNg results
Clients can select and display search results visually with bar, pie or bubble charts
Users can export results as easy-to-read and editable Microsoft Excel files
Click the drop-down arrow located in the bottom left-hand corner of the header column to filter results: greater than, less than, or Within range
Use the arrows located in the right-hand side of each column to sort search results in ascending or descending order
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 10
saVe rePort
1. Click save report
2. Name your report and save it in the folder of your choice
3. Receive confirmation that your report has been saved
schedule aNd retrieVe saVed rePort1. Click on the account settings
menu and select Schedule Reports
2. Select the desired report
3. Click accept
4. You can retrieve scheduled reports in the Inbox on the Homepage with each quarterly data release
5. You can schedule up to ten reports
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Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, LLC. 11/4219 11