NIDECKER GROUP – 2 Place de l’Industrie – CH 1180 Rolle Switzerland    

FOR IMMEDIATE RELEASE NIDECKER  GROUP  (Switzerland)  and  FLOW  Sports,  Inc.  (USA)  have  entered  into  an  agreement  whereby  NIDECKER  GROUP  has  acquired  the  brand  assets  of  FLOW  Snowboarding  from  Flow  Sports,  Inc.      Rolle,   Switzerland   and   San   Clemente,   California   (November   21,   2016)  —  NIDECKER  GROUP,   the  Swiss  based   brand   developer,   is   proud   to   announce   that   it   has   completed   the   acquisition   of   the   “Flow”  snowboarding   brand   assets   from  Flow   Sports,   Inc.  NIDECKER  GROUP,   operates   a   variety   of  well-­‐known  brands   in  both   the   snowboarding  and   stand  up  paddle  boarding   such  as  NIDECKER  Snowboards,   JONES  Snowboard,  YES  Snowboards  and  NOW  Snowboard  Bindings  as  well  as  LAIRD  Stand  Up  Paddle.    NIDECKER  GROUP  now  adds  FLOW  Snowboarding  to  its  bank  of  industry  leading  brands.      In  a  market,  which  has  largely  seen  contraction  over  the  past  few  years  NIDECKER  GROUP  is  an  exception  with  constant  growth  since  its  creation.  NIDECKER  GROUP  sees  an  opportunity  to  expand  and  strengthen  its   technology   toolbox   and   global   distribution   footprint.   FLOW   sees   the   need   to   be   part   of   a   larger  portfolio  of  brands  whereby   it  can  continue  to  offer   innovative  products  and  value  to   its   retail  partners  and  to  the  millions  of  snowboarders  around  the  world.        “NIDECKER’s  roots  run  deep  with  Flow  as  NIDECKER  and  FLOW  did  a  cross  license  agreement  for  the  use  of  a   certain   Technology   that   contributed   to   the   “Speed   Entry   Bindings”   revolution   for   which   FLOW   has  become  the  world   leader  of”.  –  Said,  Henry  Nidecker  who  is  the  CEO  of  the  NIDECKER  GROUP.    Nidecker  also  said,  “This  acquisition   is  very  complementary  to  our  existing  brands  and  will  help  drive  revenue  and  other   core   initiatives   in   the   coming   years   helping   the   NIDECKER   GROUP   reach   a   new   level   of  competitiveness  in  the  global  market.”    Anthony  Scaturro  –  President  and  CEO  of  FLOW  Sports,  Inc.  said,  “We  are  very  happy  with  what  we  have  created  in  FLOW.  Over  the  past  20  years  we  have  brought  value  to  our  distribution  and  retail  partners.  We  have   also   brought   innovation,   convenience   and   fun   to  millions   of   snowboarders   around   the  world.  We  believe  FLOW  has   found  a  great  home  with  NIDECKER  and  we  are   confident   that   they  will   continue   the  great  work  that  the  FLOW  team  is  so  proud  of.”  Scaturro  went  on  to  say,  “NIDECKER  is  committed  to  the  evolution  and  growth  of  not  only  their  own  brands  but  also  snowboarding  as  a  whole.  We  look  forward  to  continued  success  of  Flow  and  NIDECKER.”      

                                 

NIDECKER GROUP – 2 Place de l’Industrie – CH 1180 Rolle Switzerland    

  About  NIDECKER  Group  

About the NIDECKER Group Driven  by  innovation  and  passion  for  action  sports  t  for  over  five  generations,  the  company  was  founded  in  1887  in  Switzerland  by  Henri  Nidecker  I.  Family  owned,  Nidecker  is  the  oldest  European  snowboard  brand  that  began  as  master  woodworkers,  starting  with  wooden  wheels  before  moving  on  to  making  sleds,  alpine  skis  (1912)  and  launched  snowboards  in  1984  -­‐  leader  of  alpin/carving  during  the  ‘90s.  In  2008,  Henri  IV  gave  the  key  of  the  company  to  his  sons  Henry  V,  Xavier  and  Cédric  Nidecker,  and  they  evolved  the  company  to  the  NIDECKER  Group.  In  partnership  with  professional  athletes  like  Jeremy  Jones,  Romain  de  Marchi,  DCP,  JP  Solberg,  JF  Pelchat  or  Laird  Hamilton,  they  created  brands  the  following  years:  Jones  Snowboards,  YES  Snowboards,  Now  Snowboard  Bindings  and  Laird  Stand  Up  Paddle  at  the  same  time  as  evolving  their  own  brand,  Nidecker.  Today,  the  NIDECKER  Group,  with  its  leading  brands,  stands  as  a  global  group  of  action  sports  for  both  winter  and  summer.  Its  products  and  innovations  have  helped  evolve  every  industry  it  has  been  part  of.  To  learn  more  about  NIDECKER,  visit  www.nidecker.com.        About  FLOW  Snowboarding  Flow  Snowboarding  is  an  innovative  brand  that  has  carved  out  its  own  path  starting  with  the  first  Speed-­‐Entry  bindings  in  1996.  Flow  became  the  global  leader  in  Speed-­‐Entry  bindings.  Flow  quickly  followed  the  success   of   its   bindings   with   snowboarding   boots   and   snowboards   making   Flow   one   of   the   top  snowboarding   brands   in   the   world   with   its   comprehensive   range   of   award   winning   board,   boot   and  binding  products.  To  learn  more  about  Flow,  visit  www.flow.com     For  more  information  regarding  this  transaction  please  contact    

Contact:         Contact:  NIDECKER  GROUP.     Flow  Sports,  Inc  Cédric  Nidecker       Anthony  Scaturro  CSO         President  and  CEO  +41  21  822  33  33       (949)  361  –  5260  ext  116  Flow@nidecker.com     Anthony@flow.com  or  Anthony@shriro.us.com