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2008 09 ADMISSIONS DESIGNING OPPORTUNITIES

NID Admission Brochure 08

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National Institute of Design's admission brochure for 2008-09

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Page 1: NID Admission Brochure 08

200809

ADMISSIONSD E S I G N I N G O P P O R T U N I T I E S

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Heritage Campus, AhmedabadPaldi, Ahmedabad 380 007, IndiaPhone: +91-79-2662 3692 / 2662 3462Fax: +91-79-2662 1167e-mail : [email protected]

R & D Campus, Bangalore#12 HMT Link Road, Off Tumkur Road,Bangalore 560 022, India Phone: +91-80- 2337 3006 / 2337 3276 Fax: +91-80- 23373086

PG Campus, GandhinagarGH-0 Road Extension, Behind Infocity,Gandhinagar 382007, IndiaPhone: +91-79-2324 4515 / 2324 4765Fax: +91-79- 2324 4518email: [email protected]

Delhi CentreCore 6A, 3rd Floor, India Habitat Centre,Lodhi Road, New Delhi 110 003, IndiaPhone: +91-11-2469 2846(D)2464 1017 / 9916 / 9917 ext. 2322e-mail : [email protected]

Bangalore CentreB-112, Rajaji Nagar Industrial Estate,Bangalore 560 044, IndiaPhone: +91-80-2335 9873 / 2338 7534Fax: +91-80-23387534e-mail : [email protected]

www.nid.edu

© Published by the Registrar (Academics), National Institute of Design, 2007 / 10,000Student Designers: Kalpana & Janhavi Goregaoker, PGDPD Graphic Design

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National Institute of Design is internationally acclaimed as one of the finest educational and research institutions for Industrial, Communication, Textile and IT Integrated (Experiential) Design. NID is an autonomous institution under the aegis of the Ministry of Commerce & Industry, Government of India and is recognized by the Dept. of Scientific and Industrial Research, Government of India as a Scientific & Industrial Research Organization.

In the knowledge economy of the 21st century, NID is focusing on -

• Advancing educational and research excellencethrough SEED (System for Educational Excellence in Design) in a learner centric “NID way”.

• Strengthening “mind to market” infrastructure sothat student’s idea can reach the market place.

• Developing depth and penetration of design byintroducing sector specific PG programmes for addressing the needs for designers in key sectors of economy and major growth industries.

• Furthering design research in a trandisciplinarycontext for creating IPR resulting in breakthrough design innovations.

• Recognizing the “breaking of boundaries”between products, services and experiences and creating innovative approaches to design education.

HERITAGE CAMPUS, AHMEDABAD

National Institute of Design

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NID’s vision is to emerge as a global leader in Design Education and Research and become a torchbearer for strategic design in the industry, commerce and development sectors. NID’s Integrated Design Services and Outreach programmes offer the students opportunity to practice design during their studies.

Learning at NID

NID has also been playing a significant role in promoting design, to move towards a ‘Design enabled India’. NID has established exchange programmes and ongoing pedagogic relationships with 29 overseas Institutions. NID offers professional education programmes at UG and PG level with 5 faculty streams and 16 diverse design domains.

Having entered the 5th decade of design excellence, NID has been active as an autonomous national institute of excellence under the aegis of the Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India; in education, applied research, service and advanced training in Industrial, Communication, Textile, and I.T. Integrated (Experiential) Design. NID offers a wide spectrum of design domains while encouraging transdisciplinary design Projects. NID is a unique institution with many problem-solving capabilities, depths of intellect and a time-tested, creative educational culture in promoting design competencies and setting standards of design education. The rigorous development of the designer’s skills and knowledge through a careful process of “Hands on Minds on” is what makes the difference.

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INFORMATIONThe Professional Education ProgrammesThe overall structure of NID’s programme is a combination of theory, skills, design projects, and field experiences supported by cutting edge design studios, skill & innovation labs and the Knowledge Management Centre. Sponsored design projects are brought into the classroom to provide professional experience. Interdisciplinary design studies in Science and Liberal Arts widen the students’ horizons and increase general awareness of contemporary issues. A unique feature of NID’s design education programme is the openness of its educational culture and environment, where students from other faculties and design domains interact with each other in a seamless manner. The benefit of learning in such a trans-disciplinary context is immeasurable.

The Professional Education at NID has both UG & PG Programmes – Graduate Diploma Programme in Design (GDPD) of four years’ duration for students after 10+2, or equivalent like AISSCE/ IB/ ICSE, and the Post-Graduate Diploma Programme in Design (PGDPD) of 2 to 2 ½ years duration for graduates; particularly from architecture, technology, engineering, fine and applied arts, information technology, computer science etc.

GRADUATE DIPLOMA PROGRAMME IN DESIGN(GDPD)

Commences with a two-semester rigorous Foundation Programme. This programme is geared to assist in developing attitudes, sensorial skills and aesthetic sensitivity necessary for further specialization in specific areas of design. The purpose is to create an awareness of the environment and to arouse the student’s creative faculties. The primary concern of the Foundation Programme is to introduce the students to the Fundamentals of design, to initiate them to design as a creative problem solving process, and to develop a highly evolved ‘design’ attitude and understanding of the relationship with culture and human senses,

emotions and feelings. In the foundation programme, basic design courses are augmented by related studies of Science and Liberal Arts, to help and develop an understanding of the Indian milieu, user needs and the intent application and processing of design and the focus on ‘synthesis’.

The foundation programme is geared to inculcate the development of values, attitudes, material and sensorial skills necessary for any design specialisation. It aspires to create an awareness of the changing environment by constantly relating the students’ learning to real life situations. The programme provides the necessary direction, stimuli, facilities and experience to foster creativity and thereby help each individual to discover their own identity, ability and potentials.

The foundation programme is the basis on which the remaining design curriculum is built. It also makes students appreciate the multidisciplinary nature of design.

This 4-year intensive professional UG programme is offered in the following three Faculty streams (possible areas of specialization through design projects are given in brackets):

Industrial Design:(Product Design, Furniture and Interior Design,Ceramic & Glass Design)

Communication Design:(Graphic Design, Animation Film Design, Film & Video Communication, Exhibition [Spatial] Design)

Textile and Apparel Design:(Textile Design)

Admission is open to students who have passed or who will appear for qualifying examinations under the Higher Secondary (10+2), or equivalents like AISSCE/ IB/ ICSE etc. Candidates passing the Institute’s admission tests/ interviews will be admitted, subject to passing their qualifying examinations before they join the Institute.

Competence in technical and related subjects will normally be considered an advantage. The medium of instruction for both UG and PG programmes at NID is English. Upper age limit for candidates is 20 years (relaxable by 3 years for reserved categories) as on 1.6.2008.

PROJECTED NUMBER OF SEATS IN GDPD: 75

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Upper age limit for candidates is 27 years (relaxable by 3 years for reserved categories) as on 1.6.2008. Candidates with work experience are preferred.

• Programmes offered at Heritage Campus, Ahmedabad Duration: 2 ½ years

INDUSTRIAL DESIGN1. Product Design:

(B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ or Equivalent [under 10+2+4 pattern or more]).

2. Furniture & Interior Design:(Prerequisites as in Product Design)

3. Transportation & Automobile Design:(Prerequisites as in Product Design)

4. Ceramic & Glass Design: (B.E/ B.Tech/ B.Des/ B.Arch/ B.Int.Des/ BFA/ or Equivalent. {OR}Graduates in any discipline with one year relevant industry experience).

5. Toy & Game Design: (Prerequites as in Product or Animation Film Design). **

TEXTILE, APPAREL AND ACCESSORY DESIGN6. Textile Design:

(B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, Home Science with Textiles & Clothing, Textile or Handloom Technology or Equivalent. {OR} Graduates in any discipline with one year relevant industry experience).

7. Apparel Design & Merchandising:(B.Des/ BFA/ Graduation in Textile, Knitwear or Fashion, HomeScience with Textiles & Clothing, Textile or Handloom Technology or Equivalent. B.Com/ BBA/ Graduates in Accessories, Interiors or Merchandising. {OR} Graduates in any discipline with one year relevant industry experience). **

8. Lifestyle Accessory Design: (B.Des/ BFA/ B.Arch/ B.E/ B.Tech/ Graduates in Interiors, Textiles, Fashion or Accessories. {OR} Graduates in any discipline with one year relevant industry experience). **

• Programmes offered at PG Campus, Gandhinagar

INTER-DISCIPLINARY DESIGN STUDIES:12. Strategic Design Management:

(Graduates in any discipline with two years full-time relevant work experience in a Design/ allied creative organisations. Experience may be relaxed for Post-Graduates). **

I. T. INTEGRATED (EXPERIENTIAL) DESIGN13. New Media Design:

(BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/ BVC/ Degree in Mass Media/ or Equivalent. {OR} Graduates in any discipline with relevant industry experience. [Knowledge of Programming, Scripting and Computer Graphic tools is essential]).

14. Information & Interface Design:(Prerequites as in New Media Design).

• Programmes offered at R&D Campus, Bangalore

15. Design for Retail Experience:(Design Graduates. {OR} Graduates in any discipline with one year full-time relavant work experience in related field).

16. Design for Digital Experience:(BCA/ BIT/ BSc Comp./ BFA/ B.E/ B.Tech/ B.Arch/ B.Des/BVC/ Degree in Mass Media/ or Equivalent. {OR} Graduates in any discipline with one year full-time relavant work experience in Digital and allied areas. [Knowledge of Programming, Scripting and Computer Graphic tools is essential]).

PROJECTED NUMBER OF SEATS IN PGDPD: 200

** Programmes to be offered from PG Campus Gandhinagar.

Programmes at Sr. No. 12 to 16 are of two-years’ duration.

(NID reserves its right to cancel any of the test centres or educational programmes announced or conduct the programmes from any of the three campuses).

POST-GRADUATE DIPLOMA PROGRAMME IN DESIGN (PGDPD)

Post-Graduate Diploma Programme in Design is 2 to 2½ year programme offered in the following specific areas of sectoral specialization in 16 design programmes under the five faculties. Eligibility criteria for PGDPD: Candidates having a Bachelor’s degree or equivalent (including those who will be appearing for the qualifying examinations during the academic year (2007-08) in the areas mentioned against each discipline below are eligible to apply. Those applying for more than one programme should send in separate application forms. One cannot apply for more than two Programmes.

COMMUNICATION DESIGN9. Graphic Design:

(BFA/ B.Arch/ B.Des/ BVC/ B.Litt/ Graduation in Commn. Media, Film & TV, Mass Media/ or Equivalent. {OR} Graduates in any discipline with one year relevant industry experience/ creative pursuits).

10. Animation Film Design:(Prerequites as in Graphic Design).

11. Film & Video Communication:(Prerequites as in Graphic Design).

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Product Design is concerned primarily with the relationship between products and systems and those who use them. The Product Design programme at NID inculcates a user-centre approach and processes. Responsibility and concern towards the social, physical and ecological environment is emphasized in the process of developing innovative ideas.

The Product Design programme commences with inputs in elements of three-dimensional form, ergonomics (human factors) and an introduction to the forming of various kinds of materials. Along with this, students also acquire workshop, technical drawing and presentation abilities. Emphasis is placed on learning through participation and teamwork.

Design projects start in the very first semester and continue throughout the programme, forming the core of a product designer’s education. These projects gradually increase in their level of complexity and cover a variety of situations that product designers are likely to encounter in their professional career. Projects are supported by theoretical inputs in structures and strength of materials, technical studies, production processes, as well as ergonomics.

In addition to courses in design, technology and ergonomics, specific courses develop general awareness of areas relevant to product design. These are History of Design, Information Theory, Computer-Aided Design, Design Management & Marketing, Value Engineering and Systems Thinking.

An important component of the programme is the exposure to various levels of the manufacturing industry through field visits and projects.

INDUSTRIAL DESIGN

Product Design

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The Furniture and Interior Design programme provides an integrated approach to furniture as a part of living and work spaces & habitat and challenges and defines the boundaries of such objects in systems context. It enables the students to explore the relationship of furniture elements to interior spaces. The programme focuses on the development of student’s creative faculties by encouraging experimentation with new materials and processes with due concern for material conservation. The programme ensures that students are able to perform at all levels of production, from industries engaged in batch production of furniture in various materials, mass production industries, to the small scale and craft sectors. Lectures, workshop practice and field studies, along with other design disciplines introduce students to various materials and their properties, as well as their engineering and production principles. From an early stage in the programme, a variety of design projects encourage the development of individual potential through an experimental approach.

Practical experience of working with materials like wood, metal and plastics is encouraged. Emphasis is placed on the detailing of furniture elements, keeping in mind man-object relationships and on the process of formal integration at the furniture construction level. Exposure to both craft and mass production techniques is given through field study and industry visits. Building prototypes wherever possible validates design solutions. The context and inter-relationship of the furniture and furniture systems in living, commercial and public spaces and lifestyles are constantly explored.

INDUSTRIAL DESIGN

Furniture& Interior Design

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INDUSTRIAL DESIGN

Transportation is an indispensable need of humanity and the basic power of any economy and is essential for survival today. Transportation as understood at NID includes not only cars and other vehicles or off road vehicles but also vehicles on tracks, water vessels and other mobility devices and equipments. In India, where there is still a value base for resource conservation and adopting one product for multipurpose use, transportation of both people and goods has many co-existing modes. Transportation has explored all possibilities of movement viz. land, air and water.

Transportation in India so far has been generally technologically driven with minimum or little attention paid to the users’ needs in terms of comfort, safety, information and even the considerations of cultural sensitivities and preferences. With new material choices available, the need for saving energy and other environmental concerns, optimal usage of materials, contemporary production technologies, the transport systems need strong design inputs in all the domains of public, personal and material transportation.

In the context of an emerging market economy in India, it is essential to strengthen basic infrastructure facilities. Transportation is one of the most important links towards this end. In our country transportation has to meet a gamut of needs for personal, public and goods domains. In the post-liberalization era, there have been dramatic changes in the field of transportation. Competition has taken new dimensions due to globalisation of the market place. Moreover, easy flow of information has created an empowered and aware consumer. The consumer is now looking for the softer values in products that sets his product apart from other products in satisfying both physical and emotional needs. The product now needs to reflect the owner’s personal values and characteristics. Designers have a very important contribution to make in the way in which the objects we make in our environment work, and in turn, influence our perception towards them.

The National Institute of Design offers a two-and-half-year (2½ years) post-graduate course in Transportation & Automobile Design. This course seeks to establish a credible relationship of products and services with the user, technology and environment. The course aims to train young professionals with a thorough grounding in the systems approach to holistic problem solving processes and a sensitivity of concerns towards the environment and needs and requirements of different user groups.

Transportation & Automobile Design

The Transportation and Automobile Design department has also recently setup collaboration with the reputed Domus Academy of Milan, Italy offering an Integrated Degree at post-graduate level (optional). Students of NID will have the opportunity to avail of the partial scholarships being offered by Domus Academy exclusively to NID, with most of these being awarded to young talent in the Transportation and Automobile Design discipline. This has been initiated with the aim of creating awareness and exposure to the students at an international level and further facilitating their learning and growth.

The objectives of this Programme are:• To develop an understanding of the field of

Transportation Design with respect to the discipline of Industrial Design.

• To develop skills in analysis, concept generation,formulation of design strategies, holistic problem solving, product detailing, communication and teamwork.

• To understand the socio-economic, cultural,ecological and environmental contexts of transportation design and ethical responsibilities of a professional designer.

• To understand research concepts, strategies andmethods and the skills to apply them in the domain of transportation products, systems and services.

• To develop the capability to practice as aprofessional designer in transportation and automotive sector of industry.

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INDUSTRIAL DESIGN

The strength of the Ceramic & Glass Design Programme at NID is that it takes inspiration from both ceramic art and craft traditions, while recognizing the mass production potential of these materials. The ceramic designer in India must have the capability to work with equal ease at any level of production, including studio pottery.

Students are first introduced to a range of ceramic materials and processes through theory courses and workshop practices. These include ceramic technology and knowledge of ceramic raw materials, glazes and various production processes. Simultaneously, students acquire a sensitive understanding of form and colour. They learn techniques of mould-making and development of prototypes. Essential product design inputs are included in this programme. Field visits expose students to the status of the ceramic industry and a variety of craft traditions.

Design exploration using glass products while redefining its formal as well as decorative aspects and purposefully amalgamating it with technology have added a new dimension to the PG programme. Projects and exercises in this discipline will encourage students to explore the material and discover new applications and products. Glass has been introduced to the programme as a creative medium in the field of art, craft and design.

Ceramic designers find rewarding careers in the area of lifestyle products, tableware and sanitary ware industries. There are also ample opportunities to work in the craft and NGO sectors, as well as to become entrepreneurs with independent batch production studios.

Glass offers tremendous creative as well as functional possibilities in the domain of lifestyle products and giftware articles, but there is a visible dearth of indigenously designed and developed glass products in India. NID has added glass curriculum to act as a catalyst to the development of the growing glass industry in India and overseas.

Ceramic & Glass Design

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INDUSTRIAL DESIGN

Toy and Game design programme is offered to graduates in specific disciplines having a creative bent of mind, a sense of humour and fantasy, and a strong inclination towards play.

This program is multidisciplinary in nature. It encompasses elements from industrial design, animation and graphic design, human psychology and interaction, sociology and management domains. The program commences with courses in Play Theory, Cognitive Ergonomics, Color & Composition, Material/ Media Technology, Study of Forms, Aesthetics, and Design Management etc., which provide the basic design foundation. Specialized inputs are also given to develop skills in forms and movement, character design, strategy building, multisensory design etc.

Inputs in user understanding, technology, systems thinking and scenario building are provided as a part of projects. An understanding of interactive play experiences is emphasized during the initial period in which students are encouraged to take on a variety of design projects related to the broad spectrum of toy and game design. This helps the students to choose Projects in areas of their choice at the senior level. Training modules in industries, institutions, heritage sectors etc. provide major field level exposure.

NID has added game in its curriculum keeping in mind the growing market need and its applications in the areas of education, training, simulation and entertainment.

Graduates of this program are equipped to work with established toy and game industries in areas of mass manufactured toys, play equipment, table top games and digital games. They may also opt for opportunities in the craft-heritage sector, NGOs or start their own independent set-up.

Toy & Game Design

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TEXTILE, APPAREL & ACCESSORY DESIGN

India has a rich heritage of textiles. The country’s traditional-handloom sector co-exists with the highly mechanized mill sector and the decentralized power loom sector. Textiles stand next to agriculture as an income generation activity for most of the rural population, with over ten million weavers in the country. India also has a very strong mechanized textile industry, which plays a major role in the economy. NID’s Textile Design Programme lays emphasis on woven and printed textiles as well as non-woven techniques like resist-dyed, block-printed and knitted, besides surface ornamentation using traditional and mass production methods. The emphasis of the course is on building a variety of skills, in combination with theoretical knowledge and practical application.

The programme commences with the learning of fundamentals of textile design. These include elementary ergonomics, textile fibers, colour, composition, and basic textile design for weaving and printing. It also cover dyeing techniques, printing methods, sewing techniques, and construction of fabrics and surface design.

Through increasingly complex design projects, complemented by related inputs in the social sciences and technology, students are encouraged to apply their abilities to resolving specific design problems.

The programme helps one understand all the intricacies of production, in order to find innovative solutions. It provides major field-level exposure to all levels of industrial and craft production. Besides instilling design sensibility, all the courses lay emphasis on technology and market-related inputs. Design projects in textiles cover woven and printed apparel fabrics, textiles for interiors, collections of prints, craft documentation, computer aided textile design, jacquard fabrics etc. Design solutions are translated into samples/ prototypes through workshops in dyeing, printing and weaving.

Textile Design

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The Apparel Design and Merchandising Programme is concerned with all those aspects of design, technology and merchandising required to create, produce and market clothing and fashions. It aims to develop a professional and creative attitude to the ever-changing needs of the apparel and fashion industry. Design development, technical expertise and an understanding of production processes form the core of the programme.

The course enable students to question basic assumptions, challenge conventional wisdom and existing ways of doing things, and meaningfully explore possible alternatives. It is designed to prepare the student to be visually sophisticated while developing a stronger understanding of design objectives and merchandising policies. Awareness of societal dynamics that constantly impinge on design is also an important aspect of the programme.

The programme lays emphasis on ready-to-wear, work & protective wear and costume design. The strength of the course is its close interaction with the textile discipline, which enables students to develop sensitivity to the very nature of cloth.

Students study design, production and management, as well as textile technology. Practice is supported by historical and theoretical studies. The programme is structured to take students through all aspects of apparel design like pattern making, draping, sewing, construction of fabrics, knitting & knitwear design, marketing & merchandising and garment manufacturing technology. Project-based teaching enables students to think creatively and fully integrate their understanding of garments, clothing technology and market requirements. Students undertake fashion projects from the initial design stage to the finished garment. They are also given exposure to designing accessories such as jewellery, bags, footwear, belts, headgear etc.

Graduates of this programme can seek work in the four broad areas of clothing: ready-to-wear, high fashion, costume design and functional wear. Several graduates are working as entrepreneurs, having set up their own design and production units.

TEXTILE, APPAREL & ACCESSORY DESIGN

Apparel Design & Merchandising

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TEXTILE, APPAREL & ACCESSORY DESIGN

The Lifestyle Accessory Design post-graduate programme endeavours to educate and train professional designers to visualise and create lifestyle accessories and systems using different materials and processes drawing inspiration and strength from Indian as well as cross-cultural diversity and craft traditions which have contemporary applications and usage in a global context. The designers from this programme will drive the market and make ‘Designed in India’ a premier global brand.

The programme relates itself to people’s living patterns and the products they interact with that form the basis of their day-to-day life. Encapsulating “products for personal adornment” and “products for spaces” as its core areas, the programme focuses attention on the details of people’s everyday lives that are important and meaningful to the conception, design and development of new products. It touches upon a wide spectrum of products for consumer segments hailing from various socio-economic strata.

The mainstay of the programme curriculum is to develop multi-faceted capabilities in the student designer to successfully operate as a Lifestyle Accessory Designer:

• An integrated approach in designing products and product systems while strongly building in the context of the user in case of personal adornment products, and that of the user and space in case of products for spaces. • An in-depth understanding of materials, processes and technology to translate design ideas into tangible products.• A strong perception capability vis-à-vis various dynamics influencing people’s lifestyles, aspirations, values and preferences to be able to visualize relevant products that integrate into and enhance people’s lifestyles.• An understanding of management processes in the areas of entrepreneurship, retailing, branding and merchandising to execute product concepts into commercial reality.

Design Projects, which are actively plugged in the curriculum, provide a vital learning experience whereby the students exhibit their capability to converge and synthesize their creativity, skills and knowledge base to come up with tangible output. The projects focusing on two major domains viz. products for adornment and products for specific lifestyles provide students an opportunity to work in diverse product categories and industry segments.

Lifestyle Accessory Design

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A graphic design student, in addition to a thorough grounding in design abilities and theoretical issues, undertakes the study of the cultural and historical context in which designers need to function, as well as the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a processional.

The last decade or so has witnessed a near total transformation of the way a graphic designer works. The expansion and application of the electronic media has made graphic reproduction technologies more accessible to the designer. Paradoxically, traditional skills have become more necessary than before. Quality is still a human input. Information Technology promises technical freedom, and limitless opportunities for information retrieval. Yet, never has the ability to make informed choices been more critical. The fundamental importance of creating a personal and visual vocabulary through drawing, the development of aesthetic judgment, values of form, proportion, image and word have become an integral part of learning the graphic profession.

Today, the potential of graphic design covers areas ranging from social communication to corporate communication & branding. During the period of study, a student is encouraged to take on a variety of design projects, which cover, at least,, some of the multi-dimensional aspects of graphic design. The areas covered include typography & type design, photography, illustration, graphic interface design, packaging, print design, corporate identity branding and information & communication systems like signage. The curriculum maintains a fine balance between theory and practice, demanding a high level of intellectual and technical proficiency.

COMMUNICATION DESIGN

Graphic Design

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COMMUNICATION DESIGN

For a diverse, multilingual and cross-cultural country like India, animation as a medium of mass communication has the advantage of transcending regional and cultural barriers. The animation programme at NID is unique and with tradition since the mid 80’s. The objective of this programme is to enable students to find creative solutions to complex problems in various fields of communication design using Animation film making as a medium.

Besides acquiring the requisite ability and knowledge of various animation skills and techniques, students are trained to independently handle the complete process of animation film-making, from a story-board to a completed film.

With rich and multiple inputs from various inter departmental faculties and faculties from abroad, in their initial semesters in the discipline, students develop basic skill and are introduced to knowledge areas pertaining to films in particular, as well as communication in its social and cultural context. In the later semesters, students are exposed to workshop mode of learning where they experiment with various mediums: from traditional hand drawn 2D, Clay, Sand, Oil on Glass, Stop motion, Pixilation to CGI/ Digital platform. In addition, students of animation go through an experiential learning of cross-disciplinary campus life.

During their final semester, they are open to choose the medium of their choice with more emphasis on storytelling with original context and idea. With the initial inputs and experience dynamic curriculum students’ project eventually result into a unique and original product, which also bring various international and national awards, accolades and recognitions from time to time.

Graduates of this Programme find rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in broadcast television channels like Channel (V), MTV, Nickelodeon, Cartoon Network, in multimedia agencies like Tata Interactive, Infosys and Production houses like Famous House of Animation, Vaibhav Studio, Miditech and also as Teaching faculty at various design schools in India including their Alma Mater (NID) and abroad.

Animation FilmDesign

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There is little doubt that television has replaced all other medias as the principal mode of mass communication. Its very nature, awesome reach, and therefore its immense potential has spawned an industry that encompasses socially oriented communication to market savvy advertising and entertainment. Communication meant for television has also evolved an idiom of its own. The short film, once perceived as the esoteric domain of documentary filmmakers, is today being redefined as a communication medium that can make a significant contribution to educate, inform and entertain a larger public. The entry of information technology driven convergent media ventures have also generated a fresh demand for moving image professionals.

The primary aim of the Film and Video Communication programme is to train versatile design-informed communicators, fluent in the conception and production of short films on a range of educational, cultural, social, entertainment and marketing communication needs.

Students are first introduced to the basics of communication design and aspects of social theory and the language, grammar and technology of film and video. Thereafter, additional theoretical inputs continue to supplement the development of holistic conceptual abilities, simultaneous to the building of proficiency in the practical aspects of filmmaking. Projects of increasing complexity in later semester (both fiction and non-fiction, culminating in the Diploma film, executed professionally in the media industry) enable students to address a diverse range of communication needs and to hone their capabilities in all aspects of film and video production, from research and scripting to finished films. Built-in industry interaction help provide exposure to market realities and inculcate professionalism.

The Post-Graduate Diploma students specialize in either Marketing Communication or Social Communication, and all their projects (including the Diploma) are on subject matter related to their field of specialization. They are also given specific additional inputs in their respective areas.

The strength and versatility of the Film and Video Education programme has been proved by the worldwide recognition given to its student films. These films have been selected in prestigious competitive festivals in Hamburg, Germany; Yamagata, Japan; Los Angeles, USA; Bangkok, Thailand; Kathmandu, Nepal; Tokyo, Japan and Mumbai, India. The University of Chicago, USA and the Danish Broadcasting Corporation, Denmark have also acquired some of these. Graduates of this

COMMUNICATION DESIGN

Film & VideoCommunication

programme have got rewarding careers within the broad spectrum of the moving image industry. These include television channels (Sony, Channel (V), MTV, B4U, Zee Interactive), production houses (NDTV, Illusion Films, Watermark), advertising agencies (O&M, Trikaya Grey, TBWA Anthem), interactive media ventures and government and voluntary bodies having a communication agenda.

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INTERDISCIPLINARY DESIGN STUDIES

Design is rapidly becoming the key to differentiation, premium realization and brand positioning. The need for strategically managing design, projects, processes, new design related areas and leading innovation have become significant in the job description of not only managers but also designers who want to move up the value chain, either in corporates or through their own design firms.

Since NID has a spectrum of design faculties and disciplines, a multidisciplinary approach is inherent in the scheme of things here than in any other business schools. The Strategic Design Management programme draws upon from several design disciplines available at NID under faculties of Industrial Design, Communication Design, Textile, Apparel and Merchandising Design, and I.T. Integrated (Experiential) Design. This 2-year programme would enable the students to develop design leadership and entrepreneurial skills and empower them to become wealth creators in the field.

SDM will empower the students to employ design advantage to its full potential for business success and societal transformation. The programme will help students to generate strategies that enable the use of design for creating value desired value perception and differentiation. SDM is basically an evolving business function that acts as an integrator of all the various business functions and also facilitates a bridge between the producers and the consumers in order to create a strategic and systemically coherent image and economic value for the business.

As a design manager, a person is involved with strategies, action plans and processes. Critical functions such as Innovation, New Product Development, Packaging, Retail Impact, Competitive Analysis, Design Measurement, Sustainability and Customer Delight issues are in the ambit of the Design Manager. It also involves Design Research, Scenario Building and Trend Forecasting, creating a right Design Mix, Branding and Design Communication strategies. The programme will also inculcate the spirit of anticipating and aligning design & innovation-led future corporate strategies to current and emerging socially responsible business landscape.

The programme enables students to participate in lectures, seminars, incubation clinics and workshops to develop their design management competencies as leaders and entrepreneurial design managers in the respective organisations. Participative and realistic simulation studies will form the backbone of the programme and students will be encouraged to produce their own real life case studies. The programme has been

developed with the involvement of leading academicians from several involvement of leading academicians from several countries in the field of design and design management and its inputs are based on latest learning pedagogies requiring a distinct openness for the same in the students. NID has a close working relationship with industry and collaboration with internationally renowned institutes.

Students who complete the programme successfully shall be well equipped to enter any industry or consultancy as Strategic Designers, Design Entrepreneurs, Design Managers, contributing either as team members or as team leaders.

Strategic Design Management

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The New Media Design programme is offered as a two year post-graduate diploma programme to those who have a bachelor’s degree in specific disciplines and have basic competence with multimedia software and convergent technologies.

The programme aims at developing dynamic New Media producers who understand and are conversant with the process of creating and distributing media content electronically, be it a CD-ROM, website, kiosk etc. They will have the knowledge of all aspects of production and business, including legal issues such as intellectual property rights. They will be capable of leading teams in a multimedia environment.

As New Media becomes the creative and technological platform for diverse ways of interaction from buying and selling to training, information and entertainment, job definitions could be many. Graduates from this programme can look forward to rewarding careers as multimedia producers, web designers, game designers etc. They may find job-creating computer-based training programmes, standalone databases, kiosks or CD-ROMS for education, entertainment or interactive satellite television. Courses include Digital Image Making, Visual Thinking, Systems Design, Interface Design, Cognitive Psychology and Cultural Theory, Research Methods, Web Design, e-commerce etc. Students actively participate in seminars that are highly intensive sessions, combining elements of research, critical enquiry and analysis, to emerge with strong propositions that will shape the praxis of design for New Media. The seminars also work as tools to get the pulse of the rapidly changing multimedia industry.

Students acquire professional attitudes and abilities by working independently and as teams under faculty guidance on design projects. In this, they are exposed to professional situations at NID, where they can test their abilities. Each final year student is required to produce a thesis or

an interactive media product.

IT INTEGRATED (EXPERIENTIAL) DESIGN

New Media Design

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IT INTEGRATED (EXPERIENTIAL) DESIGN

Information and Interface are two important and critical concerns in today’s service driven economy. In an age where services are considered as products, challenges, complexities and scope for creativity for designers are infinite. Modern services in all contexts of life are embedded with latest technologies. Life in 21st century is based on service, knowledge and innovation.

Information and Interface Design involves the process of conveying information to the users in an effective and efficient manner. It is concerned with making complex information and interfaces easier to understand and to use. It is a rapidly growing discipline that draws on human computer interaction, visual design, applied linguistics, psychology, ergonomics, communication theory and other allied fields.

This emerging field refers to the methods and devices that are used to accommodate interaction between machines/ computers and the human beings who use them and derive benefits there of. Information design is intrinsically linked to interface design. It is the process of conveying information to the end user in an effective, efficient and user-friendly manner. This multidisciplinary programme of Information and Interface Design has the great relevance for knowledge based industries and serve economy as a whole.

Students who complete the programme successfully could be working at the level of strategic information and interface designers in the sectors like information technology, health care, electronics, agriculture, hospitality, tourism, transportation, gaming and GIS based application designs.

Information &Interface Design

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Retail is truly a multi-disciplinary discipline. It encompasses a coming together of various knowledge domains from architecture, design, spatial design to branding, merchandising, management, retail. Most of these domains are studied exclusively, whereas in retail it is necessary that there is a generalised knowledge of all these domains and a specialised knowledge of coherently bringing them together for effective “retail” experience. This programme seeks to create Retail Designers who have a complete understanding of the relevant technologies, techniques and retail processes and their interplay and using them to create a truly holistic and coherent retail experience for the consumers that is not only delightful but also profitable.

The programme will introduce to retail environment and to trends in the design of retail spaces including props ambience creation and visual merchandising. It includes study of retail history and development, which enables to understand how the retail environment has changed and how the development process works in India and overseas. On the management side, study includes marketing, merchandising and buyer behavior and strategic issues.

IT INTEGRATED (EXPERIENTIAL) DESIGN

Design for RetailExperience

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IT INTEGRATED (EXPERIENTIAL) DESIGN

Design for Digital Experience focuses on human experience in the context of designing products (information kiosks, handheld communication and navigation devices other e-products, etc.) and services (e-health, e-banking software applications, digital libraries) in the digital/ electronic domain.

Human experience can be enhanced through adoption of creative thoughts expressed through use of communication/ interaction strategies and represented/ expressed via appropriate digital media.

Courses in Basic design, Creative Thinking, Design process, Human Psychology & Perception, Human Factors, Cognitive Ergonomics, Media and Communication studies, Systems Thinking are considered as a part of Design Foundation. Such courses should build the thinking skills (creative aptitude) and promote development of communication and presentation skills.

Conceiving actual user requirements, representing and evaluating can be understood through User Centred Design approach and encompasses designing & running user studies, interpreting & mapping the analysis of user study, representing the information and preparing prototypes for evaluation.

Courses in User Studies and Research Methodology, Information Design and Architecture, Interface Design and Development, Prototyping and Evaluation Techniques, etc. fall broadly within the User Centred Design Approach.

The production processes involved in developing e-products, brand management, project design management with focus on developmental cycle of a project in a business scenario are other important aspects that would be woven in the course in view of today’s industry needs.

During the initial semesters focus would be to promote development of skills in each person, and in the later semesters nurturing group dynamics and providing a platform for each individual to specialize in a particular field of interest within the team environment shall be encouraged. Offering electives, as intensive workshops will support individual interest in particular/ specific fields and the students could opt for their choice of subjects. At the end of this programme, students will be able to generate creative concepts and represent them through the use of communication strategies and various kinds of digital media for enhancing human experience.

Design for DigitalExperience

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All candidates fulfilling the requirements of minimum qualification and within the prescribed age limit will be called for the Design Aptitude Tests to be conducted at 12 centres viz - Ahmedabad, Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Kanpur, Kochi, Kolkata, and Mumbai (NID reserves its right to cancel any of these centres). Date of these tests will be January 5, 2008 for Post-Graduate Diploma Programme in Design, and January 6, 2008 for Graduate Diploma Programme in Design. Hall Ticket/ Call Letter will be posted by December 20, 2007. Those who do not receive the call letters by the end of December 2007 may get in touch with NID’s Admissions Unit. Admission is on the basis of NID’s method of selection, which extends beyond the students previous academic qualifications. The NID Admission Committee systematically seeks evidence of the perception, attitude, aptitude, achievement and motivation essential for a challenging and satisfying design career. The objective of the tests and the interviews is to ascertain the above qualities. The tests at the various centres will consist of design aptitude tests. Based on scores obtained from these tests, shortlisting of candidates to be called for second phase will be done.

The second phase of the admission procedure will consist of studio tests followed by personal interviews at Ahmedabad. Studio tests/ interviews for the Graduate Diploma Programme is scheduled from April 24 to April 30, 2008 and for the Post-graduate Diploma Programme from May 1 to May 15, 2008. Call letters for this phase of the interview will be posted by February 29, 2008. This information will also be available on NID’s website <www.nid.edu>. All those candidates called for the second phase are required to attend the studio tests and interview, which completes the process of selection. The Admission Committee will decide the procedures, grades and weightage for each year for that year.

The norms for the selection are the sole prerogative of the Admission Committee and the decision of the Admission Committee and the Management in any of the matters concerning the admission process and selection will be final. Any direct or indirect attempt to influence the admission committee/ or its members, academic office bearers or management will lead to the automatic disqualification of the candidate(s).

RESERVATION OF SEATSPrescribed percentage of seats are reserved for candidates belonging to various reserved categories scheduled as per the norms of the Government of India.

ADMISSION PROCEDURESAdmission announcements are made in the leading national dailies in the last week of September every year. Application forms along with the prospectus for the ensuing academic year will be made available on request from the second week of October on payment of Rs.1050/- (Rs.500/- for reserved categories) by a Demand Draft of any scheduled bank drawn in favour of the “National Institute of Design” payable at Ahmedabad. Forms will also be available at selected branches of Bank of India across the country. Forms downloaded from NID’s website<www.nid.edu> along with required amount of DD drawn in favour of National Institute of Design payable at Ahmedabad will also be accepted. For the academic year 2008 - 2009, the last date for receiving the completed application forms is November 30, 2007.

NUMBER OF SEATSNumber of seats in the Graduate Diploma Programme is projected to be 75 and for the Post-Graduate Diploma Programme is 200. However, number of seats for each discipline may vary at the time of final selection.

Product Design 15Furniture & Interior Design 10Transportation & Automobile Design 10Ceramic & Glass Design 10Toy & Game Design 10Textile Design 15Apparel Design & Merchandising 15Lifestyle Accessory Design 10Graphic Design 10Animation Film Design 10Film & Video Communication 10Strategic Design Management 15New Media Design 15Information & Interface Design 15Design For Retail Experience 15Design For Digital Experience 15

For both GDPD and PGDPD, the Institute will draw separate waiting lists with approximately ten percent of the total number of seats available.

YEARLY EXPENSES (Tentative)

Yearly Expenses GDPD PGDPD• Tuition Fee Rs. 50,000 Rs. 60,000• Studio & KMC Charges Rs. 10,000 Rs. 10,000• Insurance Rs. 200 Rs. 200• Transportation/

Field visit Charges Rs. 3,000 Rs. 3,000• Student Development Fund Rs. 200 Rs. 200

Film Club Rs. 200 Rs. 200• Security Deposit (refundable) Rs. 7,500 Rs. 7,500• IT Infrastructure Charges Rs. 12,000 Rs. 12,000• Hostel: Room Rent

& Electricity Charges * Rs. 10,000 Rs. 10,000 • Mess Monthly Charges : Veg.

(breakfast, lunch & dinner) Rs. 2,150 Rs. 2,150

Total expenditure for studies at NID, including Hostel and Mess charges, is estimated in the range of Rs.1,25,000 to Rs.1,50,000 per year at the present level of costs. There will be marginal increase in costs, which may vary year to year.

* The students at Bangalore may make their own arrangements for stay and the programmes are non-residential.

FEE WAIVERS AND FREESHIPSA number of full and partial tuition fee waiver offered by NID and Ford Foundation and Govt. of India Scholarships are available to the deserving and disadvantaged candidates. There is some additional support offered by the Ford Foundation to meet the Hostel/ Mess expenses of candidates from disadvantaged sections of the society.

REGISTRATIONCandidates selected for admission will be intimated by May 20, 2008.They are required to pay fees for the entire academic year (by Bank Draft in favour of the National Institute of Design payable at Ahmedabad along with their letters of acceptance as well as the rules and regulations duly endorsed by individual candidate and by his/ her parent or guardian. These documents and the payment must reach the Institute by the date as indicated in the offer letter. In case, the Institute does not receive the letter of acceptance and the payment as aforesaid, by the date indicated, the offer of admission will stand withdrawn and the available seat will be offered to those in the waiting list. Candidates who are waiting for the results of their qualifying examinations will be offered provisional admission into the programme. The Graduate Diploma Programme students are admitted only into the Foundation Programme and their entry into different design domains is not automatic. On successful completion of the Foundation Programme, the Semester Jury will recommend the final decision on

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EVALUATIONFrom the point of view of benchmarking NID’s academic activities internationally, the Institute has introduced an ‘Academic Credit Based Evaluation System’ as a part of its evaluation system from the academic year 2002. The system comprises credits and performance evaluation through grading, wherein the students are required to earn the prescribed number of credits indicated for the respective academic programme as well as perform to the established level of performance set by the institute for successful completion of the professional education programme at NID. The student’s performance is assessed at several stages of the programme, viz. individual course evaluation, semester-end jury, peer group/ general presentations and diploma jury.

RESIDENCEAs the accommodation on the campus is not sufficient, provision of hostel accommodation to outstation students in various programmes is presently restricted as follows:

• All students in the GDPD: 7 Semesters• All girls in PGDPD: 3 to 4 Semesters• All boys in PGDPD: 2 Semesters.

The students at Gandhinagar and Bangalore may also make their own arrangements for stay, as the programmes are non-residential.

Students residing in the NID hostel must observe its rules and regulations. Admission is on yearly basis. Subscriptions to mess facilities are compulsory for all hostel residents. These charges must be paid in full at the beginning of every semester.

MEDICAL FACILITIESThe NID doctors (including one Lady Doctor) visit the campus clinic everyday and can be consulted in the consultation room in the campus. NID does not have hospitalisation or isolation facilities available on the campus. Arrangements may be made for hospitalisation at Government hospitals in Ahmedabad for any resident student to whom this is recommended by the Institute’s doctor. NID health facilities are limited to the campus doctor and dispensary. The basic responsibility for good health is in the hands of individual students, and the facilities are to supplement individual efforts and are not a substitute for them. Medical expenses have to be borne by the students. The students are required to take individual medical insurance from a reputed insurance company and inform NID the details thereof at the time of admission. It is mandatory for the students to join, at their own cost, the personal Accident

the specific design domain. All students are required to be present for the Orientation Programme and no exceptions can be made. Failure to be present at the Orientation programme may mean an automatic withdrawal by NID of its admission offer. Students who leave the Institute in search of other career/ or other programmes elsewhere, immediately after joining will be refunded the deposits as per rules. Existing students who wish to register in subsequent semesters will have to do so by paying their semester fees according to the academic calendar. Fees are payable by Demand Draft or in Cash before the commencement of each semester. Students who leave NID or who are asked to leave NID for whatever reasons will not be entitled to any refund of fees. A student can be given leave of absence for a maximum period of one academic year on health grounds or other exceptional circumstances. During this period the student will have to pay his/ her tuition fee for the entire year.

Insurance Scheme as may be approved from time to time by the Institute. All students are required to give the name and address of their local guardian in Ahmedabad so that NID authorities may get in touch with them if the student happens to fall sick, or in any other emergency.

EXTRA CURRICULAR ACTIVITESThe Faculty-student Consultative Forum meets atleast 3 to 4 times in a semester to discuss academic matters of importance. The Student Activity Committee functions through its various committees, dealing with the Canteen, Sports, Entertainment, and through groups which plan social and cultural events. Recreational facilities for ‘net games’ and campus fitness centre with aerobic facilities are available in the Institute within the campus.

OVERSEAS CANDIDATESOverseas candidates applying for admission into Graduate Diploma Programme in Design should send in their application along with other applicants in India by November 30, 2007. Such students may attend admission test in India at one of the test centers and if short-listed can attend the interviews at Ahmedabad.

10% seats in Post-Graduate Diploma Programme are reserved for foreign countries/ SAARC region/ NRI candidates on supernumerary basis].

They should fill in the prescribed application form and send the same with their portfolio to Registrar (Academics) NID on or before November 30, 2007. Their selection will be processed through a selection procedure as may be prescribed by the Admission Committee.

The Institute will follow the reservation criteria as and when prescribed by the Government of India and as applicable at the time of admissions.

Yearly Expenses for foreign nationals/ SAARC countries/ NRITuition Fee for foreign nationals: US $ 9,000/-Tuition Fee for SAARC countries/ NRI: US $ 6000/-Other fees/ charges are as applicable to Indian students.

ENQUIRES/ WHOM TO CONTACT:All enquiries relating to education admissions should be addressed to,Registrar (Academics),National Institute of DesignPaldi, Ahmedabad 380 007, IndiaPhone: +91-79-2662 3462 e-mail: [email protected]

IMPORTANT DATES:Issuing of forms start from:

October 9, 2007, TuesdayLast date for obtaining application forms from BOI & NID:

November 23, 2007, FridayLast date for receiving completed forms by NID:

November 30, 2007, FridayDesign Aptitude Test for PGDPD (at all centres):

January 5, 2008, SaturdayDesign Aptitude Test for GDPD (at all centres):

January 6, 2008, Sunday