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EVENT PLANNING & PROMOTIONSPLG-UA LIS SKILLSHARENOVEMBER 17, 2009
Nicole Pagowsky, M.A.Outreach Information Specialist
FIVE STEPS
1.Plan2.Package3.Promote4.Produce5.Profit
STEP 1: PLAN
Components
Who? ------------------------------
What? -----------------------------
Where? ---------------------------
When? ---------------------------- How? ------------------------------ Why? ------------------------------
Description
Who is event intended for?
What is the event/activities?
Where will it take place?
Date/time? Conflicts? Etiquette
Funding or collaboration necessary?
a: Why are you planning this event?b: Why would they want to attend?
STEP 2: PACKAGE
Questions to consider:
o Who is this event for / who do you think will attend?
o Why would this target group attend?o Can you answer what's in it for me?o What styles of design might appeal to
this group?o What media sources would this group
consume to find your message?o Are you considered within this
demographic? Do you need a liaison for outreach?
o Should you collaborate with other groups or organizations?
STEP 3: PROMOTE
2. Timing & frequency
o Initial promoo Reminderso Final
Schedule email blasts, flyering, and more ahead of time during planning and packaging stages.
1. Medium & message
o Is the medium the message?
o "Personal brand"o One-glance recognition
CAN YOU GUESS INTENDED AUDIENCE OR EVENT TYPE FOR THESE FLYERS?
STEP 4: PRODUCE
What to bring & what to take:
o For attendeeso For those absent
Be concerned with:
o Etiquette o Statistics
STEP 5: PROFIT
You are not finished when the event is over: o Build credibilityo Create community connectionso Expand resourceso Cash in on statistics
For assessmentFor potential grants
SUGGESTED TOOLS & ACTIONSEXAMPLES FOR EACH STEP
Planning Packaging Promoting Producing Profiting
Wikis Research: InDesign Brochures SurveyMonkey
Google Docs Community groups
Photoshop Email sign up Google Docs: forms
Excel/budget Local media Facebook, etc.
Digital/video recorder
Thank yous
Calendars Your previous events
Twitter, etc. Audacity Archive to website
Calendars Email/listerv SlideShare Review/write
Posted promo Blogs Handouts Newsletters
YouTube PPT Parent orgs
Podcasts Refreshments
PR to media
CONTACT
Nicole [email protected]://pumpedlibrarian.blogspot.comhttp://twitter.com/pumpedlibrarian http://www.u.arizona.edu/~nfp
