Nick ByrneLanie Nguyen-Johnson

By Jayne O'Donnell

So what’s a Boomer, anyhow?

• Baby Boomers: 1946–1964• Estimated 78.2 million• 45–63 years old • Represent about 29% of the U.S. population

Move over Boomers, here we come!

• Generation Y: 1982-2000• Estimated 82 million• Most influential generation for retailers

- Bigger than Baby Boomers- Spending power - Strong opinions

Gen Y Buying Habits

• Prefer buying products that display individuality• Internet-savvy

- Gen Y spends more time surfing online than watching TV- 42% watch online videos at least once per month

• Slow websites, dismissive sales staff and free shipping that takes more than two days will turn Gen Y consumers off a brand.• Will wait just three seconds for a page to download before they click away • Processes website information 5X’s faster than older generations

Instant Gratification& Immediacy

Generation Y Parents

• Non-authoritarian• Value their friendships with their kids• Youthful, 'kid-like' qualities

Cheap or Elite

•High-End Retailers- Abercrombie & Fitch - J. Crew - Best Buy- Circuit City

•Lower-End Retailers-Forever 21- eBay

"The

moderate

segment is

getting more

squeezed."

"Girls want to buy something that's special vs. something that's kind of in the middle."

"It's not because they don't have the money but because they want to save

the money.“

High-End Gen Y Consumer

I want … by: Micky Osterman

“I want a ... midnight blue Mustang convertible.

I want to buy all my underwear at Victoria's Secret.

I want to shop at Polo (and) The Limited ... I would love a pair of

Dolce & Gabbana sunglasses. And a Coach purse.”

Micky Osterman is a 16-year-old high school student from Columbus, Ohio

Sources

YOU TUBE:• http://www.youtube.com/watch?v=CJ_6FZgLrlM

IMAGES:• http://www.236.com/images/photos/4362/original/original.jpg• http://www.thinkfresh.net.au/images/geny.gif• Professor Elton & Kaitlyn: 390 Quiz Question• http://shegeeks.net/wp-content/uploads/2008/05/generation-y.gif

ARTICLES:• Article• US Census• Ferguson, Tim. “Gen Y is Setting the Tech Agenda”. BusinessWeek. http://www.businessweek.com/globalbiz/content/jul2008/gb20080730_562367.htm. July 30, 2008.