How UNICEF Shares: Building off Local & Global

2

Becoming Internal Leaders in Social

Welcome to @UNICEFDigital

Sharing With Colleagues Via Blogs

A Place For Global Discussions

Digital Webinar Series

@UNICEFDigital Analytics

Which Countries Participate

9

Jan 1, 2012

Social & Civic Media Section Becomes Official

10

WCAR Social Media Landscape

Digital profiles from select

countries in WCARO

Share / post / “tweet” from the field. Site visits are

golden opportunities to let followers know about

your active presence on the ground.

25

Taking Country Office

Successes Global

26

UNICEF Pakistan

Facebook advertising campaign

Choose

new photo

UNICEF Pakistan: Facebook advertising campaign

29

30

31

Global Campaigns &

Coordinated Initiatives

32

33

34

35

36

Where We Are Now

37

38

39

1 HQ

100 + Country Offices With

Social Media Focal Points

40

THANK YOU!