1
Case Library initiated by The Economic Times For more insightful case studies rooted in the Indian context, log on to www.etcases.com Training for Recruitment at Somany Ceramics The director, HR, of Somany Ceramics (SCL) was nos- talgic as he recalled the previous year’s meeting. The recruitment team was under tremendous pressure for not being able to meet the technical manpower requirement, demanded by the production department. SCL had witnessed the biggest challenge in terms of availability of skilled and semi-skilled techni- cal manpower and their retention between 2010 and 2012. Most technically qualified personnel pre- ferred to join sectors such as information technology, mainly due to factors such as compensation and glam- our, as compared to the ceramic industry. At that juncture, the HR di- rector and his team designed a training programme. Somany Learning University was the answer to SCL’s crisis. The objective was to train and provide hands-on experience in ceramics man- ufacturing so that not only SCL but the ceramic industry too would have a pipeline of trained technical manpower throughout the year . The initiative was a great success and the HR director wanted to extend it to other manpower requirements. Based on this experience as well as current chal- lenges, the CEO and the management had to decide on the training initiatives proposed by the HR depart- ment. Can SCL emerge a winner in the domestic as well as international market with its initiatives? Dr AMITABH DEO KODWANI, Associate Professor, IIM Indore Pradeep Lokhande, founder of Rural Relations, has been a great believer in Mahatma Gandhi’s philosophy that India lives in its villages. Lokhande, from Wai village in Satara district, Maharashtra, wanted to reach out to villagers. Rural Relations aimed to create so- cial impact and be profitable. It covered 40,000 villages, of which he visited 4,000. He tried to understand rural India’s administrative meth- odologies, markets, bazaar- haat and education systems. Lokhande established direct contact with opinion makers in villages and started recording details of the local economy. He also initiated a library movement called Gyan-Key, which aims to make a library in every rural secondary (middle) school a reality. In 1996, he acquired his first customers, Tata Tea and Parle, to delve into the data. Since then there has been no looking back. Rural Relations prides itself about its ability to intercon- nect business and commu- nity profitably, managing both bottom-lines sincerely and professionally. However, the challenge lay in how to scale in terms of reach and impact. Would the present model continue to be a good business model? Should Lokhande aim at a greater geographical reach or include more initiatives? Was the calculation of a social return on investment possible? Has his vision become the DNA of the or- ganisation, percolating to the village developer? Were there other modes of using the information he had on the villages, both for com- mercial and social purposes? Does Rural Relations have the organisational depth in terms of process and leader- ship to charge forward? PROF. MADHAVI LOKHANDE, Associate Professor, Welingkar Institute of Management, Bangalore PROF. SHEKAR PRABHAKAR, Associate Professor, Welingkar Institute of Management, Bangalore Rural Relations: A Socially-Driven Co

NICHE TALENT Co Mari India Inc on a Hot Chase for Techies · dated their resume in the past 10 days updated it 2-3 months ago 26% updated it more than 3 months back 17% last updated

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Page 1: NICHE TALENT Co Mari India Inc on a Hot Chase for Techies · dated their resume in the past 10 days updated it 2-3 months ago 26% updated it more than 3 months back 17% last updated

First movers30% employees in the construction and manufacturing sector are looking for a new job de-spite being happy with the current employer

42% employees with 5-10 years ex-perience are happy but searching for a new job

(SOURCE: TIMESJOBS.COM)

Boss/leader

India Inc’s workforce keen on job change

employees are happy with their current job, yet...

78% 52% employees have up-dated their resume in the past 10 days

updated it 2-3 months ago

26%updated it more than 3 months back

17%last updated their resume in the past one month

5%

What happiness means to employees

Respect33%

Trust on employer

28%Good work-life balance

18%

Compensation13%

Great manager/boss

8%

Rushing for a new job

in the next 6 months

likely to move on as soon as they get a good offer

72%

likely to switch by the end of this year

14%

11%in the next 3 months

3%

Nearly 78% employees in the country are happy with their current job, but are still searching for a new job, according to a TimesJobs.com survey of 750 employees

What’s triggering switch?

Better com-pensation

78%

Work-life balance

12% 10%Employees Have One Foot Out of the Door

8 �THE ECONOMIC TIMES | NEW DELHI | FRIDAY | 29 MAY 2015Career & Business Life

neering, while 20% are in consult-ing and implementation and the restin sales and marketing.

“Hires will be largely in R&D andproduct engineering. In the past75% of professionals with experi-ence in SAP technology were hiredand only 25% hiring was nicheskills. This year the ratio willchange to 50:50, between conven-tional SAP hiring and high-end tech-nology-data scientists, researchanalysts and architects,” said AnilWarrier, director and India head oftalent acquisition at SAP.

Online marketplace Snapdealplans to double the headcount of itstechnology team by hiring 1,000 peo-ple by the end of this year, includingtalent from Silicon Valley to build aproduct and engineering leadershipteam. “We will bring in the best oftalent in the space of technology astechnology is the backbone for run-

[email protected]

New Delhi:With the spotlight on ac-quiring the best of talent to streng-then technology competencies, es-pecially in mobility, big data andanalytics, companies such as SAP,General Mills, Snapdeal and Maricoare aggressively hiring techies,even from outside India.

SAP plans to add 1,000 engineers inthe next 12 months to its lab in India,its second-largest globally. SAP LabsIndia will increase the intake ofgraduates from the country’s pre-mier engineering colleges.

With the paucity of niche talent,the company will scout for techiesoverseas, including Silicon Valleyand Europe.

About 70% of the German softwarecompany’s 6,500 employees in Indiaare part of its R&D and product engi-

ning a big enterprise like ours,” saidSaurabh Nigam, vice president ofHR at Snapdeal.

Managing director at GeneralMills Mainak Dhar said that as thecompany intends to increase manu-

facturing at its Indi-an plant, the need tohave more talentaround technologywill surely rise. Thecompany’s brandsinclude Pillsburyand Betty Crockerproducts and Häa-gen-Dazs ice cream.

Marico is looking for expertise incutting edge technologies to en-hance its consumer product offer-ings. “We are looking at talent be-yond India especially to build ourstrength around innovation andR&D,” said Ashutosh Telang, Mari-co’s chief human resources officer.

Meanwhile, SAP is seeking to both groom talent from within andnew hires. “In case of critical roles,mobile and analytics, we may hiresenior people from abroad,” War-rier said.

Apart from offering stocks to at-tract talent, the company is bank-ing on other benefits. “SAP offersits employees work across theglobe. Here, you can easily work infour or five locations. High percent-age of our leadership team is peo-ple who have joined us as collegegraduates,” Warrier said. For thepast five years, SAP has given a90:10 combination in fixed and vari-able pay.

SAP is investing heavily on talentat an early stage, which includeshiring, grooming and trainingthem, he said, adding, “This year,possibly there is a 100% growth ininvestment on talent development.”

India Inc on a Hot Chase for Techies

Firms plan to scout fortechies inIndia as well as in Silicon Valleyand Europe

Case Library initiated by The Economic Times

For more insightful case studies rooted in the Indian context, log on to www.etcases.com

Training for Recruitment at Somany CeramicsThe director, HR, of Somany Ceramics (SCL) was nos-talgic as he recalled the previous year’s meeting. The recruitment team was under tremendous pressure for not being able to meet the technical manpower requirement, demanded by the production department.

SCL had witnessed the biggest challenge in terms of availability of skilled and semi-skilled techni-cal manpower and their retention between 2010 and 2012. Most technically qualified personnel pre-ferred to join sectors such as information technology, mainly due to factors such as compensation and glam-our, as compared to the ceramic industry.

At that juncture, the HR di-rector and his team designed a training programme.

Somany Learning University was the answer to SCL’s crisis. The objective was to train and provide hands-on experience in ceramics man-ufacturing so that not only SCL but the ceramic industry too would have a pipeline of trained technical manpower throughout the year.

The initiative was a great success and the HR director wanted to extend it to other manpower requirements.

Based on this experience as well as current chal-lenges, the CEO and the management had to decide on the training initiatives proposed by the HR depart-ment. Can SCL emerge a winner in the domestic as well as international market with its initiatives?

Dr AMITABH DEO KODWANI, Associate Professor,IIM Indore

Pradeep Lokhande, founder of Rural Relations, has been a great believer in Mahatma Gandhi’s philosophy that India lives in its villages.

Lokhande, from Wai village in Satara district, Maharashtra, wanted to reach out to villagers. Rural Relations aimed to create so-cial impact and be profitable. It covered 40,000 villages, of which he visited 4,000. He tried to understand rural India’s administrative meth-odologies, markets, bazaar-haat and education systems.

Lokhande established direct contact with opinion makers in villages and started recording details of the local economy. He also initiated a library movement called Gyan-Key, which aims to make a library in every rural secondary (middle) school a reality.

In 1996, he acquired his first customers, Tata Tea and Parle, to delve into the data. Since then there has been no looking back.

Rural Relations prides itself about its ability to intercon-nect business and commu-

nity profitably, managing both bottom-lines sincerely and professionally.

However, the challenge lay in how to scale in terms of reach and impact. Would the present model continue to be a good business model? Should Lokhande aim at a greater geographical reach or include more initiatives?

Was the calculation of a social return on investment possible? Has his vision become the DNA of the or-ganisation, percolating to the village developer?

Were there other modes of using the information he had on the villages, both for com-mercial and social purposes? Does Rural Relations have the organisational depth in terms of process and leader-ship to charge forward?

PROF. MADHAVI LOKHANDE, Associate Professor, Welingkar Institute of Management, Bangalore

PROF. SHEKAR PRABHAKAR, Associate Professor, Welingkar Institute of Management, Bangalore

Rural Relations: A Socially-Driven Co

Our Bureau

Mumbai: Skilling and employabil-ity assessment services venture As-piring Minds is set to open its firstdedicated 10,000 sq ft research anddevelopment facility in Gurgaon,even as it looks to expand its globalfootprint in the US, China and theMiddle East.

The R&D centre, which will see in-vestments up to $6 million over thenext three years, will focus on keyareas of research including how tobuild better assessment tools forrecruitment and education. “Theresearch will be mainly on machinelearning and building a platform toconnect various aspects of recruit-ment,” said Varun Aggarwal, CTOand co-founder at Aspiring Minds.

Aspiring Minds aims to have aworld-class analytics platform toderive insights from the vastamounts of data that would be col-lected. The company has launchedoperations in China and the USabout a month ago, and hired acountry manager for the latter.While the number of clients in theUS is still small, it includes the likesof Amazon. It is also looking to setup a Dubai office.

Aspiring Minds intends to hireabout 20-25 people just for researchfrom various research labs and topcampuses including the IITs, IIScand IIITs, ramping up the team sizefrom its existing 55. It also has in-terns from Harvard University,MIT and University of Washington.

The company will hire 30 peoplefor its international locations in-cluding the US, China, Philippinesand Middle East and another 200-odd people for various functionssuch as sales, operations and cus-tomer service, added Aggarwal.

Aspiring Minds is working withover 1,600 corporates and tested amillion students last year, doublingthe numbers from a year before.

Aspiring Minds toopen R&D Centrein Gurgaon

NICHE TALENT Companies liks SAP, Marico & Snapdeal look to enhance competencies in mobility, big data and analytics

In the article ‘Recruit-ment firms go on a hir-ing binge to meet de-mand’, published onMay 19, the company’sname should read Reflexion and not HR Reflections. The error is regretted.

Transearch BringsReflexion into its Fold

[email protected]

New Delhi: Rachna Nath,partner at Pricewater-houseCoopers (PwC), hasput in her papers whileSanjay Garg, partner atKPMG, has joined as apartner of capital pro-jects and infrastructurepractice. Garg will be

leading advisory servicesfor construction of largecapital projects.

It is not clear where Nath will be going as ofnow. She was unavailablefor comment.

Garg has about 30 years ofexperience in the infras-tructure sector and in hislast stint at KPMG, was apartner of major projectsadvisory (infrastructure

and government service).Nath has 20 years of expe-rience at PwC and in herlast role here, was partner— retail and consumer.

“Garg will complimentPwC capabilities in the in-frastructure advisorymarket. We appreciate thecontributions made byRachna Nath,” said MikeSurface, advisory leader,PwC India.

Rachna Nath Quits as PwC PartnerPRABHAKAR

A New Pipeline

SAP plans to add

1,000engineers in the next 12 months to its lab in India

General Mills strengtheningits tech teamas it increases manufacturingout of India

Most companies looking at Silicon Valley for tech talent

Marico is looking for expertise in cutting-edge technologies to enhance its consumer product offerings

Online marketplace Snapdeal plans to double the headcount of its technology team by hiring

1,000people by the end of this year